Author : Masaru Kohno
Publisher : Routledge
ISBN 13 : 1317228308
Total Pages : 168 pages
Book Rating : 4.3/5 (172 download)
Book Synopsis Electoral Survey Methodology by : Masaru Kohno
Download or read book Electoral Survey Methodology written by Masaru Kohno and published by Routledge. This book was released on 2016-03-31 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: While it has been some time since computer technologies were first introduced to social surveys, their methodological advantages, as well as potential limitations, are not yet fully appreciated by the relevant communities of scholars, mass media and governmental organizations. What can computer-assisted surveys do which ordinary paper and pencil interviews (PAPI) can never do? How does the usage of computer technology affect the quality of survey process and of collected data? More generally, what are the issues pertinent to the methodology of public opinion inquiry that are now revealed by the availability of computer-assisted surveying technique? The book seeks to address these questions systematically, with each individual chapter providing a well-focused analysis and ample evidence from Japan. As the computer-assisted survey is bound to be more dominant in the coming years, this book provides an important foundation for future academic studies as well as their practical applications in the field.