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E Commerce Developers Guide To Building Community And Using Promotional Tools
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Book Synopsis E-commerce Developer's Guide to Building Community and Using Promotional Tools by : Noel Jerke
Download or read book E-commerce Developer's Guide to Building Community and Using Promotional Tools written by Noel Jerke and published by Sybex. This book was released on 2001 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: CD-ROM contains: Example code referred to in text including SQL scripts and ASP files.
Book Synopsis E-Commerce Developer'S Guide To Building Community & Using Promotional Tools by : Noel Jerke
Download or read book E-Commerce Developer'S Guide To Building Community & Using Promotional Tools written by Noel Jerke and published by . This book was released on 2001 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: By Now, It's Clear That Community Is The Key To Any Online Venture: Bring Together An Identifiable Group Of Users Who Return To Your Site Regularly And You Have A Solid Foundation For Success. Focusing On Powerful Microsoft Technologies Such As Sql Server And Asp, This Book Teaches You To Build The Required Site Functionality And Implement It To Create A Self-Sustaining, Evolving Online Community With Vast Economic Potential.Coverage Includes,Understanding Community Concepts,Exploring Microsoft Technologies And What They Offer,Making Shrewd System Design Decisions,Setting Up The Server Farm,Developing A Visitor-Driven Content Directory,Building A Full-Featured Guest Register,Implementing Discussion Forums,Creating Polling Tools,Tracking Site Usage,Applying Tuning Techniques To Get Optimal Results,Following Best Practices To Maximize The Health Of Your Community
Book Synopsis Online Community Handbook by : Anna Buss
Download or read book Online Community Handbook written by Anna Buss and published by New Riders. This book was released on 2009-03-06 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful online communities don’t just happen by themselves. They’re the result of a carefully executed strategy, solid design, and patient nurturing. Though they may seem like a lot of work, the benefits an online community can bring to your brand make the efforts worthwhile. This book will provide you with the essential tools to build online communities. You’ll learn how to: • identify the business objectives for your online community • develop a community strategy to recruit and retain members • create brand loyalty, bring in new business, and offer value to customers that your competitors cannot imitate • take advantage of free advertising opportunities • use communities to gain market insights and establish a direct line to your customer base In addition, you’ll discover the risks and costs of an online community project, how it can end up saving your company money, and even how it can become an important new revenue source of its own. You’ll also be inspired by exclusive interviews, where the people who manage thriving online communities share the lessons they’ve learned and the secrets of their success.
Book Synopsis Community Building on the Web by : Amy Jo Kim
Download or read book Community Building on the Web written by Amy Jo Kim and published by Peachpit Press. This book was released on 2006-07-19 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's the point of creating a great Web site if no one goes there-or worse, if people come but never return? How do some sites, such as America Online, EBay, and GeoCities, develop into Internet communities with loyal followings and regular repeat traffic? How can Web page designers and developers create sites that are vibrant and rewarding? Amy Jo Kim, author of Community Building on the Web and consultant to some of the most successful Internet communities, is an expert at teaching how to design sites that succeed by making new visitors feel welcome, rewarding member participation, and building a sense of their own history. She discusses important design strategies, interviews influential Web community-builders, and provides the reader with templates and questionnaires to use in building their own communities.
Book Synopsis American Book Publishing Record by :
Download or read book American Book Publishing Record written by and published by . This book was released on 2002 with total page 2244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Complete Social Media Community Manager's Guide by : Marty Weintraub
Download or read book The Complete Social Media Community Manager's Guide written by Marty Weintraub and published by John Wiley & Sons. This book was released on 2013-01-04 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique approach to today's hottest new job in social media Today's social community managers use social media platforms and act as brand evangelists and community advocates. From creating viral content to crisis communication to leveraging community content, social managers manage online social communities and deal with what comes. Luckily, The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is the perfect resource for how to do this increasingly high-profile and crucial job. The book features proven tactics and techniques for effective management and includes more than 40 field-tested tools and templates. If you're a social community manager, learn how to grow a community and achieve the results you need. Topics include a detailed guide to today's social media platforms, how to organize and successfully share content, using metrics and reporting, and more. Helps social media community managers develop, cultivate, and convert their social media communities Does a deep dive into today's crucial social media platforms Provides a complete toolkit of over 40 field-tested tools and templates on everything from how to craft a plan to developing an editorial calendar, tracking results, and more Explains how you can organize and successfully share content among your target community and how to leverage that content to further amplify your message The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is a must-have resource for one of the hottest new careers in today's social world.
