Energizing Entrepreneurial Communities

Download Energizing Entrepreneurial Communities PDF Online Free

Author :
Publisher :
ISBN 13 : 9780615937489
Total Pages : 196 pages
Book Rating : 4.9/5 (374 download)

DOWNLOAD NOW!


Book Synopsis Energizing Entrepreneurial Communities by : Donald W. Macke

Download or read book Energizing Entrepreneurial Communities written by Donald W. Macke and published by . This book was released on 2014 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Startup Communities

Download Startup Communities PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118483316
Total Pages : 183 pages
Book Rating : 4.1/5 (184 download)

DOWNLOAD NOW!


Book Synopsis Startup Communities by : Brad Feld

Download or read book Startup Communities written by Brad Feld and published by John Wiley & Sons. This book was released on 2012-09-06 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide to building supportive entrepreneurial communities "Startup communities" are popping up everywhere, from cities like Boulder to Boston and even in countries such as Iceland. These types of entrepreneurial ecosystems are driving innovation and small business energy. Startup Communities documents the buzz, strategy, long-term perspective, and dynamics of building communities of entrepreneurs who can feed off of each other's talent, creativity, and support. Based on more than twenty years of Boulder-based entrepreneur turned-venture capitalist Brad Feld's experience in the field?as well as contributions from other innovative startup communities?this reliable resource skillfully explores what it takes to create an entrepreneurial community in any city, at any time. Along the way, it offers valuable insights into increasing the breadth and depth of the entrepreneurial ecosystem by multiplying connections among entrepreneurs and mentors, improving access to entrepreneurial education, and much more. Details the four critical principles needed to form a sustainable startup community Perfect for entrepreneurs and venture capitalists seeking fresh ideas and new opportunities Written by Brad Feld, a thought-leader in this field who has been an early-stage investor and successful entrepreneur for more than twenty years Engaging and informative, this practical guide not only shows you how startup communities work, but it also shows you how to make them work anywhere in the world.

Energizing Entrepreneurs

Download Energizing Entrepreneurs PDF Online Free

Author :
Publisher :
ISBN 13 : 9780974702728
Total Pages : 187 pages
Book Rating : 4.7/5 (27 download)

DOWNLOAD NOW!


Book Synopsis Energizing Entrepreneurs by : Deborah M. Markley

Download or read book Energizing Entrepreneurs written by Deborah M. Markley and published by . This book was released on 2005 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Entrepreneurial Communities and Ecosystems

Download Entrepreneurial Communities and Ecosystems PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1351045695
Total Pages : 249 pages
Book Rating : 4.3/5 (51 download)

DOWNLOAD NOW!


Book Synopsis Entrepreneurial Communities and Ecosystems by : Morgan R. Clevenger

Download or read book Entrepreneurial Communities and Ecosystems written by Morgan R. Clevenger and published by Routledge. This book was released on 2022-06-24 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial Communities and Ecosystems: Theories in Culture, Empowerment, and Leadership examines the deep sociocultural dynamics supporting effective and emergent entrepreneurial ecosystems and communities for a new generation of ecosystem builders and researchers. The book provides current theories and discussion with relevant examples regarding culture, empowerment, and leadership in entrepreneurship to build more entrepreneurial communities anywhere, beginning with any set of local advantages. It clarifies the role of community in building an entrepreneurial ecosystem, and expands the theory on how entrepreneurial communities and ecosystems differ, and how they relate. The book also illuminates the often avoided discussion about power, with special attention to diversity with examples of Black, women, and LGBTQA+ entrepreneurship; provides a deep dive into the range of formal and informal education framed as entreprenology; ties the importance of entrepreneurship and entrepreneuring to resources available at the community, state, and national levels; and introduces a new concept — omnipreneurship — which puts the skills of entrepreneurship in the service of global benefit and everyday action. This research volume will be equally useful as an undergraduate or graduate text on the sociology of entrepreneurs and entrepreneurship as it is a field guide for ecosystem builders, policy makers, nonprofits, and entrepreneurship and social researchers worldwide.

