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Economic Development And Consumer Marketing In Contemporary China
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Book Synopsis China's New Consumers by : Elisabeth Croll
Download or read book China's New Consumers written by Elisabeth Croll and published by Routledge. This book was released on 2006-09-26 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining economic trends with the author’s anthropological background, China’s New Consumers details the livelihoods and lifestyles of China's new and evolving social categories.
Book Synopsis Advertising and Consumer Culture in China by : Hongmei Li
Download or read book Advertising and Consumer Culture in China written by Hongmei Li and published by John Wiley & Sons. This book was released on 2016-09-06 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era. Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China. The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China.
Book Synopsis Economic Developments in Contemporary China by : Ian Jeffries
Download or read book Economic Developments in Contemporary China written by Ian Jeffries and published by Routledge. This book was released on 2010-07-23 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive and detailed overview of contemporary economic developments in China. Key topics include the growth of the market; the market replacing central planning; the reform of state owned enterprises; the ‘open-door’ policy. This is the companion volume to Political Developments in Contemporary China: A Guide (also published by Routledge).
Download or read book China Made written by Karl Gerth and published by BRILL. This book was released on 2020-05-11 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: "“Chinese people should consume Chinese products!” This slogan was the catchphrase of a movement in early twentieth-century China that sought to link consumption and nationalism by instilling a concept of China as a modern “nation” with its own “national products.” From fashions in clothing to food additives, from museums to department stores, from product fairs to advertising, this movement influenced all aspects of China’s burgeoning consumer culture. Anti-imperialist boycotts, commemorations of national humiliations, exhibitions of Chinese products, the vilification of treasonous consumers, and the promotion of Chinese captains of industry helped enforce nationalistic consumption and spread the message—patriotic Chinese bought goods made of Chinese materials by Chinese workers in factories owned and run by Chinese. In China Made, Karl Gerth argues that two key forces shaping the modern world—nationalism and consumerism—developed in tandem in China. Early in the twentieth century, nationalism branded every commodity as either “Chinese” or “foreign,” and consumer culture became the place where the notion of nationality was articulated, institutionalized, and practiced. Based on Chinese, Japanese, and English-language archives, magazines, newspapers, and books, this first exploration of the historical ties between nationalism and consumerism reinterprets fundamental aspects of modern Chinese history and suggests ways of discerning such ties in all modern nations."
Book Synopsis Rise of the Consumer in Modern China by : Wang Ning
Download or read book Rise of the Consumer in Modern China written by Wang Ning and published by Paths International Ltd. This book was released on 2012-12-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique and far-reaching study of China's contemporary social changes from the perspectives of consumption and consumerism.China has undergone profound social changes, with far-reaching consequences on all walks of life since reform began thirty years ago. To fully understand China's transformation, the landscape must be surveyed from the perspective of consumption, where you can find many intrinsic links between seemingly unrelated aspects of social reform.The Rise of the Consumer in Modern China is the result of a seven-year research campaign conducted by leading Chinese academic Wang Ning. Detailed and comprehensive, it cites numerous policy documents and source material generated from interviews, alongside data, expert commentary and conclusions. The transformation from asceticism to consumerism is a vital factor when considering China's economic and social reforms. Authoritative and richly detailed, this important new book offers a revealing and unique insight into a key aspect of China's opening up.During the most recent thirty years not only have there been revolutionary changes in consumer behavior, furthermore the role of consumption in driving the evolution of society has become un-ignorable. It is vital to study and analyze the changes in Chinese consumption before and after China's opening-up from a sociological perspective. This key book explores the Chinese urban consumption system and the evolution of the ideological concept of consumption by examining a huge number of governmental documents and records.
