Market Entry in China

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Author :
Publisher : Springer
ISBN 13 : 3319291394
Total Pages : 231 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Market Entry in China by : Christiane Prange

Download or read book Market Entry in China written by Christiane Prange and published by Springer. This book was released on 2016-05-14 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.

Entering China - Which aspects should a transnational organization consider when entering the Chinese market

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Author :
Publisher : GRIN Verlag
ISBN 13 : 3656034478
Total Pages : 37 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Entering China - Which aspects should a transnational organization consider when entering the Chinese market by : Simon Hecker

Download or read book Entering China - Which aspects should a transnational organization consider when entering the Chinese market written by Simon Hecker and published by GRIN Verlag. This book was released on 2011-10-21 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2008 in the subject Economics - International Economic Relations, grade: 1.2, Fontys University of Applied Sciences Venlo, language: English, abstract: Globalization presents risk and opportunities today and in the future. Transnational Organizations (TNOs) were the beneficiaries of the globalization; they expanded their activities aboard, created an international mentality and adapted their strategies for substantial growths. Many domestic markets of TNOs are already saturated and through the process of expanding abroad TNOs have been looking for new markets with a high growth potential. Nowadays, China represents a promising target for nearly every TNO. However, many TNOs fail to enter the Chinese market successfully or are not able to capitalize their potential. The purpose of this report is to conclude why China is attractive for TNOs, what the specific risks and challenges are, when operating in the Chinese market and on which aspects a TNO should focus when entering China. In order to answer these questions, the present economic situation, including the influences by the economic crisis, is analysed to demonstrate the relevance of the Chinese market. The current situation of TNOs in China is explored to provide an understanding of the different strategies to cope with the various challenges and risks in China. As a result an outline of the key success factors and most relevant strategic decision will give advice for the implementation of an efficient strategy. Transnational organizations have to target the Chinese market in order to remain competitive in the process of globalization. Poor infrastructures, different cultural behavior, copyright violations, fierce competition or concerns on the legal systems are risks that TNOs have to face in China. Therefore, transnational organizations need to implement efficient strategies in order to exploit their full potential in the Chinese market. Entering the Chinese market can be done by four major entry modes: Exporting, Licensing (Franchising), Joint Ventures or Foreign Direct Investment. It can be concluded that TNOs have to focus on an efficient innovation strategy and incorporate local responsiveness in their culture in order to adapt their company to the market environment of China. One global strategy for all countries, as in the past, is not possible anymore. TNOs have to implement a “Think Global – Act Local” strategy. The prospects for the Chinese economy are still promising and will continue to offer TNOs enormous competitive advantages.

Understanding Emerging Markets

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Author :
Publisher : Routledge
ISBN 13 : 0415370841
Total Pages : 262 pages
Book Rating : 4.4/5 (153 download)

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Book Synopsis Understanding Emerging Markets by : Peter Enderwick

Download or read book Understanding Emerging Markets written by Peter Enderwick and published by Routledge. This book was released on 2007 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the dynamics of emerging markets, this informative book provides both an academically rigorous but also business-oriented analysis of the key issues inherent in Emerging markets (Ems)

Brand Breakout

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Publisher : Springer
ISBN 13 : 1137276622
Total Pages : 213 pages
Book Rating : 4.1/5 (372 download)

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Book Synopsis Brand Breakout by : Nirmalya Kumar

Download or read book Brand Breakout written by Nirmalya Kumar and published by Springer. This book was released on 2013-06-13 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

Understanding China's Economic Indicators

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Author :
Publisher : Pearson Education
ISBN 13 : 9780132620215
Total Pages : 272 pages
Book Rating : 4.6/5 (22 download)

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Book Synopsis Understanding China's Economic Indicators by : Thomas Orlik

Download or read book Understanding China's Economic Indicators written by Thomas Orlik and published by Pearson Education. This book was released on 2011-07-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Understanding China’s Economic Indicators, leading economist and Wall Street Journal columnist Thomas M. Orlik introduces 35 of China's most significant economic statistics. Orlik explains why each indicator matters, how it is collected and computed, and its impact on equity, commodity, and currency markets. As China has emerged as a central player in the global economy, more and more investors are seeking profitable opportunities there. To choose the right investments, it's crucial to understand China's economic environment–and that means finding, interpreting, and utilizing China's growing base of economic indicators. Orlik helps investors make sense of data on everything from Chinese GDP growth to inflation, unemployment, bond yields, electricity production, and aircraft passenger numbers. He draws on the best information supplied by the Chinese government's statistical agency, ministries, and industry associations, as well as private sources. Each indicator is clearly described, along with a practical discussion of its implications for investors.