Entrepreneurship, Community, and Community Development

Download Entrepreneurship, Community, and Community Development PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1351623397
Total Pages : 188 pages
Book Rating : 4.3/5 (516 download)

DOWNLOAD NOW!


Book Synopsis Entrepreneurship, Community, and Community Development by : Michael W-P Fortunato

Download or read book Entrepreneurship, Community, and Community Development written by Michael W-P Fortunato and published by Routledge. This book was released on 2017-08-09 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: While entrepreneurship is widely cited as playing a key role in economic development, job creation, and advances in well-being in capitalist nations, there has been an overwhelming focus on the firm, firm founders, and founders’ strategies and decision-making processes. Only more recently, the important link between communities and entrepreneurs has emerged as a new frontier in entrepreneurship research. This book brings the emerging nexus between community and entrepreneur to light by exploring the mutual impact that communities and entrepreneurs have on one another. It focuses on how entrepreneurship development can push beyond the traditional emphasis on economic growth: from enriching the local lifestyle to building self-sufficiency; from attracting new markets to rediscovering traditional work; from the highest tech enterprises to the most ancient crafts and trades. The authors cover a wide variety of topics including rural community entrepreneurship development and culture, innovation and regional development, community-based enterprise learning, and urban revitalization strategies. This book was originally published as a special issue of the journal Community Development.

Toward Entrepreneurial Community Development

Download Toward Entrepreneurial Community Development PDF Online Free

Author :
Publisher : Taylor & Francis
ISBN 13 : 131738783X
Total Pages : 312 pages
Book Rating : 4.3/5 (173 download)

DOWNLOAD NOW!


Book Synopsis Toward Entrepreneurial Community Development by : Michael Fortunato

Download or read book Toward Entrepreneurial Community Development written by Michael Fortunato and published by Taylor & Francis. This book was released on 2017-03-31 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Toward Entrepreneurial Community Development is about developing entrepreneurial communities, and goes beyond theories of the firm to demonstrate how local and regional society contributes in important ways to the vitality of entrepreneurs. The literature is rich with insights about leadership and culture within SMEs, and the behaviours and attitudes of their founders, founding teams, and managers. Since most of the attention in the entrepreneurship literature is focused on firms, we wish to explore everyone else: The social environment surrounding the entrepreneur, and how leadership and culture outside the firm can have pervasive effects on the business. This book reaches across disciplinary boundaries, integrating and advancing knowledge on entrepreneurial community development. The book identifies actionable leadership strategies that can be used by literally anyone to help make a community or region a more culturally-supportive, interactive home for entrepreneurial minds. We draw from original research to compare high and low entrepreneurship communities, and present an emergent picture of how community-level actors can (or fail to) work together to support entrepreneurship in places that are culturally distant from the Silicon Valley (i.e., most places). Toward Entrepreneurial Community Development then offers techniques for entrepreneurial community leadership, including how to build lasting alliances, create an image, and harness the local culture for entrepreneurial advantage. The result is a book that provides the reader with the latest advancements and techniques in entrepreneurship development in a straight-forward, readable format. No matter the reader, Toward Entrepreneurial Community Development demonstrates how anyone, in any position, can lead a local entrepreneurship movement starting anywhere, anytime.

The Startup Community Way

Download The Startup Community Way PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119613604
Total Pages : 368 pages
Book Rating : 4.1/5 (196 download)

DOWNLOAD NOW!