Book Synopsis Access to Justice for the Chinese Consumer by : Ling Zhou
Download or read book Access to Justice for the Chinese Consumer written by Ling Zhou and published by Bloomsbury Publishing. This book was released on 2020-05-14 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: This monograph offers an ethnographic exploration of the local organisation of consumer complaint processing and dispute resolution in the People's Republic of China - now the second largest consumer market in the world - and how the consumer, both ordinary and 'professional', experiences the local system. Drawing on detailed analysis of an impressive amount of empirical data, this book highlights local Chinese understandings and practice styles of 'mediation', as well as identifying a continuing sense of reliance in popular consciousness on the government for securing consumer rights in China. These are not only important features of consumer dispute processing in themselves, but also help to explain the failure of an ombuds system to emerge. By looking at the nature of and issues in China's distinctive consumer dispute resolution and complaints system, and the experiences of consumers with that system, this innovative book illustrates the processes available at the local level giving access to justice for aggrieved consumers and provides a unique contribution to comparative consumer law studies in Asia and elsewhere.
Book Synopsis The Consumer Revolution in Urban China by : Deborah Davis
Download or read book The Consumer Revolution in Urban China written by Deborah Davis and published by Univ of California Press. This book was released on 2000-01-20 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This wide-ranging collection of essays by leading sociologists on the new consumerism of post-economic-reform China is an important contribution to our understanding of Chinese society and culture.
Book Synopsis Economic Development in Modern China Before 1949 by : Guan Quan
Download or read book Economic Development in Modern China Before 1949 written by Guan Quan and published by Taylor & Francis. This book was released on 2023-07-31 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the first volume of a two-volume set on Chinese economic history, this book investigates Chinese economic development between 1912 and 1949 and unravels the overall level during that time. From the perspective of development economics, the two-volume set studies the economic history and development of China since 1912, with a focus on the quantitative analysis of economic activities. Comprised of two core parts, this first volume, centering on the period of the Republic of China, first describes the historical process and characteristics of the economy at different stages and then looks into the momentum and inner logic that underpin the economic development. The former part covers issues of agriculture, industry, population, and labour force, urbanization, price changes, people’s consumption and living standard, regional difference, etc. The latter part includes discussions on natural and human resources, capital formation and technological progress, the role of government and finance, international trade, and foreign capital. This title will be an interesting read for scholars and students working on Chinese economic history, the Chinese economy, and modern Chinese society.
Book Synopsis Market Entry in China by : Christiane Prange
Download or read book Market Entry in China written by Christiane Prange and published by Springer. This book was released on 2016-05-14 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.
Book Synopsis International Conference on E-Commerce and Contemporary Economic Development by :
Download or read book International Conference on E-Commerce and Contemporary Economic Development written by and published by DEStech Publications, Inc. This book was released on 2014-06-24 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Conference on E-Commerce and Contemporary Economic Development (ECED 2014) which will be held on June 7–8, 2014. The ECED 2014 aims to bring together researchers, educators and students from around the world in both industry and academia for sharing the state-of-art research results and applications, for exploring new areas of research and development, and for discussing emerging issues on E-commerce and Contemporary Economic Development fields. 2014 International Conference on E-commerce and Contemporary Economic Development [ECED2014], aims to bring together researchers, engineers, and students from around the world in both fields about E-commerce and Contemporary Economic Development for information sharing and cooperation. Researchers and practitioners are invited to submit their contributions to ECED2014.
Book Synopsis Consumer Protection Law by : Geraint Howells
Download or read book Consumer Protection Law written by Geraint Howells and published by Routledge. This book was released on 2017-09-08 with total page 667 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully revised and updated second edition of Consumer Protection Law introduces the reader to the substantive law of consumer protection in the United Kingdom, the emphasis being on the place of United Kingdom law within an evolving European legal system and also on the need to draw upon comparative experience. The book not only seeks to place consumer protection in its purely black-letter context but also draws upon wider readings to show that consumer protection law is a complex area of law which reflects and shapes the individual citizen's position within the modern economy.