Emerging Market Real Estate Investment

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470901098
Total Pages : 256 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Emerging Market Real Estate Investment by : David J. Lynn

Download or read book Emerging Market Real Estate Investment written by David J. Lynn and published by John Wiley & Sons. This book was released on 2010-10-12 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This book is a comprehensive and insightful overview of international real estate focusing on three of the BRICs: China, India and Brazil. I was pleasantly surprised to find useful market data and industry profiles for each of the countries that were very consistent with my first hand experience. The book has a wealth of information for the real estate investment analyst and practitioner and will be very useful to those seeking guidance on what to expect in emerging markets.” —Joseph F. Azrack, Managing Partner, Real Estate, Apollo Global Management “David Lynn has set the bar with respect to real estate investment in the most compelling emerging markets. Lynn provides a framework for thinking about highly dynamic markets characterized by youthful populations, extraordinary demand, capital inefficiency and, most importantly, aspiration. This book will enlighten institutional investors and entrepreneurs alike. I look forward to another work by David Lynn addressing the frontier markets.” —Gary R. Garrabrant, CEO & Co-Founder, Equity International An informed look at investing in emerging market real estate Focusing primarily on private equity real estate investment in China, India, and Brazil this reliable resource develops a general approach to commercial real estate investment in emerging markets, and illustrates some common strategies and analytical methods that can be implemented within this arena. Filled with in-depth insights and expert advice, Emerging Market Real Estate Investment focuses on broad investment themes and strategies as well as economic and legal/institutional factors, rather than the minute details of local market analyses. Opening with two informative chapters that provide an overview of the fundamentals of commercial and international real estate investment, this practical guide then moves on to the country-specific chapters of China, India, and Brazil. Outlines various real estate investment options and strategies for emerging markets such as China, India, and Brazil Discusses the main features of each real estate market, including real estate foreign direct investment (FDI) Analyzes several primary real estate sectors in each country: office, retail, residential, industrial, and hotel where applicable Written with both institutional and private investors in mind, Emerging Market Real Estate Investment will put you in a better position to excel in emerging real estate markets. Praise for Emerging Market Real Estate Investment: “Emerging Market Real Estate Investment is written with a top down strategic orientation. It presents an excellent overview for US institutional investors planning to invest in offshore real estate in general and emerging markets and China, India and Brazil specifically. It covers all the key points my firm had to address before investing in China. I wish it had been available then.” —Robert H. Zerbst, Former Chairman & CEO, CB Richard Ellis Investors “This book does for international real estate what Samuelson’s primary Economics text did for economics students—it finally provides a new discipline with its first Bible. As cross-border real estate capital flows are on the rise, and investors increasingly seek compelling risk-adjusted returns in emerging markets, this book couldn’t have come at a better time in the market cycle. It is rich in content and filled with practical insights” —Kenneth A. Munkacy, Senior Managing Director, GID International Group/GID Investment Advisers, LLC “With American real estate in the doldrums, more investors will be looking abroad. David and Tim's analysis of international real estate investment, focused on three of the world’s most dynamic economies, provides exceptionally detailed knowledge concerning what real estate markets are really like in China, India, and Brazil. It is essential reading for investors considering those markets.” —Anthony Downs, Senior Fellow, the Brookings Institution “David Lynn and Tim Wang have written the 'must read' book for all real estate investors in emerging Brazil, China and India. They comprehensively cover the landscape of issues—economic, policy, legal, markets, sectors, entry, exit and strategies. Of noted value is their sanguine assessment of the risks and opportunities of alternative strategies in each country. The first outlay for all should be their book.” —Dr. Raymond G Torto, CRE, Global Chief Economist, CB Richard Ellis "Emerging Market Real Estate Investment is a powerful tool for those engaged in foreign investment generally, as well as in China, India and Brazil in particular. It combines a broad general view of competitive strategy with local detail on costs and legal aspects. The book is an intelligent and practical guide to foreign real estate investment." —Bowen H. McCoy, CRE, Formerly Partner and Managing Director, Morgan Stanley

Doing Business in China

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Author :
Publisher :
ISBN 13 : 9780446590655
Total Pages : 121 pages
Book Rating : 4.5/5 (96 download)

