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Emotion Marketing The Hallmark Way Of Winning Customers For Life
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Book Synopsis Emotion Marketing: The Hallmark Way of Winning Customers for Life by : Scott Robinette
Download or read book Emotion Marketing: The Hallmark Way of Winning Customers for Life written by Scott Robinette and published by McGraw Hill Professional. This book was released on 2001-01-20 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture—the customer’s heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing. This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal: • How emotion works to cement customer loyalty • The 3 Emotional E’s—Equity, Experience, and Energy Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing.
Book Synopsis Managing for the Long Run by : Danny Miller
Download or read book Managing for the Long Run written by Danny Miller and published by Harvard Business Press. This book was released on 2005 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fidelity, Hallmark, Michelin, and Wal-Mart are renowned industry powerhouses with long leadership track records. Yet these celebrated companies are united by another factor not generally equated with competitive success: They are all family-controlled businesses. While many view the hallmarks of family businesses—stable strategies, clan cultures, and unencumbered family ownership—as weaknesses, Danny Miller and Isabelle Le Breton-Miller argue that it is these very characteristics that create formidable competitive advantages for many such firms. Managing for the Long Run draws from a worldwide study of enduring, family-run organizations—including Cargill, Timken, L.L. Bean, The New York Times, and IKEA—to reveal their unconventional success strategies and how these strategies can be adopted and applied in any organization. Miller and Le Breton-Miller show how four driving passions of family-run firms—command, continuity, community, and connection—give rise to a set of practices that defy modern management thinking yet ensure a company’s long term competitive advantage. Outlining how these practices can enhance strategic efforts from operations to brand leadership to innovation, this book shows what every company must do to manage for the long run.
Book Synopsis Emotional Satisfaction of Customer Contacts by : Hüseyin Güngör
Download or read book Emotional Satisfaction of Customer Contacts written by Hüseyin Güngör and published by Amsterdam University Press. This book was released on 2007-01-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: For marketing and customer services researchers and professionals who are interested in customer contacts, customer satisfaction and loyalty issues. Contact centers are playing a pivotal role in customer services of the 21st century. Nevertheless, despite their growing importance and presence, contact centers are increasingly becoming the center for customer frustration, and frequently associated with negative comments in the media. Therefore, this research explores the Emotional, Cognitive, General, and Transactional dimensions of customer satisfaction and loyalty process in the customer contact environment. As customer contacts can be a source of negative emotions and it is desirable to increase positive emotions in the contact center environment, this research focuses on the emotional aspects of customer satisfaction and on the Emotional Satisfaction of Customer Contacts (ESCC) in particular. Taking the ESCC as a starting point, this research demonstrates that frontline employees are able to observe and register customer satisfaction during service encounters, and suggests that the ESCC information can be employed for recovering service failures, increasing sales productivity and organizational learning for more customer satisfaction and loyalty.
Book Synopsis The Hallmark Channel by : Emily L. Newman
Download or read book The Hallmark Channel written by Emily L. Newman and published by McFarland. This book was released on 2020-05-04 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally known as a brand for greeting cards, Hallmark has seen a surge in popularity since the early 2010s for its made-for-TV movies and television channels: the Hallmark Channel and its spinoffs, Hallmark Movie Channel (now Hallmark Movies & Mysteries) and Hallmark Drama. Hallmark's brand of comforting, often sentimental content includes standalone movies, period and contemporary television series, and mystery film series that center on strong, intuitive female leads. By creating reliable and consistent content, Hallmark offers people a calming retreat from the real world. This collection of new essays strives to fill the void in academic attention surrounding Hallmark. From the plethora of Christmas movies that are released each year to the successful faith-based scripted programming and popular cozy mysteries that air every week, there is a wealth of material to be explored. Specifically, this book explores the network's problematic relationship with race, the dominance of Christianity and heteronormativity, the significance placed on nostalgia, and the hiring and re-hiring of a group of women who thrived as child stars.
Book Synopsis The Marketing Power of Emotion by : John O'Shaughnessy
Download or read book The Marketing Power of Emotion written by John O'Shaughnessy and published by Oxford University Press on Demand. This book was released on 2003 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Table of contents
Book Synopsis Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022) by : Bootheina Majoul
Download or read book Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022) written by Bootheina Majoul and published by Springer Nature. This book was released on 2023-03-14 with total page 1614 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book.The 4th International Conference on Literature, Art and Human Development (ICLAHD 2022) was successfully held on October 28th-30th, 2022 in Xi’an, China (virtual conference). ICLAHD 2022 brought together academics and experts in the field of Literature, Art and Human Development research to a common forum, promoting research and developmental activities in related fields as well as scientific information interchange between researchers, developers, and engineers working all around the world.We were honored to have Assoc. Prof. Chew Fong Peng from University of Malaya, Malaysia to serve as our Conference Chair. The conference covered keynote speeches, oral presentations, and online Q&A discussion, attracting over 300 individuals. Firstly, keynote speakers were each allocated 30-45 minutes to hold their speeches. Then in the oral presentations, the excellent papers selected were presented by their authors in sequence.
