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Author : Robert E. Ramsay
Publisher :
ISBN 13 :
Total Pages : 718 pages
Book Rating : 4.:/5 (334 download)
Download or read book Effective Direct Advertising written by Robert E. Ramsay and published by . This book was released on 1921 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : German Sacristan
Publisher : Happy About
ISBN 13 : 1600052312
Total Pages : 187 pages
Book Rating : 4.6/5 ( download)
Download or read book The Digital and Direct Marketing Goose written by German Sacristan and published by Happy About. This book was released on 2012-09 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing expert German Sacristan has stepped in to help marketers achieve success in this age of digital media. He has written a simple, functional, easy to reference book that outlines a methodical process to ensure a better ROMI, or return on market investment. German knows that most marketing campaigns fail because the fundamentals are just not given the attention they deserve. By reiterating the fundamentals of marketing, sales and communication and lucidly showing how they apply in the world of digital media, German has laid out a solid methodology for success in any marketing campaign.
Author : Christian Brann
Publisher :
ISBN 13 : 9780946604012
Total Pages : 336 pages
Book Rating : 4.6/5 (4 download)
Download or read book Cost-effective Direct Marketing written by Christian Brann and published by . This book was released on 1984 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bob Stone
Publisher : N T C Business Books
ISBN 13 :
Total Pages : 680 pages
Book Rating : 4.4/5 (91 download)
Download or read book Successful Direct Marketing Methods written by Bob Stone and published by N T C Business Books. This book was released on 1994 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newly revised and expanded edition of direct marketing's classic work takes the reader step-by-step through the entire direct marketing process - from the why's and how's of successful creative to the business side of profitable direct marketing to the new world of interactive media and relational databases. All media are covered, including the traditional areas of print, broadcast, co-op, and telemarketing, as well as the new electronic and interactive media.
Author : Rick Cesari
Publisher : John Wiley & Sons
ISBN 13 : 1118007891
Total Pages : 240 pages
Book Rating : 4.1/5 (18 download)
Download or read book Buy Now written by Rick Cesari and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes. Find out how to use direct response to create a "self-funding "marketing campaign Learn the techniques to building offers that will get people to respond to your products Use "high touch" direct response marketing to build brand equity and drive sales at retail Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights.
Author : Jim Kobs
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 420 pages
Book Rating : 4.:/5 (319 download)
Download or read book Profitable Direct Marketing written by Jim Kobs and published by McGraw-Hill Companies. This book was released on 1992 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jim Kobs is a respected leader in the field of direct marketing, a strategic thinker, an effective teacher/lecturer, an award-winning creative thinker, a noted author and a good friend. Profitable Direct Marketing incorporates the wisdom of his years of experience and is an important addition to the library of every serious direct marketer. -- Jonah Gitlitz President Direct Marketing Association, Inc. This eagerly awaited new edition provides the know-how needed by every advertising, promotion and direct marketing manager who wants to succeed in the age of the individual. Highly recommended for both the basics and its advanced strategic insights. -- Stan Rapp Coauthor of MaxiMarketing Like Jim Kobs himself, his book is so wise, so clear, so well-organized, and so knowledgeable, I can't imagine a better place to get a broad grasp of the direct marketing of today and tomorrow. -- Thomas L. Collins Coauthor of MaxiMarketing Before you spend another dime to promote your product or service, you should read Jim Kobs' book to ensure that you are maximizing your investment. Getting the most out of direct marketing requires not only careful planning and execution, but rigorous analysis. Jim Kobs shows you how to do it, from start to finish. -- John Schlactenhaufen Vice President Sales &Marketing Dictaphone Corporation Jim Kobs covers it all . . . . Strategy, tactics, basic rules and advanced concepts are all addressed in what is becoming a must read for anyone using or contemplating a direct marketing program. -- Stephen E. Toman Executive Vice President Grolier, Inc. Finding this book is like finding your glasses . what seemed vague and obscure becomes clear. -- Susan J.McIntyre Direct Marketing Manager NIKE, Inc. This second edition updates, reinvigorates and adds fresh knowledge and insights to Jim Kobs' masterful work. -- Barrie M. Spelling Vice President, New Business Colgate-Palmolive Company Profitable Direct Marketing is a goldmine of information for immediate (and enjoyable) reading, and is an invaluable reference source for years to come. -- Richard S. Hodgson Author of Direct Mail and Mail Order Handbook
