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Author : Graham Buxton
Publisher : Springer
ISBN 13 : 1349021016
Total Pages : 250 pages
Book Rating : 4.3/5 (49 download)
Download or read book Effective Marketing Logistics written by Graham Buxton and published by Springer. This book was released on 1975-06-18 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Graham Buxton
Publisher :
ISBN 13 : 9781349021031
Total Pages : pages
Book Rating : 4.0/5 (21 download)
Download or read book Effective Marketing Logistics written by Graham Buxton and published by . This book was released on 1975 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Martin Christopher
Publisher : Routledge
ISBN 13 : 1136379746
Total Pages : 168 pages
Book Rating : 4.1/5 (363 download)
Download or read book Marketing Logistics written by Martin Christopher and published by Routledge. This book was released on 2012-05-04 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life. This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.
Author : John F. Magee
Publisher : John Wiley & Sons
ISBN 13 : 9780471812616
Total Pages : 458 pages
Book Rating : 4.8/5 (126 download)
Download or read book Modern Logistics Management written by John F. Magee and published by John Wiley & Sons. This book was released on 1985-10-02 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive overview of logistics provides a conceptual framework for understanding the logistics system, the integration of its basic elements, and its relationship to the overall firm. Discusses both manufacturing and physical distribution, new technologies in each of these areas, and how they related to each other and to the company. New topics covered range from approaches to strategic logistics planning and multi-location inventory planning, to international logistics issues and future directions. Includes case studies.
Author : Ehsan Zarei
Publisher : DMA4U
ISBN 13 :
Total Pages : 247 pages
Book Rating : 4./5 ( download)
Download or read book Logistics Marketing written by Ehsan Zarei and published by DMA4U. This book was released on with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for a complete guide to logistic marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your logistic marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your logistic marketing to the next level.
Author : Dimitris Folinas
Publisher : Routledge
ISBN 13 : 1317296265
Total Pages : 232 pages
Book Rating : 4.3/5 (172 download)
Download or read book Marketing and Supply Chain Management written by Dimitris Folinas and published by Routledge. This book was released on 2017-09-13 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM. Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization. This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.
Author : Martin Christopher
Publisher :
ISBN 13 :
Total Pages : 158 pages
Book Rating : 4.:/5 (232 download)
Download or read book Marketing Logistics written by Martin Christopher and published by . This book was released on 2003 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : SATISH K. KAPOOR
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 9788120321823
Total Pages : 276 pages
Book Rating : 4.3/5 (218 download)
Download or read book BASICS OF DISTRIBUTION MANAGEMENT written by SATISH K. KAPOOR and published by PHI Learning Pvt. Ltd.. This book was released on 2003-01-01 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Physical Distribution is a distinct but integral part of business logistics, involving all those activities relating to the physical movement of goods from the factory to the consumer. Recently, the concept has been expanded to supply chain management which enables better customer relationship with smooth supply of goods. This introductory text is focused on the essential concepts, tools and strategies that comprise Distribution Management. It emphasizes the idea that distribution management is an effective marketing strategy and a potent competitive tool. Defining the concept of physical distribution in the initial chapter, the book then describes in detail the objectives, functions and components of all the activity centres of physical distribution in the Indian context, from a systems approach. An exclusive chapter is devoted to transportation functions, highlighting the features of interstate movement of goods and the legal procedures related to them. Sufficient coverage is also given to related topics such as distribution control, performance evaluation and organization of physical distribution, besides the 'trade-off' concept. The book, with its wide coverage of topics, should prove to be of immense value to undergraduate students in Business Administration and Business Management.
