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Ecommerce Heralds The End Of Brand Building
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Book Synopsis Ecommerce heralds the end of Brand Building by : Martin Rait
Download or read book Ecommerce heralds the end of Brand Building written by Martin Rait and published by FSpace Publications. This book was released on 2010-01-29 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: A discussion on issues with brand building online in the age of ecommerce. A brief overview of what branding is, the history of internet sites, branding with the start of ecommerce and issues towards ensuring success with branding in the internet paradigm. Central to the discussion is the question of whether Ecommerce heralds the end of Branding Building or are Creatives, Developers and Marketers unable to adapt quickly enough to media convergence, and simply making excuses?
Book Synopsis Platform Revolution: How Networked Markets Are Transforming the Economyand How to Make Them Work for You by : Geoffrey G. Parker
Download or read book Platform Revolution: How Networked Markets Are Transforming the Economyand How to Make Them Work for You written by Geoffrey G. Parker and published by W. W. Norton & Company. This book was released on 2016-03-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to the new economy that is transforming the way we live, work, and play. Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy. As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.
Book Synopsis Smart Networks by : Olli Martikainen
Download or read book Smart Networks written by Olli Martikainen and published by Springer. This book was released on 2012-08-10 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smart Networks comprises the proceedings of Smartnet'2002, the seventh conference on Intelligence in Networks, which was sponsored by the International Federation for Information Processing (IFIP) and organized by Working Group 6.7. It was held in Saariselkä, Finland, in April 2002. The conference series closely reflects the developments in networking.
Book Synopsis Introduction to e-Supply Chain Management by : David Frederick Ross
Download or read book Introduction to e-Supply Chain Management written by David Frederick Ross and published by CRC Press. This book was released on 2002-12-17 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the quest to remove supply channel costs, streamline channel communications, and link customers to the value-added resources found along the supply chain continuum, Supply Chain Management (SCM) has emerged as a tactical operations tool. The first book to completely define the architecture of the merger of SCM and the Internet, Introduction to e
Book Synopsis Seeking Success in E-Business by : Kim Viborg Andersen
Download or read book Seeking Success in E-Business written by Kim Viborg Andersen and published by Springer. This book was released on 2013-06-29 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the foreword to this volume of conference proceedings for IFIP Working Group 8.4, it is appropriate to review the wider organization to which the Working Group belongs. The International Federation of Information Processing (IFIP) is a non-governmental, non-profit umbrella organization for national societies working in the field of information processing that was established in 1960 under the auspices of UNESCO. IFIP's mission is to be the leading, truly international, apolitical organization which encourages and assists in the development, exploitation and application of Information Technology for the benefit of all people. At the heart of IFIP lie its Technical Committees that, between them, count on the active participation of some two thousand people world-wide. These Groups work in a variety of ways to share experience and to develop their specialised knowledge. Technical Committees include: TC 1. Foundations of Computer Science; TC 2: Software: Theory and Practice; TC 3: Education; TC 6: Communication Systems; TC 7: System Modelling and Optimization; TC 9: Relationship between Computers and Society; TC 11: Security and Protection in Information Processing Systems; TC 12: Artificial Intelligence and TC 13: Human-Computer Interaction. The IFIP website www.ifip.org) has further details. Technical Committee 8 (TC8) is concerned with Information Systems in organisations. Within TC8 there are different Working Groups focusing on particular aspects of Information Systems.
Download or read book Lloyd's Ship Manager written by and published by . This book was released on 2001 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business 2.0 written by and published by . This book was released on 2000 with total page 1044 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Computerworld written by and published by . This book was released on 2001-06-18 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Book Synopsis EBOOK: Marketing Management by : Christian Homburg
Download or read book EBOOK: Marketing Management written by Christian Homburg and published by McGraw Hill. This book was released on 2012-12-16 with total page 645 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe. The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new edition includes updated cases and combines scholarly international research with relevant and contemporary examples from markets and brands across the world. The authors combine their experience as researchers and industry consultants to provide the conceptual and theoretical underpinning of marketing and empirical research, helping students to understand how marketing concepts can be applied and implemented. The book covers a full range of industries including business-to-customer, business-to-business, services marketing, retailing and international marketing from companies around the globe.