Book Synopsis The Startup Community Way by : Brad Feld

Download or read book The Startup Community Way written by Brad Feld and published by John Wiley & Sons. This book was released on 2020-07-28 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Way Forward for Entrepreneurship Around the World We are in the midst of a startup revolution. The growth and proliferation of innovation-driven startup activity is profound, unprecedented, and global in scope. Today, it is understood that communities of support and knowledge-sharing go along with other resources. The importance of collaboration and a long-term commitment has gained wider acceptance. These principles are adopted in many startup communities throughout the world. And yet, much more work is needed. Startup activity is highly concentrated in large cities. Governments and other actors such as large corporations and universities are not collaborating with each other nor with entrepreneurs as well as they could. Too often, these actors try to control activity or impose their view from the top-down, rather than supporting an environment that is led from the bottom-up. We continue to see a disconnect between an entrepreneurial mindset and that of many actors who wish to engage with and support entrepreneurship. There are structural reasons for this, but we can overcome many of these obstacles with appropriate focus and sustained practice. No one tells this story better than Brad Feld and Ian Hathaway. The Startup Community Way: Evolving an Entrepreneurial Ecosystem explores what makes startup communities thrive and how to improve collaboration in these rapidly evolving, complex environments. The Startup Community Way is an explanatory guide for startup communities. Rooted in the theory of complex systems, this book establishes the systemic properties of entrepreneurial ecosystems and explains why their complex nature leads people to make predictable mistakes. As complex systems, value creation occurs in startup communities primarily through the interaction of the "parts" - the people, organizations, resources, and conditions involved - not the parts themselves. This continual process of bottom-up interactions unfolds naturally, producing value in novel and unexpected ways. Through these complex, emergent processes, the whole becomes greater and substantially different than what the parts alone could produce. Because of this, participants must take a fundamentally different approach than is common in much of our civic and professional lives. Participants must take a whole-system view, rather than simply trying to optimize their individual part. They must prioritize experimentation and learning over planning and execution. Complex systems are uncertain and unpredictable. They cannot be controlled, only guided and influenced. Each startup community is unique. Replication is enticing but impossible. The race to become "The Next Silicon Valley" is futile - even Silicon Valley couldn't recreate itself. This book: Offers practical advice for entrepreneurs, community builders, government officials, and other stakeholders who want to harness the power of entrepreneurship in their city Describes the core components of startup communities and entrepreneurial ecosystems, as well as an explanation of the differences between these two related, but distinct concepts Advances a new framework for effective startup community building based on the theory of complex systems and insights from systems thinking Includes contributions from leading entrepreneurial voices Is a must-have resource for entrepreneurs, venture capitalists, executives, business and community leaders, economic development authorities, policymakers, university officials, and anyone wishing to understand how startup communities work anywhere in the world

Empowering Entrepreneurial Communities and Ecosystems

Download Empowering Entrepreneurial Communities and Ecosystems PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 9781003287681
Total Pages : 318 pages
Book Rating : 4.2/5 (876 download)

DOWNLOAD NOW!


Book Synopsis Empowering Entrepreneurial Communities and Ecosystems by : Michael W. P. Fortunato

Download or read book Empowering Entrepreneurial Communities and Ecosystems written by Michael W. P. Fortunato and published by Routledge. This book was released on 2022 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Entrepreneurial Communities and Ecosystems: Case Study Insights aims to provide applied examples that embody the theories, principles, and processes that contribute to empowering everyday entrepreneurial communities and ecosystems. Relying on a diversity of narratives from a wide range of entrepreneurial communities, entrepreneurial ecosystems, and organizations, this book presents a collection of case studies that take the reader inside the minds of leaders who are working to empower entrepreneurs and build entrepreneurial ecosystems and entrepreneurial communities-sometimes from scratch. The book features research and stories from entrepreneurs, development agencies, entrepreneurial support and assistance organizations (i.e. feeders and supports), governments, and involved citizens and local leaders in their quest to make their communities more entrepreneuring. The book presents an analytic frame through which the case studies are cross-analyzed, providing "meta-guidelines" for pursuing a broad range of strategies for supporting local and regional entrepreneurial action. This research volume is equally useful as an undergraduate or graduate text on the sociology of entrepreneurs and entrepreneurship as it is a field guide for ecosystem builders, policy makers, nonprofits, and entrepreneurship and social researchers worldwide"--

Entrepreneurship and the Community

Download Entrepreneurship and the Community PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3030236048
Total Pages : 176 pages
Book Rating : 4.0/5 (32 download)

DOWNLOAD NOW!


