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Author :
Publisher : Benchmark Email
ISBN 13 :
Total Pages : 11 pages
Book Rating : 4./5 ( download)
Download or read book Email Metrics: Tracking & Reporting written by and published by Benchmark Email. This book was released on with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dr. Hedaya Alasooly
Publisher : BookRix
ISBN 13 : 3755445921
Total Pages : 151 pages
Book Rating : 4.7/5 (554 download)
Download or read book Evaluation of Some SMTP Testing, SSL Checkers, Email Delivery, Email Forwarding and WP Email Tools written by Dr. Hedaya Alasooly and published by BookRix. This book was released on 2023-07-02 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simple Mail Transfer Protocol (SMTP) is a set of rules used while sending emails. Usually, this protocol is associated with IMAP or POP3. However, SMTP is utilized to deliver messages, while POP3 and IMAP are utilized to receive them. The SMTP testing tool identifies issues with email security in your server that can hinder your email delivery. It checks the health status of your outgoing email server and notifies you about the detected problems, such as connectivity issues, and how to tackle them. An SMTP test tool can identify SMTP server issues and troubleshoot them to keep your email secure and safe. The SSL Checker tool can verify that the SSL Certificate on your web server is properly installed and trusted. Cloudflare, Inc. is an American company that provides content delivery network services, cloud cybersecurity, DDoS mitigation, and ICANN-accredited domain registration services. Registration of international domains can be done through NIC.UA website. Mailtrap.io is Email Delivery Platform for individuals and businesses to test, send and control email infrastructure in one place. Infinityfree.com provide free website hosting with PHP and MySQL and no Ads in your website. The book consists from the following sections: 1. Types of DNS Records. 2. SSL and TLS Certificates: 3. Replacing the Default FortiMail Certificate: 4. Header Analysis: 5. Some Tools for Email Verification. 6. Evaluation of Some SMPT Testing Tools. 7. Microsoft Remote Connectivity Analyzer. 8. Creating Free Domain in nic.ua and Linking it to Cloudflare.com. 9. Mailtrap.io Email Delivery Platform. 10. Sending Emails Using Windows Power Shell. 11. Free Web Hosting from infinityfree.com. 12. Installing Different Types of Plugins Related to Mail on the WordPress Website. 13. Setting Up a Business Email and Email Forwarding Through Improvmx.com. 14. SSL Certificates Checkers. 15. References.
Author : Dr. Hidaia Mahmood Alassouli
Publisher : Dr. Hidaia Mahmood Alassouli
ISBN 13 :
Total Pages : 178 pages
Book Rating : 4./5 ( download)
Download or read book Evaluation of Some SMTP Testing, Email Verification, Header Analysis, SSL Checkers, Email Delivery, Email Forwarding and WordPress Email Tools written by Dr. Hidaia Mahmood Alassouli and published by Dr. Hidaia Mahmood Alassouli. This book was released on 2023-07-01 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simple Mail Transfer Protocol (SMTP) is a set of rules used while sending emails. Usually, this protocol is associated with IMAP or POP3. However, SMTP is utilized to deliver messages, while POP3 and IMAP are utilized to receive them. The SMTP testing tool identifies issues with email security in your server that can hinder your email delivery. It checks the health status of your outgoing email server and notifies you about the detected problems, such as connectivity issues, and how to tackle them. An SMTP test tool can identify SMTP server issues and troubleshoot them to keep your email secure and safe. SSL certificates are what enable websites to use HTTPS, which is more secure than HTTP. An SSL certificate is a data file hosted in a website's origin server. SSL certificates make SSL/TLS encryption possible, and they contain the website's public key and the website's identity, along with related information. Devices attempting to communicate with the origin server will reference this file to obtain the public key and verify the server's identity. The private key is kept secret and secure. The SSL Checker tool can verify that the SSL Certificate on your web server is properly installed and trusted. Email headers are present on every email you receive via the Internet. The email header is generated by the client mail program that first sends it and by all the mail servers on route to the destination. Each node adds more text, including from/to addresses, subject, content type, time stamp and