El Sun Tzu Aplicado A La Competencia Por El Mercado

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EL SUN TZU APLICADO A LA COMPETENCIA POR EL MERCADO

Author : EUGENIO MAGGIO GONZALEZ
Publisher : Lulu.com
ISBN 13 : 1300662875
Total Pages : 158 pages
Book Rating : 4.3/5 (6 download)

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Book Synopsis EL SUN TZU APLICADO A LA COMPETENCIA POR EL MERCADO by : EUGENIO MAGGIO GONZALEZ

Download or read book EL SUN TZU APLICADO A LA COMPETENCIA POR EL MERCADO written by EUGENIO MAGGIO GONZALEZ and published by Lulu.com. This book was released on 2013-01-22 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: El presente libro trata de el "Arte de la Guerra" del maestro Sun Tzu y sus tácticas y estrategia llevadas al campo empresarial, específicamente en los negocios y la aplicación de la estrategia competitiva. Como los empresarios, directivos puedsen emplear estas enseñanzas milenarias para poder ganar nicho de mercado.

How Does Foreign Direct Investment Affect Economic Growth

Author : Mr.Eduardo Borensztein
Publisher : International Monetary Fund
ISBN 13 : 1451853270
Total Pages : 26 pages
Book Rating : 4.4/5 (518 download)

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Book Synopsis How Does Foreign Direct Investment Affect Economic Growth by : Mr.Eduardo Borensztein

Download or read book How Does Foreign Direct Investment Affect Economic Growth written by Mr.Eduardo Borensztein and published by International Monetary Fund. This book was released on 1994-09-01 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: We test the effect of foreign direct investment (FDI) on economic growth in a cross-country regression framework, utilizing data on FDI flows from industrial countries to 69 developing countries over the last two decades. Our results suggest that FDI is an important vehicle for the transfer of technology, contributing relatively more to growth than domestic investment. However, the higher productivity of FDI holds only when the host country has a minimum threshold stock of human capital. In addition, FDI has the effect of increasing total investment in the economy more than one for one, which suggests the predominance of complementarity effects with domestic firms.

The Migration Conference 2018 Book of Abstracts and Programme

Author : FETHIYE. TOPALOGLU TILBE (YUSUF.)
Publisher :
ISBN 13 : 9781910781814
Total Pages : 348 pages
Book Rating : 4.7/5 (818 download)

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Book Synopsis The Migration Conference 2018 Book of Abstracts and Programme by : FETHIYE. TOPALOGLU TILBE (YUSUF.)

Download or read book The Migration Conference 2018 Book of Abstracts and Programme written by FETHIYE. TOPALOGLU TILBE (YUSUF.) and published by . This book was released on 2018-07-05 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents the book of abstracts and programme for the Migration Conference 2018 hosted by ISEG and IGOT at Universidade de Lisboa, Portugal from 26 to 28 June 2018. It covers about 140 sessions and over 600 contributors from about 60 countries joining from around the world.

El Arte de la Guerra Aplicada al Marketing

Author : Jaime Silva Alba
Publisher : IT Campus Academy
ISBN 13 : 1537240870
Total Pages : 90 pages
Book Rating : 4.5/5 (372 download)

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Book Synopsis El Arte de la Guerra Aplicada al Marketing by : Jaime Silva Alba

