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Effect Of Customer Perceived Value On Customer Relationship Management Performance In Automobile Industry In Iran
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Book Synopsis Effect of Customer Perceived Value on Customer Relationship Management Performance in Automobile Industry in Iran by : Zahra Ehsani
Download or read book Effect of Customer Perceived Value on Customer Relationship Management Performance in Automobile Industry in Iran written by Zahra Ehsani and published by . This book was released on 2015 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Customer Relationship Management of Automobile Industry by : Dr. Swapnil S. Phadtare
Download or read book Customer Relationship Management of Automobile Industry written by Dr. Swapnil S. Phadtare and published by OrangeBooks Publication. This book was released on 2023-02-18 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book author conducted his study in Western Maharashtra State, India. Fir the study purpose author collect information from Sales Representative, Sales Managers, Customers and Auto Dealers, are the samples for the study. Also Schedules are the instrument for data collection. Used Parameters under study are demographic, behavioral and psychographic of samples. Study revolves around concepts of Customer Relationship Management, Customer Satisfaction, Consumer Behavior, Relationship Marketing, and Market Segmentation. Data has processed by using MS-Excel and analyzed using SPSS Package. Descriptive analysis, inferential statistics and multivariate statistical tools brought in use.
Book Synopsis Customer Relationship Management Implementation in Iran Automobile Industry by : Kamyar Kavosh
Download or read book Customer Relationship Management Implementation in Iran Automobile Industry written by Kamyar Kavosh and published by . This book was released on 2011 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Customer Perceived Value in Automobile Industry by : Rajesh Kumar Sahu
Download or read book Customer Perceived Value in Automobile Industry written by Rajesh Kumar Sahu and published by LAP Lambert Academic Publishing. This book was released on 2012 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thanks ALL for giving me opportunity to share my view about my research. This book covers the areas of fundamentals of Marketing and its applications in Automobile industries. Technological change is today central to the theory of economic growth. It is recognized as an important driver of productivity growth and the emergence of new products from which consumers derive welfare. Automobile industry in India has huge potentials thanks to the growth of the middle class along with their overall economic growth. This is the reason of attraction for international brands who are trying hard to find new market for their products due to stagnated growth of auto sector in Europe, US, and Japan. This book is suitable as a reference for Management students, educators, researchers, engineers, Automobile Industries, Automobile dealers & sales person. It will also be a useful for the understanding of Marketing fundamentals, design and applications. My conclusion that after my All research.. My Conclusion "Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.": )
Book Synopsis Customer Retention in the Automotive Industry by : Michael D. Johnson
Download or read book Customer Retention in the Automotive Industry written by Michael D. Johnson and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anhand zahlreicher Fallbeispiele analysieren renommierte Experten aus Wissenschaft und Praxis den Zusammenhang zwischen Produktqualität, Kundenzufriedenheit und Unternehmenserfolg und geben praxisorientierte Tips zur Verbesserung.
Book Synopsis The Impact of Customer Relationship Management on Customer Satsisfaction and Customer Retention in the Automobile Industry of Zimbabwe by : Aisha Beverley Phiri
Download or read book The Impact of Customer Relationship Management on Customer Satsisfaction and Customer Retention in the Automobile Industry of Zimbabwe written by Aisha Beverley Phiri and published by . This book was released on 2012 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Mediating Effects of Customer Satisfaction and Customer Delight on Perceived Value and Customer Loyality in Iran's Hotel Industry by : Rasoul Asgarpour
Download or read book Mediating Effects of Customer Satisfaction and Customer Delight on Perceived Value and Customer Loyality in Iran's Hotel Industry written by Rasoul Asgarpour and published by . This book was released on 2016 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Effect of Strategic Customer Relationship Management Capability Practice on Customer Satisfaction by : Fadi Faris Al-Madani
Download or read book The Effect of Strategic Customer Relationship Management Capability Practice on Customer Satisfaction written by Fadi Faris Al-Madani and published by . This book was released on 2013 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Corporate Social Responsibility by :
Download or read book Corporate Social Responsibility written by and published by . This book was released on 1999 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Internal Marketing by : Pervaiz K. Ahmed
Download or read book Internal Marketing written by Pervaiz K. Ahmed and published by Routledge. This book was released on 2013-06-17 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.
