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El Observatorio De La Publicidad
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Book Synopsis Branded Content and Entertainment in Advertising by : María Rodríguez-Rabadán Benito
Download or read book Branded Content and Entertainment in Advertising written by María Rodríguez-Rabadán Benito and published by Taylor & Francis. This book was released on 2023-06-23 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyzes branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content. The book debates the suitability and acceptability of branded entertainment as an advertising practice, the different degrees of involvement of the brand in creating content, and the brands' mastery of entertainment. It explores the implications that may underpin the practice and discusses the necessary creative elements involved in their successful execution, as well as the effects it has on consumers and audiences. This insightful book will be a valuable guide for academics and upper-level students across marketing disciplines, including advertising, brand management and communications, as well as screenwriting.
Book Synopsis Gender Setting by : Margaret Gallagher
Download or read book Gender Setting written by Margaret Gallagher and published by Zed Books. This book was released on 2001-06 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the scope for independent citizen action in media and cultural policy formation? How can audiences effectively voice critiques of media content? In a market-centred and consumer-oriented media world, what is the potential for monitoring, lobbying and advocacy? This book argues that there is a role for local action to defend and promote diversity in the content, images, symbols and values that people use in making sense of their lives. It focuses on media portrayals of gender - whose critique has been fundamental to the modern international women's movement. Now, research and activism have been brought together in the form of gender media monitoring - systematic data collection aimed at policy critique and practical change. The book brings together research findings and monitoring experiences from both North and South to demonstrate how women's groups have developed effective media monitoring models.
Book Synopsis Women in Contemporary Spain by : Anny Brooksbank Jones
Download or read book Women in Contemporary Spain written by Anny Brooksbank Jones and published by Manchester University Press. This book was released on 1997 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume gives access to debates in Spanish women's studies.
Download or read book Seeing in Spanish written by Ryan Prout and published by Cambridge Scholars Publishing. This book was released on 2011-05-25 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seeing in Spanish brings together 22 chapters which share a focus on aspects of visual cultures from the Spanish speaking world. Together these chapters address film, photography, cover art, body art, posters, television, architecture, ekphrasis, biography, murals, graffiti, and digital photo-montage. Between Don Quixote and Daddy Yankee, the essays move from the seventeenth century to the present and traverse Europe, the Americas, and cyberspace. The book is divided into five sections. The first of these, on Spain, includes chapters on the representation of women on LP covers in Spain in the 60s and 70s; portrayals in Spanish cinema of Saint Teresa; Luis Buñuel’s adaptation of Tristana; urban and rural space in recent Spanish documentary film; Catalan television; fine art in Don Quixote; and visions of adoption in three narratives by Spanish writers and filmmakers. The second section, on Mexico and Peru, includes chapters on the fragmentary body in images of Mexico; the art of Abraham Ángel; Jesús Ruiz Durand’s agrarian reform posters; Diego Rivera’s murals; and the role of artistic production in staging the 2006 Oaxaca conflict. The third section, on Cuba, looks at the portrayal of women and of children in recent cinema from the island. It also examines Nancy Morejón’s celebration of the life and art of exiled Cuban artist Ana Mendieta. Section four includes chapters on Chile and Argentina. It addresses street art and graffiti; new forms of publishing; Chilean cinema after Pinochet; and Violeta Parra’s appliqué and collage works. Section five embraces Colombia, Bolivia, and virtual spaces. The contributions to this last section of the book examine childhood in Colombian cinema; the online creativity of pro- and anti-fans of reggaeton; and the photographic diaries of T. Ifor Rees, the UK’s first ambassador to Bolivia. In addition to the geo-political structure which underpins the book’s five sections, the introduction suggests pathways through the contributions focussed on public art and graffiti, women, children, cyberspace and diplomacy, and reconstruction and disintegration. Seeing in Spanish includes 50 illustrations—stills from films, photographs, reproductions of paintings, and screen grabs from the internet—which complement the chapters’ analyses of aspects of Hispanic visual cultures. To aid accessibility, footnotes throughout the book provide English translations of all references from texts in other languages. Taken together, the book’s 22 chapters make a valuable contribution to the existing literature on figures like Don Quixote and Saint Teresa. They also break new ground in approaches to novel areas of scholarship such as sleeve design, artisanal book production, and digital image manipulation. The book will appeal to students and scholars of Spain and Latin America as well as to a general readership with an interest in the visual cultures of the Spanish speaking world.