Book Synopsis Effective Marketing by : William G. Zikmund
Download or read book Effective Marketing written by William G. Zikmund and published by South Western Educational Publishing. This book was released on 2002 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping readers adapt to and strategically plan for changes in the marketing environment.
Book Synopsis Management Information Systems by : James A. O'Brien
Download or read book Management Information Systems written by James A. O'Brien and published by . This book was released on 2004 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis AI Strategy for Sales and Marketing by : Katie King
Download or read book AI Strategy for Sales and Marketing written by Katie King and published by Kogan Page Publishers. This book was released on 2022-01-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present. AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust. Featuring original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, PwC, Rolls Royce, Deloitte and Hilton, with insights into the various stages of their adoption journeys. Written by a recognized industry expert, it is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX.
Book Synopsis Executive Forum 2000 by : International Trade Centre
Download or read book Executive Forum 2000 written by International Trade Centre and published by United Nations. This book was released on 2001-12-31 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary of discussions held at Executive Forum 2000 organized by the International Trade Centre and the Swiss State Secretariat for Economic Affairs in Montreux, Switzerland in September 2000 - focuses on the role and importance of digital economy in building and maintaining export performance in developing countries; assesses impact of e-trade on traditional export practices and explores how developing and transition economies have responded to competitive challenges of digital economy; examines conditions for a relevant national environment allowing sustainable and effective participation in digital economy; discusses short-term initiatives required to promote electronic competency and e-trade capability within public and private sectors; outlines role of national trade support institutions, and key concepts for strategy makers addressing national response to digital economy.
Download or read book Computerworld written by and published by . This book was released on 1999-09-27 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Book Synopsis Global Brand Strategy by : Jan-Benedict Steenkamp
Download or read book Global Brand Strategy written by Jan-Benedict Steenkamp and published by Springer. This book was released on 2017-01-03 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market. Secondly, their brand equity is responsible for a massive percentage of their firm’s market value. Third, they operate as single brands everywhere on the planet. We find them in B2C and B2B industries, among large and small companies, and among established companies and new businesses. The stewards of these brands have a set of skills and knowledge that sets them apart from the typical corporate marketer. So what’s their secret? In a world that is globalizing, but not yet globalized, how do you build a powerful global brand that resonates universally but also accommodates local nuances? How do you ensure that it is dynamic and flexible enough to change at market speed? World-class marketing expert Jan-Benedict Steenkamp has studied global brands for over 25 years on six continents. He has distilled their practices into eight tools that you can start using today. With case studies from around the world, Steenkamp’s book is provocative and timely. Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.
Book Synopsis Starting & Running Your Own Small Farm Business by : Sarah Beth Aubrey
Download or read book Starting & Running Your Own Small Farm Business written by Sarah Beth Aubrey and published by Storey Publishing. This book was released on 2008-01-16 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Running your own small farm is demanding enough, but making it profitable presents a host of further challenges. In this business-savvy guide to farming on a small scale, Sarah Aubrey covers everything from financial plans and advertising budgets to web design and food service wholesalers. Learn how to isolate your target audience and craft artisanal products that will delight and amaze customers. With a solid business strategy in place, you can confidently turn your passion into a productive and profitable venture.
Download or read book MGMT4 written by Chuck Williams and published by Cengage AU. This book was released on 2019-09-09 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: MGMT4 is the fourth Asia–Pacific edition of this innovative approach to teaching and learning the principles of management. Concise yet complete coverage of the subject, supported by a suite of online learning tools and teaching material equips students and instructors with the resources required to successfully undertake an introductory management course. This highly visual and engaging resource is now available on the MindTap eLearning platform, allowing for seamless delivery both online and in-class. With the Cengage Mobile app students can take course materials with them – anytime, anywhere. New, print versions of this book include access to the MindTap platform.
