E Commerce 2014

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E-commerce

Author : Kenneth C. Laudon
Publisher :
ISBN 13 : 9781292009094
Total Pages : 905 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis E-commerce by : Kenneth C. Laudon

Download or read book E-commerce written by Kenneth C. Laudon and published by . This book was released on 2014 with total page 905 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field. The tenth edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research, and other industry sources. All opening, closing and Insight on cases are new or updated.

E-commerce 2014, Global Edition, 10/e

Author : Ken Laudon
Publisher : Pearson Higher Ed
ISBN 13 : 1292009136
Total Pages : 915 pages
Book Rating : 4.2/5 (92 download)

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Book Synopsis E-commerce 2014, Global Edition, 10/e by : Ken Laudon

Download or read book E-commerce 2014, Global Edition, 10/e written by Ken Laudon and published by Pearson Higher Ed. This book was released on 2014-09-04 with total page 915 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field. The tenth edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research, and other industry sources. All opening, closing and “Insight on” cases are new or updated.

E-Commerce 2014

Author : Kenneth C. Laudon
Publisher : Pearson Higher Ed
ISBN 13 : 0133401928
Total Pages : 908 pages
Book Rating : 4.1/5 (334 download)

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Book Synopsis E-Commerce 2014 by : Kenneth C. Laudon

Download or read book E-Commerce 2014 written by Kenneth C. Laudon and published by Pearson Higher Ed. This book was released on 2016-02-23 with total page 908 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

E-Commerce, E-Business and E-Service

Author : Garry Lee
Publisher : CRC Press
ISBN 13 : 1315762226
Total Pages : 261 pages
Book Rating : 4.3/5 (157 download)

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Book Synopsis E-Commerce, E-Business and E-Service by : Garry Lee

Download or read book E-Commerce, E-Business and E-Service written by Garry Lee and published by CRC Press. This book was released on 2014-07-28 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2014 International Conference on E-Commerce, E-Business and E-Service (EEE 2014) was held on May 1-2, 2014, Hong Kong. This proceedings volume assembles papers from various professionals, leading researchers, engineers, scientists and students and presents innovative ideas and research results focused on the progress of E-Commerce, E-Business a

E-Commerce Strategy

Author : Zheng Qin
Publisher : Springer
ISBN 13 : 3642394140
Total Pages : 358 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis E-Commerce Strategy by : Zheng Qin

Download or read book E-Commerce Strategy written by Zheng Qin and published by Springer. This book was released on 2014-10-30 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers. Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China.

Social ECommerce

Author : Stephan Spencer
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449366988
Total Pages : 311 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Social ECommerce by : Stephan Spencer

Download or read book Social ECommerce written by Stephan Spencer and published by "O'Reilly Media, Inc.". This book was released on 2014-08 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to make money online? If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition--all on a shoestring budget. Whether you're selling digital goods and services, physical goods, or local services, this book has the answers.

E-commerce Essentials

Author : Kenneth C. Laudon
Publisher : Prentice Hall
ISBN 13 : 9780133544985
Total Pages : 0 pages
Book Rating : 4.5/5 (449 download)

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Book Synopsis E-commerce Essentials by : Kenneth C. Laudon

Download or read book E-commerce Essentials written by Kenneth C. Laudon and published by Prentice Hall. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field.

The Complete E-Commerce Book

Author : Janice Reynolds
Publisher : CRC Press
ISBN 13 : 1482295660
Total Pages : 374 pages
Book Rating : 4.4/5 (822 download)

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Book Synopsis The Complete E-Commerce Book by : Janice Reynolds

Download or read book The Complete E-Commerce Book written by Janice Reynolds and published by CRC Press. This book was released on 2004-03-30 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are filled with advice and information on how to incorporate current e-business principles o

E-commerce

Author : Kenneth C. Laudon
Publisher :
ISBN 13 : 9780133938951
Total Pages : 0 pages
Book Rating : 4.9/5 (389 download)

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Book Synopsis E-commerce by : Kenneth C. Laudon

Download or read book E-commerce written by Kenneth C. Laudon and published by . This book was released on 2016-01-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate and graduate courses in business. Understanding The Vast And Expanding Field of E-Commerce Laudon's E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing you for real-life scenarios. In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today's tech world. They built in additional video cases for each chapter, making the material even more accessible as you prepare for your future in business.

E-commerce

Author : Kenneth C. Laudon
Publisher : Prentice Hall
ISBN 13 : 9780273750840
Total Pages : 900 pages
Book Rating : 4.7/5 (58 download)

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Book Synopsis E-commerce by : Kenneth C. Laudon

Download or read book E-commerce written by Kenneth C. Laudon and published by Prentice Hall. This book was released on 2011 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text emphasizes the three major driving forces behind e-commerce: technological change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.

E-Commerce Strategy

Author : Sanjay Mohapatra
Publisher : Springer Science & Business Media
ISBN 13 : 1461441412
Total Pages : 270 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis E-Commerce Strategy by : Sanjay Mohapatra

Download or read book E-Commerce Strategy written by Sanjay Mohapatra and published by Springer Science & Business Media. This book was released on 2012-08-16 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.

