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Author : Daniel Robert Toy
Publisher :
ISBN 13 :
Total Pages : 62 pages
Book Rating : 4.0/5 ( download)
Download or read book Effects of Deceiving and Debriefing Subjects in Marketing Research written by Daniel Robert Toy and published by . This book was released on 1984 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Daniel Toy
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.0/5 ( download)
Download or read book Debriefing Effects on Subjects in Consumer Research Involving Deception written by Daniel Toy and published by . This book was released on 1987 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Steve D'Alessandro
Publisher : Cengage AU
ISBN 13 : 0170438961
Total Pages : 650 pages
Book Rating : 4.1/5 (74 download)
Download or read book Marketing Research written by Steve D'Alessandro and published by Cengage AU. This book was released on 2020-06-18 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research, 5e equips students with the knowledge and skills required to successfully undertake marketing research. Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text. Using local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. For analysing data, the text covers both SPSS and Excel outputs. This text is indispensable for students studying marketing research in any business or marketing course. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap
Author :
Publisher :
ISBN 13 :
Total Pages : 644 pages
Book Rating : 4.:/5 (318 download)
Download or read book JMR, Journal of Marketing Research written by and published by . This book was released on 1980 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jerry Corrie Olson
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.0/5 ( download)
Download or read book Effects of Deception Impact and Debriefing Quality on Consumer Subjects written by Jerry Corrie Olson and published by . This book was released on 1975 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Steve D'Alessandro
Publisher : Cengage AU
ISBN 13 : 017036982X
Total Pages : 632 pages
Book Rating : 4.1/5 (73 download)
Download or read book Marketing Research: Asia-Pacific Edition written by Steve D'Alessandro and published by Cengage AU. This book was released on 2017-01-01 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research.Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text.Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. This edition of Marketing Research continues to integrate Qualtrics, a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results, to strengthen its 'learning by doing' approach. For analysing data, the text covers both SPSS and EXCEL outputs. This text is indispensable for students studying marketing research in any business or marketing course.
Author : Carol Sansone
Publisher : SAGE
ISBN 13 : 0761925368
Total Pages : 557 pages
Book Rating : 4.7/5 (619 download)
Download or read book The Sage Handbook of Methods in Social Psychology written by Carol Sansone and published by SAGE. This book was released on 2004 with total page 557 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forty-two international academics contribute 22 chapters addressing the common and unique methodological decisions that researchers must make when using both traditional and cutting-edge research paradigms. Coverage includes issues relating to selecting and identifying research questions and populations, design and analysis, and expanding the original social psychological questions to other disciplines within and outside psychology. Each chapter follows the same format, first describing a concrete and relevant social psychological research problem, then discussing methodological issues in the context of that problem. For active researchers, including graduate and advanced undergraduate students. Annotation (c)2003 Book News, Inc., Portland, OR (booknews.com).
Author : Allan J. Kimmel
Publisher : John Wiley & Sons
ISBN 13 : 1405182105
Total Pages : 432 pages
Book Rating : 4.4/5 (51 download)
Download or read book Ethical Issues in Behavioral Research written by Allan J. Kimmel and published by John Wiley & Sons. This book was released on 2009-02-04 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: With concerns rising over the ethical dimensions of behavioral research and the developments in ethical codification and the research review process, Ethical Issues in Behavioral Research looks at the research community’s response to the ethical challenges that arise in the application of research approaches. Focuses on ethical and legal aspects of participant research on the internet Presents a practical framework for ethical decision making Discusses the revised ethical principles and code of conduct of the American Psychological Association A new chapter detailing ethical issues in marketing and opinion research, including a contrast of market and academic research and a summary of the author’s research comparing ethical trends in psychology and marketing fields Offers in-depth coverage of recent ethical developments outside of the United States including an update of the survey of the international codes of ethics and recommendations for avoiding ethical pitfalls encountered in cross-national research Includes a list of useful internet links devoted to ethical issues in research Includes a Foreword by Herbert C. Kelman
Author : Donald A. Hantula
Publisher : Psychology Press
ISBN 13 : 1135600686
Total Pages : 429 pages
Book Rating : 4.1/5 (356 download)
Download or read book Advances in Social and Organizational Psychology written by Donald A. Hantula and published by Psychology Press. This book was released on 2006-08-15 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new volume is a collection of thought-provoking essays on the current state of social and organizational psychology. The topics range from data analysis and interpretation, to research ethics, to theoretical issues, to an examination of psychological epistemology and theory. The book is divided into three sections. The first section, focuses on Ralph Rosnow’s greatest contribution to psychology, advancing our knowledge of the methods and ethics of research. This section introduces refinements in research methodology, ethical issues in the conduct of psychological research, and the thorny problems of artifact in behavioral research. Four of the chapters in the next section cover topics in organizational psychology (consumer behavior, rumor in organizational contexts, decision making, and leadership) and three review social psychological topics (science and social issues, smiling, and human values). The final section is a collection of chapters on theory from three eminent scholars. This thought provoking finale raises epistemological questions for future generations to solve. The book is intended for graduate students and scholars in social, organizational, and consumer psychology, and related disciplines such as communication, management, marketing, management information systems, and sociology.
