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Dynamics Of Retail Advertising
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Book Synopsis Dynamics of Retail Advertising by : Duncan Simester
Download or read book Dynamics of Retail Advertising written by Duncan Simester and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: We present findings from a controlled field experiment that allows us to investigate the dynamic effects of retail advertising. The experimental design overcomes limitations that have hindered previous investigations of this issue. Our study uncovers dynamic advertising effects that have not been previously considered in the literature. We find that current advertising does affect future sales but surprisingly, the affect is not always positive; for the firm's best customers the long-run outcome may be negative. We argue that this finding reflects two competing effects: brand-switching and intertemporal substitution. The study also provides evidence of cross-channel substitution, with the firm's best customers switching demand to the ordering channel that corresponds to the advertising.
Book Synopsis The Dynamics of Advertising by : Jackie Botterill
Download or read book The Dynamics of Advertising written by Jackie Botterill and published by Routledge. This book was released on 2013-12-19 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.
Book Synopsis International Retail Marketing by : Christopher Moore
Download or read book International Retail Marketing written by Christopher Moore and published by Routledge. This book was released on 2007-03-30 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.
Book Synopsis Retail Advertising and Selling by : S. Roland Hall
Download or read book Retail Advertising and Selling written by S. Roland Hall and published by . This book was released on 1924 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Power of Point-of-Purchase Advertising by : Robert Liljenwall
Download or read book The Power of Point-of-Purchase Advertising written by Robert Liljenwall and published by Point-of-Purchase Advertising Intl. This book was released on 2004-03 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Dynamics (Theory And Practice) by : Rajagopal
Download or read book Marketing Dynamics (Theory And Practice) written by Rajagopal and published by New Age International Limited Publishers. This book was released on 2007-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces fresh concepts and approaches in managing competition and strategies for leading ahead in business. This book includes discussions that are focused on contemporary business strategies and present synthesis on competitor analysis, marketing-mix strategies, brand management.
Book Synopsis Dynamics of International Advertising by : Barbara Mueller
Download or read book Dynamics of International Advertising written by Barbara Mueller and published by Peter Lang. This book was released on 2004 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dynamics of International Advertising brings to light the unique challenges in developing and implementing successful campaigns globally. With a balance of theoretical and practical perspectives, this text takes the reader inside the dynamics of advertising as it functions within the international marketing mix. Filled with current examples and case studies, Dynamics of International Advertising addresses the key issues that advertisers must keep in mind to create effective communication programs for foreign markets: cultural norms and values, political environments, economic policies, social contexts, and more. Both the process and product of international advertising are addressed - from research and strategy development to creative execution and media planning. This is an ideal textbook for upper-division undergraduate and graduate students in specialized courses dealing with international advertising or marketing. It is also an effective supplemental text for introductory advertising, marketing, or mass communications courses seeking to expand coverage of the international dimension. The text should prove useful to practitioners of international advertising, whether on the client side or within the advertising agency. And, finally, researchers of international advertising and marketing will also find the text a valuable resource.
Book Synopsis Retail Advertising by : Frank Farrington
Download or read book Retail Advertising written by Frank Farrington and published by . This book was released on 1910 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Evolving Dynamics of International Retail Marketing by : University of Glamorgan
Download or read book The Evolving Dynamics of International Retail Marketing written by University of Glamorgan and published by . This book was released on 2008 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook on the Economics of Retailing and Distribution by : Emek Basker
Download or read book Handbook on the Economics of Retailing and Distribution written by Emek Basker and published by Edward Elgar Publishing. This book was released on 2016-01-29 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook explores and critically examines current research in economics and marketing science on key issues in retailing and distribution. Providing a rich perspective for the discussion of public policy, contributions from several disciplines and continents range from the history of chains and the impact of multinational retailers on international trade patterns to US merger policy in the retail context, the rise of the Internet, and consumer-to-consumer sales. The chapters address methodological issues such as the structural estimation of entry games between retailers, productivity measurement when both inputs and output are not fully observable, and demand estimation with variable assortment. Policy issues explored include mergers, zoning, and the regulation of buyer power, while other chapters address some of the recent exciting developments in technology, retail formats, and data availability. The book goes on to study the changes in online retailing and ‘big data’, and to examine competition in specific retail sectors including gasoline stations, automobile dealerships, supermarkets, and ‘big box’ retail. This state-of-the-art Handbook is an essential reference for students and academics of economics and marketing science, and offers an outsider’s perspective to specialists in operations research, data analytics, geography, and sociology.