Download or read book El Arte de la Guerra Aplicada al Marketing written by Jaime Silva Alba and published by IT Campus Academy. This book was released on 2016-08-22 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: La obra de Sun Tzu, El Arte de la Guerra, fue escrita en la época en la que un Estado sólo tenía oportunidades de prosperar a través de la guerra: adquiriendo territorios, robando riquezas, subyugando pueblos, o por medio de un acuerdo de cordialidad: las alianzas. Hoy en día, las citas de Sun Tzu dejaron de aplicarse sólo a la esfera militar, pasando a aplicarse también en una guerra diferente, pero igualmente peligrosa: la guerra de los negocios. Es increíble analizar la obra y ver que se aplica perfectamente a las situaciones empresariales, siendo inclusive citada en incontables libros de estrategia, marketing, administración y otras áreas de la economía. Las empresas tienen recursos, como los países. Mientras los occidentales tienen la visión de que la empresa existe para generar beneficios a sus accionistas, los orientales tienen la visión de que la empresa debe suministrar empleos. Por muy diferentes que sean las visiones, el objetivo de ambas es de que la empresa debe sobrevivir y prosperar. Una competencia que aprecia la creatividad, lleva prosperidad no sólo a la empresa, sino a todo el mercado, con productos, servicios y precios variados para los consumidores, no siendo así necesaria la aniquilación de sus competidores y sí, la creación de nuevas categorías de productos. El empresario que busca analizar constantemente los objetivos de su negocio, y elabora estrategias bajo el punto de vista de Sun Tzu se podrá enfrentar a la guerra con mucha más tranquilidad y sabiduría, que el que se enfrenta a la guerra empuñando todas sus armas.

Pension Design and Structure

Author : Olivia S. Mitchell
Publisher : Oxford University Press
ISBN 13 : 0199273391
Total Pages : 315 pages
Book Rating : 4.1/5 (992 download)

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Book Synopsis Pension Design and Structure by : Olivia S. Mitchell

Download or read book Pension Design and Structure written by Olivia S. Mitchell and published by Oxford University Press. This book was released on 2004-07-15 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Employees are being given more and more decisions to make with regards to their pension and healthcare plans. Yet increasing research in the social sciences shows that the decisions 'real' people make are not those of the thoughtful and well-informed economic agent often portrayed in economic research, but are often based on flawed information and made without a full understanding of their financial implications. The contributors to Pension Design and Structure explore theassumptions behind commonly-held theories of retirement decision-making, and the consequences of the growing volume of research in behavioural finance and economics for the field of pension research. Contributors are drawn from a variety of disciplines, and include leading pensions experts.

Command in War

Author : Martin Van Creveld
Publisher : Harvard University Press
ISBN 13 : 0674257219
Total Pages : 356 pages
Book Rating : 4.6/5 (742 download)

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Book Synopsis Command in War by : Martin Van Creveld

Download or read book Command in War written by Martin Van Creveld and published by Harvard University Press. This book was released on 1987-01-01 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many books have been written about strategy, tactics, and great commanders. This is the first book to deal exclusively with the nature of command itself, and to trace its development over two thousand years from ancient Greece to Vietnam. It treats historically the whole variety of problems involved in commanding armies, including staff organization and administration, communications methods and technologies, weaponry, and logistics. And it analyzes the relationship between these problems and military strategy. In vivid descriptions of key battles and campaigns—among others, Napoleon at Jena, Moltke’s Königgrätz campaign, the Arab–Israeli war of 1973, and the Americans in Vietnam—Martin van Creveld focuses on the means of command and shows how those means worked in practice. He finds that technological advances such as the railroad, breech-loading rifles, the telegraph and later the radio, tanks, and helicopters all brought commanders not only new tactical possibilities but also new limitations. Although vast changes have occurred in military thinking and technology, the one constant has been an endless search for certainty—certainty about the state and intentions of the enemy’s forces; certainty about the manifold factors that together constitute the environment in which war is fought, from the weather and terrain to radioactivity and the presence of chemical warfare agents; and certainty about the state, intentions, and activities of one’s own forces. The book concludes that progress in command has usually been achieved less by employing more advanced technologies than by finding ways to transcend the limitations of existing ones.

Culture and Tourism in a Smart, Globalized, and Sustainable World

Author : Vicky Katsoni
Publisher : Springer Nature
ISBN 13 : 3030724697
Total Pages : 771 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Culture and Tourism in a Smart, Globalized, and Sustainable World by : Vicky Katsoni

Download or read book Culture and Tourism in a Smart, Globalized, and Sustainable World written by Vicky Katsoni and published by Springer Nature. This book was released on 2021-06-21 with total page 771 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers the proceedings of the 7th International Conference, with the theme “Culture and Tourism in a Smart, Globalized and Sustainable World,” held on Hydra Island, Greece, on June 17–19, 2020, published with the support of the International Association of Cultural and Digital Tourism. Highlighting the contributions made by numerous writers to the advancement of tourism research, this book presents a critical academic discourse on sustainable practices in the smart tourism context, improving readers’ understanding of, and stimulating future debates in, this critical area. In addition to the knowledge economy and the concept of smart destinations, the book addresses new modes of tourism management and development, as well as emerging technologies, including location-based services, the Internet of things, smart cities, mobile services, gamification, digital collections and the virtual visitor, social media, social networking, and augmented reality.