Author : Mike Allen
Publisher : SAGE Publications
ISBN 13 : 1483381420
Total Pages : 2013 pages
Book Rating : 4.4/5 (833 download)
Download or read book The SAGE Encyclopedia of Communication Research Methods written by Mike Allen and published by SAGE Publications. This book was released on 2017-04-11 with total page 2013 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.
Author : Barnett Greenberg
Publisher :
ISBN 13 :
Total Pages : 584 pages
Book Rating : 4.3/5 (512 download)
Download or read book Contemporary Marketing Thought written by Barnett Greenberg and published by . This book was released on 1977 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mita Sujan
Publisher :
ISBN 13 :
Total Pages : 46 pages
Book Rating : 4.0/5 ( download)
Download or read book The Effects of Discrepant Information on Brand Positioning, Brand Perceptions, and Category Perceptions written by Mita Sujan and published by . This book was released on 1987 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William G. Zikmund
Publisher : South Western Educational Publishing
ISBN 13 :
Total Pages : 780 pages
Book Rating : 4.E/5 ( download)
Download or read book Exploring Marketing Research written by William G. Zikmund and published by South Western Educational Publishing. This book was released on 2003 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing research on the Internet has moved from the introductory stage of its product life to the growth stage in the 21st century. Technological developments and social diffusion of the Internet have and will continue to shape the future of marketing research dramatically. Exploring Marketing Research, 8e reflects the astonishing changes in information technology that have taken place since the previous edition. While this edition continues to focus on the time honored, traditional marketing research methods, the addition of extensive coverage of Internet research is a major change in this edition. Internet issues are carefully placed throughout the text to combine basic marketing research concepts with the emerging Internet power to conduct effective marketing research.
Author : James R. Bettman
Publisher :
ISBN 13 :
Total Pages : 54 pages
Book Rating : 4.0/5 ( download)
Download or read book Effects of Framing on Evaluation of Comparable and Non-comparable Alternatives by Expert and Novice Consumers written by James R. Bettman and published by . This book was released on 1987 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul J. Lavrakas
Publisher : SAGE Publications
ISBN 13 : 150631788X
Total Pages : 1073 pages
Book Rating : 4.5/5 (63 download)
Download or read book Encyclopedia of Survey Research Methods written by Paul J. Lavrakas and published by SAGE Publications. This book was released on 2008-09-12 with total page 1073 pages. Available in PDF, EPUB and Kindle. Book excerpt: To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.
Author : William G. Zikmund
Publisher : Thomson South-Western
ISBN 13 :
Total Pages : 436 pages
Book Rating : 4.0/5 ( download)
Download or read book Essentials of Marketing Research written by William G. Zikmund and published by Thomson South-Western. This book was released on 2007 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't think of yourself as a student, think of yourself as a manager. ESSENTIALS OF MARKETING RESEARCH puts you in the driver's seat with the latest information on how to harness the design, collection, analysis, and reporting of data to enhance your company's profits. This is a perfect marketing textbook for acing the class and a dependable resource for the future.
Author : Harish Sujan
Publisher :
ISBN 13 :
Total Pages : 34 pages
Book Rating : 4.0/5 ( download)
Download or read book The Practical Know-how of Selling written by Harish Sujan and published by . This book was released on 1987 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