Author : Andrew R. Thomas
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313084513
Total Pages : 233 pages
Book Rating : 4.3/5 (13 download)
Download or read book Direct Marketing in Action written by Andrew R. Thomas and published by Bloomsbury Publishing USA. This book was released on 2006-11-30 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsiveness, companies are discovering that traditional mass marketing approaches are giving way to more targeted approaches that communicate directly with their customers. But to many consumers, direct marketing has a bad reputation, associated with intrusive door-to-door salesmen, dinnertime phone solicitations, junk mail, and, most recently, e-mail spam. In Direct Marketing in Action, a team of experts in the field dispels common myths and misconceptions about direct marketing and showcases the most current practices, principles, and techniques. The authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, and featuring numerous examples, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers. From the dentist who sends check-up reminders to his patients to the hotel chain that customizes room amenities based on their guests' profiles, direct marketing is infused with the idea that the best allocation of our marketing dollar is one that focuses on and communicates with our particular micro market—and reinforces the distinctive benefits that we provide to those customers. In Direct Marketing in Action the authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, featuring numerous examples, and presented in a format that can be read cover-to-cover or in modular fashion, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers.
Author : Matthew Housden
Publisher : Taylor & Francis
ISBN 13 : 1136409971
Total Pages : 356 pages
Book Rating : 4.1/5 (364 download)
Download or read book Direct Marketing in Practice written by Matthew Housden and published by Taylor & Francis. This book was released on 2012-04-27 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to: · Plan a direct marketing campaign · Integrate new technology with conventional direct marketing practice · Maximise the impact, efficiency and return on investment of your activites · Evaluate the success of a campaign - and improve on it next time! Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors have used their considerable experience in the field to assemble many examples of best practice worldwide. These place the theory in a practical, real-world context, and demonstrate what a dramatic effect direct marketing can have on sales and profitability. Those contemplating or starting a career in direct marketing will find Direct Marketing in Practice an invaluable guide to contemporary practice. It is essential reading for all undergraduate students of marketing and business, as well of those undertaking professional examinations in this area.
Author : Daniel J. Polito
Publisher : iUniverse
ISBN 13 : 0595317871
Total Pages : 289 pages
Book Rating : 4.5/5 (953 download)
Download or read book The Direct Marketing Cookbook written by Daniel J. Polito and published by iUniverse. This book was released on 2004 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are many books available on the technical theories that underlie direct marketing methods. This is not one of them! With The Direct Marketing Cookbook you will acquire the skill and knowledge needed to create successful direct marketing programs that garner profitable responses. Discover how to identify and create offers that sell, contact potential customers without being bothersome, gather needed customer information, turn responses into sales, and even how to dominate the marketplace in your industry. The Direct Marketing Cookbook teaches and guides both professionals and those responsible for marketing their businesses, how to successfully plan, develop, execute and manage direct marketing programs that can build their customer base and keep customers coming back. The simple truth is that many business professionals have little or no marketing experience, especially in the complex and confusing area of direct response marketing. Yet they are constantly challenged to acquire more of the right customers if they are ever to survive these difficult times. It makes no difference whether you work at AT&T, IBM, or as a consultant with a part-time secretary; The Direct Marketing Cookbook: A Recipe for Getting and Keeping Customers will provide you with an in-depth understanding of the system and techniques needed to master the process of developing successful direct marketing programs.