Book Synopsis Communication and Applied Technologies by : Paulo Carlos López-López
Download or read book Communication and Applied Technologies written by Paulo Carlos López-López and published by Springer Nature. This book was released on 2022-11-22 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features selected papers from the International Conference on Communication and Applied Technologies (ICOMTA 2022), jointly organized by the Universidad del Rosario (Bogotá, Colombia) and the Universidad Politécnica Salesiana (Cuenca, Ecuador), and as collaborators at the University of Vigo (Galicia, Spain), the University of Santiago de Compostela-Political Research Team (Galicia, Spain), and the Network of Communication Researchers of Ecuador (RICE), during August, 31–September 2, 2022. It covers recent advances in the field of digital communication and processes, digital social media, software, big data, data mining, and intelligent systems.
Author :Congressional Research Service Publisher :Createspace Independent Publishing Platform ISBN 13 :9781976466953 Total Pages :52 pages Book Rating :4.4/5 (669 download)
Book Synopsis China's Economic Rise by : Congressional Research Service
Download or read book China's Economic Rise written by Congressional Research Service and published by Createspace Independent Publishing Platform. This book was released on 2017-09-17 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prior to the initiation of economic reforms and trade liberalization 36 years ago, China maintained policies that kept the economy very poor, stagnant, centrally-controlled, vastly inefficient, and relatively isolated from the global economy. Since opening up to foreign trade and investment and implementing free market reforms in 1979, China has been among the world's fastest-growing economies, with real annual gross domestic product (GDP) growth averaging nearly 10% through 2016. In recent years, China has emerged as a major global economic power. It is now the world's largest economy (on a purchasing power parity basis), manufacturer, merchandise trader, and holder of foreign exchange reserves.The global economic crisis that began in 2008 greatly affected China's economy. China's exports, imports, and foreign direct investment (FDI) inflows declined, GDP growth slowed, and millions of Chinese workers reportedly lost their jobs. The Chinese government responded by implementing a $586 billion economic stimulus package and loosening monetary policies to increase bank lending. Such policies enabled China to effectively weather the effects of the sharp global fall in demand for Chinese products, but may have contributed to overcapacity in several industries and increased debt by Chinese firms and local government. China's economy has slowed in recent years. Real GDP growth has slowed in each of the past six years, dropping from 10.6% in 2010 to 6.7% in 2016, and is projected to slow to 5.7% by 2022.The Chinese government has attempted to steer the economy to a "new normal" of slower, but more stable and sustainable, economic growth. Yet, concerns have deepened in recent years over the health of the Chinese economy. On August 11, 2015, the Chinese government announced that the daily reference rate of the renminbi (RMB) would become more "market-oriented." Over the next three days, the RMB depreciated against the dollar and led to charges that China's goal was to boost exports to help stimulate the economy (which some suspect is in worse shape than indicated by official Chinese economic statistics). Concerns over the state of the Chinese economy appear to have often contributed to volatility in global stock indexes in recent years.The ability of China to maintain a rapidly growing economy in the long run will likely depend largely on the ability of the Chinese government to implement comprehensive economic reforms that more quickly hasten China's transition to a free market economy; rebalance the Chinese economy by making consumer demand, rather than exporting and fixed investment, the main engine of economic growth; boost productivity and innovation; address growing income disparities; and enhance environmental protection. The Chinese government has acknowledged that its current economic growth model needs to be altered and has announced several initiatives to address various economic challenges. In November 2013, the Communist Party of China held the Third Plenum of its 18th Party Congress, which outlined a number of broad policy reforms to boost competition and economic efficiency. For example, the communique stated that the market would now play a "decisive" role in allocating resources in the economy. At the same time, however, the communique emphasized the continued important role of the state sector in China's economy. In addition, many foreign firms have complained that the business climate in China has worsened in recent years. Thus, it remains unclear how committed the Chinese government is to implementing new comprehensive economic reforms.China's economic rise has significant implications for the United States and hence is of major interest to Congress. This report provides background on China's economic rise; describes its current economic structure; identifies the challenges China faces to maintain economic growth; and discusses the challenges, opportunities, and implications of China's economic rise.