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Book Synopsis Doing Business in China by : Ted Plafker

Download or read book Doing Business in China written by Ted Plafker and published by . This book was released on 2014-07-02 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's common knowledge that China has the fastest growing economy in the world. What is not common knowledge is exactly how Western companies can gain a foothold and increase their profits by doing business inside this next great superpower. Now, respected business journalist Ted Plafker has written a fully detailed, yet user-friendly handbook on how individuals and companies can succeed in this challenging and often confusing environment. Sections include: - Pinpointing the Top Emerging Markets: A look at promising sectors such as agriculture, automotive, biotech, financial services, media, retail, and more. - Laws, Rules & Regulations: A how-to guide to China's complicated and ever-shifting legal landscape. - Understanding Cultural Differences: Vital topics include "Basic Communication," "Talking Politics," "The Little Things," and more. - Sales & Marketing: How to promote and move products and services to Chinese consumers.

China Management Handbook

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Author :
Publisher : Palgrave Macmillan
ISBN 13 : 9781403900241
Total Pages : 480 pages
Book Rating : 4.9/5 (2 download)

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Book Synopsis China Management Handbook by : Frank Sieren

Download or read book China Management Handbook written by Frank Sieren and published by Palgrave Macmillan. This book was released on 2003-02-08 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: With China's accession to the WTO in Spring 2002 it is essential that Western investors and business people get an effective 'tool kit' which enables them to succeed in the highly competitive Chinese market and to deal with the issues and changes that the WTO will bring. As a guide for western investors this book gives the answer to the 100 most crucial questions on operating or restructuring business in China. The question and answer format allows the reader to select information quickly for a specific situation.

How to Enter China

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Author :
Publisher : University of Michigan Press
ISBN 13 : 9780472111886
Total Pages : 348 pages
Book Rating : 4.1/5 (118 download)

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Book Synopsis How to Enter China by : Yadong Luo

Download or read book How to Enter China written by Yadong Luo and published by University of Michigan Press. This book was released on 2000 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Important lessons for international managers on entering the Chinese economy

China and the Multinationals

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Publisher : Edward Elgar Publishing
ISBN 13 : 1781001111
Total Pages : 223 pages
Book Rating : 4.7/5 (81 download)

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Book Synopsis China and the Multinationals by : R. Pearce

Download or read book China and the Multinationals written by R. Pearce and published by Edward Elgar Publishing. This book was released on 2012 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This original and important book explores how the interaction between China and multinational enterprises (MNEs) has the potential to affect the future of the Chinese economy, the global economy, and international business. It examines the interaction of two of the most important forces affecting the development of the global economy in recent decades firstly the opening and massive growth of the Chinese economy, and secondly the rise in foreign direct investment per se and the consequent strategic restructuring of major MNEs. The expert contributors begin by investigating precisely how leading MNEs, with well-honed international practices and commitments, have drawn their subsidiaries in China into their established networks. They suggest that MNEs' operations are increasingly embedded in the growth and sustainability of the Chinese economy itself, rather than merely serving as a supply base for their global markets. The second part of the book examines the emergence of new MNEs from China itself. It shows how these MNEs are seen as integral to China's development, and how their ability to expand reflects strengths from China's growth as well as revealing the growing needs required for sustainability. This timely study will be of great interest not just to those following one of the world's key economies, but also to researchers and students of the fast-paced changes in international business strategy.

China's Economy Into the New Century

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Publisher : World Scientific
ISBN 13 : 9789812778277
Total Pages : 478 pages
Book Rating : 4.7/5 (782 download)

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Book Synopsis China's Economy Into the New Century by : John Wong

