Employer Branding Expert Discover The Power Of The Real Employer Branding Kindle Edition

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Employer Branding Expert: Discover the power of the real employer branding Kindle Edition

Author : Angélica Madalosso
Publisher : Angélica Madalosso
ISBN 13 : 6598086108
Total Pages : 233 pages
Book Rating : 4.5/5 (98 download)

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Book Synopsis Employer Branding Expert: Discover the power of the real employer branding Kindle Edition by : Angélica Madalosso

Download or read book Employer Branding Expert: Discover the power of the real employer branding Kindle Edition written by Angélica Madalosso and published by Angélica Madalosso. This book was released on with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Employer Branding Expert is an inspiring book that dives into the fascinating world of employer branding to build strong and attractive employer brands. The book was written by the founders of ILoveMyJob, an employer branding hub responsible for developing employer brand strategies for major Brazilian and international companies. Throughout the text, the authors offer deep insights and practical content on how companies can consolidate their reputation as an employer brand to attract, retain, and engage talent. In today’s highly competitive business landscape, employer branding has become a crucial differentiator for organizations looking to scale their business quickly while attracting and retaining top talent to ensure successful growth. This book teaches how to develop and strengthen a company’s employer brand, conveying its value proposition in an authentic and captivating way, creating a unique experience for both employees and potential candidates. Throughout the pages of Employer Branding Expert, readers will discover effective strategies to: create an attractive EVP (Employee Value Proposition); engage and retain employees; attract talent through inbound recruiting and recruitment marketing strategies; increase employer brand awareness; use internal communication to retain talent; equip leadership to become reputation agents; consolidate the employer brand’s reputation in the market. With real-world examples, case studies, and practical tools, this book is an essential resource for those working directly with employer branding, business leaders, HR professionals, internal communication specialists, and anyone looking to create an authentic and attractive employer brand.

Employer Branding For Dummies

Author : Richard Mosley
Publisher : John Wiley & Sons
ISBN 13 : 111907178X
Total Pages : 364 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Employer Branding For Dummies by : Richard Mosley

Download or read book Employer Branding For Dummies written by Richard Mosley and published by John Wiley & Sons. This book was released on 2017-01-19 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need. Perfect your recruitment marketing Develop a compelling employer value proposition (EVP) Demonstrate your employer brand ROI Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today.

Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging

Author : Bryan Adams
Publisher : Houndstooth Press
ISBN 13 : 9781544507064
Total Pages : 354 pages
Book Rating : 4.5/5 (7 download)

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Book Synopsis Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging by : Bryan Adams

Download or read book Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging written by Bryan Adams and published by Houndstooth Press. This book was released on 2020-03-17 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fiercely competitive job market, with the balance of power squarely in job-seekers' hands, how can organizations attract and retain the most talented candidates--and the best additions to their culture? The answer may surprise you. The most effective employer brands don't attract candidates; they repel them. Combining the expertise of employer brand industry leaders Charlotte Marshall and Bryan Adams, Give & Get Employer Branding redefines the concept of an employee value proposition entirely. Instead of a sales pitch aimed at seducing candidates with sizzle, this refreshing new approach harnesses the value to be found within the cultural realities and expectations of the company. You'll learn how to create a "smart filter," elevate your organization's strengths by pairing them with what it truly takes to thrive, and answer the burning questions on candidates' minds like never before.

Employer Branding and the New World@work

Author : Brett Minchington
Publisher :
ISBN 13 : 9780646596075
Total Pages : 300 pages
Book Rating : 4.5/5 (96 download)

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Book Synopsis Employer Branding and the New World@work by : Brett Minchington

Download or read book Employer Branding and the New World@work written by Brett Minchington and published by . This book was released on 2013 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Talent Chooses You

Author : James Ellis
Publisher :
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.6/5 (49 download)

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Book Synopsis Talent Chooses You by : James Ellis