Author :Alejandro Álvarez Nobell Publisher :Ediciones Universidad San Jorge ISBN 13 :8494119818 Total Pages :351 pages Book Rating :4.4/5 (941 download)
Book Synopsis Publicidad 360º by : Alejandro Álvarez Nobell
Download or read book Publicidad 360º written by Alejandro Álvarez Nobell and published by Ediciones Universidad San Jorge. This book was released on 2014-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.
Book Synopsis Monthly Bulletins by : Philippines. Weather Bureau
Download or read book Monthly Bulletins written by Philippines. Weather Bureau and published by . This book was released on 1912 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape by : Miguélez-Juan, Blanca
Download or read book Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape written by Miguélez-Juan, Blanca and published by IGI Global. This book was released on 2023-01-09 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creatives have faced the difficult task of reaching those individuals who do not want to watch or listen to what they are trying to tell them. By producing fewer ads or making them louder or more striking, more brands and communications professionals are not going to get those people to pay more attention to their messages; they will only want to avoid advertising in all media. The Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement. It reviews different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term. Covering topics such as branded content measurement tools, digital entertainment culture, and government storytelling, this major reference work is an excellent resource for marketers, advertising agencies, brand managers, business leaders and managers, communications professionals, government officials, non-profit organizations, students and educators of higher education, academic libraries, researchers, and academicians.
Book Synopsis Monthly Bulletin by : Philippines. Weather Bureau
Download or read book Monthly Bulletin written by Philippines. Weather Bureau and published by . This book was released on 1912 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Monthly Bulletins for the Year ... by : Philippines. Weather Bureau
Download or read book Monthly Bulletins for the Year ... written by Philippines. Weather Bureau and published by . This book was released on 1912 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics by : Saiz-Alvarez, Jose Manuel
Download or read book Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics written by Saiz-Alvarez, Jose Manuel and published by IGI Global. This book was released on 2019-04-26 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation.
Book Synopsis Distributed Computing and Artificial Intelligence, 12th International Conference by : Sigeru Omatu
Download or read book Distributed Computing and Artificial Intelligence, 12th International Conference written by Sigeru Omatu and published by Springer. This book was released on 2015-05-28 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 12th International Symposium on Distributed Computing and Artificial Intelligence 2015 (DCAI 2015) is a forum to present applications of innovative techniques for studying and solving complex problems. The exchange of ideas between scientists and technicians from both the academic and industrial sector is essential to facilitate the development of systems that can meet the ever-increasing demands of today’s society. The present edition brings together past experience, current work and promising future trends associated with distributed computing, artificial intelligence and their application in order to provide efficient solutions to real problems. This symposium is organized by the Osaka Institute of Technology, Qatar University and the University of Salamanca.
Book Synopsis Psychology of Gender Through the Lens of Culture by : Saba Safdar
Download or read book Psychology of Gender Through the Lens of Culture written by Saba Safdar and published by Springer. This book was released on 2015-04-29 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique collection brings a rarely-seen indigenous and global perspective to the study of gender and psychology. Within these chapters, researchers who live and work in the countries and cultures they study examine gender-based norms, values, expression, and relations across diverse Western and non-Western societies. Familiar as well as less-covered locations and topics are analyzed, including China, New Zealand, Israel, Turkey, Central America, the experience of refugees, and gendered health inequities across Africa such as in the treatment of persons with HIV. Included, too, are examples of culturally appropriate interventions to address disparities, and data on the extent to which these steps toward equality are working. Structurally, the volume is divided into three sections. The first two parts of the book take readers on a journey to different regions of the world to illustrate the most recent trends in research concerning gender issues, and then outline present implications and future prospects for the psychological analysis of both gender & culture. The third section of the book has an applied perspective and focuses on the cultural norms and values reinforcing gender equality as well as cultural and social barriers to them. A sampling of the topics covered: Sexual orientation across culture and time. A broader conceptualization of sexism in Poland. An analysis of gender roles within the family in Switzerland Modern-day dowries in South Asian international arranged marriages. The current state of gender equality in the United States of America. Socio-cultural determinants of gender disparity in Ghana. Psychology of Gender Through the Lens of Culture is a milestone toward core human rights and goals worldwide, and a critical resource for psychologists, sociologists, anthropologists, gender studies researchers, public policy makers and all those interested in promoting gender equality throughout the world.
