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Lean B2B

Author : Étienne Garbugli
Publisher : Étienne Garbugli
ISBN 13 : 1778074006
Total Pages : 225 pages
Book Rating : 4.7/5 (78 download)

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Book Synopsis Lean B2B by : Étienne Garbugli

Download or read book Lean B2B written by Étienne Garbugli and published by Étienne Garbugli. This book was released on 2022-03-22 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get from Idea to Product/Market Fit in B2B. The world has changed. Nowadays, there are more companies building B2B products than there’s ever been. Products are entering organizations top-down, middle-out, and bottom-up. Teams and managers control their budgets. Buyers have become savvier and more impatient. The case for the value of new innovations no longer needs to be made. Technology products get hired, and fired faster than ever before. The challenges have moved from building and validating products to gaining adoption in increasingly crowded and fragmented markets. This, requires a new playbook. The second edition of Lean B2B is the result of years of research into B2B entrepreneurship. It builds off the unique Lean B2B Methodology, which has already helped thousands of entrepreneurs and innovators around the world build successful businesses. In this new edition, you’ll learn: - Why companies seek out new products, and why they agree to buy from unproven vendors like startups - How to find early adopters, establish your credibility, and convince business stakeholders to work with you - What type of opportunities can increase the likelihood of building a product that finds adoption in businesses - How to learn from stakeholders, identify a great opportunity, and create a compelling value proposition - How to get initial validation, create a minimum viable product, and iterate until you're able to find product/market fit This second edition of Lean B2B will show you how to build the products that businesses need, want, buy, and adopt.

Crossing the Chasm

Author : Geoffrey A. Moore
Publisher : Harper Collins
ISBN 13 : 0061795860
Total Pages : 254 pages
Book Rating : 4.0/5 (617 download)

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Book Synopsis Crossing the Chasm by : Geoffrey A. Moore

Download or read book Crossing the Chasm written by Geoffrey A. Moore and published by Harper Collins. This book was released on 2009-03-17 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

EA CURL,

Author : Michael Gordon
Publisher : Apress
ISBN 13 : 9781861005977
Total Pages : 0 pages
Book Rating : 4.0/5 (59 download)

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Book Synopsis EA CURL, by : Michael Gordon

Download or read book EA CURL, written by Michael Gordon and published by Apress. This book was released on 2001-09-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Curl is a brand new language for the Web. It is a simple, easy to learn and effective object oriented programming language for creating client-side web programs. This is the first book on the market to explain the advantages of using Curl and give programmers a chance to evaluate this new technology.

Traction

Author : Justin Mares
Publisher : S Curve Publishing
ISBN 13 : 0976339609
Total Pages : 247 pages
Book Rating : 4.9/5 (763 download)

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Book Synopsis Traction by : Justin Mares

Download or read book Traction written by Justin Mares and published by S Curve Publishing. This book was released on 2014-08-26 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups end in failure. Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book changes that. We provide startup founders and employees with the framework successful companies use to get traction. It helps you determine which marketing channel will be your key to growth. "If you can get even a single distribution channel to work, you have a great business." -- Peter Thiel, billionare PayPal founder The number one traction mistake founders and employees make is not dedicating as much time to traction as they do to developing a product. This shortsighted approach has startups trying random tactics -- some ads, a blog post or two -- in an unstructured way that will likely fail. We developed our traction framework called Bullseye with the help of the founders behind several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), Alex Pachikov (Evernote) and more. We interviewed over forty successful founders and researched countless more traction stories -- pulling out the repeatable tactics and strategies they used to get traction. "Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist Traction will show you how some of the biggest internet companies have grown, and give you the same tools and framework to get traction.

The Stick Chair Book

Author : Christopher Schwarz
Publisher :
ISBN 13 : 9781954697157
Total Pages : 0 pages
Book Rating : 4.6/5 (971 download)

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Book Synopsis The Stick Chair Book by : Christopher Schwarz

Download or read book The Stick Chair Book written by Christopher Schwarz and published by . This book was released on 2023-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "..."The Stick Chair Book" is divided into three sections. The first section, "Thinking About Chairs," introduces you to the world of common stick chairs, plus the tools and wood to build them. The second section - "Chairmaking Techniques" - covers every process involved in making a chair, from cutting stout legs, to making curved arms with straight wood, to carving the seat. Plus, you'll get a taste for the wide variety of shapes you can use. The chapter on seats shows you how to lay out 14 different seat shapes. The chapter on legs has 16 common forms that can be made with only a couple handplanes. Add those to the 11 different arm shapes, six arm-joinery options, 14 shapes for hands, seven stretcher shapes and 11 combs, and you could make stick chairs your entire life without ever making the same one twice. The final section offers detailed plans for five stick chairs, from a basic Irish armchair to a dramatic Scottish comb-back. These five chair designs are a great jumping-off point for making stick chairs of your own design. Additional chapters in the book cover chair comfort, finishing and sharpening the tools. From the author: "When I first wrote 'The Stick Chair Book' in 2021, I was also fighting cancer. So I hammered out the text with urgency and the desire to record every fragment of information I knew about chairmaking. "To be fair, that's usually how I go about writing all my books. But then I typically take a couple months off, put the manuscript aside, then revisit it with fresh eyes and a sharpened pen. My final revisions remove about 10-20 percent of the original material. The stuff I cut is usually chapters that don't match the tone of the rest of the text. Or I snip sections that aren't as relevant as when I first wrote them. I also smooth out the writing and add bits of information I'd forgotten during the first brain-to-fingers dump. "And that's exactly what I've done for this revised edition. As a result, the text is 10.1 percent shorter than the first edition. It's more to the point. And it's where the manuscript would have ended up under normal conditions..."--Publisher's website.

Smart Homes and Their Users

Author : Tom Hargreaves
Publisher : Springer
ISBN 13 : 3319680188
Total Pages : 135 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Smart Homes and Their Users by : Tom Hargreaves

Download or read book Smart Homes and Their Users written by Tom Hargreaves and published by Springer. This book was released on 2017-09-25 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smart home technologies promise to transform domestic comfort, convenience, security and leisure while also reducing energy use. But delivering on these potentially conflicting promises depends on how they are adopted and used in homes. This book starts by developing a new analytical framework for understanding smart homes and their users. Drawing on a range of new empirical research combining both qualitative and quantitative data, the book then explores how smart home technologies are perceived by potential users, how they can be used to link domestic energy use to common daily activities, how they may (or may not) be integrated into everyday life by actual users, and how they serve to change the nature of control within households and the home. The book concludes by synthesising a range of evidence-based insights, and posing a series of challenges for industry, policy, and research that need addressing if a smart home future is to be realised. Researchers will find this book provides useful insights into this fast-growing field

3G Marketing

Author : Tomi T. Ahonen
Publisher : John Wiley & Sons
ISBN 13 : 0470011173
Total Pages : 358 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis 3G Marketing by : Tomi T. Ahonen

Download or read book 3G Marketing written by Tomi T. Ahonen and published by John Wiley & Sons. This book was released on 2005-07-08 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Next generation wireless is not about technology, it is all about marketing.... What is the service offering rather than the features of the latest handset? Who are the customers and which are the most profitable? How do you identify and market to communities? How do you tariff for profit? If you need to know the answers and more, you really need to read this book. In the 1990s mobile operators underutilized marketing and only focused on rapid expansion of capacity and connecting new subscribers. Today, with the mobile services industry more mature and competitive, the authors unveil how more modern marketing is needed for success both in market share and profitability. 3G Marketing explains the role of early adopters, communities, reachability, brands, portals, and handsets to 3G success. It shows how success in 3G is dependent on successfully building strategic partnerships by covering issues from market intelligence to sales channel support. Aimed at the non-technical person, this authoritative resource gives clear and practical advice on how to use modern marketing methods to promote and sell mobile services. It provides a perfect and invaluable introduction for anybody entering mobile telecoms or companies faced with the need to partner with operators as crucially, it explains how services and applications can be brought to the market in the fiercely competitive 3G marketplace.

Marketing

Author : Michael John Baker
Publisher : Taylor & Francis
ISBN 13 : 9780415214001
Total Pages : 496 pages
Book Rating : 4.2/5 (14 download)

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Book Synopsis Marketing by : Michael John Baker

Download or read book Marketing written by Michael John Baker and published by Taylor & Francis. This book was released on 2001 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Affluent Consumer

Author : Ronald D. Michman
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313086516
Total Pages : 209 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis The Affluent Consumer by : Ronald D. Michman

Download or read book The Affluent Consumer written by Ronald D. Michman and published by Bloomsbury Publishing USA. This book was released on 2006-09-30 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background) than any time in the past. This market represents lucrative opportunities for companies that understand how these customers think, act, and make purchasing decisions. Applying primary research, including demographic and economic data, and expertise developed from decades of studying, teaching, and consulting in marketing and consumer behavior, Ronald Michman and Edward Mazze present a comprehensive approach to analyzing the affluent consumer—and creating, promoting, and selling innovative products and services to them. Illustrating their principles through dozens of examples, including Armani, Mercedes Benz, Brooks Brothers, Neiman Marcus, Merrill Lynch, Tiffany, and even discounters, such as Target and Wal-Mart, the authors deconstruct how a complex market segment works. Dispelling popular myths and misconcpetions about the composition and behavior of this segment, they provide not only a practical guide for marketers and students of marketing, but a fascinating glimpse into a culture driven by materalism, status, and aspirations to luxury. By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background) than at any time in the past. In 2004, there were 8.2 million households in the United States with net worth over $1 million, excluding primary residence. Meanwhile, between 1995 and 2001, the number of families filing tax returns for income exceeding $200,000 doubled. This market represents lucrative opportunities for companies that understand how these consumers think, act, and make purchasing decisions.

The Innovation Approach

Author : David C. Roach
Publisher : Emerald Group Publishing
ISBN 13 : 1837978018
Total Pages : 308 pages
Book Rating : 4.8/5 (379 download)

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Book Synopsis The Innovation Approach by : David C. Roach

Download or read book The Innovation Approach written by David C. Roach and published by Emerald Group Publishing. This book was released on 2024-12-04 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revisiting the fundamentals of innovation by considering the strengths and weaknesses of Design Thinking and the Lean Startup, expert David C. Roach focuses on innovation management and emphasizes the importance of managing the front-end of innovation, where critical decisions are made and concepts are shaped.

Raising Real Men

Author : Hal Young
Publisher : Great Waters Press
ISBN 13 : 0984144307
Total Pages : 256 pages
Book Rating : 4.9/5 (841 download)

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Book Synopsis Raising Real Men by : Hal Young

Download or read book Raising Real Men written by Hal Young and published by Great Waters Press. This book was released on 2010 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Families with boys often find the world reacts to them in mock horror. Even though parents love their sons, privately they admit that boys can be a handful to raise--they are boisterous, competitive, reckless, distractable. The challenge of wills between parent and son starts early, and the quest to civilize young bulls may seem hopeless some days. Yet believers know that God has given them children as a gift of heaven, specially chosen for their particular families and marked as a blessing. If that's so, why does it seem so hard? How can we prepare these boys to serve God when it's all we can do to make it through another day? Isn't there a better way? Raising Real Men: Surviving, Teaching and Appreciating Boys shows the answer is emphatically yes. Written by the parents of six boys, Raising Real Men provides hope and encouragement to families with sons. Starting from the premise that God made boys to become men, Hal and Melanie Young offer Biblical principles and tested, practical ideas for training the manly virtues that can drive parents and teachers up the wall. This is a practical guide to equipping the hearts and minds of boys without breaking or losing your own. "...earthy, realistic, humorous, and scriptural ..." -- Douglas Wilson, author, Future Men "This is just what the doctor ordered for parents who want to raise capable Christian men of character." -- John Rosemond, author, Parenting By The Book

Web-based Instruction

Author : Badrul Huda Khan
Publisher : Educational Technology
ISBN 13 : 9780877782964
Total Pages : 488 pages
Book Rating : 4.7/5 (829 download)

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Book Synopsis Web-based Instruction by : Badrul Huda Khan

Download or read book Web-based Instruction written by Badrul Huda Khan and published by Educational Technology. This book was released on 1997 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: A cutting edge collection of 59 essays solicited from Web-based instructors offering a variety of perspectives, notions, and experiences in the practice of virtual teaching. The compendium introduces the evolution and status of distance learning, critical issues in Web-based learning environments such as the similarities and differences between Web-based and traditional classrooms, specific discussions on designing learning activities and electronic textbooks, an evaluation of delivery systems for instruction, and case studies of Web-based courses from kindergarten and beyond to the instruction of literature, astronomy, and foreign languages. Includes illustrations. Annotation copyrighted by Book News, Inc., Portland, OR

Diffusion of Innovations

Author : Everett M. Rogers
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis Diffusion of Innovations by : Everett M. Rogers

Download or read book Diffusion of Innovations written by Everett M. Rogers and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting an innovation adopted is difficult; a common problem is increasing the rate of its diffusion. Diffusion is the communication of an innovation through certain channels over time among members of a social system. It is a communication whose messages are concerned with new ideas; it is a process where participants create and share information to achieve a mutual understanding. Initial chapters of the book discuss the history of diffusion research, some major criticisms of diffusion research, and the meta-research procedures used in the book. This text is the third edition of this well-respected work. The first edition was published in 1962, and the fifth edition in 2003. The book's theoretical framework relies on the concepts of information and uncertainty. Uncertainty is the degree to which alternatives are perceived with respect to an event and the relative probabilities of these alternatives; uncertainty implies a lack of predictability and motivates an individual to seek information. A technological innovation embodies information, thus reducing uncertainty. Information affects uncertainty in a situation where a choice exists among alternatives; information about a technological innovation can be software information or innovation-evaluation information. An innovation is an idea, practice, or object that is perceived as new by an individual or an other unit of adoption; innovation presents an individual or organization with a new alternative(s) or new means of solving problems. Whether new alternatives are superior is not precisely known by problem solvers. Thus people seek new information. Information about new ideas is exchanged through a process of convergence involving interpersonal networks. Thus, diffusion of innovations is a social process that communicates perceived information about a new idea; it produces an alteration in the structure and function of a social system, producing social consequences. Diffusion has four elements: (1) an innovation that is perceived as new, (2) communication channels, (3) time, and (4) a social system (members jointly solving to accomplish a common goal). Diffusion systems can be centralized or decentralized. The innovation-development process has five steps passing from recognition of a need, through R&D, commercialization, diffusions and adoption, to consequences. Time enters the diffusion process in three ways: (1) innovation-decision process, (2) innovativeness, and (3) rate of the innovation's adoption. The innovation-decision process is an information-seeking and information-processing activity that motivates an individual to reduce uncertainty about the (dis)advantages of the innovation. There are five steps in the process: (1) knowledge for an adoption/rejection/implementation decision; (2) persuasion to form an attitude, (3) decision, (4) implementation, and (5) confirmation (reinforcement or rejection). Innovations can also be re-invented (changed or modified) by the user. The innovation-decision period is the time required to pass through the innovation-decision process. Rates of adoption of an innovation depend on (and can be predicted by) how its characteristics are perceived in terms of relative advantage, compatibility, complexity, trialability, and observability. The diffusion effect is the increasing, cumulative pressure from interpersonal networks to adopt (or reject) an innovation. Overadoption is an innovation's adoption when experts suggest its rejection. Diffusion networks convey innovation-evaluation information to decrease uncertainty about an idea's use. The heart of the diffusion process is the modeling and imitation by potential adopters of their network partners who have adopted already. Change agents influence innovation decisions in a direction deemed desirable. Opinion leadership is the degree individuals influence others' attitudes.

Growth Through Innovation

Author : Roman Boutellier
Publisher : Springer Science & Business Media
ISBN 13 : 3319040162
Total Pages : 253 pages
Book Rating : 4.3/5 (19 download)

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Book Synopsis Growth Through Innovation by : Roman Boutellier

Download or read book Growth Through Innovation written by Roman Boutellier and published by Springer Science & Business Media. This book was released on 2014-02-10 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Capitalism produced entrepreneurs and property rights, the two basic pillars of innovation and growth. As the speed of technology is steadily increasing only radical innovation can be the name of the game. This book discusses technology and innovation trends by looking into historical examples and telling the latest business stories. It opens the discourse about pirates, pioneers, innovators and imitators; proposes the framework of dominant, science-driven and high-tech industry for innovation management and gives insights into intellectual property rights, industrial designs and technical risk management. Finally, it offers 8 important innovation principles for technology driven enterprises that have turned out to have a big effect on the outcome – and in the end on growth.

An Agile Adoption and Transformation Survival Guide

Author : Michael Sahota
Publisher : Lulu.com
ISBN 13 : 1105735729
Total Pages : 81 pages
Book Rating : 4.1/5 (57 download)

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Book Synopsis An Agile Adoption and Transformation Survival Guide by : Michael Sahota

Download or read book An Agile Adoption and Transformation Survival Guide written by Michael Sahota and published by Lulu.com. This book was released on 2012-07-16 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a set of essential thinking tools for understanding Agile adoption and transformation: how they differ and what you need to know to avoid being another statistic in the widespread adoption failure. In particular, you will learn how to use culture to work more effectively with your organization. It is called a survival guide since so many people have found the concepts to be invaluable in understanding their experiences when working with Agile. This book includes: Identification of causes of the widespread Agile adoption failure A model for understanding Agile, Kanban, and Software Craftsmanship culture An outline of key adoption and transformation approaches A framework to help guide when to use these these approaches with your organization Real-life case studies of what has worked and what hasn'

The 2.5%

Author : Lida Hujić
Publisher : Bubble Publishing
ISBN 13 : 0956625819
Total Pages : 340 pages
Book Rating : 4.9/5 (566 download)