Book Synopsis The psychological facets of consumer-brand relationship in the digital world by : Khalid Hussain
Download or read book The psychological facets of consumer-brand relationship in the digital world written by Khalid Hussain and published by Frontiers Media SA. This book was released on 2023-06-29 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Customer Relationship Management: A Databased Approach by : Kumar
Download or read book Customer Relationship Management: A Databased Approach written by Kumar and published by John Wiley & Sons. This book was released on 2009-07 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Relationship Management: A Data based Approach offers the promise of maximized profits for today s highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database marketing in order to build strong and profitable customer relationships. Kumar first describes how to implement database marketing and then looks at recent advances in CRM applications. Critical marketing issues like optimum resource allocation, purchase sequence, and the link between acquisition, retentions, and profitability are also examined on the basis of empirical findings.· CRM, Database Marketing, and Customer Value· CRM Industry Landscape· Strategic CRM· Implementing the CRM Strategy· Introduction to Customer-Based Marketing Metrics· Customer Value Metrics-Concepts and Practices· Using Databases· Designing Loyalty Programs· Effectiveness of Loyalty Programs· Data Mining· Campaign Management· Applications of Database Marketing in B-to-C and B-to-B Scenarios· Application of the Customer Value Framework to Marketing Decisions· Impact of CRM on Marketing Channels
Book Synopsis Managing Customer Value by : Bradley Gale
Download or read book Managing Customer Value written by Bradley Gale and published by Simon and Schuster. This book was released on 2009-11-24 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even today with quality improvement the battle cry of American industry, the quality programs in most companies are limited to "conformance to technical standards," according to quality expert Bradley Gale. While some have ventured a step farther to measure customer satisfaction, few of them, Gale demonstrates, have attempted to track market-perceived "quality" -- how buyers select among competing suppliers, why orders are won or lost, and which competitors are succeeding in which market segments. Using cases including Milliken & Company; AT&T, United Van Lines, and Gillette, Gale shows how leading-edge companies have gone beyond the minimal achievements of conformance quality and customer satisfaction to focus on the third, higher stage, "market-perceived quality versus competitors" and aspire to an emerging fourth stage, "true strategic management." Drawing on his extensive research at AT&T, Johnson & Johnson, Parke-Davis, and other world-class companies, Gale provides new metrics for market-perceived quality that are straightforward and easy to interpret. His set of seven integrative tools for customer value analysis makes up the heart of the "war room wall" to help guide business-unit teams in their effort to outperform competitors in satisfying customers. The great value of these tools is that they are derived from a future-oriented strategic navigation system that tracks competitive information and market-perceived quality. Learning to master this system accelerates customer satisfaction from a slogan to a science and leads ultimately to true strategic management -- the fourth stage of Total Quality Management. The processes described in this book provide an insider's perspective on the criteria of the Baldrige Award. Bradley Gale's insights and innovative methods for defining, measuring, and improving market-perceived quality will create an entirely new thrust for the worldwide quality movement.
Book Synopsis CRM in Financial Services by : Bryan Foss
Download or read book CRM in Financial Services written by Bryan Foss and published by Kogan Page Publishers. This book was released on 2002 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with international case studies and examples, the book begins with a detailed analysis of the state of CRM and e-business in the financial services globally, and then goes on to provide comprehensive and practical guidance on: making the most of your customer base; systems and data management; risk and compliance; channels and value chain issues; implementation; strategic implications.
Book Synopsis Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers by : Philip Kotler
Download or read book Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers written by Philip Kotler and published by World Scientific. This book was released on 2016-11-24 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and frameworks, this book includes a plethora of real-world examples from various countries in Asia, which will help to shed light on how companies, both Asian and global, compete in Asia. Useful lessons can be drawn by all businesses in the world on how to win the mind, heart and spirit of the Asian consumer — digital and non-digital.
Book Synopsis The Dark Side of CRM by : Bang Nguyen
Download or read book The Dark Side of CRM written by Bang Nguyen and published by Routledge. This book was released on 2015-09-04 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequences. Such bad behaviours, by firms and customers, have consequences for perceptions of trust and fairness, for endorsements and referrals, for repeat purchasing and loyalty, and ultimately for a firm’s profitability and RoI. The management of customer relationships is core to the success and even survival of the firm. As The Dark Side of CRM explores, this is an area fraught with difficulties, duplicitous practice and undesirable behaviours. These need acknowledging, mitigating and controlling. This book is the first of its kind to define these dark sides, exploring also how firms and policy-makers might address such behaviours and manage them successfully. With contributions from many of the leading exponents globally of CRM and understanding customers, The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and marketing strategy.
Book Synopsis The Customer Management Scorecard by : Neil Woodcock
Download or read book The Customer Management Scorecard written by Neil Woodcock and published by Kogan Page Publishers. This book was released on 2003 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume documents the results of global research on customer management (CM) funded by QCi, IBM and OgilvyOne. It is based on the diagnostic tool developed by QCi, the Customer Management Assessment Tool (CMAT), which is recognized as the global CRM scorecard and benchmark "best practice" standard for assessing how well organizations manage their customers. Drawing on the results of research using CMAT in over 300 leading companies around the world and across a wide variety of sectors, the authors present their findings. The detailed cases illustrate the gains to be made from managing customers well and include: BP; Barclaycard; BskyB; Hyundai; Mobil; Prudential; Smithkline Beecham; John Lewis; NatWest Bank; and Rolls Royce. The accompanying free CD-ROM contains a mini version of CMAT.