Book Synopsis The Complete Guide to Building and Growing a Talent Development Firm by : Stephen L. Cohen
Download or read book The Complete Guide to Building and Growing a Talent Development Firm written by Stephen L. Cohen and published by Association for Talent Development. This book was released on 2017-03-16 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Position your consultancy for longevity and growth. "How do I position a talent development business for lasting success?” is a question Stephen L. Cohen fields regularly. In his practice, he hears it posed countless times in countless ways by independent consultants, corporate executives, and training suppliers alike. Cohen fills The Complete Guide to Building and Growing a Talent Development Firm with answers. And it is why he has organized this guidebook by key milestones for establishing a successful consultancy --one specifically focused on content, delivery, and instruction. Whether you want to start your own firm or take the next steps to grow, Cohen has been in your shoes. In his 40-year career in talent development, a deep understanding of industry best practices --and their nuances --has guided his many efforts to found, expand, merge, and even sell thriving talent development firms. Delve into timeless lessons for getting your talent development firm off the ground and start moving your business forward. You'll find sage advice on overcoming barriers to success and tips for handling potential industry disruptions. Learn to: Execute your business vision and carry it out efficiently and effectively. Win over customers and build repeat business. Pave your way to growth in new and existing markets. Build a consultancy that survives and thrives the tests of time.
Book Synopsis Ignite Your E-commerce Business: Social Media Strategies for Rapid Growth by : Najm Al Fares
Download or read book Ignite Your E-commerce Business: Social Media Strategies for Rapid Growth written by Najm Al Fares and published by Najm Al Fares. This book was released on 2024-04-29 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete Guide to Social Media Marketing for E-commerce The Complete Guide to Social Media Marketing for E-commerce provides readers with a comprehensive understanding of social media basics and its benefits in the context of e-commerce. This book helps businesses develop a strong brand presence by defining their identity and crafting a compelling brand story. It also guides readers through the process of building an effective social media strategy by identifying target audiences, selecting appropriate platforms, and setting up accounts. The book emphasizes the importance of content creation and curation, teaching readers how to engage their audience with engaging visual content and curate relevant material. It then explores the power of influencer marketing, providing insights on identifying and collaborating with influencers, negotiating partnerships, and measuring ROI. Readers will also learn how to master paid advertising on platforms such as Facebook and Instagram, harness the potential of video marketing, and effectively measure and analyze performance. The book also offers guidance on implementing customer service best practices, building a community around the brand, staying ahead of trends, scaling social media efforts, and maximizing reach through collaborations. Lastly, the book helps readers craft an effective social media crisis management plan, preparing them for potential crises, handling negative publicity, and rebuilding trust and reputation. With its comprehensive coverage of social media marketing strategies, this guide is a valuable resource for businesses looking to thrive in the digital age.
Book Synopsis The Ultimate Guide to Ecommerce Mastery: A Guide to Passive Income Success through Dropshipping by :
Download or read book The Ultimate Guide to Ecommerce Mastery: A Guide to Passive Income Success through Dropshipping written by and published by Horace Taffe. This book was released on with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: With this eBook, you will unlock the secrets to building a thriving online business with a comprehensive guide, leveraging over 25 years of dropshipping expertise. This essential resource walks you through every aspect of launching and growing a Shopify store, from selecting top-notch suppliers to mastering global fulfillment. Whether you’re just starting out as a new entrepreneur online or offline, or an established business owner looking to expand online, this book offers step-by-step instructions, practical tools to be competitive, and real-world advice to ensure your e-commerce venture is a success. The advanced strategies for scaling, marketing, and leveraging AI, all designed to help you achieve financial freedom through the power of dropshipping and Shopify. Why This eBook? A Foundation for Success: Learn A to Z strategies for launching and scaling your very own e-commerce store. From selecting your niche to mastering global logistics, this eBook lays down the blueprint for success. Exclusive Supplier Access: Jumpstart your journey with over 25 tested and proven dropship suppliers and agents, offering access to a staggering array of over 10 million products. Plus, discover 30+ Print On-demand companies ready to transform your creative ideas into profitable ventures. Beyond Basics: Immerse yourself in advanced marketing techniques, leveraging social media, email campaigns, and influencer partnerships to drive traffic and sales. Community and Support: Gain exclusive access to a thriving Discord community of e-commerce experts ready to guide you toward financial freedom. Plus, an e-commerce mentorship program awaits to hone your skills in managing your store. What’s Inside? Insightful case studies of successful entrepreneurs who started just like you. In-depth guides to leveraging Shopify for beginners, optimizing your online store for maximum impact. Expert advice on navigating common challenges and pitfalls, ensuring a smooth path to e-commerce success. Who Is This For? Whether you're a budding entrepreneur, a hobbyist looking to monetize your passion, or an established business owner eager to expand your digital footprint, this eBook is your first step towards building a financially free lifestyle through e-commerce.