identification data. You can trace the path of the message from source to destination by reviewing the email header text. Header Analyzers can help you view and analyze message headers by displaying the information in a user-friendly manner and also by calling out various issues, such as suspected delivery delays that may require your attention. Microsoft Remote Connectivity Analyzer provides many tests, including tests for Inbound and outbound SMTP emails. The Inbound SMTP Email test shows you the various steps taken by an email server to send your domain an inbound SMTP email. Similarly, an Outbound SMTP Email test finds out your outbound IPs for some requirements. It includes Reverse DNS, RBL checks, and Sender ID. Cloudflare, Inc. is an American company that provides content delivery network services, cloud cybersecurity, DDoS mitigation, and ICANN-accredited domain registration services. Registration of international domains can be done through https://NIC.UA website. Mailtrap.io is Email Delivery Platform for individuals and businesses to test, send and control email infrastructure in one place. Windows PowerShell is mostly known as a command-line shell used to solve some administration tasks in Windows and apps running on this OS. At the same time, it is a scripting language that allows you to tailor cmdlets – lightweight commands to perform specific functions. You can use the built-in Send-MailMessage cmdlet to send SMTP e-mails from PowerShell. Infinityfree.com provide free website hosting with PHP and MySQL and no Ads in your website. WP Mail SMTP is the best WordPress SMTP plugin that allows you to easily send WordPress emails using a simple mail transfer protocol (SMTP). If you send an email via your WordPress form, you will then be able to keep track of it. Improvmx.com is good Email Forwarding website to be used to receive and send emails with your domain name. You can setup business Email and Email forwarding through improvmx.com. . It is possible to add any ImprovMX alias as a sending email on Gmail. The book consists from the following sections: 1. Types of DNS Records. 2. SSL and TLS Certificates: 3. Replacing the Default FortiMail Certificate: 4. Header Analysis: 5. Some Tools for Email Verification. 6. Evaluation of Some SMPT Testing Tools. 7. Microsoft Remote Connectivity Analyzer. 8. Creating Free Domain in https://nic.ua and Linking it to Cloudflare.com. 9. Mailtrap.io Email Delivery Platform. 10. Sending Emails Using Windows Power Shell. 11. Free Web Hosting from infinityfree.com. 12. Installing Different Types of Plugins Related to Mail on the WordPress Website. 13. Setting Up a Business Email and Email Forwarding Through Improvmx.com. 14. SSL Certificates Checkers. 15. References.
Author : Himanshu Sharma
Publisher : Blurb
ISBN 13 : 9781367308701
Total Pages : 184 pages
Book Rating : 4.3/5 (87 download)
Download or read book Master the Essentials of Email Marketing Analytics written by Himanshu Sharma and published by Blurb. This book was released on 2016-08-27 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers globally rate email marketing as the most powerful online marketing strategy and the one which delivers the best return on investment (ROI). Email marketing has the lowest cost per acquisition. In other words, it is very cheap to acquire and retain customers through emails compared to other marketing channels. There is a reason why your inbox is always full of emails. Email marketing works and it works wonders, provided you know how to keep your inbox placement rate and conversion rate consistently high. If you wish to dramatically reduce your cost per acquisition and increase marketing ROI, you need to become extremely good at tracking the performance of the various KPIs and metrics used for email marketing. A lot has been written about email marketing over the years. However, the majority of books out there talk about growing your email marketing list and perfecting your email marketing messages. This book is not about that. This book is not about finding the best email subject lines, getting started with email marketing or providing you with any sort of blueprint or template that promises to skyrocket your sales. This book focuses solely on the 'analytics' that power your email marketing optimization program. Inside this expert guide, you will discover: 1. Various KPIs and metrics for measuring email deliverability. 2. Various KPIs and metrics for measuring subscriber engagement. 3. Various KPIs and metrics for measuring email conversions and ROI. 4. Improving KPI performance for email marketing.
