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Author : Jakob Nielsen
Publisher :
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.3/5 (91 download)
Download or read book E-commerce User Experience written by Jakob Nielsen and published by . This book was released on 2001 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lien
Author : Jean-Éric Pelet
Publisher : Business Science Reference
ISBN 13 : 9781799837565
Total Pages : 456 pages
Book Rating : 4.8/5 (375 download)
Download or read book User Experience in Web 2.0 Technologies and Its Impact on Universities and Businesses written by Jean-Éric Pelet and published by Business Science Reference. This book was released on 2020 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the role of user experience in e-commerce, e-learning, and web 2.0 technologies. It also examines their impact on businesses and universities"--
Author : Matt Isherwood
Publisher : Transmitter Press
ISBN 13 : 9780995731325
Total Pages : 178 pages
Book Rating : 4.7/5 (313 download)
Download or read book Designing Ecommerce Websites written by Matt Isherwood and published by Transmitter Press. This book was released on 2019-02-11 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does your ecommerce site attract visitors but fail to convert enough of them into paying customers? Are your sales numbers not where you want? Have you got an ecommerce site but not yet spent any time on improving the design? If it's time to upgrade your website's user experience then Designing Ecommerce Websites is the only book to tell you exactly how to do it. It provides you with 66 guidelines on how to best use every element on each page of an ecommerce website. This book contains the results of a decade's worth of UX design experience, and several years spent consulting with a wide range of different ecommerce startups. It is based on knowledge learned from user behaviour data and running many different usability tests. It tells you what works in reality, not in theory. The book itself was born from teaching the principles in workshops for over four years. These are principles that are useful to a range of job roles (not just designers) and no matter what your experience level. This book will take you step by step through the ecommerce funnel that applies to almost all ecommerce sites via scannable text and simple illustrations. It's a reference book that is designed to be easy to pick up and quickly learn from. Design LANDING pages that stop users from being confused and bouncing; Create LISTINGS that help your users find a product they actually want to buy; Design PRODUCT pages that don't leave the users with any fears about buying from you; Develop a CHECKOUT flow that results in more successful payments; And learn MORE advice about the other key pages on an ecommerce site. This is the second edition of the book and it features completely rewritten and updated advice for 2019, 15 totally new guidelines, and links to further reading for every guideline (so you can learn even more). The first edition was an Amazon Kindle bestseller in the ecommerce and technology business categories.
Author : Greg Nudelman
Publisher : John Wiley & Sons
ISBN 13 : 1118109953
Total Pages : 328 pages
Book Rating : 4.1/5 (181 download)
Download or read book Designing Search written by Greg Nudelman and published by John Wiley & Sons. This book was released on 2011-05-09 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best practices, practical advice, and design ideas for successful ecommerce search A glaring gap has existed in the market for a resource that offers a comprehensive, actionable design patterns and design strategies for ecommerce search—but no longer. With this invaluable book, user experience designer and user researcher Greg Nudelman shares his years of experience working on popular ecommerce sites as he tackles even the most difficult ecommerce search design problems. Nudelman helps you create highly effective and intuitive ecommerce search design solutions and he takes a unique forward-thinking look at trends such as integrating searching with browsing to create a single-finding user interface. Offers much-needed insight on how to create ecommerce search experiences that truly benefit online shoppers Juxtaposes examples of common design pitfalls against examples of highly effective ecommerce search design solutions Presents comprehensive guidance on ecommerce search design strategies for the Web, mobile phone applications, and new tablet devices Shares the author's years of unique experience working with ecommerce from the perspective of the user’s experience Designing ecommerce Search is mandatory reading if you are interested in orchestrating successful ecommerce search strategies.
Author : Tereza Semerádová
Publisher : Springer Nature
ISBN 13 : 3030444406
Total Pages : 137 pages
Book Rating : 4.0/5 (34 download)
Download or read book Website Quality and Shopping Behavior written by Tereza Semerádová and published by Springer Nature. This book was released on 2020-04-03 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour. The authors examine the concept of website quality based on the identification of patterns of user behaviour in the online environment, particularly focusing on the functional and aesthetic parameters of web design and causal relationships between them. Using website traffic analysis and best practices from professionals, they describe a methodical procedure for measuring the quality of web pages and developing optimised websites.