Download or read book Talent Chooses You written by James Ellis and published by . This book was released on 2020-06-03 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your business to grow, you need to be able to rely on your ability to hire talent reliably and consistently. No talent pipeline? No growth, and no business. But your recruiting team is drowning (I asked them). They need help. Now, if you ask recruiters, they will ask for headcount. Or more technology. But more bodies and more tools won't solve the issue (though it will eat up your budget). What you need a is a better strategy. And that strategy is called employer branding.Employer branding is about understanding, distilling and communicating what your company is all about in order to attract all the talent you need. That will differentiate your company as a place where people will want to work, rather than a place they land because they didn't know better.If you've heard about employer branding in business magazines, it might seem like something only "big companies" can do. Something that requires a dedicated team, expensive platforms, or a bunch of consultants. That isn't true. If you understand where your brand comes from, and how to apply it, any company (especially yours) can hire better with it.And this book will teach you how to do all of that, and then some.In this book, you'll learn what employer branding really is, how to make a compelling argument internally to leadership that creates commitment, how to work with other teams and be creative in finding solutions. As a special bonus, we are including a handbook on how to work with recruiting teams. This hands-on workbook is chock full of examples, checklists, step-by-step instructions and even emails you can copy and paste to make things happen immediately.

Brand for Talent

Author : Mark Schumann
Publisher : John Wiley & Sons
ISBN 13 : 0470463708
Total Pages : 292 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Brand for Talent by : Mark Schumann

Download or read book Brand for Talent written by Mark Schumann and published by John Wiley & Sons. This book was released on 2009-03-23 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Brand for Talent "As a marketer, nothing is more important than building a strong, relevant brand. As a leader, nothing is more important than creating an energized, talented group of employees. Brand for Talent provides a compelling framework and great practical tips. It will change the way you think about your people strategy." CAMMIE DUNAWAY, Nintendo of America "Brand for Talent is your wake up call to the realities of today's hiring marketplace. Branding baristas Mark Schumann and Libby Sartain welcome you with a steaming mug of half philosophy and half pragmatism topped with real-world examples. Get Brand for Talent, get amped and get going!" BRAD WHITWORTH, ABC, Cisco, IABC Fellow, IABC Past Chairman "In this compelling and incisive book, Mark Schumann and Libby Sartain bring branding into the realm of human resource management." HAYAGREEVA RAO, Graduate School of Business, Stanford University "This is a fascinating book. Using the power of a consumer brand as a lever to retain talent is a given. What hasn't been done until this book is to put the brand to work in order to attract the best. Who would have thought that social networking would become the new battleground in the hunt? This is one human resources book I actually enjoyed reading." LOU WILLIAMS ABC, APR, L.C. Williams & Associates, IABC Fellow, IABC Past Chairman, Institute for Public Relations Fellow "Mark Schumann and Libby Sartain bring unique experiences and examples that show how to go beyond simple recruiting to create a sustainable talent system for good times and tough times." Dr. JOHN BOUDREAU, Marshall School of Business, University of Southern California Join Us at Josseybass.com Register at www.josseybass.com/email for more information on our publications, authors, and to receive special offers.

HR and Marketing Power Partners

Author : Will Ruch
Publisher : Will Ruch; Pat Nazemetz
ISBN 13 : 0985605308
Total Pages : 251 pages
Book Rating : 4.9/5 (856 download)

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Book Synopsis HR and Marketing Power Partners by : Will Ruch

Download or read book HR and Marketing Power Partners written by Will Ruch and published by Will Ruch; Pat Nazemetz. This book was released on 2012-07-16 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: HR and Marketing have transformed themselves into disciplines with a strategic voice. Now it's time they team up for even greater business performance. HR and Marketing: Power Partners will energize a new relationship based on a shared interest in loyalty and engagement. Power Partners is the brainchild of real-life collaborators Patricia Nazemetz, former CHRO, Xerox Corporation and Will Ruch, CEO of Versant, a full-service branding and marketing firm. Nazemetz and Ruch joined forces on internal branding that inspired employee loyalty, commitment and 110% effort. Through in-depth interviews with the nation's top executives, Nazemetz and Ruch share the secrets to HR-Marketing collaboration and the business value it can bring to every organization. & ;& ;Social media has moved branding into the hands of individuals, leaving corporations to participate in, rather than control, their own reputation. How do organizations respond in this changing environment to ensure that customer loyalty and employee commitment will continue? & ;HR and Marketing: Power Partners shines light on the power HR and Marketing have to achieve these business goals by driving their corporate brand together. For HR professionals, Power Partners is a valuable resource on ways to re-invent the employee value proposition to reach today's talent pool. It's also a must-read for marketing executives and corporate leaders who recognize that talent is what ultimately fuels business success.& ;& ;For HR executives and frontline leaders& ;- Power up your talent acquisition and retention& ;- Inspire loyalty, commitment and 110% effort& ;- Drive talent strategy that adds direct business value& ;& ;For Marketing professionals& ;- Make your brand a talent magnet& ;- Engage employees that can reflect the brand& ;- Build customer loyalty& ;& ;For Corporate leaders& ;- Attract the talent that fuels business strategy& ;- Align employees with business goals& ;- Create your competitive advantage

You Are Remarkable

Author : David Cosand
Publisher :
ISBN 13 :
Total Pages : 174 pages
Book Rating : 4.7/5 (922 download)

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Book Synopsis You Are Remarkable by : David Cosand

Download or read book You Are Remarkable written by David Cosand and published by . This book was released on 2021-12-29 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: You Are Remarkable helps businesses and organizations unlock their authentic, genuine, real brand identities and express them effectively to their customers. This book was written to help: Up-and-Coming Professional Marketers Marketing Leaders Marketing and Business Management Students Startup Founders Small Business Owners ... who want to become better marketers and unlock the power of authentic branding. This book is authored by three branding experts with 45+ years of brand strategy experience who wrote this book because they think everybody they've ever heard write and speak about branding has it all wrong. Many say that branding is about making up a compelling story -- that telling a new story about yourself, or presenting your brand in a new way, can actually change the identity of your organization. They think that the way you express yourself outwardly to others, and the story you tell about yourself, actually creates your identity and makes you who you are. As they envision it, "branding" is how a company invents -- and perpetually reinvents -- itself. This is completely backwards. Nothing can change your identity. Not even you. If it changed, it wouldn't be you. Organizations are groups of people who work together, and they are just as real as the people who are part of them. The core identity or essence of an organization does not depend on its story or public perception. Corporations are not invented with images and words. A new name and logo does not make a new company. Making up a brand based on what you want others to perceive is lying, and it undermines customer trust. If you haven't noticed, right now there is a huge crisis of trust in institutions! This is in no small part because so many institutions have bought into the idea that they can reinvent themselves by simply publishing a new narrative. The public sees the lie and therefore rejects the institution. Branding is instead about expressing the already-existing reality of an organization. Refining your brand is about more truthfully representing the genuine, inner identity that is already there. Chapter One explains philosophy of branding: how and why brands are remarkable, the soul of a brand, and how a brand's core purpose relates to its brand. Chapters Two through Five explain why authentic, truthful branding is so important by discussing four major myths that people tend to believe about branding. Chapters Six and Seven give tactical advice on how to unlock your brand, explaining how to discover your brand's purpose, values, and vision in order to unlock your brand identity. Chapters Eight, Nine, and Ten get you ready to show your brand to the world. Your brand expression is the way your brand communicates outwardly. Storytelling is an important part of this, but the story must be honest! Chapters Eleven and Twelve reflect on rebranding and growth, offering you an understanding of what business "growth" actually means, how a brand can aid the growth of a business, and when a business has grown and changed so much that rebranding is necessary. By the end of this book, you'll know just how remarkable your organization is -- and how to start acting like it.

The Robot-Proof Recruiter

Author : Katrina Collier
Publisher : Kogan Page Publishers
ISBN 13 : 0749493232
Total Pages : 273 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The Robot-Proof Recruiter by : Katrina Collier

Download or read book The Robot-Proof Recruiter written by Katrina Collier and published by Kogan Page Publishers. This book was released on 2019-08-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: FINALIST: Business Book Awards 2020 - HR & Management Category In a world of work where recruiters are constantly hearing that their role is at risk from AI, robotics and chatbots, it has never been more important to effectively attract and recruit the right people. Leveraging the power of social media and digital sourcing strategies is only part of the solution, and simply posting a job or sending a LinkedIn InMail is no longer enough. The Robot-Proof Recruiter shows you how to use the tools that reveal information that can be used to grab a potential candidate's attention among the overwhelming volume of material online. Full of expert guidance and practical tips, this book explains what works, what doesn't, and how you can stand out and recruit effectively in a world of technology overload. The Robot-Proof Recruiter will enable you to become the recruiter that candidates trust and the one they want to talk to. It contains essential guidance on overcoming obstacles - including how to recruit without an existing online presence, how to work effectively with hiring managers to improve the candidate experience, and how to use technology to support the candidate's journey from initial outreach, to application, to employee, and through to alumnus. This is an indispensable book for all recruitment professionals and HR practitioners who want to recruit the right people for their organization.

You're Hired

Author : Tom O'Neil
Publisher : New Holland Publishers
ISBN 13 : 9781742577890
Total Pages : 0 pages
Book Rating : 4.5/5 (778 download)

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Book Synopsis You're Hired by : Tom O'Neil

Download or read book You're Hired written by Tom O'Neil and published by New Holland Publishers. This book was released on 2015-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This compelling book will help you to identify what you're really good at and discover how to market and sell yourself using the power of your personal brand"--Back cover.

Buyology

Author : Martin Lindstrom
Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Buyology by : Martin Lindstrom

Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Make a Name for Yourself

Author : Robin Fisher Roffer
Publisher : Currency
ISBN 13 : 0767904923
Total Pages : 226 pages
Book Rating : 4.7/5 (679 download)

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Book Synopsis Make a Name for Yourself by : Robin Fisher Roffer

Download or read book Make a Name for Yourself written by Robin Fisher Roffer and published by Currency. This book was released on 2002-01-08 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of America’s leading brand strategists shares her step-by-step program for creating an unforgettable identity in today’s marketplace. For any woman who has ever gone to work in the morning and thought "there must be more," branding expert Robin Fisher Roffer reveals the eight surefire steps for developing a unique, personal brand strategy for success by identifying your extraordinary attributes, thinking about your values and passions, and learning how to use them to build a successful and fulfilling professional life. Whether you’re starting out in the workforce, beginning your own business, changing careers, or tying to make it in the corporate world, Roffer will help you to uncover a focused direction for your career that celebrates you.

Bet on Talent

Author : Dee Ann Turner
Publisher : Baker Books
ISBN 13 : 1493419285
Total Pages : 192 pages
Book Rating : 4.4/5 (934 download)

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Book Synopsis Bet on Talent by : Dee Ann Turner

Download or read book Bet on Talent written by Dee Ann Turner and published by Baker Books. This book was released on 2019-09-03 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to running a business, the most important decisions a leader makes are not about products or locations--they're about people. For the past 33 years, Dee Ann Turner has been recruiting, training, and retaining some of the best employees in the restaurant business. Now she's ready to share her secrets on how to build, sustain, and grow an organizational culture that attracts world-class talent and consistently delights customers, no matter what your industry. In Bet on Talent, Turner shows you how to - create a remarkable company culture - select, sustain, and steward talent - nurture internal relationships - create company loyalty that leads to customer loyalty - instill the practice of servant leadership within your organization - treat everyone with honor, dignity, and respect - and much more

The Power Formula for LinkedIn Success (Fourth Edition - Completely Revised)

Author : Wayne Breitbarth
Publisher : Greenleaf Book Group
ISBN 13 : 1626346216
Total Pages : 165 pages
Book Rating : 4.6/5 (263 download)

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Book Synopsis The Power Formula for LinkedIn Success (Fourth Edition - Completely Revised) by : Wayne Breitbarth