Author : Niall Richard Murphy
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491951176
Total Pages : 552 pages
Book Rating : 4.4/5 (919 download)
Download or read book Site Reliability Engineering written by Niall Richard Murphy and published by "O'Reilly Media, Inc.". This book was released on 2016-03-23 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: The overwhelming majority of a software system’s lifespan is spent in use, not in design or implementation. So, why does conventional wisdom insist that software engineers focus primarily on the design and development of large-scale computing systems? In this collection of essays and articles, key members of Google’s Site Reliability Team explain how and why their commitment to the entire lifecycle has enabled the company to successfully build, deploy, monitor, and maintain some of the largest software systems in the world. You’ll learn the principles and practices that enable Google engineers to make systems more scalable, reliable, and efficient—lessons directly applicable to your organization. This book is divided into four sections: Introduction—Learn what site reliability engineering is and why it differs from conventional IT industry practices Principles—Examine the patterns, behaviors, and areas of concern that influence the work of a site reliability engineer (SRE) Practices—Understand the theory and practice of an SRE’s day-to-day work: building and operating large distributed computing systems Management—Explore Google's best practices for training, communication, and meetings that your organization can use
Author : Cybellium Ltd
Publisher : Cybellium Ltd
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.8/5 (618 download)
Download or read book Mastering Email in the enterprise written by Cybellium Ltd and published by Cybellium Ltd. This book was released on 2023-09-26 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Optimize Communication and Collaboration for Organizational Success Are you ready to revolutionize communication and collaboration within your organization? "Mastering Email in the Enterprise" is your comprehensive guide to unleashing the full potential of email for streamlined communication and enhanced productivity. Whether you're an IT professional seeking to optimize email systems or a business leader aiming to foster effective communication, this book equips you with the knowledge and strategies to master email in the corporate environment. Key Features: 1. In-Depth Exploration of Enterprise Email: Immerse yourself in the world of enterprise email, understanding its significance, challenges, and opportunities. Build a strong foundation that empowers you to harness email for organizational success. 2. Email System Management: Master the art of managing email systems in a corporate context. Learn about email server setups, configurations, security considerations, and integration with other communication tools. 3. Email Security and Compliance: Uncover strategies for ensuring email security and regulatory compliance. Explore encryption, authentication, data loss prevention, and policies that safeguard sensitive information. 4. Email Architecture and Scalability: Delve into email architecture and scalability for enterprise needs. Learn how to design resilient email systems that accommodate growing user bases while maintaining optimal performance. 5. Email Collaboration Tools: Explore email's role in collaboration within organizations. Learn about shared calendars, contact management, and integrations with collaboration platforms for seamless teamwork. 6. Effective Email Communication: Master the art of effective email communication. Discover techniques for crafting clear, concise, and professional emails that drive understanding and action. 7. Email Automation and Workflows: Uncover strategies for automating email processes and workflows. Learn how to set up autoresponders, email campaigns, and task notifications to enhance efficiency. 8. Mobile Email Management: Explore managing email on mobile devices in the enterprise. Learn about security considerations, synchronization, and ensuring a consistent user experience across platforms. 9. Email Analytics and Insights: Delve into the analysis of email data to gain insights. Learn how to track email performance, measure engagement, and use data to refine communication strategies. 10. Real-World Enterprise Scenarios: Gain insights into real-world use cases of email in the corporate environment. From project coordination to customer engagement, explore how organizations leverage email for success. Who This Book Is For: "Mastering Email in the Enterprise" is an essential resource for IT professionals, business leaders, and employees seeking to optimize email communication within organizations. Whether you're aiming to enhance technical skills or foster effective communication practices, this book will guide you through the intricacies and empower you to leverage email for organizational excellence.