Investment Strategies in Emerging New Trends in Finance

Author : Reza Gharoie Ahangar
Publisher : BoD – Books on Demand
ISBN 13 : 1839629657
Total Pages : 184 pages
Book Rating : 4.8/5 (396 download)

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Book Synopsis Investment Strategies in Emerging New Trends in Finance by : Reza Gharoie Ahangar

Download or read book Investment Strategies in Emerging New Trends in Finance written by Reza Gharoie Ahangar and published by BoD – Books on Demand. This book was released on 2021-04-14 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investment and portfolio strategies are some of the most exciting topics in finance. This book presents the most up-to-date topics and techniques in finance to facilitate the investment process for researchers and investors in selecting appropriate investment strategies with the emergence of new issues and concepts in financial areas. This book contains nine chapters divided into three sections: The first section, “Investment and Portfolio Strategies,” discusses different investment strategies in portfolio selection. The second section, “Behavioral Finance and Investment Decisions,” examines the application of behavioral finance in investment decisions. The last section, “Emerging New Trends in Finance,” includes some new and interesting finance topics that can depict our vision for the future arena of finance.

El arte de la guerra para la pequeña y mediana empresa

Author : Becky Sheetz-Runkle
Publisher : Grupo Nelson
ISBN 13 : 0718034600
Total Pages : 241 pages
Book Rating : 4.7/5 (18 download)

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Book Synopsis El arte de la guerra para la pequeña y mediana empresa by : Becky Sheetz-Runkle

Download or read book El arte de la guerra para la pequeña y mediana empresa written by Becky Sheetz-Runkle and published by Grupo Nelson. This book was released on 2015-08-25 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: El libro El arte de la guerra ha inspirado a líderes en todo el mundo con sus brillantes estrategias para prevalecer sobre los adversarios, a pesar de lo grande o intimidante que estos sean. Estrategia, posicionamiento, planeamiento, liderazgo—todo esto es esencial para convertirse en un oponente más fuerte y con mejores bases. Los propietarios de pequeños negocios que contienden por el mercado, pueden en la misma forma, vencer a grandes negocios—incluyendo las grandes potencias de la industria. El arte de guerra para pequeños negocios convierte el clásico tratado de Sun Tzu’s en 12 lecciones poderosas, las cuales revelan como:· Elegir el terreno perfecto para las batallas· Preparar sin caer presa de la parálisis· Atacar los puntos débiles de tu competidor· Enfocar los recursos en conquistar retos clave· Llegar donde el enemigo no llega· Consolidad victorias· Construir y fortalecer alianzas estratégicasEl arte de guerra para pequeños negocios te ayudará a adueñarte de sectores cruciales y a emerger victorioso.

War, Peace and International Relations

Author : Colin S. Gray
Publisher : Routledge
ISBN 13 : 1134169515
Total Pages : 321 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis War, Peace and International Relations by : Colin S. Gray