Author : Martin Christopher
Publisher : Pearson UK
ISBN 13 : 0273760017
Total Pages : 273 pages
Book Rating : 4.2/5 (737 download)
Download or read book Logistics and Supply Chain Management ePub eBook written by Martin Christopher and published by Pearson UK. This book was released on 2013-07-25 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective development and management of a supply chain network is an invaluable source of sustainable advantage in today’s turbulent global marketplace, where demand is difficult to predict and supply chains need to be more flexible as a result. This updated 4th edition of the bestselling Logistics and Supply Chain Management is a clear-headed guide to all the key topics in an integrated approach to supply chains, including: • The link between logistics and customer value. • Logistics and the bottom line measuring costs and performance. • Creating a responsive supply chain. • Managing the global pipeline. • Managing supply chain relationships. • Managing risk in the supply chain. • Matching supply and demand. • Creating a sustainable supply chain. • Product design in the supply chain.
Author : Thomas Fotiadis
Publisher : Taylor & Francis
ISBN 13 : 0429401167
Total Pages : 351 pages
Book Rating : 4.4/5 (294 download)
Download or read book Marketing and the Customer Value Chain written by Thomas Fotiadis and published by Taylor & Francis. This book was released on 2022-02-28 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company’s viability and success. This book offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections and disconnections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people, and processes. Key aspects of supply chain management are discussed in detail, including material handling, unit load, handling systems, and equipment, as well as warehousing and transportation, design, and packaging. The book then goes on to explore the marketing functions of intangible products (services), followed by a focus on B2B markets. Throughout, there is a strong emphasis on the optimization and maximization of the value chain through the development of a systems approach with a market-orientation. Pedagogy that translates theory to practice is embedded throughout, including theoretical mini-cases, chapter-by-chapter objectives, and summaries. Marketing and the Customer Value Chain will help advanced undergraduate and postgraduate students appreciate how front-end marketing can interface with the back-end operations of supply chain management.
Author : C. Donald J. Waters
Publisher : Kogan Page Publishers
ISBN 13 : 9780749439309
Total Pages : 476 pages
Book Rating : 4.4/5 (393 download)
Download or read book Global Logistics and Distribution Planning written by C. Donald J. Waters and published by Kogan Page Publishers. This book was released on 2003 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective logistics and distribution is essential to the long-term success of a company and is an area of constant innovation. Taking an international perspective, this book outlines the current situation and provides useful ideas and practical information on trends. This edition has been updated to cover: the strategic development of logistics and the supply chains; the design and implementation of logistics strategies; the continuing integration of the supply chain; the developments in e-commerce; the effects of lean and agile operations; measuring and improving performance; environmental issues; and international views on logistics.
Author : Donald Waters
Publisher : Routledge
ISBN 13 : 1351444735
Total Pages : 454 pages
Book Rating : 4.3/5 (514 download)
Download or read book Global Logistics And Distribution Planning written by Donald Waters and published by Routledge. This book was released on 2018-05-02 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fully revised new edition of this well known and respected book is characterized by the more international perspective it has taken on through contributions from internationally known authors and a final section on international logistics which examines in turn strategies for West and East Europe, the Far East and North America. Logistics has a key strategic role to play in the long-term plans of major companies, and is recognized as a vital part of every organization. To a large extent this crucial new role is due to an expanded view of logistics, which now includes all the activities related to the supply chain from initial suppliers through to final customers. This book provides a wealth of useful ideas and practical information on all the current and future trends in logistics and distribution. Written by a host of contributors drawn from industry, constancy and education, this book provides new insights into the most significant aspects of logistics, including: developments in logistics supply chain strategies lean logistics efficient customer response logistics in different countries partnering and strategic alliances re-engineering the logistics function From logistics professionals, consultants, professors and students to managers from different backgrounds who want an appreciation of current trends in the subject, this book is essential reading. About the author: Donald Waters, a past member if the Institute of Logistics and currently a member of the Canadian Association of Logistics Management, has lectured weekly on logistics, operational research and management science, and has brought his academic career to fruition as Professor of Operations Management at the University Calgary, Canada. He is also the author of Operations Management in the Kogan Page Fast Track MBA Series. Features
Author : Syed Salman Qadri
Publisher : GRIN Verlag
ISBN 13 : 3346723232
Total Pages : 14 pages
Book Rating : 4.3/5 (467 download)
Download or read book The Challenges of Marketing Logistics written by Syed Salman Qadri and published by GRIN Verlag. This book was released on 2022-09-14 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2022 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: PhD scholar, , course: Marketing, language: English, Old (ca.450-1100), abstract: Marketing companies always aim to be successful in the market, in any case they want to take share in shape of company products demand in market. Karachi city market is considered a big market, it is believed that the success of the market product depends on it, if the company captures the Karachi city market, a big business can be achieved. If any such company comes to the market of Karachi city, then it has to face different types of challenges, there are also challenges such as Logistics, Product distribution, Pricing of products, and the best product Promotion activities are the main challenges, with an excellent market plan, such challenges can be overcome. Success is possible if all things are demanded.