Book Synopsis Entrepreneurship and the Community by : Vanessa Ratten

Download or read book Entrepreneurship and the Community written by Vanessa Ratten and published by Springer Nature. This book was released on 2019-08-26 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship is the result of various contextual factors in the community, which are shaped by social challenges and business needs. Recent research efforts have focused on the dynamics of communities and how they facilitate entrepreneurship among a diverse group of people and organizations. This book highlights research on the importance of communities and their role in providing an entrepreneurial ecosystem that promotes innovation and business activities. Adopting a multidisciplinary perspective, it explores what it takes to create an entrepreneurial community that fosters creativity. Sharing valuable insights, it will enhance readers’ understanding of how entrepreneurship is formed by and exists in communities.

Toward Entrepreneurial Community Development

Download Toward Entrepreneurial Community Development PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1317387821
Total Pages : 315 pages
Book Rating : 4.3/5 (173 download)

DOWNLOAD NOW!


Book Synopsis Toward Entrepreneurial Community Development by : Michael Fortunato

Download or read book Toward Entrepreneurial Community Development written by Michael Fortunato and published by Routledge. This book was released on 2017-03-31 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Toward Entrepreneurial Community Development is about developing entrepreneurial communities, and goes beyond theories of the firm to demonstrate how local and regional society contributes in important ways to the vitality of entrepreneurs. The literature is rich with insights about leadership and culture within SMEs, and the behaviours and attitudes of their founders, founding teams, and managers. Since most of the attention in the entrepreneurship literature is focused on firms, we wish to explore everyone else: The social environment surrounding the entrepreneur, and how leadership and culture outside the firm can have pervasive effects on the business. This book reaches across disciplinary boundaries, integrating and advancing knowledge on entrepreneurial community development. The book identifies actionable leadership strategies that can be used by literally anyone to help make a community or region a more culturally-supportive, interactive home for entrepreneurial minds. We draw from original research to compare high and low entrepreneurship communities, and present an emergent picture of how community-level actors can (or fail to) work together to support entrepreneurship in places that are culturally distant from the Silicon Valley (i.e., most places). Toward Entrepreneurial Community Development then offers techniques for entrepreneurial community leadership, including how to build lasting alliances, create an image, and harness the local culture for entrepreneurial advantage. The result is a book that provides the reader with the latest advancements and techniques in entrepreneurship development in a straight-forward, readable format. No matter the reader, Toward Entrepreneurial Community Development demonstrates how anyone, in any position, can lead a local entrepreneurship movement starting anywhere, anytime.

Empowering Entrepreneurial Communities and Ecosystems

Download Empowering Entrepreneurial Communities and Ecosystems PDF Online Free

Author :
Publisher : Taylor & Francis
ISBN 13 : 1000615413
Total Pages : 321 pages
Book Rating : 4.0/5 (6 download)

DOWNLOAD NOW!


Book Synopsis Empowering Entrepreneurial Communities and Ecosystems by : Morgan R. Clevenger

Download or read book Empowering Entrepreneurial Communities and Ecosystems written by Morgan R. Clevenger and published by Taylor & Francis. This book was released on 2022-07-15 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial Communities and Ecosystems: Case Study Insights aims to provide applied examples that embody the theories, principles, and processes that contribute to empowering everyday entrepreneurial communities and ecosystems. Relying on a diversity of narratives from a wide range of entrepreneurial communities, entrepreneurial ecosystems, and organizations, this book presents a collection of case studies that take the reader inside the minds of leaders who are working to empower entrepreneurs and build entrepreneurial ecosystems and entrepreneurial communities—sometimes from scratch. The book features research and stories from entrepreneurs, development agencies, entrepreneurial support and assistance organizations (i.e. feeders and supports), governments, and involved citizens and local leaders in their quest to make their communities more entrepreneuring. The book presents an analytic frame through which the case studies are cross-analyzed, providing meta-guidelines for pursuing a broad range of strategies for supporting local and regional entrepreneurial action. This research volume is equally useful as an undergraduate or graduate text on the sociology of entrepreneurs and entrepreneurship as it is a field guide for ecosystem builders, policy makers, nonprofits, and entrepreneurship and social researchers worldwide.