Download or read book War, Peace and International Relations written by Colin S. Gray and published by Routledge. This book was released on 2007-06-11 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter Introduction: Strategic history -- chapter 1 Themes and contexts of strategic history -- chapter 2 Carl von Clausewitz and the theory of war -- chapter 3 From limited war to national war: The French Revolution and the Napoleonic way of war -- chapter 4 The nineteenth century, I: A strategic view -- chapter 5 The nineteenth century, II: Technology, warfare and international order -- chapter 6 World War I, I: Controversies -- chapter 7 World War I, II: Modern warfare -- chapter 8 The twenty-year armistice, 1919-39 -- chapter 9 The mechanization of war -- chapter 10 World War II in Europe, I: The structure and course of total war -- chapter 11 World War II in Europe, II: Understanding the war -- chapter 12 World War II in Asia-Pacific, I: Japan and the politics of empire -- chapter 13 World War II in Asia-Pacific, II: Strategy and warfare -- chapter 14 The Cold War, I: Politics and ideology -- chapter 15 The Cold War, II: The nuclear revolution -- chapter 16 War and peace after the Cold War: An interwar decade -- chapter 17 9/11 and the age of terror -- chapter 18 Irregular warfare: Guerrillas, insurgents and terrorists -- chapter 19 War, peace and international order -- chapter 20 Conclusion: Must future strategic history resemble the past?.

El arte del marketing

Author : Alejandro Silvent Canales
Publisher :
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4.6/5 (914 download)

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Book Synopsis El arte del marketing by : Alejandro Silvent Canales

Download or read book El arte del marketing written by Alejandro Silvent Canales and published by . This book was released on 2020-09-28 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: La tradición cuenta que Sun Tzu derrotó a una fuerza diez veces superior encombate y que en el ocaso de su vida dejó por escrito sus teorías, avaladas por susvictorias militares, convertidas en enseñanzas en El arte de la guerra.El arte del marketing traslada al ámbito empresarial los principios de Sun Tzu. Estos principios de eficacia probada en el campo de batalla también son validos en la competencia entre empresas ya que emanan del hecho de que el conflicto es inevitable. Ya sea entre dos naciones peleando por un territorio o entre dos empresas por una cuota de mercado. Si lees este libro tendrás en tú negocio la fuerza de la tradición que se ha demostrado probada a lo largo de miles de años en los campos de batalla. A través de unos principios que te ayudarán a ganar aunque la competencia tenga más recursos, garantizando tu supervivencia. En este libro, además de una lectura entretenida, encontrarás unos principios prácticos, comprobados por la tradición, para tener un negocio más fuerte.

Motivation, Language Attitudes and Globalisation

Author : Zoltán Dörnyei
Publisher : Multilingual Matters
ISBN 13 : 1847698980
Total Pages : 219 pages
Book Rating : 4.8/5 (476 download)

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Book Synopsis Motivation, Language Attitudes and Globalisation by : Zoltán Dörnyei

Download or read book Motivation, Language Attitudes and Globalisation written by Zoltán Dörnyei and published by Multilingual Matters. This book was released on 2006-04-12 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents the results of the largest ever language attitude/motivation survey in second language studies. The research team gathered data from over 13,000 Hungarian language learners on three successive occasions: in 1993, 1999 and 2004. The examined period covers a particularly prominent time in Hungary’s history, the transition from a closed, Communist society to a western-style democracy that became a member of the European Union in 2004. Thus, the book provides an ‘attitudinal/motivational flow-chart’ describing how significant sociopolitical changes affect the language disposition of a nation. The investigation focused on the appraisal of five target languages – English, German, French, Italian and Russian – and this multi-language design made it also possible to observe the changing status of the different languages in relation to each other over the examined 12-year period. Thus, the authors were in an ideal position to investigate the ongoing impact of language globalisation in a context where for various political/historical reasons certain transformation processes took place with unusual intensity and speed. The result is a unique blueprint of how and why language globalisation takes place in an actual language learning environment.

Existential Semiotics

Author : Eero Tarasti
Publisher : Indiana University Press
ISBN 13 : 0253028531
Total Pages : 227 pages
Book Rating : 4.2/5 (53 download)

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Book Synopsis Existential Semiotics by : Eero Tarasti

Download or read book Existential Semiotics written by Eero Tarasti and published by Indiana University Press. This book was released on 2001-02-22 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Existential semiotics involves an a priori state of signs and their fixation into objective entities. These essays define this new philosophical field.

