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Ecommerce Como Montar Una Tienda Online Y Que Venda
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Book Synopsis Ecommerce. Cómo montar una tienda online... ¡y que venda! by : Antonio Fagundo
Download or read book Ecommerce. Cómo montar una tienda online... ¡y que venda! written by Antonio Fagundo and published by ANAYA MULTIMEDIA. This book was released on 2021-06-24 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: El confinamiento de la primavera de 2020 supuso un antes y un después en la relación de las empresas con internet. El ecommerce explotó hasta datos nunca vistos. Los autores de este libro, junto al CEO de SantaFixie, Txampa Alberca, coincidieron en un seminario web organizado por Marketing4ecommerce para analizar el impacto de esta situación y se encontraron con tal nivel de inquietud por parte de los asistentes que emprendieron la iniciativa MAC: Marketing Against Coronavirus. Realizaron durante meses encuentros semanales abiertos en los que resolvían dudas de negocio para ayudar a quienes lo necesitasen. De esas semanas, el aprendizaje clave fue que muchas preguntas eran recurrentes. El patrón común: la necesidad de una guía estructurada de cómo dar los primeros pasos en la venta a través de internet. Este libro no está escrito para el experto digital, sino para quien tiene una tienda de barrio y sufre al pensar en crear una tienda online; para quien fabrica productos y sabe que cada vez se venden más por la red, pero desconoce cómo hacerlo. Es una guía inicial y, a la vez, supercompleta de cómo aprovechar la oportunidad digital en tu negocio. El objetivo de este libro es que te remueva por dentro y te impulse a activar cambios en tu negocio o a iniciarlo, si aún no existe. Siempre con la idea clave de que iniciar un proyecto online es relativamente sencillo. El verdadero reto es hacerlo bien... y lograr que sea rentable.
Download or read book Sell on Amazon written by Steve Weber and published by Stephen Weber. This book was released on 2008-08 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are in business to sell consumer goods - or you want to be - you should be on Amazon.com. More than 90 million customers shop at Amazon. As its global business booms, Amazon is inviting all sorts of independent sellers - large and small businesses, individuals, and mom-and-pop shops - to sell their merchandise right on Amazon. Whether you're just starting or already in business, you can boost your sales and profits by showing your wares on Amazon, the world's biggest store. Everything you need to start converting your items into cash is in this book by Steve Weber, one of the most successful and highly rated sellers in Amazon history: - How to set up shop on Amazon and generate worldwide sales volume with no up-front cost, risk or advertising. - Run your Amazon store from home, a warehouse or a walk-in store-or outsource everything to Amazon's fulfillment center. - Find bargain inventory; target niche markets for big profits. - Get tax deductions and write-offs for business use of your home. - Use Amazon as a stand-alone business or a lead generator for an existing business. - Pay lower sales commissions on Amazon. - Sell your inventions, crafts or intellectual property on Amazon. - Guard against scammers and rip-off artists. - Automate your business with easy-to-use tools.
Book Synopsis La biblia del e-commerce by : José Luis Torres Revert
Download or read book La biblia del e-commerce written by José Luis Torres Revert and published by Ma Non Troppo. This book was released on 2021-02-01 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tu negocio en la nube La guía práctica total para autónomos y pequeños y medianos empresarios Las crisis también son momentos de grandes oportunidades. Y la buena promoción de un e-commerce es fundamental para asegurarse el éxito de cualquier aventura empresarial, por pequeña que esta sea. Es un hecho indiscutible que el comercio electrónico mundial ha crecido de manera abrumadora estos últimos tiempos, quizá acuciado por la necesidad pero favorecido por las nuevas herramientas tecnológicas que tenemos a nuestro alcance. Pero, ¿conoces cuáles son las mejores estrategias y técnicas para asegurarse el éxito en una tienda online? Si próximamente vas a emprender un negocio en la nube o ya tienes en marcha un canal de venta online, tener acceso a información actualizada y recursos de aplicación práctica y realista, te ahorrará mucho tiempo y hará tu comercio más competitivo y rentable. • ¿Conoces las claves del éxito que debe tener un comercio electrónico? • ¿Sabes cómo diseñar tu propuesta online y comprobar su potencial real? • ¿Cómo puedes analizar el mercado y la competencia? • ¿Cuáles son las formas de pago más utilizadas? • ¿Cómo te comunicarás con tus clientes? • ¿Venderás en marketplaces como Amazon? ¿Harás dropshipping? Tienes en tus manos la guía definitiva para montar y sacar el máximo partido a tu e-commerce
Book Synopsis Imaginary Fred (Read Aloud) by : Eoin Colfer
Download or read book Imaginary Fred (Read Aloud) written by Eoin Colfer and published by HarperCollins UK. This book was released on 2018-04-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An extraordinary collaboration between Irish Children's Laureate, Eoin Colfer, and picture book superstar, Oliver Jeffers! Sometimes, with a little electricity, or luck, or even magic, an imaginary friend might appear when you need one. An imaginary friend like Fred... Fred floated like a feather in the wind until a lonely little boy wished for him and found a friendship like no other. The perfect chemistry between Eoin Colfer's text and Oliver Jeffer's artwork make for a dazzlingly original colour gift book.