Book Synopsis The Community Manager's Playbook by : Lauren Perkins
Download or read book The Community Manager's Playbook written by Lauren Perkins and published by Apress. This book was released on 2015-01-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer loyalty, and enhance customer service efforts. Companies now have the unprecedented opportunity to integrate their brand’s messaging into the everyday lives of their target audiences. But while supporting the growth of online communities should be at the top of every company’s priority list, all too often it falls by the wayside. That’s why brand strategy expert and digital marketer Lauren Perkins wrote The Community Manager’s Playbook (#CMplaybook on Twitter), a must-read guide for business and brand builders who need to strengthen their approach to online B2C community management and customer engagement. As Perkins explains, if companies want to create thriving online communities focused on their product or brand, they must do more than simply issue a few tweets a day, create (and then abandon) a Facebook page, and blog every once in a while. Instead, organizations of all sizes must treat community management as a central component of their overall marketing strategy. When they do, they will be rewarded handsomely with greater brand awareness, increased customer use and retention, lower acquisition costs, and a tribe of consumers who can’t wait to purchase their next product. Perkins not only teaches readers how to build an engaging community strategy from the ground up, but she also provides them with the tactical community management activities they need to acquire and retain customers, create compelling content, and track their results along the way. Distinctive in its comprehensive, step-by-step approach to creating online communities that are fully consistent with a company’s existing brand voice, The Community Manager’s Playbook: Explains how excellent community management provides a competitive advantage with a large impact on sales Provides an in-depth overview of brand and business alignment Teaches readers how to identify their community's online target audience and influence their needs and wants Details the appropriate online channels through which content should be distributed Champions the use of an agile approach through repeated testing to maximize the return on every company investment Discusses the many diverse metrics that can be used to measure community scope Today, there is no brand strategy without a community strategy. Companies that are not developing communities are losing control of their brands and missing opportunities to optimize their marketing investments. With The Community Manager’s Playbook as their guide, however, marketing professionals and the companies and brands they represent will be equipped with the tools they need to manage their online marketing efforts, engage their core customers at every level, leverage community insights into the product development cycle, and ensure that their messaging is heard across all corners of the digital landscape.
Book Synopsis Visual Basic Developer's Guide to E-commerce with ASP and SQL Server by : Noel Jerke
Download or read book Visual Basic Developer's Guide to E-commerce with ASP and SQL Server written by Noel Jerke and published by Sybex. This book was released on 2000 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to building an online store with Visual Basic 6, SQL Server 7, Visual InterDev 6, and Active Server Pages. It introduces Site Server 3, Commerce Edition. The CD contains all the code from the examples in the book.
Book Synopsis E-Commerce Growth Strategy by : Kunle Campbell
Download or read book E-Commerce Growth Strategy written by Kunle Campbell and published by Kogan Page Publishers. This book was released on 2023-08-03 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth. E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success. Written by an experienced e-commerce growth advisor and operator, E-commerce Growth Strategy features bullet-pointed chapter summaries, interviews with industry leaders, case studies and online toolkits. E-commerce Growth Strategy is a vital resource for brands seeking to methodically plan, execute, and manage their e-commerce growth plans.
Book Synopsis Digital Marketing Strategies for Fashion and Luxury Brands by : Ozuem, Wilson
Download or read book Digital Marketing Strategies for Fashion and Luxury Brands written by Ozuem, Wilson and published by IGI Global. This book was released on 2017-10-31 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.
Book Synopsis Entrepreneurship and Local Economic Development by : Norman Walzer
Download or read book Entrepreneurship and Local Economic Development written by Norman Walzer and published by Lexington Books. This book was released on 2007 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship and Local Economic Development delves into the current thinking on local entrepreneurship development programs and evaluates ways in which practitioners can implement successful entrepreneurship practices. Examining the role and potential for entrepreneurship programs in local economic development strategies, contributors to this edited collection have many years of experience working with entrerpreneurship initiatives in state and local governments. Focused on theory and case study, Entrepreneurship and Local Economic Development examines conceptual issues involved in creating entrepreneurship programs as well as practical examples of programs organized by state, regional, and local agencies.
Download or read book Network World written by and published by . This book was released on 1999-11-01 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce.
Download or read book Inbound Marketing written by and published by Bookboon. This book was released on with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Mobile Marketing Management by : Hongbing Hua
Download or read book Mobile Marketing Management written by Hongbing Hua and published by CRC Press. This book was released on 2019-03-18 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the development of mobile internet technology, people’s lifestyle and consumer behavior are changing rapidly. Nowadays, the products on the market are updating more and more frequently, and the traditional marketing theory and brand theory fail to get with the mobile internet. So, what’s the innovative marketing to take in the new era? Since 2012, China has entered into the mobile era, and became a major country of mobile internet application. The book summarizes the experience of the author accumulated from many trials and errors in management and marketing innovation, so as to form the pattern of management and marketing for the next 30 years. Mobile Marketing Management lays the foundation for the new era with four pillars: service, substance, superuser, space, known as 4S theory for short. In view of the concept of customer-first, it is all about service, and products become productized service concepts. In view of the failure of mass communication, the competition among all services becomes the competition of substance differentiation. Regarding the popularity of self-organization, it becomes a trend to cooperate with people rather than the company to develop the market. In view of the principle of fuzzy market boundary, the enterprises shall optimize their living space and evolve their development space. This book contains numerous case studies along with analysis and creates the discipline of mobile marketing management, providing innovative theories, methods and tools for the marketing of enterprises. Through this book, readers can master the marketing methods of the mobile internet era. They can apply the marketing theory in this book to guide the marketing practice, thus improving marketing efficiency and reducing marketing costs.