Book Synopsis The Dynamic Manager's Guide to Marketing & Advertising by : Dave Donelson
Download or read book The Dynamic Manager's Guide to Marketing & Advertising written by Dave Donelson and published by Donelson SDA Inc. This book was released on 2010 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses that thrive-and the managers who run them-have one thing in common: they make their decisions based on meeting their customers' needs. They are good marketers. Dave Donelson distills the experiences of hundreds of such business owners-and his own as an entrepreneur and consultant-into this guide to attracting customers, persuading them to buy, and turning them into customers for life. Learn how to increase the return on your advertising investment by following a few basic rules of the game. Find out what makes your customers tick and why they buy from you-or your competition. Discover how to build your profits on a solid foundation of good marketing skills. In the first two sections, managers and entrepreneurs just like you tell how they handle the nitty-gritty details of creating ads, buying media, designing promotions, and all the many other tasks of good marketing. Insightful case studies of small companies across the country-retailers, manufacturers, service providers, and more-help you see how marketing drives successful business strategy. As a bonus, section three contains twenty-three promotions and ad campaigns you can use. Study them, run them, or adapt them to your specific needs-they've all been proven to work for businesses just like yours. The Dynamic Manager's Guide To Marketing & Advertising isn't about theory-it's about how to succeed in the real world of small business.
Book Synopsis Manufacturer's Promotional Support in Dynamic Retail Oligopolies by : Anshuman Chutani
Download or read book Manufacturer's Promotional Support in Dynamic Retail Oligopolies written by Anshuman Chutani and published by . This book was released on 2011 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cooperative advertising is an important incentive offered by a manufacturer to influence retailers' promotional decisions. In a typical arrangement, a manufacturer agrees to reimburse a fraction of retailers' advertising expenditures in selling his product, also known as the subsidy rate offered by the manufacturer to a retailer. We study cooperative advertising in dynamic retail oligopolies where a manufacturer sells his product through multiple independent and competing retailers. We model the problems as Stackelberg differential games in which the manufacturer is the leader and announces his shares of advertising costs of the retailers or his subsidy rates, and the retailers in response play a Nash differential game in choosing their optimal advertising efforts over time. We obtain feedback equilibrium solution consisting of the optimal advertising policies of the retailers and manufacturer's subsidy rates. We identify the key drivers that determine the optimal subsidy rates and, in particular, obtain the conditions under which the manufacturer will support a retailer. We analyze the impact of retail level competition on the subsidy rates policy of the manufacturer. We study the impact of a cooperative advertising based arrangement on the profits of all the members of the supply chain and explore the extent to which cooperative advertising can coordinate the channel. We also investigate the impact of an anti-discriminatory act which would restrict the manufacturer to offer equal subsidy rates to the two retailers. We answer these questions for two different models of sales dynamics. Next, we study a case of a durable goods oligopoly in which we find the optimal wholesale price and subsidy rates policy of the manufacturer and optimal retail price and advertising policies of the retailers. We also investigate a scenario in which the manufacturer sells through only one retailer and the second retailer acts as a competitor and does contribute to the sales of the manufacturer.
Download or read book Dynamics of Retail written by Gdo Modern and published by Gdo Modern. This book was released on 2023-11-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dynamics of Retail: A Multidimensional Examination of Mechanisms, Challenges, and Opportunities in Modern Retail" is a comprehensive and in-depth manual intended for those seeking a detailed and multidisciplinary understanding of the retail and large-scale distribution sector. The book, structured into thirty chapters, provides a holistic and up-to-date overview of the various dynamics, challenges, and opportunities characterizing this ever-evolving industry. In the first chapter, the text opens with an exploration of the history and evolution of large-scale distribution, delineating how this sector has developed and shaped over time. It delves into the concept of retail, particularly focusing on historical transformations and socio-economic changes that have influenced the emergence and growth of the sector. Continuing, the book delves into the analysis of marketing and communication strategies implemented by large-scale distribution, offering a detailed reflection on promotional techniques, advertising, and brand management. The crucial role of digital technologies and social media in shaping marketing strategies is examined, emphasizing the increasing centrality of customer interaction. The relationship with suppliers is another pivotal theme addressed in the manual, highlighting procurement strategies, negotiations, and partnerships, while revealing how optimal supply chain management significantly contributes to a company's success in the retail field. The text then focuses on regulations framing large-scale distribution, providing a comprehensive overview of laws, directives, and ethical rules to be observed, with particular attention to environmental and social sustainability. Internationalization and globalization are scrutinized, highlighting the challenges and opportunities of expanding beyond national borders, while the chapter dedicated to crises and opportunities offers reflections on lessons learned from events such as the COVID-19 pandemic. The book explores product innovation, packaging, labeling, and future trends, providing a prospective view of the sector. The SWOT analysis and examination of case studies and success stories allow the reader to grasp the key elements determining the success or failure of companies in large-scale distribution. The role of emerging technologies, such as blockchain and artificial intelligence, is discussed in detail, showcasing how these are shaping the future of large-scale distribution. The impact on the local community, business models, competitive strategies, customer service, and complaint management are other crucial themes addressed with acumen and depth. In conclusion, "Dynamics of Retail" proves to be an indispensable compendium for anyone wishing to deepen their knowledge of the retail sector, catering to both professionals and students. The book guides the reader through a variety of topics, providing analytical tools, practical examples, and operational advice. Additionally, the text suggests a series of useful websites and guides to further explore the various topics covered, making it a valuable resource for the end-user.
