Encyclopedia Of Health Communication

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Encyclopedia of Health Services Research

Author : Ross M. Mullner
Publisher : SAGE Publications
ISBN 13 : 1452266115
Total Pages : 1457 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Encyclopedia of Health Services Research by : Ross M. Mullner

Download or read book Encyclopedia of Health Services Research written by Ross M. Mullner and published by SAGE Publications. This book was released on 2009-05-15 with total page 1457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, as never before, healthcare has the ability to enhance the quality and duration of life. At the same time, healthcare has become so costly that it can easily bankrupt governments and impoverish individuals and families. Health services research is a highly multidisciplinary field, including such areas as health administration, health economics, medical sociology, medicine, , political science, public health, and public policy. The Encyclopedia of Health Services Research is the first single reference source to capture the diversity and complexity of the field. With more than 400 entries, these two volumes investigate the relationship between the factors of cost, quality, and access to healthcare and their impact upon medical outcomes such as death, disability, disease, discomfort, and dissatisfaction with care. Key Features Examines the growing healthcare crisis facing the United States Encompasses the structure, process, and outcomes of healthcare Aims to improve the equity, efficiency, effectiveness, and safety of healthcare by influencing and developing public policies Describes healthcare systems and issues from around the globe Key Themes Access to Care Accreditation, Associations, Foundations, and Research Organizations Biographies of Current and Past Leaders Cost of Care, Economics, Finance, and Payment Mechanisms Disease, Disability, Health, and Health Behavior Government and International Healthcare Organizations Health Insurance Health Professionals and Healthcare Organizations Health Services Research Laws, Regulations, and Ethics Measurement; Data Sources and Coding; and Research Methods Outcomes of Care Policy Issues, Healthcare Reform, and International Comparisons Public Health Quality and Safety of Care Special and Vulnerable Groups The Encyclopedia is designed to be an introduction to the various topics of health services research for an audience including undergraduate students, graduate students, andgeneral readers seeking non-technical descriptions of the field and its practices. It is also useful for healthcare practitioners wishing to stay abreast of the changes and updates in the field.

Health Communication Theory

Author : Teresa L. Thompson
Publisher : John Wiley & Sons
ISBN 13 : 1119574439
Total Pages : 368 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Health Communication Theory by : Teresa L. Thompson

Download or read book Health Communication Theory written by Teresa L. Thompson and published by John Wiley & Sons. This book was released on 2021-02-24 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assembles the most important theories in the field of health communication in one comprehensive volume, designed for students and practitioners alike Health Communication Theory is the first book to bring together the theoretical frameworks used in the study and practice of creating, sending, and receiving messages relating to health processes and health care delivery. This timely volume provides easy access to the key theoretical foundations on which health communication theory and practice are based. Students and future practitioners are taught how to design theoretically-grounded research, interventions, and campaigns, while established scholars are presented with new and developing theoretical frameworks to apply to their work. Divided into three parts, the volume first provides a summary and history of the field, followed by an overview of the essential theories and concepts of health communication, such as Problematic Integration Theory and the Cultural Variance Model. Part Two focuses on interpersonal communication and family interaction theories, provider-patient interaction frameworks, and public relations and organizational theories. The final part of the volume centers on theories relevant to information processing and cognition, affective impact, behavior, message effects, and socio-psychology and sociology. Edited by two internationally-recognized experts with extensive editorial and scholarly experience, this first-of-its-kind volume: Provides original chapters written by a group of global scholars working in health communication theory Covers theories unique to interpersonal and organizational contexts, and to health campaigns and media issues Emphasizes the interdisciplinary and collaborative nature of health communication research Includes overviews of basic health communication theory and application Features commentary on future directions in health communication theory Health Communication Theory is an indispensable resource for advanced undergraduate and graduate students studying health communication, and for both new and established scholars looking to familiarize themselves with the area of study or seeking a new theoretical frameworks for their research and practice.

Encyclopedia of Lifestyle Medicine and Health

Author : James M. Rippe
Publisher : SAGE
ISBN 13 : 1412950236
Total Pages : 1297 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Encyclopedia of Lifestyle Medicine and Health by : James M. Rippe

Download or read book Encyclopedia of Lifestyle Medicine and Health written by James M. Rippe and published by SAGE. This book was released on 2012-02-14 with total page 1297 pages. Available in PDF, EPUB and Kindle. Book excerpt: These three volumes sort out the science behind nightly news reports and magazine cover stories, and help define the interdisciplinary field of lifestyle medicine and health.