Author : Razaq Adekunle
Publisher : Independently Published
ISBN 13 :
Total Pages : 156 pages
Book Rating : 4.5/5 (643 download)
Download or read book Direct Marketing written by Razaq Adekunle and published by Independently Published. This book was released on 2020-11-13 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: In business, whenever you identify a new market that you know is going to be receptive and fruitful for your product and service then you also are soon faced with the problem that advertising in that market is not easy to obtain. This is since most of the best publications are terribly expensive and it is possible that your advertisement might not appear for at least a few months. Read this book before you make any fatal mistakes! Direct marketing is attractive to marketers because it calls for the consumer to act, without the intervention of any kind of media. The other aspect of this type of marketing is that it sends messages directly to consumers. Direct marketing is attractive to many marketers primarily due to the positive effect can be measured directly. Why You Should Read this Direct Marketing Book Includes: - Why Should Business Use Direct Marketing? - If you're looking at different types of promotions that you can do for your business then you will want to heavily consider using direct marketing. This section touches Any business including real estate businesses use various direct marketing techniques Direct Marketing Consumer and Direct Sales World - A direct marketing network is an essential building block in the infrastructure of direct selling. It can be an effective tool that can be used by businesses of all sizes. Direct Marketing: Buying and Negotiating Media - Choosing the right media for small businesses can be a daunting task. I know so many businesses that select an advertising medium, pay for it through the ear, and if it doesn't work become permanently scared, vowing never advertise again. So, to avoid this common pitfall, this section provides some general guidelines to help you negotiate and buy media and understand the considerations required to ensure the best possible value can be secured.Factors to Determine Success of Direct Marketing - Whether you are in the network marketing business or are building another home-based business, marketing is a very important factor. How else can your business succeed if nobody knows it even exists? Read this book and I'll share some of the advantages and disadvantages of running a direct marketing campaign. Direct Mail Marketing for Retailers - Business is lousy. The economy is tanked. You're looking around your store and saying, "Where is everybody?" You have made a wise decision obtaining it. Bolt the door, bring out the device, and get started.
Author : John Frazer-Robinson
Publisher :
ISBN 13 : 9781901306255
Total Pages : 68 pages
Book Rating : 4.3/5 (62 download)
Download or read book Effective Direct Mail written by John Frazer-Robinson and published by . This book was released on 1999 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide to producing effective direct mail covers subjects such as: planning for success; maximizing your target; getting the best response; creating great copy and design; and getting it together, and getting it out
Author : Bob Stone
Publisher :
ISBN 13 :
Total Pages : 538 pages
Book Rating : 4.3/5 (9 download)
Download or read book Successful Direct Marketing Methods written by Bob Stone and published by . This book was released on 1984 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mary Lou Roberts
Publisher : Prentice Hall International (UK)
ISBN 13 : 9780130804341
Total Pages : 472 pages
Book Rating : 4.8/5 (43 download)
Download or read book Direct Marketing Management written by Mary Lou Roberts and published by Prentice Hall International (UK). This book was released on 1999 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
Author : Robert E. Ramsay
Publisher :
ISBN 13 :
Total Pages : 640 pages
Book Rating : 4.:/5 (248 download)
Download or read book Effective Direct Advertising written by Robert E. Ramsay and published by . This book was released on 1922 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Charles Mallory
Publisher : Crisp Pub Incorporated
ISBN 13 : 9781560520757
Total Pages : 73 pages
Book Rating : 4.5/5 (27 download)
Download or read book Direct Mail Magic written by Charles Mallory and published by Crisp Pub Incorporated. This book was released on 1991 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tips on marketing strategy, designing a mailing piece, working with list brokers and more.
Author : Lois K. Geller
Publisher : Oxford University Press
ISBN 13 : 0198035993
Total Pages : 384 pages
Book Rating : 4.1/5 (98 download)
Download or read book Response written by Lois K. Geller and published by Oxford University Press. This book was released on 2002-11-01 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, updates her classic book to include the latest tips and techniques, plus expanded coverage of Direct Marketing in the age of the Internet. The new Revised Edition of Response offers all marketers, in any size company, a strategy for creating and sustaining a profitable Direct Marketing program--both on- and off-line. Leading the reader through this program of planning, budgeting, forecasting, testing, building lists, choosing suppliers, selling overseas, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and more. Plus, she shows how all of these strategies can be applied to Internet direct marketing, including loyalty programs, online catalogs, fulfillment and customer service, and more. With scores of up-to-date examples drawn from companies large and small, including Ford Motor Company, American Express, and 1-800-Flowers, plus an updated glossary and resource guide, this Revised Edition of Response will be the authoritative source for Direct Marketing strategies and techniques.
Author : United States. Small Business Administration
Publisher :
ISBN 13 :
Total Pages : 92 pages
Book Rating : 4.3/5 ( download)
Download or read book Effective Advertising written by United States. Small Business Administration and published by . This book was released on 1965 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