Book Synopsis Marcas sonrientes by : Valiente Alber, Sònia
Download or read book Marcas sonrientes written by Valiente Alber, Sònia and published by Editorial UOC. This book was released on 2016-10-28 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Por qué la publicidad televisiva ha empleado tan poco el humor en los últimos años? ¿Por qué la publicidad en España es tan gris? Estas cuestiones son el germen de una investigación que ha durado tres años (2012-2015) y que ha dado lugar a la tesis doctoral: «La conexión emocional generada por el humor como elemento de engagement en marcas consolidadas». Una investigación que ha demostrado que, en un contexto de crisis económica, fragmentación de las audiencias, saturación publicitaria y entorno multipantalla el humor continúa siendo una estrategia válida para generar engagement. Es más, si el anuncio gusta –hace que «la marca me caiga mejor»– se viralizará. Conexión emocional y prescripción orgánica. ¿Hay algo más que una marca pueda soñar?
Book Synopsis Current and Emerging Issues in the Audiovisual Industry by : Mercedes Medina
Download or read book Current and Emerging Issues in the Audiovisual Industry written by Mercedes Medina and published by John Wiley & Sons. This book was released on 2017-02-07 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the challenges of competition in television broadcasting markets. How is the evolution from a two-sided market to platform economics reshaping competition in television broadcasting? How are new market dynamics changing competition for content creation and acquisition and the revenue streams? Will content remain king? Or will new competitive dynamics undermine the sustainable creation of high quality content, especially in small media markets?
Author : Publisher :Editorial Elearning, S.L. ISBN 13 : Total Pages :82 pages Book Rating :4./5 ( download)
Download or read book written by and published by Editorial Elearning, S.L.. This book was released on with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Online Brand Communities by : Francisco J. Martínez-López
Download or read book Online Brand Communities written by Francisco J. Martínez-López and published by Springer. This book was released on 2015-12-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities. In this context the book also explores recent trends related to branding and brand management. Next, it proposes a classification system for online brand communities, taking into account questions like the motivating factors for consumers to join, participate and stay in a community. The process of value creation in communities is examined from both business and consumer perspectives. The book draws to a close with a brief presentation of the process broadly accepted for the successful development of online brand communities.
Book Synopsis Padres y madres en serie by : Visa Barbosa, Mariona (coord.)
Download or read book Padres y madres en serie written by Visa Barbosa, Mariona (coord.) and published by Editorial UOC. This book was released on 2016-09-02 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: La tercera edad de oro de la ficción televisiva ha favorecido la proliferación de series de gran despliegue técnico y a la vez de narrativas que describen la intimidad y la rutina cotidiana de los protagonistas. Son obras que nos presentan personajes alejados de la heroicidad, representados a menudo dentro del espacio doméstico, que ha pasado a ser un lugar clave para la descripción y evolución de los personajes. Partiendo de la premisa que la ficción televisiva desarrolla una clara función de referencia y legitimación social, creando estereotipos y modelos en los que los espectadores se identifican, este libro analiza veinte de las series contemporáneas más populares, reflexionando sobre el rol paternal y maternal de sus protagonistas. En algunas series se encuentran ejemplos que se alejan de la descripción de la familia patriarcal convencional. Destacamos así la pluralidad de discursos que se están ofreciendo, aunque también observamos que muchas de ellas, a pesar de un envoltorio transgresor, siguen reproduciendo roles que alimentan los valores familiares tradicionales.