Encyclopedia of Health Communication

Author : Teresa L. Thompson
Publisher : SAGE Publications
ISBN 13 : 1483389782
Total Pages : 2732 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Encyclopedia of Health Communication by : Teresa L. Thompson

Download or read book Encyclopedia of Health Communication written by Teresa L. Thompson and published by SAGE Publications. This book was released on 2014-04-18 with total page 2732 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the dynamics of interpersonal communication between health professionals and clients to global command-and-control during public health emergencies that cross international borders, the field of health communication bridges many disciplines and involves efforts from the micro to the macro. It involves navigating personal, cultural, and political complexities and an ability to distill complex technical science into quickly and easily understood terms for ready distribution by the mass media--or to an individual patient or to the parent of an ailing child. Despite an abundance of textbooks, specialized monographs, and academic handbooks, this is the first encyclopedic reference work in this area, covering the breadth of theory and research on health communication, as well as their practical application. Features: Nearly 600 original articles are organized A-to-Z within a three-volume set to provide comprehensive coverage of this exciting field, including such topics as theories and research traditions; evaluation and assessment; cultural complexities; high risk and special populations; message design and campaigns; provider/patient interaction issues; media issues; and more. All articles were specifically commissioned for this work, signed and authored by key figures in the field, and conclude with cross reference links and suggestions for further reading. Appendices include a Resource Guide with annotated lists of classic books and articles, journals, associations, and web sites; a Glossary of specialized terms; and a Chronology offering an overview and history of the field. A thematic Reader’s Guide groups related articles by broad topic areas as one handy search feature on the e-Reference platform, which also includes a comprehensive index of search terms. This A-to-Z three-volume reference is available in both print and online formats and is a must-have for libraries and researchers who seek comprehensive coverage of the theory, research, and applications of health communication. Key Themes: Community Health Issues End-of-Life Issues Evaluation of Health Intervention, Health Education, Health Communication Everyday and Family Health Communication Issues Health Campaigns Health Communication, International and Diversity Issues Health Information History of Health Communication Media Content Organizational Issues and Health Policy Provider–Patient Interaction Public Health Communication Specific Health Issues/Providers Technology Theories, Ethics, Philosophy, and Overriding Methodological Issues

Writing Health Communication

Author : Charles Abraham
Publisher : SAGE
ISBN 13 : 1446292363
Total Pages : 202 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Writing Health Communication by : Charles Abraham

Download or read book Writing Health Communication written by Charles Abraham and published by SAGE. This book was released on 2011-12-16 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leaflets, information sheets and written materials designed to influence people′s health-related behaviours often fail to achieve their aims. To improve such written materials we need to understand: (i) how people read and process information, (ii) how to design persuasive messages, (iii) how to make written text easy to use and (iv) how to change behaviour. Writing for Health Communication: An Evidence-Based Guide for Professionals is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include: - Message framing, - Use of fear appeals, - Tailoring messages, - Using graphics, - Behaviour change Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health psychology, health education and promotion, and public health, Writing for Health Communication: An Evidence-Based Guide for Professionals is an invaluable guide to best practice.

Health Communication Models and Practices in Interpersonal and Media Contexts: Emerging Research and Opportunities

Author : Belim, Célia
Publisher : IGI Global
ISBN 13 : 1799843971
Total Pages : 277 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Health Communication Models and Practices in Interpersonal and Media Contexts: Emerging Research and Opportunities by : Belim, Célia

Download or read book Health Communication Models and Practices in Interpersonal and Media Contexts: Emerging Research and Opportunities written by Belim, Célia and published by IGI Global. This book was released on 2021-08-13 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful communication can help to prevent health problems, promote healthy behaviors and lifestyles, and overcome health challenges. However, various issues have created obstacles for the promotion of health communication, including low health literacy, the reluctance of patients to admit their lack of understanding, the overestimation by health professionals of a patient’s level of understanding, and insufficient health literacy tools, to name a few. It is thus essential to convey the latest communication models and practices being used to increase health literacy and provide adequate health information to society. Health Communication Models and Practices in Interpersonal and Media Contexts: Emerging Research and Opportunities explores and analyzes the fundamentals, models, and dimensions of health communication and offers practical solutions for better communications with direct outcomes in the optimization of citizens’ health literacy. The book also discusses and proposes more effective health communication models and practices as a tool for the construction of more solid and evident health outcomes. Covering topics such as cancer prevention, health professionals’ communication, and models of health communication, this text is essential for health professionals, communication professionals, professors, teachers, researchers, academicians, and students.