Book Synopsis The Digital Transformation Playbook by : David L. Rogers
Download or read book The Digital Transformation Playbook written by David L. Rogers and published by Columbia University Press. This book was released on 2016-04-05 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
Book Synopsis Big English 4 Teacher's Book by : Mario Herrera
Download or read book Big English 4 Teacher's Book written by Mario Herrera and published by Pearson Longman. This book was released on 2014 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Share in your pupils' success. Watch them excel in English Big English prepares pupils for the challenges they will find in today's world: *CLIL: because pupils are learning English and so much more *21st Century Skills: because pupils want to get ahead and need to be prepared for the world around them *Assessment for Learning: because confidence leads to success Think BIG Dream BIG BIG ENGLISH
Download or read book SPIN® -Selling written by Neil Rackham and published by Taylor & Francis. This book was released on 2020-04-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
Book Synopsis The Challenger Sale by : Matthew Dixon
Download or read book The Challenger Sale written by Matthew Dixon and published by Penguin. This book was released on 2011-11-10 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.
Book Synopsis Fluid Concepts and Creative Analogies by : Douglas R. Hofstadter
Download or read book Fluid Concepts and Creative Analogies written by Douglas R. Hofstadter and published by . This book was released on 1998 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hosftadter and his colleagues at The Fluid Analogies Research Group have developed computer models that help describe and explain human discovery, creation and analogical thought. The key issue of perception is investigated through the exploration of playful anagrams, number puzzles, word play and fanciful alphabetical styles, and the result is a survey of cognitive processes. This text presents the results.
Book Synopsis El comercio electrónico by : Ignacio Somalo Peciña
Download or read book El comercio electrónico written by Ignacio Somalo Peciña and published by ESIC. This book was released on 2018-06-12 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: El comercio electrónico es una realidad que ha ocupado un espacio relevante en la vida diaria de la mayoría de nosotros. Cada vez compramos más online y esto no hará más que seguir creciendo en el futuro. La contrapartida lógica de esta realidad palpable, es que el ecommerce está generando y generará cada vez más oportunidades profesionales para ganarnos la vida, bien como emprendedores o bien trabajando para una empresa que venda online. ¿Cómo desarrollar un comercio electrónico de éxito? Esta es una cuestión que puede ser interesante para muchas personas en su presente o futuro profesional. Este libro es un compendio de todo lo relevante que se debe conocer en la venta online, que va desde entender los posibles modelos de negocio y poder hacer planteamientos estratégicos competitivos, hasta todo tipo de aspectos prácticos como son la elección de la plataforma tecnológica, el enfoque de las operaciones (en especial de la logística), la internacionalización del negocio y, sobre todo, los secretos de la venta. La venta online comprende un ciclo que analizamos a través del «funnel» de conversión que se realiza en diferentes etapas: atracción de potenciales clientes a la web, optimización de la conversión (CRO), optimización del pedido medio y, una de las claves, la fidelización. El ciclo captación-conversión-fidelización ocupa una parte relevante de las claves del éxito que es necesario conocer. No es preciso tener conocimientos previos para poder seguir el contenido del libro, todo se explica con detalle, pero resultará especialmente útil a todos aquellos que ya se están dedicando a esta actividad, tienen curiosidad por entender cómo funciona el ecommerce, están estudiando un master y tienen interés en profundizar en el tema o ya han hecho de la venta online su vida profesional. En todos los casos será útil y aportará valor.
Book Synopsis Claves para Abrir una Tienda Online y Que Venda by : Jose Luis Torres Revert
Download or read book Claves para Abrir una Tienda Online y Que Venda written by Jose Luis Torres Revert and published by CreateSpace. This book was released on 2015-09-20 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: El título de este libro no llama a engaño, pretende ser un baño de realidad, algo que no se dice habitualmente porque lo que vende es lo supuestamente fácil y rápido: adelgazar sin dieta ni ejercicio en dos semanas y aprender inglés sin estudiar... Suele venderse la idea de que es muy fácil montar una tienda online, en unos minutos se instala, se configura Paypal como forma de pago y empiezas a recibir pedidos...lo cierto es que para llegar a ese final feliz hay que hacer un trabajo previo y constante que tenga en cuenta como mínimo: - Plan de negocio básico - Características y funcionalidades de la tienda - Gestión de la logística - Servicio de atención al cliente - Cumplimiento de la legislación vigente Y por supuesto, es aconsejable conocer el funcionamiento de los buscadores y las redes sociales, así como imprescindible el disponer de un plan de marketing que describa las acciones qué puedo hacer para promocionar mi tienda en Internet, esto es, hacerla visible frente a los cientos, miles de tiendas que están vendiendo el mismo producto. En el libro encontrarás información que te ayudará a responder a estas 20 preguntas que debes responder antes de abrir tu tienda online: ¿qué debería vender para tener éxito? ¿cómo puedo saber la demanda en internet? ¿cómo hago mi estudio de mercado? ¿cómo lo está haciendo la competencia? ¿necesito un plan de negocio? ¿cómo lo voy a vender? ¿qué es el dropshipping? ¿cómo entregaré lo que venda? ¿cómo cobraré a los clientes? ¿a quién necesito para vender? ¿qué es obligatorio que tenga la tienda? ¿qué sería recomendable que tuviera la tienda? ¿con qué software monto la tienda? ¿puedo vender en redes sociales? ¿existe el f-commerce? ¿cuáles son las redes sociales más utilizadas en España? ¿cómo puedo vender más y mejor? ¿qué leyes y normativas tengo que cumplir? ¿cómo doy a conocer la tienda? ¿cómo analizar los resultados? Si después de leer este libro, concluyes que es muy difícil que tenga éxito, piensa que te habrás ahorrado cientos o miles de euros en montar un bonito "catálogo online", porque tu tienda seguirá siendo un catálogo mientra no venda...
Book Synopsis Consultative Selling by : Mack HANAN
Download or read book Consultative Selling written by Mack HANAN and published by AMACOM. This book was released on 2011-03-15 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you help your customers and clients make profitable business decisions, the result is a win-win solution that can lead to a mutually beneficial long-term business relationship. In Consultative Selling, sales consultant Mack Hanan helps you achieve just that by introducing a formula that will take your sales to the next level--one that involves you exchanging your salesperson hat for that of a trusted consultant. You’ll learn how to: create a two-tiered sales model to separate consultative sales from commodity sales; build and use consultative databases for value propositions and proof of performance; study your customers’ cash flows to win proposals; use consultative selling strategies on the web; and cope with--and reverse--the inevitable “no.” For over four decades, Consultative Selling has empowered countless sales professionals to reap maximum success. Now, packed with new partnering strategies, cost/benefit analysis templates, detailed monetized value proposition models, outcome-based branding approaches, and powerful consulting tactics, the eighth edition of this invaluable resource will bring you wide-ranging success--making the competition irrelevant.