Author : Dennis R. Mortensen
Publisher : John Wiley & Sons
ISBN 13 : 0470555181
Total Pages : 565 pages
Book Rating : 4.4/5 (75 download)
Download or read book Yahoo! Web Analytics written by Dennis R. Mortensen and published by John Wiley & Sons. This book was released on 2009-08-18 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt: Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!’s free Web analytics tool . This detailed resource from Yahoo!’s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. It’s a must-read for all analytics professionals and those who want to be.
Author : Brian Clifton
Publisher : John Wiley and Sons
ISBN 13 : 9780470634943
Total Pages : 530 pages
Book Rating : 4.6/5 (349 download)
Download or read book Advanced Web Metrics with Google Analytics written by Brian Clifton and published by John Wiley and Sons. This book was released on 2010-04-22 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts. This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics. Google Analytics is a free tool that measures Web site effectiveness and helps users better understand how web site performance; this book is a detailed usage guide written by one of the software's original creators Explains what filters keep data accurate, how to measure Flash usage and tag for e-mail marketing, and what visitor segmentation provides the most useful feedback Examines principles and practices of Web analytics, then shows how to use GA's reports and how to track dynamic Web pages, banners, outgoing links, and contact forms Discusses advanced setups for configuring goals and filters, how to integrate GA with third-party systems, and how to leverage the new API Advanced Web Metrics with Google Analytics, Second Edition is valuable for both novice and experienced users of Google Analytics.
Author : Kyle Lacy
Publisher : John Wiley & Sons
ISBN 13 : 0470930578
Total Pages : 336 pages
Book Rating : 4.4/5 (79 download)
Download or read book Twitter Marketing For Dummies written by Kyle Lacy and published by John Wiley & Sons. This book was released on 2011-03-29 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents an introduction to using Twitter as a marketing tool, describing how to communicate effectively with customers and incorporate a marketing strategy into a mix of new and old media.
Author : Ruth Stevens
Publisher : Pearson Education
ISBN 13 : 0789741148
Total Pages : 220 pages
Book Rating : 4.7/5 (897 download)
Download or read book Maximizing Lead Generation written by Ruth Stevens and published by Pearson Education. This book was released on 2012 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads! Lead generation is "Job One": B2B marketers' single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace from enterprise technology to industrial equipment to professional services. World-renowned expert Ruth P. Stevens helps you bring science and systematization to all facets of lead generation, building on process, best practices, continuous testing, and ongoing improvement. You'll learn how to maximize the value of tried-and-true B2B tools and the newest social, web, and search technologies. Stevens offers indispensable insights for the entire lead lifecycle, including qualification, nurturing, measurement, and tracking. Organized for clarity, usability, and speed, this book will help you supercharge salesforce productivity and company profits. You'll Learn How To: · Develop and refine rules that consistently lead to higher-quality leads · Gain deeper insights into your customers and their buying processes · Build sophisticated, accurate marketing databases · Identify the media most likely to work for you · Execute highly effective campaigns · Drive huge ROI improvements · Use BANT and other qualification criteria · Apply new "nurturing" techniques to convert "duds" into "diamonds" · Track results and quantify the business value of campaigns · Utilize best practices content marketing and marketing automation · Integrate continuous improvement into lead generation · Discover 10 trends that will transform the way you prospect
Author : Ira Winkler
Publisher : John Wiley & Sons
ISBN 13 : 1119720923
Total Pages : 295 pages
Book Rating : 4.1/5 (197 download)
Download or read book Security Awareness For Dummies written by Ira Winkler and published by John Wiley & Sons. This book was released on 2022-05-03 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make security a priority on your team Every organization needs a strong security program. One recent study estimated that a hacker attack occurs somewhere every 37 seconds. Since security programs are only as effective as a team’s willingness to follow their rules and protocols, it’s increasingly necessary to have not just a widely accessible gold standard of security, but also a practical plan for rolling it out and getting others on board with following it. Security Awareness For Dummies gives you the blueprint for implementing this sort of holistic and hyper-secure program in your organization. Written by one of the world’s most influential security professionals—and an Information Systems Security Association Hall of Famer—this pragmatic and easy-to-follow book provides a framework for creating new and highly effective awareness programs from scratch, as well as steps to take to improve on existing ones. It also covers how to measure and evaluate the success of your program and highlight its value to management. Customize and create your own program Make employees aware of the importance of security Develop metrics for success Follow industry-specific sample programs Cyberattacks aren’t going away anytime soon: get this smart, friendly guide on how to get a workgroup on board with their role in security and save your organization big money in the long run.