Global Perspectives on Health Communication in the Age of Social Media

Author : Sekalala, Seif
Publisher : IGI Global
ISBN 13 : 1522537171
Total Pages : 372 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Global Perspectives on Health Communication in the Age of Social Media by : Sekalala, Seif

Download or read book Global Perspectives on Health Communication in the Age of Social Media written by Sekalala, Seif and published by IGI Global. This book was released on 2018-02-09 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Numerous studies suggest that people with a variety of health concerns are increasingly turning to online networks for social support. As a result, the number of online support communities has risen over the past two decades. Global Perspectives on Health Communication in the Age of Social Media is a critical scholarly resource that examines the illness and pain-and-suffering narrative of health communication. Featuring coverage on a broad range of topics, such as social networks, patient empowerment, and e-health, this book is geared towards professionals and researchers in health informatics as well as students, practitioners, clinicians, and academics.

Encyclopedia of Science and Technology Communication

Author : Susanna Hornig Priest
Publisher : SAGE
ISBN 13 : 1412959209
Total Pages : 1145 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Encyclopedia of Science and Technology Communication by : Susanna Hornig Priest

Download or read book Encyclopedia of Science and Technology Communication written by Susanna Hornig Priest and published by SAGE. This book was released on 2010-07-14 with total page 1145 pages. Available in PDF, EPUB and Kindle. Book excerpt: The explosion of scientific information is exacerbating the information gap between richer/poorer, educated/less-educated publics. The proliferation of media technology and the popularity of the Internet help some keep up with these developments but also make it more likely others fall further behind. This is taking place in a globalizing economy and society that further complicates the division between information haves and have-nots and compounds the challenge of communicating about emerging science and technology to increasingly diverse audiences. Journalism about science and technology must fill this gap, yet journalists and journalism students themselves struggle to keep abreast of contemporary scientific developments. Scientist - aided by public relations and public information professionals - must get their stories out, not only to other scientists but also to broader public audiences. Funding agencies increasingly expect their grantees to engage in outreach and education, and such activity can be seen as both a survival strategy and an ethical imperative for taxpayer-supported, university-based research. Science communication, often in new forms, must expand to meet all these needs. Providing a comprehensive introduction to students, professionals and scholars in this area is a unique challenge because practitioners in these fields must grasp both the principles of science and the principles of science communication while understanding the social contexts of each. For this reason, science journalism and science communication are often addressed only in advanced undergraduate or graduate specialty courses rather than covered exhaustively in lower-division courses. Even so, those entering the field rarely will have a comprehensive background in both science and communication studies. This circumstance underscores the importance of compiling useful reference materials. The Encyclopedia of Science and Technology Communication presents resources and strategies for science communicators, including theoretical material and background on recent controversies and key institutional actors and sources. Science communicators need to understand more than how to interpret scientific facts and conclusions; they need to understand basic elements of the politics, sociology, and philosophy of science, as well as relevant media and communication theory, principles of risk communication, new trends, and how to evaluate the effectiveness of science communication programmes, to mention just a few of the major challenges. This work will help to develop and enhance such understanding as it addresses these challenges and more. Topics covered include: advocacy, policy, and research organizations environmental and health communication philosophy of science media theory and science communication informal science education science journalism as a profession risk communication theory public understanding of science pseudo-science in the news special problems in reporting science and technology science communication ethics.

The SAGE Encyclopedia of Human Communication Sciences and Disorders

Author : Jack S. Damico
Publisher : SAGE Publications
ISBN 13 : 1506353347
Total Pages : 5206 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis The SAGE Encyclopedia of Human Communication Sciences and Disorders by : Jack S. Damico

Download or read book The SAGE Encyclopedia of Human Communication Sciences and Disorders written by Jack S. Damico and published by SAGE Publications. This book was released on 2019-03-01 with total page 5206 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Encyclopedia of Human Communication Sciences and Disorders is an in-depth encyclopedia aimed at students interested in interdisciplinary perspectives on human communication—both normal and disordered—across the lifespan. This timely and unique set will look at the spectrum of communication disorders, from causation and prevention to testing and assessment; through rehabilitation, intervention, and education. Examples of the interdisciplinary reach of this encyclopedia: A strong focus on health issues, with topics such as Asperger's syndrome, fetal alcohol syndrome, anatomy of the human larynx, dementia, etc. Including core psychology and cognitive sciences topics, such as social development, stigma, language acquisition, self-help groups, memory, depression, memory, Behaviorism, and cognitive development Education is covered in topics such as cooperative learning, special education, classroom-based service delivery The editors have recruited top researchers and clinicians across multiple fields to contribute to approximately 640 signed entries across four volumes.