Download or read book China's Economy Into the New Century written by John Wong and published by World Scientific. This book was released on 2002 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last two decades of the 20th century, China stood out as the world''s star performer in economic growth, thanks to the market-oriented reform that started in 1978. At the turn of the century, the Chinese economy faces a series of challenges to sustain its growth and stability. The two-decade-long rapid growth has effectively strengthened China''s economic power and raised its people''s standard of living. It has also transformed China from a centrally planned command economy into a OC socialist market economyOCO, which operates increasingly in line with capitalist norms. Major structural problems, however, remain and are growing acute. Weakness in the fiscal system breeds rent seeking at the local level and causes tension in the state budget. The flawed financial institutions and the biased ownership structure continue to distort resource allocation and cause huge efficiency losses. Inter-provincial and inter-regional disparity is reaching a level that threatens national unity and social stability. As China joins the World Trade Organization and becomes more integrated into the world economy, it urgently needs to improve the domestic business environment and to beef up indigenous industries for foreign competition.This volume is a collection of papers written by scholars at the East Asian Institute to address those problems during the period 1999OCo2001. The authors, with their knowledge and experience in China studies, provide in-depth observations and professional analyses of some of the most important issues for the Chinese economy at the turn of the century. Some of the observations and analyses lead to enlightening policy recommendations. The solid scholarship combined with the policy orientation of these papers will appeal greatly to researchers in academia, governments and other institutions. The policy-oriented and fact-based analyses will also be of interest to practitioners in business, including business consultants."

Operating in Emerging Markets

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Publisher : FT Press
ISBN 13 : 0132983397
Total Pages : 353 pages
Book Rating : 4.1/5 (329 download)

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Book Synopsis Operating in Emerging Markets by : Luciano Ciravegna

Download or read book Operating in Emerging Markets written by Luciano Ciravegna and published by FT Press. This book was released on 2013-08-29 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master a complete roadmap for emerging market business success and profitability! Emerging markets are generating unprecedented opportunities, but they are far more complex and risky than they may seem. Profiting in these markets entails retooling business models, products, and strategies to exploit these differences, instead of falling victim to them. Too many American, European and Japanese companies continue to operate with a “developed world” mentality that seeks to merely adapt existing products and strategies, while underestimating the unique challenges of managing a business in radically different contexts. Operating in Emerging Markets draws from real-life examples and today’s most valuable research to offer a step-by-step blueprint for improving profitability in emerging markets. Pioneering researchers Dr. Luciano Ciravegna and Dr. Robert Fitzgerald walk you through understanding the true risks and challenges; identifying and investing the right resources; developing the right strategies, products, and processes; and learning from both the successes and failures that have come before you. An indispensable resource for all decision-makers in companies that are (or plan to) operating in emerging markets; and for all graduate business students who may do so in the future. "Publications devoted to rapidly transforming economies are on the rise, but the contribution is often marginal. This new book, Operating in Emerging Markets , authored by Luciano Ciravegna, Robert Fitzgerald, and Sumit Kundu, is an exception. It provides valuable insights into what makes these economies grow and prosper. Most importantly, it responds to the need for practical approaches to tapping emerging markets. Thus it should assist current and future managers in navigating these high-potential but high-risk countries." --S. Tamer Cavusgil, Callaway Professorial Chair and Executive Director, CIBER, J. Mack Robinson College of Business. Georgia State University

Greater China in the Global Market

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Author :
Publisher : Psychology Press
ISBN 13 : 9780789011886
Total Pages : 224 pages
Book Rating : 4.0/5 (118 download)

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Book Synopsis Greater China in the Global Market by : Yigang Pan

Download or read book Greater China in the Global Market written by Yigang Pan and published by Psychology Press. This book was released on 2000 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the secrets of doing business successfully in China! From tips on how to run joint ventures with Chinese companies to research on the tastes of Chinese consumers, Greater China in the Global Market contains the most up-to-date information on business and marketing strategies in China. This volume brings you the practical advice and empirical research of top experts in the field, including John Farley of Dartmouth College, John Child of Cambridge University, and Rohit Despande of Harvard University. Tapping China's huge economy can be highly profitable, but only if you understand the subtleties of doing business in the Chinese culture. Greater China in the Global Market offers insider's views of guanxi, the Chinese concept of relationship that can make or break international business ventures in China, as well as the expertise in Chinese corporate and consumer cultures you will need to establish successful business strategies. Greater China in the Global Market presents a comprehensive view of the essential factors in marketing to China, including: the difference in corporate culture between joint ventures and state-owned enterprises the most effective ways to manage the value chain activities in joint ventures the merits and limitations of various entry strategies, including umbrella companies, franchising, and contractual joint ventures, among others the influence of risk-absorption capability and risk-dispersion mechanisms on the choice of entry mode the factors that influence timing your entry into the market the changing tastes of Chinese consumers the correlation between brand consciousness and income in younger consumers a thorough literature review of twenty years of marketing research on China Greater China in the Global Market is a valuable resource for front-line marketing executives in China as well as corporate decision makers in their headquarters at home. It is a must read for academics and business practitioners with an interest in China.

