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E Commerce Dotcorps Dotcoms La Strategie Gagnante
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Book Synopsis E-commerce dotcorps & dotcoms. La stratégie gagnante by : Gilles Fouchard
Download or read book E-commerce dotcorps & dotcoms. La stratégie gagnante written by Gilles Fouchard and published by . This book was released on 2001 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pour positionner votre entreprise sur le Web, c'est le bon moment ! Encore hésitant il y a quelques mois, le commerce électronique explose aujourd'hui et tout dirigeant soucieux de conquérir de nouveaux marchés doit envisager d'intégrer le média Internet à sa stratégie commerciale et marketing. Mais avant de vous lancer, plongez-vous dans ce guide qui vous livre, sans détours, les informations indispensables à vos décisions et répond à toutes les questions que vous vous posez sur Internet et l'e-commerce. Des enjeux du commerce électronique (B2C) et du e-business (B2B) à la fidélisation de vos visiteurs, il vous propose, études de cas à l'appui, une méthodologie complète pour développer, concevoir, promouvoir et animer votre service de vente sur Internet. Pour renforcer la notoriété de la marque digitale de votre entreprise, pour augmenter l'audience utile de votre site, pour traduire les visites en chiffre d'affaires, la solution ? e-commerce, La stratégie gagnante, le livre idéal qui vous accompagne tout au long du lancement d'une " dotcom company ", de la transformation d'une entreprise dite traditionnelle en " dotcorp " et, plus généralement, pour le développement de tous services Internet.
Book Synopsis Implementing E-Commerce Strategies by : Marc J. Epstein
Download or read book Implementing E-Commerce Strategies written by Marc J. Epstein and published by Praeger. This book was released on 2004-08-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to designing, implementing, and managing a profitable e-commerce strategy in the age of Internet ubiquity.
Book Synopsis Three Clicks Away by : Michael Drapkin
Download or read book Three Clicks Away written by Michael Drapkin and published by Wiley. This book was released on 2002-03-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the Web, you should never be more than 3 clicks away from the information you need 3 Clicks Away delivers the collective experience of three distinguished Internet strategists who have led e-commerce initiatives for such notable firms as Gateway, Dow Jones, iVillage, Nickelodeon, and Casio. This book is a tactical guide that demonstrates how to develop e-commerce strategy, revamp the organization so that it can support e-commerce initiatives, and manage complex multidisciplinary projects. 3 Clicks Away provides the solutions and tools executives and managers need to successfully launch and maintain e-commerce sites. It provides critical information on organizational, financial, and project management tactics.
