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Author : J. Black
Publisher : WCB/McGraw-Hill
ISBN 13 : 9780697133915
Total Pages : pages
Book Rating : 4.1/5 (339 download)
Download or read book Introduction to Mass Communication written by J. Black and published by WCB/McGraw-Hill. This book was released on 1992-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stanley J. Baran
Publisher :
ISBN 13 : 9781260397253
Total Pages : 396 pages
Book Rating : 4.3/5 (972 download)
Download or read book Introduction to Mass Communication written by Stanley J. Baran and published by . This book was released on 2019 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Introduction to Mass Communication: Media Literacy and Culture personalizes learning for every student, no matter whom they are or where they are, by giving them a deeper understanding of the role that media plays in both shaping and reflecting culture, while also helping them understand their role in society through that process."--
Author : Richard Campbell
Publisher : Bedford Books
ISBN 13 : 9780312390709
Total Pages : 613 pages
Book Rating : 4.3/5 (97 download)
Download or read book Media & Culture written by Richard Campbell and published by Bedford Books. This book was released on 2002 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.
Author : Stanley J. Baran
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
ISBN 13 : 9780072917376
Total Pages : 0 pages
Book Rating : 4.9/5 (173 download)
Download or read book Introduction to Mass Communication written by Stanley J. Baran and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. Baran was the first university-level text to make media literacy central to its approach.
Author : Joseph Turow
Publisher : Routledge
ISBN 13 : 1136864016
Total Pages : 1308 pages
Book Rating : 4.1/5 (368 download)
Download or read book Media Today written by Joseph Turow and published by Routledge. This book was released on 2011-09-22 with total page 1308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Today gives your students the media literacy skills they need to think critically about the role of media in their lives. This book uses a media systems approach to look closely at the production, distribution, and exhibition of media, from Hollywood films to Facebook, to discover cultural, political, and economic forces that shape media now. Completely revised and updated, this 4th edition connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industry boundaries have blurred with digital convergence. Students and instructors will find a full range of supporting materials including interactive quizzes and online video resources at www.routledge.com/textbooks/mediatoday4e.
Author : BARAN, STANLEY
Publisher : McGraw Hill
ISBN 13 : 0077160355
Total Pages : 515 pages
Book Rating : 4.0/5 (771 download)
Download or read book EBOOK: Introduction to Mass Communication: Media Literacy and Culture written by BARAN, STANLEY and published by McGraw Hill. This book was released on 2011-02-16 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Introduction to Mass Communication: Media Literacy and Culture
Author : Joseph Turow
Publisher : Routledge
ISBN 13 : 1317401026
Total Pages : 828 pages
Book Rating : 4.3/5 (174 download)
Download or read book Media Today written by Joseph Turow and published by Routledge. This book was released on 2016-10-04 with total page 828 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From newspapers to video games and social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
Author : Richard Campbell
Publisher : Macmillan Higher Education
ISBN 13 : 131926607X
Total Pages : 1226 pages
Book Rating : 4.3/5 (192 download)
Download or read book Media Essentials written by Richard Campbell and published by Macmillan Higher Education. This book was released on 2019-09-16 with total page 1226 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today’s most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide variety of recent developments have impacted the mass-media landscape—and how past innovation and change have informed our current media world. Media Essentials is available with LaunchPad, a robust online platform designed to help students fully engage with course content—and with the world of mass media. From our acclaimed LearningCurve adaptive quizzing, which helps students learn and retain concepts, to compelling features like an interactive e-book and a variety of entertaining and thought-provoking video clips, LaunchPad gets students connected with—and interested in—the information they need to succeed in class.
Author : David T. Z. Mindich
Publisher : Rowman & Littlefield
ISBN 13 : 1538117614
Total Pages : 499 pages
Book Rating : 4.5/5 (381 download)
Download or read book The Mediated World written by David T. Z. Mindich and published by Rowman & Littlefield. This book was released on 2019-08-15 with total page 499 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s students have a world of knowledge at their fingertips, and no longer need textbooks filled with names and dates crammed into a single volume. The Mediated World takes as its starting point the understanding that readers want a compelling story, a good read, an intelligent analysis, and a new way of looking at the media revolutions around us. It is designed as a life line to help students understand and interpret the sea of media washing over us all. In this text, David Mindich writes for students who want to understand how we communicate to one another, how we process our world, and how the media shapes us. His engaging and narrative style focuses on concepts and real-world contexts--he avoids a dry recitation of facts--that helps students understand their own personal relationship with media and gives them the tools to push back against the media forces. One of the primary goals of The Mediated World is to empower readers by giving them a thorough understanding of the media; and by teaching them how to counter the force of the media and at the same time use this force for their own ends. Readers of this book come to recognize that they have the potential to be not only active consumers of media but producers of it on a scale never seen before. Visit www.themediatedworld.com to learn more about this book.
Author : Denis McQuail
Publisher : SAGE
ISBN 13 : 9781412903714
Total Pages : 628 pages
Book Rating : 4.9/5 (37 download)
Download or read book McQuail's Mass Communication Theory written by Denis McQuail and published by SAGE. This book was released on 2005-05-20 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully revised and updated edition provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication.
Author : Jutta Haider
Publisher : Taylor & Francis
ISBN 13 : 1000590283
Total Pages : 198 pages
Book Rating : 4.0/5 (5 download)
Download or read book Paradoxes of Media and Information Literacy written by Jutta Haider and published by Taylor & Francis. This book was released on 2022-04-19 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paradoxes of Media and Information Literacy contributes to ongoing conversations about control of knowledge and different ways of knowing. It does so by analysing why media and information literacy (MIL) is proposed as a solution for addressing the current information crisis. Questioning why MIL is commonly believed to wield such power, the book throws into sharp relief several paradoxes that are built into common understandings of such literacies. Haider and Sundin take the reader on a journey across different fields of practice, research and policymaking, including librarianship, information studies, teaching and journalism, media and communication and the educational sciences. The authors also consider national information policy proposals and the recommendations of NGOs or international bodies, such as UNESCO and the OECD. Showing that MIL plays an active role in contemporary controversies, such as those on climate change or vaccination, Haider and Sundin argue that such controversies challenge existing notions of fact and ignorance, trust and doubt, and our understanding of information access and information control. The book thus argues for the need to unpack and understand the contradictions forming around these notions in relation to MIL, rather than attempting to arrive at a single, comprehensive definition. Paradoxes of Media and Information Literacy combines careful analytical and conceptual discussions with an in-depth understanding of information practices and of the contemporary information infrastructure. It is essential reading for scholars and students engaged in library and information studies, media and communication, journalism studies and the educational sciences.
Author : Marshall McLuhan
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781537430058
Total Pages : 396 pages
Book Rating : 4.4/5 (3 download)
Download or read book Understanding Media written by Marshall McLuhan and published by Createspace Independent Publishing Platform. This book was released on 2016-09-04 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Author : John Vivian
Publisher : Pearson Educacion
ISBN 13 : 9780205876457
Total Pages : 504 pages
Book Rating : 4.8/5 (764 download)
Download or read book Media of Mass Communication written by John Vivian and published by Pearson Educacion. This book was released on 2012-02-03 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.
Author : Stanley J. Baran
Publisher : Cengage Learning
ISBN 13 : 9780534561635
Total Pages : 0 pages
Book Rating : 4.5/5 (616 download)
Download or read book Mass Communication Theory written by Stanley J. Baran and published by Cengage Learning. This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of Baran and Davis's successful text provides a comprehensive, historically based, introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, this edition (now streamlined to increase accessibility) traces the emergence of two main bodies of mass communication theory: social, behavioral and critical, cultural. The authors emphasize that media theories are human creations that typically are intended to address specific problems or issues.
Author : Brian L. Ott
Publisher : John Wiley & Sons
ISBN 13 : 140516185X
Total Pages : 355 pages
Book Rating : 4.4/5 (51 download)
Download or read book Critical Media Studies written by Brian L. Ott and published by John Wiley & Sons. This book was released on 2009-08-24 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critical Media Studies is a state of the art introduction to media studies that demonstrates how to think critically about the power and influence of the media. Provides extensive case study material, including exercises and “media labs” in each chapter to encourage student participation Draws on examples from print, broadcast, and new media, including advertising, music, film, television, video games, and the internet Accompanied by a website with supplementary material, additional case studies, test banks, PowerPoint slides, and a guide for professors
Author : Julie Smith
Publisher :
ISBN 13 : 9780986155444
Total Pages : 180 pages
Book Rating : 4.1/5 (554 download)
Download or read book Master the Media written by Julie Smith and published by . This book was released on 2015-06-25 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can teaching media literacy really change the world? Researchers predict that, in 2015, the average American will spend more than fifteen hours every day listening, reading, clicking, and viewing media. Without question, television, films, radio, and music, the Internet, social media, news programs, and books and magazines are part of our daily lives. And while some claim that all of this media consumption is detrimental to society, the truth is it doesn't have to be. Times have changed. Technology connects us today in new and exciting ways. We have more choices and more control than ever, regarding what and when we will watch, listen to, and read. And, as Julie Smith explains in Master the Media: How Teaching Media Literacy Can Save Our Plugged-in World, with that control comes a heightened level of responsibility to think critically about the content we consume. Written to help teachers and parents educate the next generation, Master the Media explains the history, purpose, and messages behind the media. The point isn't to get kids to unplug; it's to help them make informed choices, understand the difference between truth and lies, and discern perception from reality. Critical thinking leads to smarter decisions-and it's why media literacy can save the world.
Author : Chris Newbold
Publisher : Hodder Education
ISBN 13 : 9780340740477
Total Pages : 445 pages
Book Rating : 4.7/5 (44 download)
Download or read book The Media Book written by Chris Newbold and published by Hodder Education. This book was released on 2002 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Book provides today's students with a comprehensive foundation for the study of the modern media. It has been systematically compiled to map the field in a way which corresponds to the curricular organization of the field around the globe, providing a complete resource for students in their third year to graduate level courses in the U.S.