Getting China and India Right

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Publisher : John Wiley & Sons
ISBN 13 : 0470441097
Total Pages : 258 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Getting China and India Right by : Anil K. Gupta

Download or read book Getting China and India Right written by Anil K. Gupta and published by John Wiley & Sons. This book was released on 2009-03-30 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise: Both provide mega-markets for almost every product and service Both have platforms that will dramatically reduce the company's global cost structure Both have platforms that will significantly boost the company's global technology and innovation base Both are springboards for the mergence of new fearsome global competitors. This book aims to shed light on the brutal competition for markets and resources in China and India as well as lays out the strategic action implications for those companies who want to emerge as the global players of tomorrow.

Entering Emerging Markets

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 3540317465
Total Pages : 193 pages
Book Rating : 4.5/5 (43 download)

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Book Synopsis Entering Emerging Markets by : Guenter Schoenborn

Download or read book Entering Emerging Markets written by Guenter Schoenborn and published by Springer Science & Business Media. This book was released on 2006-06-22 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the strategies and processes of a multi-national US corporation applied in entering emerging markets around the globe. It details the structured approach, innovative ways and concerted efforts involved. Executives learned how to gain footholds in unknown territory and how to deal with complexity and diversity. This process was strongly supported by sharing of learning and resources within the company, and with the local partners, thus creating mutual added value.

The China Factor

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 111927401X
Total Pages : 276 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis The China Factor by : Amy Karam