Book Synopsis Making Of An Economic Superpower, The: Unlocking China's Secret Of Rapid Industrialization by : Yi Wen
Download or read book Making Of An Economic Superpower, The: Unlocking China's Secret Of Rapid Industrialization written by Yi Wen and published by World Scientific. This book was released on 2016-05-13 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of China is no doubt one of the most important events in world economic history since the Industrial Revolution. Mainstream economics, especially the institutional theory of economic development based on a dichotomy of extractive vs. inclusive political institutions, is highly inadequate in explaining China's rise. This book argues that only a radical reinterpretation of the history of the Industrial Revolution and the rise of the West (as incorrectly portrayed by the institutional theory) can fully explain China's growth miracle and why the determined rise of China is unstoppable despite its current 'backward' financial system and political institutions. Conversely, China's spectacular and rapid transformation from an impoverished agrarian society to a formidable industrial superpower sheds considerable light on the fundamental shortcomings of the institutional theory and mainstream 'blackboard' economic models, and provides more-accurate reevaluations of historical episodes such as Africa's enduring poverty trap despite radical political and economic reforms, Latin America's lost decades and frequent debt crises, 19th century Europe's great escape from the Malthusian trap, and the Industrial Revolution itself.
Book Synopsis The End of Corporate Imperialism by : C. K. Prahalad
Download or read book The End of Corporate Imperialism written by C. K. Prahalad and published by Harvard Business Review Press. This book was released on 2008-11-10 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hundreds of millions of people in China, India, Indonesia, and Brazil are eager to enter the marketplace. Yet multinational companies typically pitch their products to emerging markets' tiny segment of affluent buyers, and thus miss out on much larger markets further down the socioeconomic pyramid—which local rivals snap up. By applying the authors' recommendations, you can position yourself to compete innovatively in developing countries—and to unlock major new sources of revenue for your business. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.
Book Synopsis Contemporary China by : Tamara Jacka
Download or read book Contemporary China written by Tamara Jacka and published by Cambridge University Press. This book was released on 2013-09-30 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: China's rapid economic growth, modernization and globalization have led to astounding social changes. Contemporary China provides a fascinating portrayal of society and social change in the contemporary People's Republic of China. This book introduces readers to key sociological perspectives, themes and debates about Chinese society. It explores topics such as family life, citizenship, gender, ethnicity, labour, religion, education, class and rural/urban inequalities. It considers China's imperial past, the social and institutional legacies of the Maoist era, and the momentous forces shaping it in the present. It also emphasises diversity and multiplicity, encouraging readers to consider new perspectives and rethink Western stereotypes about China and its people. Real-life case studies illustrate the key features of social relations and change in China. Definitions of key terms, discussion questions and lists of further reading help consolidate learning. Including full-colour maps and photographs, this book offers remarkable insight into Chinese society and social change.
Book Synopsis The Geography of Contemporary China by : Jing’ai Wang
Download or read book The Geography of Contemporary China written by Jing’ai Wang and published by Springer Nature. This book was released on 2022-06-28 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a comprehensive and very detailed insight into Chinese Contemporary Geography in English. It documents the geographical issues associated with China's rapid growth. Since initiating the reforms and open policy, China has achieved tremendous success. China's rapid growth is now a driving force in the global economy and is achieving unprecedented rates of poverty reduction. However, China also faces a number of sustainability and emerging challenges associated with rapid growth such as growing regional disparities in terms of per capita income and social-economic development, sustainable resource development, and issues related to regional and global economic integration. In addition, rapid economic growth has also brought about major challenges such as resource shortages, ecological and environmental destruction, land degradation and frequent disasters. This book presents the authors’ reflections. This lavishly illustrated book covers physical geography, history, and economic and political systems of the world's most populous country. The major focus is on geographical issues in China's contemporary development: agriculture, population, urbanization, resource and energy, and environment. The lead author of the book has taught relevant courses in China for three decades, and authored and edited multiple textbooks for Chinese students. This book will appeal to undergraduate students of geography and related disciplines with a regional focus on China and to the general reader who wants to learn different geographical aspects of modern China with little academic background in geography.