Author : Sheng-Lung Peng
Publisher : Springer Nature
ISBN 13 : 9811631530
Total Pages : 590 pages
Book Rating : 4.8/5 (116 download)
Download or read book Intelligent Computing and Innovation on Data Science written by Sheng-Lung Peng and published by Springer Nature. This book was released on 2021-09-27 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers high-quality papers presented at 2nd International Conference on Technology Innovation and Data Sciences (ICTIDS 2021), organized by Lincoln University, Malaysia from 19 – 20 February 2021. It covers wide range of recent technologies like artificial intelligence and machine learning, big data and data sciences, Internet of Things (IoT), and IoT-based digital ecosystem. The book brings together works from researchers, scientists, engineers, scholars and students in the areas of engineering and technology, and provides an opportunity for the dissemination of original research results, new ideas, research and development, practical experiments, which concentrate on both theory and practices, for the benefit of common man.
Author : General Assembly
Publisher : Grand Central Publishing
ISBN 13 : 1455548596
Total Pages : 176 pages
Book Rating : 4.4/5 (555 download)
Download or read book The Practitioner's Guide to User Experience Design written by General Assembly and published by Grand Central Publishing. This book was released on 2015-01-06 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sell a hamburger. Run an airline. Build a website. No matter how simple or complicated your business is, there's one thing that determines if it's a success or not: the customer. THE PRACTITIONER'S GUIDE TO USER EXPERIENCE breaks down the essence of what it takes to meet a customer's needs and shows you how to apply these principles while working in tech. From finding your inspiration to creating prototypes, this book pulls from case studies, research, and personal experience to give you the tools and tactics you need to survive in the fast-paced world of UX design.
Author : Marli Ritter
Publisher : Packt Publishing Ltd
ISBN 13 : 1787126161
Total Pages : 300 pages
Book Rating : 4.7/5 (871 download)
Download or read book UX for the Web written by Marli Ritter and published by Packt Publishing Ltd. This book was released on 2017-09-28 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how UX and design thinking can make your site stand out from the rest of the internet. About This Book Learn everything you need to know about UX for your Web Design. Design B2B, B2C websites that stand out from the competitors with this guide Enhance your business by improving customer accessibility and retention. Who This Book Is For If you're a designer, developer, or just someone who has the desire to create websites that are not only beautiful to look at but also easy to use and fully accessible to everyone, including people with special needs, UX for the Web will provide you with the basic building blocks to achieve just that. What You Will Learn Discover the fundamentals of UX and the User-Centered Design (UCD) Process. Learn how UX can enhance your brand and increase user retention Learn how to create the golden thread between your product and the user Use reliable UX methodologies to research and analyze data to create an effective UX strategy Bring your UX strategy to life with wireframes and prototypes Set measurable metrics and conduct user tests to improve digital products Incorporate the Web Content Accessibility Guidelines (WCAG) to create accessible digital products In Detail If you want to create web apps that are not only beautiful to look at, but also easy to use and fully accessible to everyone, including people with special needs, this book will provide you with the basic building blocks to achieve just that. The book starts with the basics of UX, the relationship between Human-Centered Design (HCD), Human-Computer Interaction (HCI), and the User-Centered Design (UCD) Process; it gradually takes you through the best practices to create a web app that stands out from your competitors. You'll also learn how to create an emotional connection with the user to increase user interaction and client retention by different means of communication channels. We'll guide you through the steps in developing an effective UX strategy through user research and persona creation and how to bring that UX strategy to life with beautiful, yet functional designs that cater for complex features with micro interactions. Practical UX methodologies such as creating a solid Information Architecture (IA), wireframes, and prototypes will be discussed in detail. We'll also show you how to test your designs with representative users, and ensure that they are usable on different devices, browsers and assistive technologies. Lastly, we'll focus on making your web app fully accessible from a development and design perspective by taking you through the Web Content Accessibility Guidelines (WCAG). Style and Approach This is an easy-to-understand step-by-step guide with full of examples to that will help you in creating good UX for your web applications.
Author : Dan Croxen-John
Publisher : Kogan Page Publishers
ISBN 13 : 1789664438
Total Pages : 273 pages
Book Rating : 4.7/5 (896 download)
Download or read book E-Commerce Website Optimization written by Dan Croxen-John and published by Kogan Page Publishers. This book was released on 2020-12-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques. Grounded in best-practice theory and research, E-commerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites. In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1799889580
Total Pages : 1964 pages
Book Rating : 4.7/5 (998 download)
Download or read book Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-04-16 with total page 1964 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.