Download or read book The China Factor written by Amy Karam and published by John Wiley & Sons. This book was released on 2016-06-13 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Innovation of Globalization – proven strategies to succeed and out-compete emerging competition Does your company know how to compete effectively in the evolving global business arena? What tactics must your company use to overcome price discounting wars that cut into your margins? What are the strategies your new rivals incorporate that may prove more valuable to customers than the superior products you offer? The China Factor equips Western businesses with a practical framework for competing successfully in today’s ever-changing global markets. Written by an expert in competitive strategy and global market expansion, this book is packed with insights gained through first-hand experience leading competitive programs at a high-tech multinational corporation and extensive research. When it comes to globalization, the rules have changed—what was once nice-to-know is now need-to-know, and this book lays it out in a clear, no-nonsense style. Based on cases with over 50 countries, you will learn why a premium product, though domestically successful, may not be well received in foreign markets. You’ll also discover the critical factors that contribute to success in both emerging and established markets. Disruptive competitors are transformed from threats to examples as you learn to recognize opportunities for re-evaluation, and shift your strategy to stay ahead of the curve. The economic rise of China and other new entrants is challenging Western companies in new ways. This book explains why, and provides actionable strategies for success in any market. Grow and maintain an Innovation Advantage using 5 models Learn from disruptors how to win your emerging markets customers Understand the power of politics in business Develop a deeper Culture IQ to expand your customer base Use a 5-part Strategic Framework to formulate new sales tactics You’re already well-aware of the global threat to Western business, and endless analysis only goes so far toward a solution. You need to know how to respond, survive, and thrive, and just how to regain the competitive edge. The truth is that Western companies must change they way they do business, and push innovation beyond the product and into every aspect of every operation – they need to be innovative in how they do business abroad. The China Factor provides a clear action plan, and case studies from global leaders like Cisco, Xiaomi, and Apple with insightful strategies for changing and winning the game. Endorsements “The China Factor is right on the mark. It addresses a real need, one that very few others are tackling—the action that US and other Western-based companies can take in response to the China challenge. Global competitiveness is a huge problem for the West and companies are ill-prepared.The China Factor goes beyond what other books do, providing an important, insightful, and practical prescription on how companies can shift their strategy…” — Ken Wilcox, former CEO and chairman, current Chairman Emeritus, Silicon Valley Bank “The China Factor’s case studies and practical resources make this book a must-read for any corporation that wants to win globally, particularly as innovation is being redefined.” —SIMON KHALAF, SVP, Yahoo Inc. “The China Factor provides a new strategic framework and an essential set of marketing guidelines for Western companies that have to compete or partner with Chinese firms in OECD countries, China or emerging market countries.” —DR. RAYMOND LEVITT, Kumagai Professor of Engineering, and Director, Global Projects Center, Stanford University “High tech companies need to shift their innovation approach when going global and The China Factor is the ultimate guide to sustainable success in Emerging Markets. Innovation does not apply solely to products but also to business strategies, especially when looking at international expansion.” — Jean-Baptiste Su, technology columnist, Forbes “A refreshing handbook for anyone interested in competing in the new global economy.” —CALESTOUS JUMA, Harvard Kennedy School, Professor of the Practice of International Development “This work is a compelling guide into the complexity and the great rewards of doing business in Emerging Markets—and for those who are looking for new growth opportunities for both products as well as services. The China Factor is the ultimate guide into sustainable success in Emerging Markets.” —ANTHONY R. VONSÉE, former Managing Director Sales, Emerging Africa, Cisco Systems “Amy Karam has done the business community a huge favor by making sense of many of the trends which are reshaping the global environment at a breathtaking rate, and then offering her thoughts on how to take advantage of the opportunities.” —BRUCE PICKERING, VP Global Programs, Asia Society, Northern California “In The China Factor, Amy Karam discusses how the way we innovate has changed and evolved. It can no longer be done in isolation but involves going beyond international borders. As she points out, learning about the culture and uniqueness of new markets and tapping into what has worked (and what has not!) in other regions is critical to success.” — Sangeeta Anand, SVP Product Management and Marketing, F5 Networks “I especially liked Karam’s advice on using U.S. Government resources—an often overlooked force multiplier for American businesses, and how best to leverage your own company’s Government Affairs groups to succeed. This is a must-read!” —FRED SCHWIEN, former Executive Secretary of the U.S. Department of Commerce and Boeing Executive “Amy was directly involved in developing a sales strategy customer by customer for several years. She lived and breathed the battle of protecting existing accounts, or winning new accounts with a competitor whose price was a fraction of Cisco’s.” — Tam Dell’ Oro, CEO of Dell’Oro Group “I loved this book. The China Factor will provide you specific guidance and invaluable insights for expanding your business and achieving success globally.” — Nanette J. Bulger, CEO, executive director of the Strategic and Competitive Intelligence Professionals (SCIP) Association “For today’s global strategists, Amy Karam’s book, The China Factor, offers compelling insights into how to effectively win in the 21st century. In addition to the traditional 4 Ps of marketing, she explores a fifth P, the P called politics, which US-based organizations need to recognize, leverage, and occasionally counteract in order to be competitive. The China Factor blazes a new trail for business to follow in striving to achieve global success.” — Dr. Juan P. Montermoso, professor of Practice in Marketing, Leavey School of Business, Santa Clara University “Amy Karam is a visionary writer! As a global mentor, not only am I going to use it myself as a reference, but will also suggest it to start-ups to use it as a guide! She has eloquently highlighted how to harness competition, partnerships and cross-cultural learning to stimulate innovation & business success.” — Hulya Koc, Serial Entrepreneur, Angel Investor & Global Mentor, co-founder of Keiretsu Forum Istanbul Chapter Amy Karam is a highly sought–after speaker, consultant, author, and corporate instructor of Stanford University courses, as well as her own workshops. As a strategy consultant, she equips startups and established corporations to succeed in global markets with actionable strategies and execution plans. She has worked with companies such as Cisco, Apple, Visa, Nationwide, Capital One, AT&T, and Bell.

The Chinese Market

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Author :
Publisher : Business Expert Press
ISBN 13 : 1637420331
Total Pages : 204 pages
Book Rating : 4.6/5 (374 download)

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Book Synopsis The Chinese Market by : Danai Krokou

Download or read book The Chinese Market written by Danai Krokou and published by Business Expert Press. This book was released on 2021-09-10 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: With its dual appeal as the world’s factory and the largest consumer market worldwide, China is about to become the preferred playing field for American and European businesses with global ambitions. China’s massive global development project, the Belt and Road Initiative (BRI), now includes more than two-thirds of the world’s countries. Entering the Chinese Market aims to assist Western businesses and entrepreneurs to understand and effectively enter the Chinese market. An essential factor for the success of investors and professionals engaging in business in or with China is being able to understand and correctly set up a sustainable and effective corporate structure. This book discusses different company structures, their functions, and their respective liabilities and provides practical and operational observations. The book details all applicable decision-making processes to help you choose the most suitable structure based on your business scope, specific needs, and available capital when entering China. In addition, it discusses all relevant rules, regulations, documentation, and management issues related to the establishment of different types of structures such as WFOEs representative offices, joint ventures, and other forms of investment. Topics covered include tax, legal, intellectual property rights, common pitfalls, and ways to address them.