Book Synopsis E-FOOD: Closing the Online Enforcement Gap in the EU Platform Economy by : Maria Jose Plana Casado
Download or read book E-FOOD: Closing the Online Enforcement Gap in the EU Platform Economy written by Maria Jose Plana Casado and published by Springer. This book was released on 2022-08-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail is ‘going digital,’ and grocery shopping is no exception. While some businesses are relaying on their corporate website to make the sale, both traditional brick-and-mortar and new disruptive business models are increasingly using online marketplaces to offer their products online. European Union law has been gradually updated to reflect this new reality, with Intellectual Property Rights legislation and Consumer Law leading the way toward a suitable regulatory framework in the Platform Economy. However, the EU has not devised a comprehensive strategy for tackling the challenges posed by the online sale of physical consumer goods, such as effective public enforcement in online environments. In fact, sector-specific legislation, including Food Law, largely ignores online transactions. In this context, the book evaluates the impact that online marketplaces are having on European Union sector-specific legislation and its e-nforcement. The goal is to assess whether the existing regulatory and policy framework are sufficient for promoting compliance and bridging the enforcement gap in the digital single market. Focusing on the e-food market, the book presents a state-of-the-art overview of how online marketplaces are altering EU law and its enforcement by public authorities.
Download or read book True Brits written by Vinay Patel and published by Bloomsbury Publishing. This book was released on 2014-09-08 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: The old lady on this train is looking at me, staring at me, she's been doing it since New Eltham, I can feel her eyes on the sweat on my neck. I turn ro catch her out, and she flicks her head back to her book, like she's subtle, but she ain't. I wish she'd just punch me, y'know? The punch I can take, but the look . . . all these frightened half-glances they . . . they just . . . When a violent encounter leads to a whirlwind romance, young Rahul is more than willing to be caught up. But in the aftermath of 7/7, his world changes in ways he cannot control, drawing him into ever-darker places as he struggles to remain part of a British society that now distrusts him on sight. Sweeping between the paranoid London of 2005 and the euphoric city of the 2012 Olympics, HighTide Escalator writer Vinay Patel's debut play is an honest, humorous, hopeful play about wanting to love and be loved. By your crush. By your friends. By your country. True Brits received its world premiere on 31 July 2014 at the Assembly Hall, Baillie Room, Edinburgh.
Book Synopsis The HeartMath Solution by : Doc Lew Childre
Download or read book The HeartMath Solution written by Doc Lew Childre and published by Piatkus Books. This book was released on 2011-10-01 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Breakthrough scientific research proves that the heart is the control centre of the body's systems and overall health. Pioneers of this research - based at the prestigious Institute of Heartmath - have developed an effective programme to harness the power of the heart. These life-altering techniques show you how to deepen the qualities long associated with the heart - wisdom, compassion, courage, love, strength and joy. Discover how to channel your heart's intelligence to: * Reduce stress immediately * Make better decisions * Lower high blood pressure * Achieve peak mental and intuitive performance * Enhance your creativity * Raise DHEA hormone levels to slow down the signs of ageing * Live a healthier, happier life * And much more
Download or read book E-Commerce Branding written by SendPoints and published by Sendpoints. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An incredibly competitive arena where retention is key, e-commerce must concern itself first and foremost with user experience. Combining a cohesive visual identity with ease of use to create a space that consumers respond to. E-Commerce Branding provides an essential guideline from webpage design to brand image in both digital and print media. Includes page-by-page examples of wireframing for both classic and innovative layouts, theme discussions with international design studios and numerous case studies where both traditional elements such as logos, product photography and packaging, and special effects such as 3D, stop motion, video and audio have effectively been employed to augment user experience.
Download or read book El Puente written by Xavier Cornejo and published by . This book was released on 2021-03-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: La estrategia es el puente entre la posibilidad y la realidad. Nunca es demasiado tarde para lograr nuestros sueños y alcanzar nuestras metas; tan solo porque no lo conseguiste en el ayer no significa que en el mañana no lo puedas obtener. El puente es el libro que te enseñará cómo convertir tus posibilidades en realidades y lograr todo lo que puedas imaginar. Encontrarás detallados los pasos que debes dar para el puente cruzar y tus metas realizar: cómo diseñar una estrategia para ganar, dónde empezar, qué ideas explorar, y qué hacer para siempre conquistar. La estrategia es el puente entre desear y alcanzar; hace posible todo lo que parece imposible. ¡Piensa estrategia, planifica estrategia y ejecuta estrategia!No dejes de luchar por todo aquello que deseas alcanzar. Siempre es un buen momento para hacer un nuevo intento. Nunca vayas a la guerra sin una estrategia.