Working on Health Communication

Author : Nova Corcoran
Publisher : SAGE Publications
ISBN 13 : 1847879233
Total Pages : 201 pages
Book Rating : 4.8/5 (478 download)

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Book Synopsis Working on Health Communication by : Nova Corcoran

Download or read book Working on Health Communication written by Nova Corcoran and published by SAGE Publications. This book was released on 2010-12-29 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a must have for anyone designing or developing a campaign in health promotion or public health. It is the only textbook which takes the reader right through the planning, implementation and evaluation of a health communication campaign.

Encyclopedia of Health Care Management

Author : Michael J. Stahl
Publisher : SAGE Publications
ISBN 13 : 1452265240
Total Pages : 665 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Encyclopedia of Health Care Management by : Michael J. Stahl

Download or read book Encyclopedia of Health Care Management written by Michael J. Stahl and published by SAGE Publications. This book was released on 2003-10-21 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The most comprehensive one-volume reference work on health care management published in the last 10 years, this work brings together much useful information and will appeal to a broad audience. Health science libraries, college libraries, and large public libraries will want to invest in this title." --BOOKLIST "This volume should be considered by academic and public libraries with large healthcare management or business collections as the only current reference on this topic." --LIBRARY JOURNAL "The Encyclopedia of Health Care Management would be useful for those involved in any aspect of health care, whether as a student, instructor, practitioner, researcher, or administrator. This book would be of great use in reference collections at public, university, hospital, and corporate libraries." --E-STREAMS Health care is one of today′s most discussed and debated topics. From issues such as accessibility to costs to quality, the debates range widely among doctors, patients, employers, and insurers. A popular topic in political campaigns and the media, health care and health care management is also a quiet and unremitting concern in the private and personal lives of individuals who worry about someday having to choose between food and prescription drugs. For this reason, in today′s health care industry, good business practices may be as important as the practice of medicine in assuring the continued health of the industry. The Encyclopedia of Health Care Management will prove invaluable to libraries serving students and professionals in health and business. It will also be an essential reference for physicians, providers and their employees, and students and professors in health and management for responsible and successful practice and administration in the health care industry. This encyclopedia is the most comprehensive reference work on the business of health care, with up-to-date information across a broad range of issues affecting every aspect of the industry and the people it serves, employs, and influences. Key Features The most comprehensive reference work on health care management Broad range of timely topics, spanning academic, corporate and governmental arenas Over 600 entries More than 160 expert contributors in the fields of medicine, public health, and business Tables on Health Care Acronyms Medical Degrees Medical Legislation Medical Organizations Medical Specialties About the Editor Michael J. Stahl, Ph.D. is Director of the Physician Executive MBA Program and Distinguished Professor of Management in the College of Business at the University of Tennessee, Knoxville. Dr. Stahl received his B.S. in Electrical Engineering from the State University of NY at Buffalo and his Ph.D. in Management from Rensselaer Polytechnic Institute. From 1982-1989, Stahl was Head of the Management Department at Clemson University He was Associate Dean in the College of Business at the University of Tennessee from 1989-1997. Dr. Stahl has published over 50 journal articles in a variety of areas including Strategic Management, TQ, and healthcare, as well as twelve books including Strategic Management, Perspectives in TQ, and The Physician′s Essential MBA. He teaches strategy and business planning in the Physician EMBA, Taiwan EMBA, and MBA Programs. Recommended Libraries Academic, Public, Special, Private/Corporate

Encyclopedia of Communication Theory

Author : Stephen W. Littlejohn
Publisher : SAGE
ISBN 13 : 1412959373
Total Pages : 1193 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Encyclopedia of Communication Theory by : Stephen W. Littlejohn

Download or read book Encyclopedia of Communication Theory written by Stephen W. Littlejohn and published by SAGE. This book was released on 2009-08-18 with total page 1193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Communication Theory provides students and researchers with a comprehensive two-volume overview of contemporary communication theory. Reference librarians report that students frequently approach them seeking a source that will provide them with a quick overview of a particular theory or theorist - just enough to help them grasp the general concept or theory and its relation to the discipline as a whole. Communication scholars and teachers also occasionally need a quick reference for theories. Edited by the co-authors of the best-selling textbook on communication theory and drawing on the expertise of an advisory board of 10 international scholars and nearly 200 contributors from 10 countries, this work finally provides such a resource. More than 300 entries address topics related not only to paradigms, traditions, and schools, but also metatheory, methodology, inquiry, and applications and contexts. Entries cover several orientations, including psycho-cognitive; social-interactional; cybernetic and systems; cultural; critical; feminist; philosophical; rhetorical; semiotic, linguistic, and discursive; and non-Western. Concepts relate to interpersonal communication, groups and organizations, and media and mass communication. In sum, this encyclopedia offers the student of communication a sense of the history, development, and current status of the discipline, with an emphasis on the theories that comprise it.