Called to Create

Download Called to Create PDF Online Free

Author :
Publisher : Baker Books
ISBN 13 : 1493409328
Total Pages : 240 pages
Book Rating : 4.4/5 (934 download)

DOWNLOAD NOW!


Book Synopsis Called to Create by : Jordan Raynor

Download or read book Called to Create written by Jordan Raynor and published by Baker Books. This book was released on 2017-11-07 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: We were created by an infinitely creative God to reflect his love and character to the world. One way we do that is by continuing his creative work. In this energizing book, serial entrepreneur and bestselling author Jordan Raynor helps artists, entrepreneurs, writers, and other creatives reimagine our work as service to God and others, addressing such penetrating questions as - Is my work as a creative really as God-honoring as that of a pastor or missionary? - What does it look like to create not to make a name for myself but to glorify God and serve others? - How can I use my work to fulfill Jesus's command to create disciples? - Will what I make today matter in eternity? To answer these questions, Raynor shares compelling stories from an eclectic group of 40+ Christian entrepreneurs, including the founders of TOMS Shoes, Charity: Water, Chick-fil-A, In-N-Out Burger, Guinness, HTC, and Sevenly, as well as nontraditional entrepreneurs such as C. S. Lewis, Johann Sebastian Bach, and J. R. R. Tolkien. Raynor's "show" rather than "tell," story-driven style makes you feel as if you are sitting at the feet of some of the godliest and most successful entrepreneurs of all time. Perfectly poised to reach today's growing creative class, this unique work restores God's position as the first entrepreneur, helping readers see the eternal value in the work they do today.

Building Rural Community Resilience Through Innovation and Entrepreneurship

Download Building Rural Community Resilience Through Innovation and Entrepreneurship PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 100053846X
Total Pages : 256 pages
Book Rating : 4.0/5 (5 download)

DOWNLOAD NOW!


Book Synopsis Building Rural Community Resilience Through Innovation and Entrepreneurship by : Charlie French

Download or read book Building Rural Community Resilience Through Innovation and Entrepreneurship written by Charlie French and published by Routledge. This book was released on 2022-02-27 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing from empirical analyses, case studies, and a synthesis of best practices, this book explores how innovation manifests itself in rural places and how it contributes to entrepreneurial development and resilience. Innovation in rural places may come about as a result of new forms of collaboration; policies that leverage rural assets and address critical service or product gaps; novel strategies for accessing financial capital; infusion of arts into aspects of community life; and cultivation of networks that bridge entrepreneurs, organizations, and institutions. The chapters illustrate how a number of innovation-related characteristics relate to economic vibrancy in rural places such as a strong connection to the arts, adaptive and sustainable use of natural resources, value-chain integrated food systems, robust bridging social capital networks, creative leveraging of technology, and presence of innovation-focused entrepreneurs. Through exploration of these and other topics, this book will provide insights and best practices for rural community and economic development scholars and practitioners seeking to strengthen the rural innovation ecosystem.

Global Entrepreneurship

Download Global Entrepreneurship PDF Online Free

Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1786354837
Total Pages : 344 pages
Book Rating : 4.7/5 (863 download)

DOWNLOAD NOW!


Book Synopsis Global Entrepreneurship by :

Download or read book Global Entrepreneurship written by and published by Emerald Group Publishing. This book was released on 2016-06-23 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role that small- and medium-sized enterprises (SMEs) play in the economic development and growth of cities, regions and nations has been an increasing subject of debate and study for the last half century. This volume focuses on the opportunities and challenges that entrepreneurs and SMEs face in a world of global competition.