Author : Shane Closser
Publisher : Adobe Press
ISBN 13 : 0133416054
Total Pages : 193 pages
Book Rating : 4.1/5 (334 download)
Download or read book Adobe Analytics Quick-Reference Guide written by Shane Closser and published by Adobe Press. This book was released on 2013-07-22 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies face the challenge of measuring and analyzing the near-overwhelming quantities of data generated from their online businesses and then using that data to gain critical insights into their customersvto drive sales. Adobe Analytics (formerly SiteCatalyst) provides product and content managers, marketers, and analysts with real-time intelligence on customers’online behavior, helps businesses anticipate what their customers will want, personalizes their onlinev experience, and delivers relevant content across web and mobile channels. This quick lookup guide by Adobe Analytics expert Shane Closser uses clear, concise explanations and an easy-to-use format to jump in and start using Adobe’s powerful web analytics tool. You’ll learn the quickest way to: Create metrics Run and set options for reports Measure the effectiveness of marketing campaigns Engage and retain customers Track customers through the conversion funnel Share reports and set up dashboards
Author : Shane Closser
Publisher : Pearson Education
ISBN 13 : 0321926943
Total Pages : 193 pages
Book Rating : 4.3/5 (219 download)
Download or read book Adobe Analytics written by Shane Closser and published by Pearson Education. This book was released on 2014 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies face the challenge of measuring and analysing the near-overwhelming quantities of data generated from their online businesses and then using that data to gain critical insights into their customers to drive sales. Adobe Analytics (formerly SiteCatalyst) provides product and content managers, marketers, and analysts with real-time intelligence on customers' online behaviour, helps businesses anticipate what their customers will want, personalizes their online experience, and delivers relevant content across web and mobile channels. This quick lookup guide by Adobe Analytics expert Shane Closser uses clear, concise explanations and an easy-to-use format to jump in and start using Adobe's powerful web analytics tool. You'll learn the quickest way to: Create metrics Run and set options for reports Measure the effectiveness of marketing campaigns Engage and retain customers Track customers through the conversion funnel Share reports and set up dashboards
Author : John Arnold
Publisher : John Wiley & Sons
ISBN 13 : 1118052110
Total Pages : 364 pages
Book Rating : 4.1/5 (18 download)
Download or read book E-Mail Marketing For Dummies written by John Arnold and published by John Wiley & Sons. This book was released on 2011-02-08 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-mail seems like a terrific marketing tool — until you think about all that spam clogging up your own inbox. But of course YOUR message isn’t spam. So how do you use e-mail to market without becoming a spammer? Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with current laws. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working. You’ll be able to: Combine e-mail with other marketing media Develop a winning strategy, build a quality e-mail list, and find success Comply with anti-spam laws Set reasonable objectives Decide whether to use an e-mail service provider Brand your e-mails Build relationships with your customers Increase your “open” rate and find out who’s actually opening your e-mails Use e-mail to improve search engine optimization And if you’re not a bona fide, pocket-protector-carrying geek, this book is perfect. It’s written for business people who need to get return on their time as well as their marketing efforts. Whether you read it straight through or dive right into the part you need most, E-Mail Marketing For Dummies is all about using e-mail to help your business prosper.
Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9780655931805
Total Pages : 314 pages
Book Rating : 4.9/5 (318 download)
Download or read book Email Marketing Campaigns High Deliverability A Complete Guide - 2020 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-09-29 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where do you begin producing relevant content for your email communications? What is the method or location of communication? Are you involved with tracking, analyzing or reporting on email metrics for your organization? What is the key source of new email subscribers? What level of success was achieved and were there lessons learned? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Email Marketing Campaigns High Deliverability investments work better. This Email Marketing Campaigns High Deliverability All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Email Marketing Campaigns High Deliverability Self-Assessment. Featuring 963 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Email Marketing Campaigns High Deliverability improvements can be made. In using the questions you will be better able to: - diagnose Email Marketing Campaigns High Deliverability projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Email Marketing Campaigns High Deliverability and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Email Marketing Campaigns High Deliverability Scorecard, you will develop a clear picture of which Email Marketing Campaigns High Deliverability areas need attention. Your purchase includes access details to the Email Marketing Campaigns High Deliverability self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Email Marketing Campaigns High Deliverability Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author : Chester Bullock
Publisher : John Wiley & Sons
ISBN 13 : 1119122104
Total Pages : 371 pages
Book Rating : 4.1/5 (191 download)
Download or read book Salesforce Marketing Cloud For Dummies written by Chester Bullock and published by John Wiley & Sons. This book was released on 2017-10-13 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Salesforce Marketing Cloud: Take your digital marketing on a journey! Everything seems to be moving to the cloud these days—and digital marketing is no exception! Salesforce Marketing Cloud For Dummies guides you through the use of Salesforce's exciting suite of cloud-based digital marketing solutions, which have the power to help you plan, personalize, and optimize your customers' journey. Written by a leader of the Salesforce training and development team, Salesforce Marketing Cloud users will find essential information on using the suite of tools and tips and tricks that only an insider would be able to share. With easy-to-follow instructions, this guide helps you discover how to incorporate your data sets into the tools to create models, campaigns, and customer maps that enable you to create a positive experience for your customers. As Salesforce.com's multi-channel digital marketing platform, the Salesforce Marketing Cloud focuses on helping you manage one-on-one customer journeys. Leveraging a variety of features, this suite of tools offers email marketing, mobile marketing, social media marketing, content and messaging, predictive intelligence, and more. Your ability to navigate these features and functions will determine your digital marketing campaign's success, so it's critical that you make the most of this tool! Navigate and manage the Salesforce Marketing Cloud Define and understand your customers' journeys—and how you fit into them Engage your customers across devices, ensuring consistent communication Use predictive data to optimize engagement Salesforce Marketing Cloud For Dummies helps you make the most of your investment in the digital marketing world!
Author : Todd Barnum
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1492076163
Total Pages : 143 pages
Book Rating : 4.4/5 (92 download)
Download or read book The Cybersecurity Manager's Guide written by Todd Barnum and published by "O'Reilly Media, Inc.". This book was released on 2021-03-18 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're a cybersecurity professional, then you know how it often seems that no one cares about (or understands) information security. InfoSec professionals frequently struggle to integrate security into their companies' processes. Many are at odds with their organizations. Most are under-resourced. There must be a better way. This essential manager's guide offers a new approach to building and maintaining an information security program that's both effective and easy to follow. Author and longtime chief information security officer (CISO) Todd Barnum upends the assumptions security professionals take for granted. CISOs, chief security officers, chief information officers, and IT security professionals will learn a simple seven-step process for building a new program or improving a current one. Build better relationships across the organization Align your role with your company's values, culture, and tolerance for information loss Lay the groundwork for your security program Create a communications program to share your team's contributions and educate your coworkers Transition security functions and responsibilities to other teams Organize and build an effective InfoSec team Measure your company's ability to recognize and report security policy violations and phishing emails