Product Life Cycle

Author : Antonella Petrillo
Publisher : BoD – Books on Demand
ISBN 13 : 183969629X
Total Pages : 115 pages
Book Rating : 4.8/5 (396 download)

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Book Synopsis Product Life Cycle by : Antonella Petrillo

Download or read book Product Life Cycle written by Antonella Petrillo and published by BoD – Books on Demand. This book was released on 2021-12-01 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization and increased competition are forcing companies to review and improve their production processes to be more sustainable. However, a clear vision and environmental culture are lacking because, even today, companies are motivated to act to improve the environment essentially by compliance with government regulations and the opportunity to achieve profit growth. This book presents practices, challenges, and opportunities for the digital and sustainable transformation of business as we know it.

The Paths of Heaven The Evolution of Airpower Theory

Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (227 download)

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Book Synopsis The Paths of Heaven The Evolution of Airpower Theory by :

Download or read book The Paths of Heaven The Evolution of Airpower Theory written by and published by . This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Airpower is not widely understood. Even though it has come to play an increasingly important role in both peace and war, the basic concepts that define and govern airpower remain obscure to many people, even to professional military officers. This fact is largely due to fundamental differences of opinion as to whether or not the aircraft has altered the strategies of war or merely its tactics. If the former, then one can see airpower as a revolutionary leap along the continuum of war; but if the latter, then airpower is simply another weapon that joins the arsenal along with the rifle, machine gun, tank, submarine, and radio. This book implicitly assumes that airpower has brought about a revolution in war. It has altered virtually all aspects of war: how it is fought, by whom, against whom, and with what weapons. Flowing from those factors have been changes in training, organization, administration, command and control, and doctrine. War has been fundamentally transformed by the advent of the airplane.

Handbook of Research Methods and Applications in Happiness and Quality of Life

Author : Luigino Bruni
Publisher : Edward Elgar Publishing
ISBN 13 : 1783471174
Total Pages : 549 pages
Book Rating : 4.7/5 (834 download)

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Book Synopsis Handbook of Research Methods and Applications in Happiness and Quality of Life by : Luigino Bruni

Download or read book Handbook of Research Methods and Applications in Happiness and Quality of Life written by Luigino Bruni and published by Edward Elgar Publishing. This book was released on 2016-04-29 with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a thorough assessment of recent developments in the economic literature on happiness and quality of life, this major research Handbook astutely considers both methods of estimation and policy application. Luigino Bruni and Pier Luigi Porta’s refreshing, and constructively critical, approach emphasizes the subject’s integral impact on latter-day capitalism. Expert contributors critically present in-depth research on a wide range of topics including: • the history of the idea of quality of life and the impact of globalization • links between happiness and health • comparisons between hedonic and eudaimonic well-being • the relational and emotional side of human life, including subjective indicators of well-being • genetic and environmental contributions to life satisfaction • the impact of culture, fine arts and new media. Accessible and far-reaching, the Handbook of Research Methods and Applications in Happiness and Quality of Life will prove an invaluable resource for students and scholars of welfare and economics as well as practicing psychologists and researchers.

L2 Selves and Motivations in Asian Contexts

Author : Matthew T. Apple
Publisher : Multilingual Matters
ISBN 13 : 1783096764
Total Pages : 239 pages
Book Rating : 4.7/5 (83 download)

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Book Synopsis L2 Selves and Motivations in Asian Contexts by : Matthew T. Apple

Download or read book L2 Selves and Motivations in Asian Contexts written by Matthew T. Apple and published by Multilingual Matters. This book was released on 2016-11-23 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book fills an existing gap in language learning motivation research by examining the applications of current motivational theories and models from WEIRD (Western, educated, industrialized, rich, developed) contexts to educational systems in Asian contexts. All chapters are focused on second language (L2) motivation as it applies to the EFL situation in Asian countries where English is a mandatory subject in school. Themes in the volume cover the use of possible L2 selves as a theoretical model of motivation, the role of teacher motivation and demotivation in non-European educational systems, study abroad, motivation among adolescents, cross-cultural differences in learner motivation among Asian cultures and the influence of native speakerism on language motivation and cultural identity. This book will appeal to ESL/EFL educators, postgraduate students, researchers and teacher-trainers both inside and outside Asian countries, who are interested in research on L2 motivation in general and within Asian contexts in particular.