Creating Entrepreneurial Space

Download Creating Entrepreneurial Space PDF Online Free

Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1787563723
Total Pages : 217 pages
Book Rating : 4.7/5 (875 download)

DOWNLOAD NOW!


Book Synopsis Creating Entrepreneurial Space by : David Higgins

Download or read book Creating Entrepreneurial Space written by David Higgins and published by Emerald Group Publishing. This book was released on 2018-12-10 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of papers aims to generate new and exciting opportunities for a holistic view of entrepreneurial research agendas, and advance the manner in which academics and researchers think about and engage with various aspects of entrepreneurial practice and development.

An Introduction to Community Development

Download An Introduction to Community Development PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1134482329
Total Pages : 424 pages
Book Rating : 4.1/5 (344 download)

DOWNLOAD NOW!


Book Synopsis An Introduction to Community Development by : Rhonda Phillips

Download or read book An Introduction to Community Development written by Rhonda Phillips and published by Routledge. This book was released on 2014-11-26 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beginning with the foundations of community development, An Introduction to Community Development offers a comprehensive and practical approach to planning for communities. Road-tested in the authors’ own teaching, and through the training they provide for practicing planners, it enables students to begin making connections between academic study and practical know-how from both private and public sector contexts. An Introduction to Community Development shows how planners can utilize local economic interests and integrate finance and marketing considerations into their strategy. Most importantly, the book is strongly focused on outcomes, encouraging students to ask: what is best practice when it comes to planning for communities, and how do we accurately measure the results of planning practice? This newly revised and updated edition includes: increased coverage of sustainability issues, discussion of localism and its relation to community development, quality of life, community well-being and public health considerations, and content on local food systems. Each chapter provides a range of reading materials for the student, supplemented with text boxes, a chapter outline, keywords, and reference lists, and new skills based exercises at the end of each chapter to help students turn their learning into action, making this the most user-friendly text for community development now available.

Community Colleges as Incubators of Innovation

Download Community Colleges as Incubators of Innovation PDF Online Free

Author :
Publisher : Taylor & Francis
ISBN 13 : 1000976947
Total Pages : 171 pages
Book Rating : 4.0/5 (9 download)

DOWNLOAD NOW!


Book Synopsis Community Colleges as Incubators of Innovation by : Rebecca A. Corbin

Download or read book Community Colleges as Incubators of Innovation written by Rebecca A. Corbin and published by Taylor & Francis. This book was released on 2023-07-03 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: While community colleges have traditionally focused on providing students with opportunities to gain credentials for employment, the increasingly important question is: Are they preparing students for the looming dynamic, disruptive, and entrepreneurial environments ahead? This book addresses the urgent need for community colleges to prioritize entrepreneurship education both to remain relevant in a changing economy and to give graduate students the flexible and interdisciplinary mindsets needed for the future of society. It argues that entrepreneurial education should be offered broadly to a wide range of students, and across all disciplines; defines the key constructs for achieving this objective; and describes how to create entrepreneurial learning environments.The expert contributors, with the support of the National Association for Community College Entrepreneurship (NACCE), start from the premise that community colleges are uniquely positioned to lead entrepreneurial initiatives through both internally-generated curriculum design and through collaboration with the local entrepreneurial community to build bridges between the classroom to the community which in turn can offer models of implementation and constitute a network or support system for students. Community colleges can become incubators of innovation, a magnet for talent, and provide the impetus for development strategies that their communities have not begun to realize. As the chapters make clear, developing an entrepreneurial program itself requires an entrepreneurial mindset that transcends any lack of resources, requiring a spirit of imagination and resourcefulness. This book takes the reader on a journey through the steps needed to build a meaningful, relevant, and sustainable entrepreneurship program, covering program development, curriculum design, appropriate pedagogical approaches, and community engagement.