The SAGE Encyclopedia of Communication Research Methods

Author : Mike Allen
Publisher : SAGE Publications
ISBN 13 : 1483381420
Total Pages : 2013 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis The SAGE Encyclopedia of Communication Research Methods by : Mike Allen

Download or read book The SAGE Encyclopedia of Communication Research Methods written by Mike Allen and published by SAGE Publications. This book was released on 2017-04-11 with total page 2013 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.

Encyclopedia of Health Communication

Author : Teresa L. Thompson
Publisher : SAGE Publications
ISBN 13 : 1483346412
Total Pages : 1663 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Encyclopedia of Health Communication by : Teresa L. Thompson

Download or read book Encyclopedia of Health Communication written by Teresa L. Thompson and published by SAGE Publications. This book was released on 2014-04-18 with total page 1663 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the dynamics of interpersonal communication between health professionals and clients to global command-and-control during public health emergencies that cross international borders, the field of health communication bridges many disciplines and involves efforts from the micro to the macro. It involves navigating personal, cultural, and political complexities and an ability to distill complex technical science into quickly and easily understood terms for ready distribution by the mass media--or to an individual patient or to the parent of an ailing child. Despite an abundance of textbooks, specialized monographs, and academic handbooks, this is the first encyclopedic reference work in this area, covering the breadth of theory and research on health communication, as well as their practical application. Features: Nearly 600 original articles are organized A-to-Z within a three-volume set to provide comprehensive coverage of this exciting field, including such topics as theories and research traditions; evaluation and assessment; cultural complexities; high risk and special populations; message design and campaigns; provider/patient interaction issues; media issues; and more. All articles were specifically commissioned for this work, signed and authored by key figures in the field, and conclude with cross reference links and suggestions for further reading. Appendices include a Resource Guide with annotated lists of classic books and articles, journals, associations, and web sites; a Glossary of specialized terms; and a Chronology offering an overview and history of the field. A thematic Reader’s Guide groups related articles by broad topic areas as one handy search feature on the e-Reference platform, which also includes a comprehensive index of search terms. This A-to-Z three-volume reference is available in both print and online formats and is a must-have for libraries and researchers who seek comprehensive coverage of the theory, research, and applications of health communication.

Encyclopedia of Healthcare Information Systems

Author : Nilmini Wickramasinghe
Publisher : IGI Global Snippet
ISBN 13 : 9781599048895
Total Pages : 540 pages
Book Rating : 4.0/5 (488 download)

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Book Synopsis Encyclopedia of Healthcare Information Systems by : Nilmini Wickramasinghe

Download or read book Encyclopedia of Healthcare Information Systems written by Nilmini Wickramasinghe and published by IGI Global Snippet. This book was released on 2008 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on a healthcare organization's ability to improve access, quality, and value of care to the patient, this volume provides an extensive and rich compilation of international research which discusses the use, adoption, design, and diffusion of information communication technologies (ICTs) in healthcare.

Communication Case Studies for Health Care Professionals, Second Edition

Author : Michael P. Pagano
Publisher : Springer Publishing Company
ISBN 13 : 0826125174
Total Pages : 450 pages
Book Rating : 4.8/5 (261 download)

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Book Synopsis Communication Case Studies for Health Care Professionals, Second Edition by : Michael P. Pagano

Download or read book Communication Case Studies for Health Care Professionals, Second Edition written by Michael P. Pagano and published by Springer Publishing Company. This book was released on 2014-12-03 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Print+CourseSmart

Communicating Health

Author : Nova Corcoran
Publisher : SAGE
ISBN 13 : 1446275493
Total Pages : 248 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Communicating Health by : Nova Corcoran

Download or read book Communicating Health written by Nova Corcoran and published by SAGE. This book was released on 2013-02-01 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns. Now in its second edition, topics covered in the book include: - Mass media - Diverse audiences - Evaluation - Media analysis - Campaign monitoring Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice. It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields. Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan.