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Research Anthology on Strategies for Using Social Media as a Service and Tool in Business

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 179989021X
Total Pages : 1865 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Research Anthology on Strategies for Using Social Media as a Service and Tool in Business by : Management Association, Information Resources

Download or read book Research Anthology on Strategies for Using Social Media as a Service and Tool in Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-05-28 with total page 1865 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.

Online Reputation Management in Destination and Hospitality

Author : Riccardo Rialti
Publisher : Emerald Group Publishing
ISBN 13 : 1803823771
Total Pages : 228 pages
Book Rating : 4.8/5 (38 download)

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Book Synopsis Online Reputation Management in Destination and Hospitality by : Riccardo Rialti

Download or read book Online Reputation Management in Destination and Hospitality written by Riccardo Rialti and published by Emerald Group Publishing. This book was released on 2023-02-09 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Reputation Management in Destination and Hospitality’s comprehensive collection of research decodifies the best practices existing in the market, developing innovative strategies for tourism, hospitality, and destination managers to tailor marketing communication strategies to attract attention and boost their reputation.

Key Challenges and Opportunities in Web Entrepreneurship

Author : Capatina, Alexandru
Publisher : IGI Global
ISBN 13 : 1522524673
Total Pages : 312 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Key Challenges and Opportunities in Web Entrepreneurship by : Capatina, Alexandru

Download or read book Key Challenges and Opportunities in Web Entrepreneurship written by Capatina, Alexandru and published by IGI Global. This book was released on 2017-03-31 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of web technologies has enhanced the availability of online business opportunities for entrepreneurs. By implementing these new technologies, business growth is ensured and the global economy is strengthened. Key Challenges and Opportunities in Web Entrepreneurship is a pivotal reference source for the latest research on bridging the gaps between theoretical and practical issues in the field of digital entrepreneurship. Featuring extensive coverage on relevant areas such as e-business, crowdfunding, and vertical social networks, this publication is an ideal resource for researchers, academics, practitioners, and students interested in recent trends on entrepreneurial endeavors in the digital age.

Repped

Author : Andy Beal
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781493698066
Total Pages : 0 pages
Book Rating : 4.6/5 (98 download)

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Book Synopsis Repped by : Andy Beal

Download or read book Repped written by Andy Beal and published by Createspace Independent Publishing Platform. This book was released on 2014-01-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why You Can't Afford to Ignore This Amazon Bestseller: Whether you realize it or not-or even wish to admit it-you already have an online reputation to protect. It doesn't matter if you're fresh out of college and hoping your past Facebook indiscretions don't torpedo your career prospects, or a Fortune 500 company trying to make a name for itself in a crowded market, your reputation online is vital to your success. In Repped: 30 Days to a Better Online Reputation, world renowned online reputation management author, speaker, and expert Andy Beal walks you through a practical 30-day plan to build, manage, monitor and protect your valuable reputation online. With dozens of examples and actionable tips, Repped demonstrates how a better online reputation can lead to improved job prospects, happier customers, fewer detractors, and most importantly of all, greater income. Repped is for individuals, professionals, small businesses, non-profits, and large corporations. Repped is for anyone that realizes the value of building a better online reputation. Praise for Repped: "Reputation has nothing to do with what you think. Your brand isn't yours to define and Google can turn your company landscape into a mine field. Consider this the map on how to navigate and conquer the battle for your online reputation." Scott Stratten, best selling author of Unmarketing and QR Codes Kill Kittens "Billions of consumers are connected to the web with the ability to publish unwanted information about you or your brand. If you don't leave your online marketing to chance, why not take charge of your online reputation? Here's the good news: Top online reputation expert Andy Beal has created Repped: A 30 day journey that will take you from zero to hero with practical, actionable advice that anyone can put to work." Lee Odden, CEO of TopRank Online Marketing and Author of Optimize "Repped is a genius plan that will breathe life into your online reputation in thirty days. Andy Beal provides every individual, organization and brand the power to manage, monitor, repair and build a trusted online reputation. Get Repped and discover untold rewards!" Richie Norton, bestselling author of The Power of Starting Something Stupid

Managing Online Reputation

Author : Charlie Pownall
Publisher : Palgrave Macmillan
ISBN 13 : 9781137382290
Total Pages : 0 pages
Book Rating : 4.3/5 (822 download)

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Book Synopsis Managing Online Reputation by : Charlie Pownall

Download or read book Managing Online Reputation written by Charlie Pownall and published by Palgrave Macmillan. This book was released on 2015-09-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.

How to Protect (Or Destroy) Your Reputation Online

Author : John David
Publisher : Red Wheel/Weiser
ISBN 13 : 1632659379
Total Pages : 224 pages
Book Rating : 4.6/5 (326 download)

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Book Synopsis How to Protect (Or Destroy) Your Reputation Online by : John David

Download or read book How to Protect (Or Destroy) Your Reputation Online written by John David and published by Red Wheel/Weiser. This book was released on 2016-10-24 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: With virtually nonexistent oversight, the internet can easily become the judge, jury, and executioner for anyone’s reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you’ve done something foolish yourself, are unfairly linked to another’s misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation. How to Protect (Or Destroy) Your Reputation Online will show you how to: Remove negative content from search results. React and respond to an online attack. Understand and manage online reviews. Use marketing strategies to both improve your online reputation and bolster your bottom line. How to Protect (or Destroy) Your Reputation Online is an indispensable guidebook for individuals and businesses, offering in-depth information about popular review sites like Yelp, TripAdvisor, and Angie’s List. John also shows you how to deal with revenge porn, hate blogs, Google’s “right to be forgotten” in Europe, the business of online complaint sites, even the covert ops of reputation management.

Sports Media, Marketing, and Management: Breakthroughs in Research and Practice

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522554769
Total Pages : 570 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Sports Media, Marketing, and Management: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Sports Media, Marketing, and Management: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-03-02 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: The application of marketing and management concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Sports Media, Marketing, and Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics, such as brand management, social media, and sports tourism marketing, this publication is ideally designed for students, researchers, academicians, professionals, and practitioners as well as scientists and executive managers interested in the marketing strategies of sporting media and events.

Trust in E-Services: Technologies, Practices and Challenges

Author : Song, Ronggong
Publisher : IGI Global
ISBN 13 : 1599042096
Total Pages : 334 pages
Book Rating : 4.5/5 (99 download)

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Book Synopsis Trust in E-Services: Technologies, Practices and Challenges by : Song, Ronggong

Download or read book Trust in E-Services: Technologies, Practices and Challenges written by Song, Ronggong and published by IGI Global. This book was released on 2007-01-31 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides an overall view of trust for e-services including definitions, constructs, and relationships with other research topics such as security, privacy, reputation and risk. It offers contributions from real-life experience and practice on how to build a trust environment for e-government services"--Provided by publisher.

Modern Artificial Intelligence and Data Science 2024

Author : Abdellah Idrissi
Publisher : Springer Nature
ISBN 13 : 3031650387
Total Pages : 591 pages
Book Rating : 4.0/5 (316 download)

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Book Synopsis Modern Artificial Intelligence and Data Science 2024 by : Abdellah Idrissi

Download or read book Modern Artificial Intelligence and Data Science 2024 written by Abdellah Idrissi and published by Springer Nature. This book was released on with total page 591 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital Transformation in South Africa

Author : Tankiso Moloi
Publisher : Springer Nature
ISBN 13 : 3031524039
Total Pages : 195 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Digital Transformation in South Africa by : Tankiso Moloi

Download or read book Digital Transformation in South Africa written by Tankiso Moloi and published by Springer Nature. This book was released on with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Foundations and Practice of Security

Author : Frédéric Cuppens
Publisher : Springer
ISBN 13 : 3319170406
Total Pages : 376 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Foundations and Practice of Security by : Frédéric Cuppens

Download or read book Foundations and Practice of Security written by Frédéric Cuppens and published by Springer. This book was released on 2015-04-04 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the thoroughly refereed post-proceedings of the 7th Symposium on Foundations and Practice of Security, FPS 2014, held in Montreal, QC, Canada, in November 2014. The 18 revised full papers presented together with 5 short papers and 2 position papers were carefully reviewed and selected from 48 submissions. The papers are organized in topical sections on privacy; software security and malware analysis; network security and protocols; access control models and policy analysis; protocol verification; and cryptographic technologies.

Creating Marketing Magic and Innovative Future Marketing Trends

Author : Maximilian Stieler
Publisher : Springer
ISBN 13 : 3319455966
Total Pages : 1319 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Creating Marketing Magic and Innovative Future Marketing Trends by : Maximilian Stieler

Download or read book Creating Marketing Magic and Innovative Future Marketing Trends written by Maximilian Stieler and published by Springer. This book was released on 2017-01-06 with total page 1319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with greater ease, to undertake more rigorous research practices. The papers presented in this volume aim to address these issues by providing the most current research from various areas of marketing research, such as consumer behavior, marketing strategy, marketing theory, services marketing, advertising, branding, and many more. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Research Paradigms and Contemporary Perspectives on Human-Technology Interaction

Author : Mesquita, Anabela
Publisher : IGI Global
ISBN 13 : 152251869X
Total Pages : 360 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Research Paradigms and Contemporary Perspectives on Human-Technology Interaction by : Mesquita, Anabela

Download or read book Research Paradigms and Contemporary Perspectives on Human-Technology Interaction written by Mesquita, Anabela and published by IGI Global. This book was released on 2017-01-25 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The integration of technology in modern society has created a deeper connectivity between people around the globe, as well as provided ample opportunity for the exchange of knowledge and ideas. These interactions allow greater opportunities for developments in research and innovation. Research Paradigms and Contemporary Perspectives on Human-Technology Interaction presents comprehensive coverage on the application of information technology and systems on daily activities and examines its impacts at an interdisciplinary level. Highlighting numerous insights into relevant areas such as e-government, web accessibility, and social media, this book is an ideal reference source for academics, professionals, practitioners, graduate students, and researchers seeking material on the relationship between humans and emerging technologies in modern society.

Small Business Management for Online Business

Author : Nicolae Sfetcu
Publisher : Nicolae Sfetcu
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4./5 ( download)

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Book Synopsis Small Business Management for Online Business by : Nicolae Sfetcu

Download or read book Small Business Management for Online Business written by Nicolae Sfetcu and published by Nicolae Sfetcu. This book was released on 2014-10-20 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revision 1.1 A guide for home business and small business companies to develop online strategies for online presence, using the advantages of Web 2.0, web development, online promotion and social media. Web 2.0 is the evolution of the Web towards greater simplicity (requiring no technical knowledge or computer for users) and interactivity (allowing everyone, individually or collectively, to contribute, share and collaborate in various forms). Crowdsourcing, or participatory production, one of the emerging areas of knowledge management, is the use of creativity, intelligence and know-how of a large number of people, outsourcing, to perform certain tasks traditionally performed by an employee or contractor. Web development can take different forms: from a simple static page to dynamic pages with a connection to a database. Agile methods are groups of practices for the development of projects in IT (software design) that can be applied to various types of projects. They involve the maximum the applicant (client) and allow greater responsiveness to requests. They aim to real customer satisfaction a priority under a development agreement. A succesful web development is primarily based on iterative refinement of needs implemented in functionality in progress and even already completed. The marketing strategy aims to put the company in question in line with the implicit or explicit requirements of the market in which it operates. The foundations of the strategy are to discover and especially to influence the needs of potential customers and identify products and services. E-marketing, or Internet marketing, is used to manage a web presence and a report to the user and to the communities it represents. The challenge here is to disseminate a consistent image of brand and company regardless of the communication media. Marketing 2.0 refers to a new generation of emerging marketing concepts of the Internet age. A social network is a set of brands, such as individuals or organizations, interconnected by links created during social interactions. It is represented by a structure or a dynamic form of a social group. The analysis of social networks is based on network theory, the use of graphs, and sociological analysis. Pnline social networking services are used to build a social network by connecting friends, associates, and generally individuals together using a variety of tools in order to facilitate, for example, management of professional careers, distribution and artistic visibility, or private meetings. Social commerce is a subset of e-commerce. It involves social media, and other digital media that support social interaction and user contributions, to assist in buying and selling products and services online. Simply put, social commerce is the use of social networks for e-commerce transactions.

Tourism Management, Marketing, and Development

Author : M. Mariani
Publisher : Springer
ISBN 13 : 1137354356
Total Pages : 468 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Tourism Management, Marketing, and Development by : M. Mariani

Download or read book Tourism Management, Marketing, and Development written by M. Mariani and published by Springer. This book was released on 2014-09-04 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time.

Handbook of Research on the Evolution of IT and the Rise of E-Society

Author : Habib, Maki
Publisher : IGI Global
ISBN 13 : 1522572155
Total Pages : 630 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on the Evolution of IT and the Rise of E-Society by : Habib, Maki

Download or read book Handbook of Research on the Evolution of IT and the Rise of E-Society written by Habib, Maki and published by IGI Global. This book was released on 2018-09-07 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid advancement in information and communication technologies have led to interconnected and predominately online interactions in the current era. It is crucial for current organizations to adapt and integrate internet technologies to increase flexibility, effective services, and competitiveness. The Handbook of Research on the Evolution of IT and the Rise of E-Society is a pivotal reference source that provides vital research on the application of embedded and connected technology and its role in modern society. While highlighting topics such as information privacy, knowledge management, and social media, this publication explores the development and cultivation of e-community in organizations, as well as the methods of addressing interpersonal facilitation, user-friendly design, and mobile accessibility. This book is ideally designed for program developers, computer engineers, managers, business professionals, researchers, and graduate-level students seeking current research on the adoption and efficient usage, formation, and maintenance of internet and communication technology interaction.

Emerging Trends in Intelligent and Interactive Systems and Applications

Author : Madjid Tavana
Publisher : Springer Nature
ISBN 13 : 3030637840
Total Pages : 1007 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Emerging Trends in Intelligent and Interactive Systems and Applications by : Madjid Tavana

Download or read book Emerging Trends in Intelligent and Interactive Systems and Applications written by Madjid Tavana and published by Springer Nature. This book was released on 2020-12-17 with total page 1007 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reports on the proceeding of the 5th International Conference on Intelligent, Interactive Systems and Applications (IISA 2020), held in Shanghai, China, on September 25–27, 2020. The IISA proceedings, with the latest scientific findings, and methods for solving intriguing problems, are a reference for state-of-the-art works on intelligent and interactive systems. This book covers nine interesting and current topics on different systems’ orientations, including Analytical Systems, Database Management Systems, Electronics Systems, Energy Systems, Intelligent Systems, Network Systems, Optimization Systems, and Pattern Recognition Systems and Applications. The chapters included in this book cover significant recent developments in the field, both in terms of theoretical foundations and their practical application. An important characteristic of the works included here is the novelty of the solution approaches to the most interesting applications of intelligent and interactive systems.