Emotional Response To Photographic Images In Advertising Across Cultures

Download Emotional Response To Photographic Images In Advertising Across Cultures full books in PDF, epub, and Kindle. Read online Emotional Response To Photographic Images In Advertising Across Cultures ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

The Routledge Companion to Photography and Visual Culture

Author : Moritz Neumüller
Publisher : Routledge
ISBN 13 : 1317212363
Total Pages : 466 pages
Book Rating : 4.3/5 (172 download)

DOWNLOAD NOW!

Book Synopsis The Routledge Companion to Photography and Visual Culture by : Moritz Neumüller

Download or read book The Routledge Companion to Photography and Visual Culture written by Moritz Neumüller and published by Routledge. This book was released on 2018-09-21 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Photography and Visual Culture is a seminal reference source for the ever-changing field of photography. Comprising an impressive range of essays and interviews by experts and scholars from across the globe, this book examines the medium’s history, its central issues and emerging trends, and its much-discussed future. The collected essays and interviews explore the current debates surrounding the photograph as object, art, document, propaganda, truth, selling tool, and universal language; the perception of photography archives as burdens, rather than treasures; the continual technological development reshaping the field; photography as a tool of representation and control, and more. One of the most comprehensive volumes of its kind, this companion is essential reading for photographers and historians alike.

Rethinking Photography

Author : Peter Smith
Publisher : Routledge
ISBN 13 : 1317524888
Total Pages : 442 pages
Book Rating : 4.3/5 (175 download)

DOWNLOAD NOW!

Book Synopsis Rethinking Photography by : Peter Smith

Download or read book Rethinking Photography written by Peter Smith and published by Routledge. This book was released on 2015-09-16 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rethinking Photography is an accessible and illuminating critical introduction to the practice and interpretation of photography today. Peter Smith and Carolyn Lefley closely link critical approaches to photographic practices and present a detailed study of differing historical and contemporary perspectives on social and artistic functions of the medium, including photography as art, documentary forms, advertising and personal narratives. Richly illustrated full colour images throughout connect key concepts to real world examples. It also includes: Accessible book chapters on key topics including early photography, photography and industrial society, the rise of photography theory, critical engagement with anti-realist trends in the theory and practice of photography, photography and language, photography education, and photography and the creative economy Specific case studies on photographic practices include snapshot and portable box cameras, digital and mobile phone cultures, and computer-generated imagery Critical summaries of current photography theoretical studies in the field, displaying how critical theory has been mapped on to working practices of photographers and students In-depth profiles of selected key photographers and theorists and studies of their professional practices Assessment of photography as a key area of contemporary aesthetic debate Focused and critical study of the world of working photographers beyond the horizons of the academy. Rethinking Photography provides readers with an engaging mix of photographic case studies and an accessible exploration of essential theory. It is the perfect guide for students of Photography, Fine Art, Art History, and Graphic Design as well as practitioners from any background wishing to understand the place of photography in global societies today.

Advertising Cultures

Author : Sean Nixon
Publisher : SAGE
ISBN 13 : 1446233375
Total Pages : 194 pages
Book Rating : 4.4/5 (462 download)

DOWNLOAD NOW!

Book Synopsis Advertising Cultures by : Sean Nixon

Download or read book Advertising Cultures written by Sean Nixon and published by SAGE. This book was released on 2003-02-25 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: `Nixon′s study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It′s importance lies in it′s skilful synthesis of detailed ethnographic research and social theory. This is a genuinely innovative book which reopens cultural debate about advertising and society′ - Frank Mort, Professor of Cultural History, University of East London `Advertising Cultures is a lucid, thorough and highly engaging account of advertising creatives that unlocks two crucial issues for understanding the culture industries: creativity and gender. It marks a major new contribution to the cultural study of economic life′ - Don Slater, London School of Economics The economic and cultural role of the `creative industries′ has gained a new prominence and centrality in recent years. This new salience is explored here through the most emblematic creative industry: advertising. Advertising Cultures also marks a significant contribution to the study of gender and of commercial cultures through its detailing of the way gender is written into the creative cultures of advertising and into the subjective identities of its key practitioners.

Film, Form, and Culture

Author : Robert Kolker
Publisher : Routledge
ISBN 13 : 1317541685
Total Pages : 371 pages
Book Rating : 4.3/5 (175 download)

DOWNLOAD NOW!

Book Synopsis Film, Form, and Culture by : Robert Kolker

Download or read book Film, Form, and Culture written by Robert Kolker and published by Routledge. This book was released on 2015-08-14 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Film, Form, and Culture (4th edition) offers a lively introduction to both the formal and cultural aspects of film. With extensive analysis of films past and present, this textbook explores film from part to whole; from the smallest unit of the shot to the way shots are edited together to create narrative. It then examines those narratives (both fiction and non-fiction) as stories and genres that speak to the culture of their time and our perceptions of them today. Composition, editing, genres (such as the gangster film, the Western, science fiction, and melodrama) are analyzed alongside numerous images to illustrate the discussion. Chapters on the individuals who make films - the production designer, cinematographer, editor, composer, producer, director, and actor - illustrate the collaborative nature of filmmaking. This new edition includes: An expanded discussion of the digital 'revolution" in filmmaking: exploring the movement from celluloid to digital recording and editing of images, as well as the use of CGI A new chapter on international cinema that covers filmmaking from Italy to Mumbai offering students a broader understanding of cinema on a worldwide scale A new chapter on film acting that uses images to create a small catalogue of gestures and expressions that are recognizable in film after film Expanded content coverage and in-depth analysis throughout, including a visual analysis of a scene from Christopher Nolan’s The Dark Knight An expanded chapter on the cultural contexts of film summarizes the theories of cultural and media studies, concluding with a comparative analysis of Alfred Hitchcock’s Vertigo and Judd Apatow’s This is 40 Over 260 images, many in color, that create a visual index to and illustration of the discussion of films and filmmaking Each chapter ends with updated suggestions for further reading and viewing, and there is an expanded glossary of terms. Additional resources for students and teachers can also be found on the companion website (www.routledge.com/cw/kolker), which includes additional case studies, discussion questions and links to useful websites. This textbook is an invaluable and exciting resource for students beginning film studies at undergraduate level.

Real Fantasies

Author : Patricia A. Johnston
Publisher : Univ of California Press
ISBN 13 : 9780520227071
Total Pages : 396 pages
Book Rating : 4.2/5 (27 download)

DOWNLOAD NOW!

Book Synopsis Real Fantasies by : Patricia A. Johnston

Download or read book Real Fantasies written by Patricia A. Johnston and published by Univ of California Press. This book was released on 2000-01-01 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Johnston presents an intriguing view of advertising agencies from the inside. Using agency archives, she reconstructs the teamwork of clients, art directors, account executives, copywriters, and photographers. And she goes on to assess how these widely distributed images work in American culture - how they interact with their audience to express, reflect, shape, and challenge social values.

The Psychology of Advertising

Author : Bob M. Fennis
Publisher : Psychology Press
ISBN 13 : 1317398955
Total Pages : 451 pages
Book Rating : 4.3/5 (173 download)

DOWNLOAD NOW!

Book Synopsis The Psychology of Advertising by : Bob M. Fennis

Download or read book The Psychology of Advertising written by Bob M. Fennis and published by Psychology Press. This book was released on 2015-12-22 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and discusses the research in the context of recent developments in the fields of social and consumer psychology. Key questions covered in the volume include: What impact does advertising have on consumer behavior? What causes this impact? What are the psychological processes responsible for the effectiveness of advertising? How do consumers make sense of advertising messages? Which messages "get across" successfully and when, and why? How do new online and digital technologies affect consumer judgement and choice? Engagingly written, and including a comprehensive glossary of frequently used concepts, The Psychology of Advertising is a unique and invaluable resource for advanced undergraduate and graduate students, and for researchers and lecturers in social psychology, marketing, and communications. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.

Film, Form, and Culture

Author : Robert P. Kolker
Publisher : Taylor & Francis
ISBN 13 : 1003850928
Total Pages : 490 pages
Book Rating : 4.0/5 (38 download)

DOWNLOAD NOW!

Book Synopsis Film, Form, and Culture by : Robert P. Kolker

Download or read book Film, Form, and Culture written by Robert P. Kolker and published by Taylor & Francis. This book was released on 2024-03-29 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fifth edition of Film, Form, and Culture offers a lively introduction to both the formal and cultural aspects of film. With extensive analysis of films past and present, this textbook explores how films are constructed from part to whole: from the smallest unit of the shot to the way shots are edited together to create narrative. Robert P. Kolker and Marsha Gordon demystify the technical aspects of filmmaking and demonstrate how fiction and nonfiction films engage with culture. Over 265 images provide a visual index to the films and issues being discussed. This new edition includes: an expanded examination of digital filmmaking and distribution in the age of streaming; attention to superhero films throughout; a significantly longer chapter on global cinema with new or enlarged sections on a variety of national cinemas (including cinema from Nigeria, Senegal, Burkina Faso, South Korea, Japan, India, Belgium, and Iran); new or expanded discussions of directors, including Alice Guy-Blaché, Lois Weber, Oscar Micheaux, Agnès Varda, Spike Lee, Julie Dash, Jafar Panahi, Ava DuVernay, Jane Campion, Jean-Pierre and Luc Dardenne and Penny Lane; and new, in-depth explorations of films, including Within Our Gates (1919), Black Girl (1966), Creed (2015), Moonlight (2016), Wonder Woman (2017), Get Out (2017), Black Panther (2018), Parasite (2019), Da 5 Bloods (2020), The French Dispatch (2021), The Power of the Dog (2021), RRR (2022), and Tár (2022). This textbook is an invaluable and exciting resource for students beginning film studies at undergraduate level. Additional resources for students and teachers can be found on the eResource, which includes case studies, discussion questions, and links to useful websites.

The Civil Contract of Photography

Author : Ariella Azoulay
Publisher : Princeton University Press
ISBN 13 : 1935408372
Total Pages : 586 pages
Book Rating : 4.9/5 (354 download)

DOWNLOAD NOW!

Book Synopsis The Civil Contract of Photography by : Ariella Azoulay

Download or read book The Civil Contract of Photography written by Ariella Azoulay and published by Princeton University Press. This book was released on 2021-09-14 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking work, Ariella Azoulay thoroughly revises our understanding of the ethical status of photography. It must, she insists, be understood in its inseparability from the many catastrophes of recent history. She argues that photography is a particular set of relations between individuals and the powers that govern them and, at the same time, a form of relations among equals that constrains that power. Anyone, even a stateless person, who addresses others through photographs or occupies the position of a photograph’s addressee, is or can become a member of the citizenry of photography. The crucial arguments of the book concern two groups that have been rendered invisible by their state of exception: the Palestinian noncitizens of Israel and women in Western societies. Azoulay’s leading question is: Under what legal, political, or cultural conditions does it become possible to see and show disaster that befalls those with flawed citizenship in a state of exception? The Civil Contract of Photography is an essential work for anyone seeking to understand the disasters of recent history and the consequences of how they and their victims are represented.

The Elgar Companion to Consumer Research and Economic Psychology

Author : Peter E. Earl
Publisher : Edward Elgar Publishing
ISBN 13 : 1843768704
Total Pages : 671 pages
Book Rating : 4.8/5 (437 download)

DOWNLOAD NOW!

Book Synopsis The Elgar Companion to Consumer Research and Economic Psychology by : Peter E. Earl

Download or read book The Elgar Companion to Consumer Research and Economic Psychology written by Peter E. Earl and published by Edward Elgar Publishing. This book was released on 2002-01-01 with total page 671 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism. Leading scholars in the fields provide stimulating insights into the area as well as summarising existing knowledge.

"Race, Representation & Photography in 19th-Century Memphis "

Author : EarnestineLovelle Jenkins
Publisher : Routledge
ISBN 13 : 1351552465
Total Pages : 320 pages
Book Rating : 4.3/5 (515 download)

DOWNLOAD NOW!

Book Synopsis "Race, Representation & Photography in 19th-Century Memphis " by : EarnestineLovelle Jenkins

Download or read book "Race, Representation & Photography in 19th-Century Memphis " written by EarnestineLovelle Jenkins and published by Routledge. This book was released on 2017-07-05 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Race, Representation & Photography in 19th-Century Memphis: from Slavery to Jim Crow presents a rich interpretation of African American visual culture. Using Victorian era photographs, engravings, and pictorial illustrations from local and national archives, this unique study examines intersections of race and image within the context of early African American communities. It emphasizes black agency, looking at how African Americans in Memphis manipulated the power of photography in the creation of free identities. Blacks are at the center of a study that brings to light how wide-ranging practices of photography were linked to racialized experiences in the American south following the Civil War. Jenkins' book connects the social history of photography with the fields of visual culture, art history, southern studies, gender, and critical race studies.

Image as Insight

Author : Margaret R. Miles
Publisher : Wipf and Stock Publishers
ISBN 13 : 1725217538
Total Pages : 234 pages
Book Rating : 4.7/5 (252 download)

DOWNLOAD NOW!

Book Synopsis Image as Insight by : Margaret R. Miles

Download or read book Image as Insight written by Margaret R. Miles and published by Wipf and Stock Publishers. This book was released on 2006-09-01 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Miles's pathbreaking work shows how art and architecture have shaped religious understanding throughout the history of Christianity.

Visual Language for Designers

Author : Connie Malamed
Publisher : Rockport Publishers
ISBN 13 : 1616736194
Total Pages : 241 pages
Book Rating : 4.6/5 (167 download)

DOWNLOAD NOW!

Book Synopsis Visual Language for Designers by : Connie Malamed

Download or read book Visual Language for Designers written by Connie Malamed and published by Rockport Publishers. This book was released on 2009-06-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power. In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. This book presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations. Visual Language for Designers includes: —How to organize graphics for quick perception —How to direct the eyes to essential information —How to use visual shorthand for efficient communication —How to make abstract ideas concrete —How to best express visual complexity —How to charge a graphic with energy and emotion

Advertising Theory

Author : Shelly Rodgers
Publisher : Routledge
ISBN 13 : 1136514864
Total Pages : 620 pages
Book Rating : 4.1/5 (365 download)

DOWNLOAD NOW!

Book Synopsis Advertising Theory by : Shelly Rodgers

Download or read book Advertising Theory written by Shelly Rodgers and published by Routledge. This book was released on 2012-04-23 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. Chapters provide concrete examples, case studies, and readings written by leading advertising scholars and educators. Utilizing McGuire’s persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory – and across advertising contexts – both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. As a benchmark for the current state of advertising theory, this text will facilitate a deeper understanding for advertising students, and will be required reading for advertising theory coursework.

Advertising and Promotion

Author : Chris Hackley
Publisher : SAGE
ISBN 13 : 1529756146
Total Pages : 330 pages
Book Rating : 4.5/5 (297 download)

DOWNLOAD NOW!

Book Synopsis Advertising and Promotion by : Chris Hackley

Download or read book Advertising and Promotion written by Chris Hackley and published by SAGE. This book was released on 2021-01-27 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers

Attitudes and Persuasive Communication

Author : Prof. Dr. Bilal Semih Bozdemir
Publisher : Prof. Dr. Bilal Semih Bozdemir
ISBN 13 :
Total Pages : 549 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Book Synopsis Attitudes and Persuasive Communication by : Prof. Dr. Bilal Semih Bozdemir

Download or read book Attitudes and Persuasive Communication written by Prof. Dr. Bilal Semih Bozdemir and published by Prof. Dr. Bilal Semih Bozdemir. This book was released on with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attitudes and Persuasive Communication Defining Attitudes: Components and Functions Attitude Formation and Change Cognitive Dissonance: Resolving Inconsistencies Persuasion Theories: ELM and HSM Compliance-Gaining Strategies Rhetorical Devices and Persuasive Tactics Ethical Considerations in Persuasive Communication Conclusion and Key Takeaways

Left to Right

Author : David Crow
Publisher : AVA Publishing
ISBN 13 : 2940373361
Total Pages : 195 pages
Book Rating : 4.9/5 (43 download)

DOWNLOAD NOW!

Book Synopsis Left to Right by : David Crow

Download or read book Left to Right written by David Crow and published by AVA Publishing. This book was released on 2006-11 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Left to Right: The cultural shift from words to pictures is an in-depth study of the influence digital technology has had on the way we communicate, and the increasingly visual nature of our culture.

EBOOK: Rethinking Documentary: New Perspectives and Practices

Author : Thomas Austin
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335236278
Total Pages : 376 pages
Book Rating : 4.3/5 (352 download)

DOWNLOAD NOW!

Book Synopsis EBOOK: Rethinking Documentary: New Perspectives and Practices by : Thomas Austin

Download or read book EBOOK: Rethinking Documentary: New Perspectives and Practices written by Thomas Austin and published by McGraw-Hill Education (UK). This book was released on 2008-05-16 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a boom in theatrical features to footage posted on websites such as YouTube and Google Video, the early years of the 21st century have witnessed significant changes in the technological, commercial, aesthetic, political, and social dimensions of documentaries on film, television and the web. In response to these rapid developments, this book rethinks the notion of documentary, in terms of theory, practice and object/s of study. Drawing together 26 original essays from scholars and practitioners, it critically assesses ideas and constructions of documentary and, where necessary, proposes new tools and arguments with which to examine this complex and shifting terrain. Covering a range of media output, the book is divided into four sections: Critical perspectives on documentary forms and concepts The changing faces of documentary production Contemporary documentary: borders, neighbours and disputed territories Digital and online documentaries: opportunities and limitations Rethinking Documentary is valuable reading for scholars and students working in documentary theory and practice, film studies, and media studies.