Ecommerce and Beyond

Author : Rodolfo Melogli
Publisher : CreateSpace
ISBN 13 : 9781494964283
Total Pages : 214 pages
Book Rating : 4.9/5 (642 download)

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Book Synopsis Ecommerce and Beyond by : Rodolfo Melogli

Download or read book Ecommerce and Beyond written by Rodolfo Melogli and published by CreateSpace. This book was released on 2014-01-30 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ecommerce and Beyond is a simple, non-technical book for bricks-and-mortar shop owners, entrepreneurs and store sales managers who are ready to succeed online, or can't figure out why their ecommerce website is not selling as much as it should. In this book, Rodolfo Melogli explains his very basic yet effective ecommerce strategy. This practical 9-step, bullet-proof system has helped countless small and medium business owners across Ireland, the UK, the USA and Italy build and maintain profitable websites. The author shares all the up-to-date, expert knowledge and insights that ecommerce managers need to take charge of their online success . Ecommerce and Beyond combines the basics of internet marketing together with practical expert tips, so that online retailers can: Attract the right website traffic Engage and turn browsers into buyers Leverage referrals and product reviews Skyrocket online sales This book is not about web design. Plenty of shiny designer websites out there simply do not convert sales. Ecommerce and Beyond is about turning visitors into leads and browsers into buyers . That is the essence of good ecommerce marketing – having your website sell globally, 24/7, 365 days per year and automatically, even while you sleep, and without a degree in rocket science.

Electronic Payment Systems for Competitive Advantage in E-Commerce

Author : Liébana-Cabanillas, Francisco
Publisher : IGI Global
ISBN 13 : 1466651911
Total Pages : 393 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Electronic Payment Systems for Competitive Advantage in E-Commerce by : Liébana-Cabanillas, Francisco

Download or read book Electronic Payment Systems for Competitive Advantage in E-Commerce written by Liébana-Cabanillas, Francisco and published by IGI Global. This book was released on 2014-02-28 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent innovations in the field of information technology and communications are radically changing the way international organizations conduct business. In this competitive environment, having the necessary tools to streamline business transactions and secure digital payments is crucial to business success. Electronic Payment Systems for Competitive Advantage in E-Commerce provides relevant theoretical frameworks and the latest empirical findings on electronic payment systems in the digital marketplace. Focusing on the importance of e-commerce in business development, including the advantages and disadvantages of e-payments, this book is an essential resource for business professionals who want to improve their understanding of the strategic role of e-commerce in all dimensions, as well as for both researchers and students.

E-commerce Platform Acceptance

Author : Ewelina Lacka
Publisher : Springer
ISBN 13 : 3319061216
Total Pages : 190 pages
Book Rating : 4.3/5 (19 download)

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Book Synopsis E-commerce Platform Acceptance by : Ewelina Lacka

Download or read book E-commerce Platform Acceptance written by Ewelina Lacka and published by Springer. This book was released on 2014-06-02 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to offer a comprehensive overview of the issues facing organizations when deciding whether to accept e-commerce as a platform for business. It provides a detailed evaluation of how the implementation of e-commerce may affect all parties within the supply chain: suppliers, retailers and consumers. It also compares various opportunities and threats of accepting e-commerce in order to conclude whether it might offer access to a new digital era, or whether it is an uncertain option yielding potential pitfalls. This book helps to reveal existing and future consequences of e-commerce acceptance, which are crucial for business decisions and operations in the present and going forward. It therefore provides a unique insight into emerging e-commerce platform acceptance and is one of the first to provide a holistic perspective of how each party in the supply chain is affected by e-commerce acceptance. E-commerce is bringing into view more flexible, effective and efficient ways of conducting business activities among suppliers, retailers and consumers. It is not limited to time and space and therefore this digital platform has already established for itself a major role in today’s world economy. Despite promised benefits however, threats emerge which need to be faced when turning to the virtual marketplace - all of which have to be acknowledged before businesses will shift and adapt to the e-commerce platform. This book is intended for postgraduate students, executive MBA students and researchers interested in information management, marketing and operations management.

Electronic Commerce

Author : Efraim Turban
Publisher : Springer
ISBN 13 : 3319100912
Total Pages : 818 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Electronic Commerce by : Efraim Turban

Download or read book Electronic Commerce written by Efraim Turban and published by Springer. This book was released on 2015-01-29 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.

E-Commerce 2015, Global Edition

Author : Kenneth C. Laudon
Publisher :
ISBN 13 : 9781292076317
Total Pages : 912 pages
Book Rating : 4.0/5 (763 download)

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Book Synopsis E-Commerce 2015, Global Edition by : Kenneth C. Laudon

Download or read book E-Commerce 2015, Global Edition written by Kenneth C. Laudon and published by . This book was released on 2015-01-23 with total page 912 pages. Available in PDF, EPUB and Kindle. Book excerpt: "E-Commerce 2015"" is intended for use in undergraduate and graduate e-commerce courses in any business discipline. "" ""The market-leading text for e-commerce "This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field. Teaching and Learning ExperienceThis program will provide a better teaching and learning experience--for both instructors and students.Comprehensive Coverage Facilitates Understanding of the E-Commerce Field: In-depth coverage of technology change, business development, and social issues gives readers a solid framework for understanding e-commerce.Pedagogical Aids Help Readers See Concepts in Action: Infographics, projects, and real-world case studies help readers see how the topics covered in the book work in practice.

Introduction to E-commerce

Author : Zheng Qin
Publisher : Springer Science & Business Media
ISBN 13 : 3540496459
Total Pages : 527 pages
Book Rating : 4.5/5 (44 download)

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Book Synopsis Introduction to E-commerce by : Zheng Qin

Download or read book Introduction to E-commerce written by Zheng Qin and published by Springer Science & Business Media. This book was released on 2010-06-30 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University.