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Book Synopsis The 2.5% by : Lida Hujić

Download or read book The 2.5% written by Lida Hujić and published by Bubble Publishing . This book was released on 2021-02-01 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2.5% (small group – big influence) introduces a ground-breaking model for cool’s cyclical reinvention, which explains how idiosyncratic ideas become the norm. A fresh interpretation of Everett Rogers’ widely applied 'innovations diffusion', the novelty is its focus on the Innovator (the first type on the innovations diffusion curve, preceding the Early Adopter). Innovators only constitute 2.5% of the population but this globally scattered minority of rule breakers is influential. They are the creators of new trends and new consumption patterns that will shape the mainstream. Based on insider knowledge of cutting-edge cultures, academic rigour and marketing agility, this robust model is designed to inspire future-proof ideas for market research, innovation and communications professionals but also anyone interested in where trends come from and how and why people adopt them. Very insightful, sure to be a success - Marcelo Amstalden Möller (formerly Global Director, International Brands & Craft Portfolio, HEINEKEN Group B. V; Vice President, Global Brand & Corporate Marketing Communications · Wolters Kluwer) Extraordinarily engaging - Peter Nash (Chair of Programme Committee, inaugural ESOMAR FUSION Conference) A fantastic new analytical narrative […] fun, thought-provoking [and] well worth a read Dr Nick Baker, Chief Research Officer, SAVANTA; Non-exec Chair of the MARKET RESEARCH SOCIETY (MRS) Very inspiring [and] groundbreaking - Akiko Hoshi (Head of Qualitative Research Advancement, INTAGE QUALIS, Japan) Fully illustrated with original images (not stock photography!), the story features truly inspiring characters and connects the dots between the seemingly unconnected. Readers will be globe trotting: from Detroit, where fascinating communities of makers have taken matters into their own hands (following the city’s bankruptcy), to London’s uber gentrified neighbourhood of Shoreditch where generations of artists and creative types have acted as its advance troops, from underground market gardeners using left over coffee beans to grow mushrooms in Paris to roof top urban farmers in Hong Kong, from raves in St Petersburg to citizenship protests in New York City, from fashion parties to fashionable clubs and many more. What all the protagonists have in common is their vision to generate (economic) value whilst also creating value for society and their ability to influence brands and corporate businesses to follow suit. This generation of Innovators drove the climate and social inclusivity that started to dominate the corporate and societal agenda in the years following the COVID pandemic. The ideas for the model were developed over three decades, which we call 'cool cycles of reinvention'. The first two decades (1987 – 2007) were presented in The First to Know (how hipsters and mavericks shape the zeitgeist - see here: www.thefirsttoknow.info). Ideas were then put to test in real time over a third (2007 – 2017). The cultural framework proved reliable and The 2.5% was born, introducing the-first-to-know innovation diffusion model. Like the visionary characters it celebrates, The 2.5% is breaking new grounds. It doesn’t fit categories. It doesn’t lend itself to ticking boxes. The story goes on...It doesn't stop with the book! #the2point5percent https://www.tftk.info/the-2-5

The Oxford Handbook of Positive Psychology and Work

Author : P. Alex Linley
Publisher : Oxford University Press
ISBN 13 : 0199714894
Total Pages : pages
Book Rating : 4.1/5 (997 download)

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Book Synopsis The Oxford Handbook of Positive Psychology and Work by : P. Alex Linley

Download or read book The Oxford Handbook of Positive Psychology and Work written by P. Alex Linley and published by Oxford University Press. This book was released on 2009-11-13 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Oxford Handbooks offer authoritative and up-to-date reviews of original research in a particular subject area. Specially commissioned chapters from leading figures in the discipline give critical examinations of the progress and direction of debates, as well as a foundation for future research. Oxford Handbooks provide scholars and graduate students with compelling new perspectives upon a wide range of subjects in the humanities, social sciences, and sciences. Part of the Oxford Library of Psychology, the Oxford Handbook of Positive Psychology and Work examines what positive psychology offers to our understanding of key issues in working life today. Drawing on the disparate literatures from positive psychology, management, I/O psychology, and human resources, the volume begins with a consideration of the changing world of work that sets the context for the rest of the book and then moves into a specific consideration of work issues from the perspective of positive psychology. Chapters focus on such topics as strengths, leadership, human resource management, employee engagement, communications, well-being, and work-life balance. The volume will be a core resource for both researchers and practitioners interested in the application of positive psychology to work.