Author : Philip B. Schary
Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.3/5 ( download)
Download or read book The Marketing/logistics Interface written by Philip B. Schary and published by . This book was released on 1973 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John T. Mentzer
Publisher : SAGE
ISBN 13 : 9780761921110
Total Pages : 530 pages
Book Rating : 4.9/5 (211 download)
Download or read book Supply Chain Management written by John T. Mentzer and published by SAGE. This book was released on 2001 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work presents a comprehensive model of supply chain management. Experienced executives from 20 companies clearly define supply chain management, identifying those factors that contribute to its effective implementation. They provide practical guidelines on how companies can manage supply chains, addressing the role of all the traditional business functions in supply chain management and suggest how the adoption of a supply chain management approach can affect business strategy and corporate performance.
Author : Martin Christopher
Publisher : Pearson UK
ISBN 13 : 1292083824
Total Pages : 323 pages
Book Rating : 4.2/5 (92 download)
Download or read book Logistics and Supply Chain Management written by Martin Christopher and published by Pearson UK. This book was released on 2016-03-23 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you will receive via email the code and instructions on how to access this product. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. Effective development and management of supply chain networks helps businesses cut costs and enhance customer value. This updated 5th edition is a clear guide to all the key topics in an integrated approach to supply chains. As well as new and updated examples and case studies, there are two new chapters: Routes to Market: Many companies now have to manage multiple distribution channels - this chapter covers strategic issues on how companies “go to market” along with the cost implications of using alternative channels. Service Logistics: As companies begin to sell performance rather than physical product, this chapter explores the implications for logistics management as the need to provide higher levels of service and customer support becomes ever more critical.
Author : David Frederick Ross
Publisher : Springer Science & Business Media
ISBN 13 : 9781402076862
Total Pages : 844 pages
Book Rating : 4.0/5 (768 download)
Download or read book Distribution Planning and Control written by David Frederick Ross and published by Springer Science & Business Media. This book was released on 2003-11-30 with total page 844 pages. Available in PDF, EPUB and Kindle. Book excerpt: When work began on the first volume ofthis text in 1992, the science of dis tribution management was still very much a backwater of general manage ment and academic thought. While most of the body of knowledge associated with calculating EOQs, fair-shares inventory deployment, productivity curves, and other operations management techniques had long been solidly established, new thinking about distribution management had taken a definite back-seat to the then dominant interest in Lean thinking, quality management, and business process reengineering and their impact on manufacturing and service organizations. For the most part, discussion relating to the distri bution function centered on a fairly recent concept called Logistics Manage ment. But, despite talk of how logistics could be used to integrate internal and external business functions and even be considered a source of com petitive advantage on its own, most of the focus remained on how companies could utilize operations management techniques to optimize the traditional day-to-day shipping and receiving functions in order to achieve cost contain ment and customer fulfillment objectives. In the end, distribution manage ment was, for the most part, still considered a dreary science, concerned with oftransportation rates and cost trade-offs. expediting and the tedious calculus Today, the science of distribution has become perhaps one of the most im portant and exciting disciplines in the management of business.