Author : David Travis
Publisher : CRC Press
ISBN 13 : 0203245911
Total Pages : 198 pages
Book Rating : 4.2/5 (32 download)
Download or read book E-Commerce Usability written by David Travis and published by CRC Press. This book was released on 2017-06-29 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Top performing dotcoms share a common feature. It isn't a new software plug-in or a design gadget or any other piece of technology. These sites share a passionate focus on usability. This book is written by an international usability consultant, writer and trainer who specializes in the design and evaluation of web-based and wireless applications,
Author : Steve Krug
Publisher : Pearson Education
ISBN 13 : 0321648781
Total Pages : 256 pages
Book Rating : 4.3/5 (216 download)
Download or read book Don't Make Me Think written by Steve Krug and published by Pearson Education. This book was released on 2009-08-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards
Author : Brian Solis
Publisher : John Wiley & Sons
ISBN 13 : 1118526805
Total Pages : 256 pages
Book Rating : 4.1/5 (185 download)
Download or read book X written by Brian Solis and published by John Wiley & Sons. This book was released on 2015-10-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share. In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences. This isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within. Brian shares more than the importance of experience. You’ll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including: How our own experience gets in the way of designing for people not like us Why empathy and new perspective unlock creativity and innovation The importance of User Experience (UX) in real life and in executive thinking The humanity of Human-Centered Design in all you do The art of Hollywood storytelling from marketing to product design to packaging Apple’s holistic approach to experience architecture The value of different journey and experience mapping approaches The future of business lies in experience architecture and you are the architect. Business, meet design. X
Author : Tokuro Matsuo
Publisher : Springer
ISBN 13 : 364237932X
Total Pages : 179 pages
Book Rating : 4.6/5 (423 download)
Download or read book Electronic Business and Marketing written by Tokuro Matsuo and published by Springer. This book was released on 2013-04-06 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic business today is not only business transactions supported in information and communication technologies; it is a new way of communicating and integrating with customers, suppliers, employees and other stakeholders. In this scenario, electronic business is now part of a wider economic context that is causing radical transformations in business and organizations including the entire value chain from customer service to supply chain management. One of the areas affected is marketing. Given that the new technologies have enabled firms to reach out to global customers and has provided them with the opportunity to customize their strategies and offerings in an unprecedented way, the dynamics of marketing must be surveyed in order to study the impact of new trends like mobile customer relationship management or mass customization on marketing function. This book provides an overview of the e-Business and Marketing areas by uniting various papers from these fields. “Electronic Business and Marketing” includes theory and practice on electronic business and marketing from an academic and professional viewpoint providing also a forum for the exchange of research ideas and industry practices in these knowledge areas among practitioners, researchers and students.
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522526005
Total Pages : 1555 pages
Book Rating : 4.5/5 (225 download)
Download or read book Mobile Commerce: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-06-19 with total page 1555 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.
Author : Nuray Aykin
Publisher : Springer
ISBN 13 : 3540732896
Total Pages : 578 pages
Book Rating : 4.5/5 (47 download)
Download or read book Usability and Internationalization. Global and Local User Interfaces written by Nuray Aykin and published by Springer. This book was released on 2007-08-24 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the second of a two-volume set that constitutes the refereed proceedings of the Second International Conference on Usability and Internationalization, UIHCII 2007, held in Beijing, China in July 2007. The papers of this second volume cover global and local user interfaces and are organized in topical sections on designing global and local products and services, as well as enhancing and personalizing the user experience.
Author : P.L.Patrick Rau
Publisher : Springer
ISBN 13 : 3319073087
Total Pages : 811 pages
Book Rating : 4.3/5 (19 download)
Download or read book Cross-Cultural Design written by P.L.Patrick Rau and published by Springer. This book was released on 2014-06-02 with total page 811 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume constitutes the refereed proceedings of the 6th International Conference on Cross-Cultural Design, CCD 2014, held as part of the 16th International Conference on Human-Computer Interaction, HCI International 2014, held in Heraklion, Crete, Greece, jointly with 13 other thematically similar conferences. The total of 1476 papers and 220 posters presented at the HCII 2014 conferences was carefully reviewed and selected from numerous submissions. The papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. They thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 76 papers included in this volume deal with the following topics: cross-cultural product and service design; cross-cultural issues in interaction; social aspects and implications of cross-cultural design; cross-cultural issues in e-commerce, marketing and branding; cross-cultural design for knowledge sharing and learning; cross-cultural design for the smart city and cross-cultural design for creativity.