Download or read book The Power Formula for LinkedIn Success (Fourth Edition - Completely Revised) written by Wayne Breitbarth and published by Greenleaf Book Group. This book was released on 2019-04-02 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: 4th edition of the world’s most popular LinkedIn handbook—completely revised and updated, including tips for the mobile app Many LinkedIn books focus solely on creating a killer profile. But LinkedIn is not a spectator event. You can't just show up and wait for people to come to you. LinkedIn is a professional networking community, and opportunities abound to make real money and advance your career. In addition to helping you create a magnetic, professional profile, this book will show you how to develop a comprehensive strategy for achieving your business and career goals. Over 100,000 professionals have already used Breitbarth's LinkedIn secrets to land lucrative new customers and top-notch employees, grow their businesses and brands, and find great new jobs. And most people have only scratched the surface of LinkedIn's potential. The Power Formula for LinkedIn Success will help you: • Set yourself apart from the LinkedIn masses and build a powerful professional network • Attract and engage with people who need your products, services, or skills • Locate the right people for business partnerships and revenue opportunities • Discover insider information about employers, customers, and competitors • Find a great new job—many times when you're not even looking for one! LinkedIn is one of the most powerful business tools on the planet—and The Power Formula for LinkedIn Success is your perfect step-by-step guide to mastering it!

Be Your Own Brand

Author : David McNally
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1605098116
Total Pages : 158 pages
Book Rating : 4.6/5 (5 download)

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Book Synopsis Be Your Own Brand by : David McNally

Download or read book Be Your Own Brand written by David McNally and published by Berrett-Koehler Publishers. This book was released on 2010-12-13 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships. McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life—particularly the one with your employer—and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world.

The First 90 Days, Updated and Expanded

Author : Michael D. Watkins
Publisher : Harvard Business Review Press
ISBN 13 : 1422191397
Total Pages : 301 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis The First 90 Days, Updated and Expanded by : Michael D. Watkins

Download or read book The First 90 Days, Updated and Expanded written by Michael D. Watkins and published by Harvard Business Review Press. This book was released on 2013-04-23 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world’s most trusted guide for leaders in transition Transitions are a critical time for leaders. In fact, most agree that moving into a new role is the biggest challenge a manager will face. While transitions offer a chance to start fresh and make needed changes in an organization, they also place leaders in a position of acute vulnerability. Missteps made during the crucial first three months in a new role can jeopardize or even derail your success. In this updated and expanded version of the international bestseller The First 90 Days, Michael D. Watkins offers proven strategies for conquering the challenges of transitions—no matter where you are in your career. Watkins, a noted expert on leadership transitions and adviser to senior leaders in all types of organizations, also addresses today’s increasingly demanding professional landscape, where managers face not only more frequent transitions but also steeper expectations once they step into their new jobs. By walking you through every aspect of the transition scenario, Watkins identifies the most common pitfalls new leaders encounter and provides the tools and strategies you need to avoid them. You’ll learn how to secure critical early wins, an important first step in establishing yourself in your new role. Each chapter also includes checklists, practical tools, and self-assessments to help you assimilate key lessons and apply them to your own situation. Whether you’re starting a new job, being promoted from within, embarking on an overseas assignment, or being tapped as CEO, how you manage your transition will determine whether you succeed or fail. Use this book as your trusted guide.

Fusion

Author : Denise Lee Yohn
Publisher :
ISBN 13 : 9781529359121
Total Pages : 0 pages
Book Rating : 4.3/5 (591 download)

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Book Synopsis Fusion by : Denise Lee Yohn

Download or read book Fusion written by Denise Lee Yohn and published by . This book was released on 2021-01-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Independently, brand and culture are powerful, unsung business drivers. But Denise shows that when you fuse the two together to create an interdependent and mutually-reinforcing relationship between them, you create organizational power that isn't possible by simply cultivating one or the other alone. Through detailed case studies from some of the world's greatest companies (including Amazon, Airbnb, Adobe, Nike, and Salesforce), exclusive interviews with company executives, and insights from Denise's 25+ years working with world class brands, Fusion provides you with a roadmap for increasing competitiveness, creating measurable value for customers and employees, and future-proofing your business"--