Book Synopsis Emotional Artificial Intelligence and Metaverse by : Roger Lee
Download or read book Emotional Artificial Intelligence and Metaverse written by Roger Lee and published by Springer Nature. This book was released on 2022-11-02 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book presents scientific results of the 1st ACIS International Symposium on Emotional Artificial Intelligence & Metaverse (EAIM) which was held on August 4-6, 2022, in Danang, Vietnam. The aim of this symposium was to bring together researchers and scientists, businessmen and entrepreneurs, teachers, engineers, computer users, and students to discuss the numerous fields of computer science and to share their experiences and exchange new ideas and information in a meaningful way. All aspects (theory, applications, and tools) of emotional artificial intelligence and metaverse, the practical challenges encountered along the way, and the solutions adopted to solve them are all explored here in the results of the articles featured in this book. The symposium organizers selected the best papers from those papers accepted for presentation at the symposium. The papers were chosen based on review scores submitted by members of the program committee and underwent further rigorous rounds of review. From this second round of review, 15 of the symposium’s most promising papers are then published in this Springer (SCI) book and not the symposium proceedings. We impatiently await the important contributions that we know these authors will bring to the field of emotional artificial intelligence and metaverse.
Book Synopsis How Customers Think by : Gerald Zaltman
Download or read book How Customers Think written by Gerald Zaltman and published by Harvard Business Press. This book was released on 2003 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the time and money spent on market research, 60% to 80% of new offerings fail.
Book Synopsis Effective Customer Relationship Management by :
Download or read book Effective Customer Relationship Management written by and published by Cambria Press. This book was released on with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ambition written by Ellie Rubin and published by BPS Books. This book was released on 2008-04-18 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this practical, provocative, and proven book, Rubin shows how to turn raw ambition into managed success through the seven rules of ambition. She emphasizes that everyone must define ambition on his or her own terms.
Book Synopsis The Political Economy of Disney by : Alexandre Bohas
Download or read book The Political Economy of Disney written by Alexandre Bohas and published by Springer. This book was released on 2016-09-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sheds new light on the socio-economic impact of multinational corporations. Combining Cultural Studies and International Political Economy, it provides a revealing analysis of the Walt Disney Company, and by extension the wider Hollywood studio system. It does so by examining the cultural and economic forces powering the industry's expansion, the 'civilisation' that Disney disseminates, and the various ways that societies beyond the USA have adopted facets of the Hollywood productions to which they are exposed. Identifying both the strengths and the weaknesses of these transnational firms, it demonstrates the significance of their contribution to American power and predominance.
Download or read book Brand Meaning Management written by and published by Emerald Group Publishing. This book was released on 2015-05-05 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create.
Book Synopsis People, Preferences and Prices by : Eugene Galanter
Download or read book People, Preferences and Prices written by Eugene Galanter and published by Bentham Science Publishers. This book was released on 2011 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores a variety of topics that fall in the realm of psychological and behavioral economics. It demonstrates to the reader how to perform straightforward experiments in order to understand how people think about the economic aspects of their daily lives. Behavioral economics is a 'hot new area' of economics and consumer psychology. This book provides a comprehensive guide on consumer research and the types of results required. These approaches are spreading further around the globe, thanks to the work of Dr. Howard Moskowitz, one of the authors of this book, and the incredible succ.
Book Synopsis European Journal of Tourism Research by :
Download or read book European Journal of Tourism Research written by and published by Varna University of Management. This book was released on 2020-10-01 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: The European Journal of Tourism Research is an open-access academic journal in the field of tourism, published by Varna University of Management, Bulgaria. Its aim is to provide a platform for discussion of theoretical and empirical problems in tourism. Publications from all fields, connected with tourism such as tourism management, tourism marketing, tourism sociology, psychology in tourism, tourism geography, political sciences in tourism, mathematics, tourism statistics, tourism anthropology, culture and tourism, heritage and tourism, national identity and tourism, information technologies in tourism and others are invited. Empirical studies need to have either a European context or clearly stated implications for European tourism industry. The journal is open to all researchers. Young researchers and authors from Central and Eastern Europe are encouraged to submit their contributions. The journal is indexed in Scopus and Clarivate Analytics' Emerging Sources Citation Index. There are no charges for publication. The editorial team welcomes your submissions to the European Journal of Tourism Research.
Book Synopsis Why CRM Doesn't Work by : Frederick Newell
Download or read book Why CRM Doesn't Work written by Frederick Newell and published by John Wiley & Sons. This book was released on 2010-05-21 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make customers happy and, at the same time, improve ROI? Is there a practical, affordable way to get customers to say what they really want? In Why CRM Doesn't Work, leading international marketing consultant Frederick Newell explains why it's time to change the game to CMR (Customer Management of Relationships). CMR allows companies to empower customers so they'll reveal what kind of information they want, what level of service they want to receive, and how to communicate with them--where, when, and how often. It is a bold solution for businesspeople at all levels in all industries who want to stay ahead of the curve in the development of customer loyalty. Newell shows by lesson and example why the current CRM isn't working, what needs to change, and how to put the CMR philosophy to work--without additional expense. The book includes case studies of good and bad relationship marketing from companies as diverse as Kraft Foods, Procter & Gamble, Budweiser, Charles Schwab, Dell, IBM, Lands' End, Sports Authority, Radio Shack, and Staples. With the knowledge in this book, a company can learn to build long-term relationships and bring in profits instead of relying on one-time sales. Why CRM Doesn't Work is important reading for companies of every size that are trying to satisfy and sell to today's consumer.
Book Synopsis Patron-Client Politics and Elections in Hong Kong by : Bruce Kam-kwan Kwong
Download or read book Patron-Client Politics and Elections in Hong Kong written by Bruce Kam-kwan Kwong and published by Routledge. This book was released on 2009-12-04 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines whether patron-client relations are critical to the electoral victory of candidates; how the political elites cultivate support from clients in order to obtain more votes during local elections; and tests the extent to which whether patron-client relations are crucial in order for candidates to obtain more ballots during elections.
Book Synopsis Globalization, Culture, and Branding by : C. Torelli
Download or read book Globalization, Culture, and Branding written by C. Torelli and published by Springer. This book was released on 2013-11-19 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.