Book Synopsis International Retail Marketing Strategies by : Dr. Ramkishen Y.
Download or read book International Retail Marketing Strategies written by Dr. Ramkishen Y. and published by . This book was released on 2009-01-01 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail is a US$12 trillion industry and one of the largest employers after agriculture across the globe. The share of organized retail varies widely from just one per cent in Pakistan and four per cent in India to thirty-six per cent in Brazil and fifty-five per cent in Malaysia. Retailing is a challenging task in the changing dynamics of the market environment, which has seen unprecedented developments in the past few years. Managing in this environment calls for innovative retail strategies. This textbook explores the strategies which are retail specific and can be adopted by the retail industry across the world. It offers solutions to the retail problems emerging in the day-to-day operations of the retail stores. The book is primarily aimed at students pursuing graduation and post-graduation in retail (MBA/BBA/Diploma), professionals and consultants engaged in the field of Retailing.
Book Synopsis Masterminding the Store by : Donald Ziccardi
Download or read book Masterminding the Store written by Donald Ziccardi and published by Wiley. This book was released on 1997-01-14 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: In case you haven't noticed, there's a whole new retail and marketing scene out there. It's complicated, intensely competitive, and changing at a rate that's hard to keep up with. Malls and downtown strips are spawning theme stores such as Warner and Disney. At the Bloomingdale's courtesy counter in New York, staff who speak 30 languages are available to answer questions for international clientele. Wal-Mart has stores in China. Subway ads are considered chic. The game of brand management is getting grittier, with the Coca-Colas and Calvin Kleins of the world overrunning the selling floors and knocking out the smaller niche players. And with all the merchandise tie-ins and pre-release advertising, you don't just go to the movies anymore—you attend "cinematic happenings" that are almost impossible to resist. Huge, costly marketing ploys are creating demand for things that didn't exist before and for things that consumers simply never thought they needed before. MasterMinding the Store helps you deal with the present situation and prepare for the future. How so? By imparting the creative insights of Donald Ziccardi, who has logged 20 years in marketing and advertising; his experience is woven into over 100 real-life anecdotes and case studies about media strategies, creative executions, and agency-client relationships that provide the combined wisdom of years and years of experience. In its down-to-earth, breezy style, MasterMinding the Store: Demystifies the marketing planning process with easy-to-follow steps Teaches how to develop and deliver a powerful, creative advertising message that meets marketing objectives Tells how to quickly study your company, customers, and competition, then stake out a marketing position and set realistic budgets Examines winning and losing principles of actual advertising, public relations, and sales promotion campaigns Amid the new competitive climate, it's not enough to produce a quality product or a useful service. You have to exploit the power of the media and utilize new resources available in technology, research, and marketing to tap into the minds and hearts of a more demanding consumer and capitalize on shifting demographics and lifestyles. To do all this, you need your "corporate constitution," the right marketing plan. Section 1 of the book details the marketing plan, including guidelines on how to get started, how to successfully use good and not-so-good news on the state of your company, and why it's important to know as much as possible about your consumer and your competitors. Section 2 is loaded with real-life accounts and behind-the-scenes anecdotes that teach valuable lessons on moving from the creative to the practical, media planning, sales promotion, point-of-purchase, personal selling, and public relations. The book concludes with an in-depth analysis of budgeting. Whether you are a seasoned professional or a newcomer in fashion design, wholesaling, retailing, or advertising, or whether you are a small business owner or a student of business, MasterMinding the Store will help you cut marketing costs and maximize advertising dollars. It will help you achieve every retailer's ultimate goal—bringing the right products and services to customers where and when they want them. Praise for MasterMinding the Store "I highly recommend MasterMinding the Store. The ins and outs of advertising and marketing in this important guide will help not only marketing managers, but everyone who has ever considered advertising a product or service." — Linda Allard, Design Director, Ellen Tracy "Don's book is a marvelous blend of broad and useful knowledge coming from hard, personal experience and an active, imaginative mind. It's all interwoven with a powerful presence of uncommon common sense." — Ken Kolker, Senior Advisor and former Chairman, May Merchandising Company "A first-rate guide on how to create effective advertising and marketing campaigns, whether you're designing fashion or selling hardware. Don combines his ability as a realistic businessman and a dynamic creative force in the message of this book." — Stu Schwartz, President, Annie Sez "In the increasingly competitive world of selling, good straightforward advice has been a rare commodity. No longer. MasterMinding the Store is a smart, well thought out approach on how to sell smart and be a savvy marketer as well. It is wonderfully conversational, has a great sense of humor, is well paced, and if that is not enough, there is lots of 'must have' information. If you want to improve your selling skills, start by reading this book. It will make a difference." — Sandy Golinkin, Publisher, Allure "Don's varied experiences bring a unique and insightful perspective on marketing as we enter the new millennium." — Art Reiner, President and CEO, Finlay Fine Jewelry; former Chairman and CEO of Macy's Northeast "Don Ziccardi captures the nuts and bolts of advertising wisdom in an easy, readable format which should not only be read and remembered, but followed." — Glenn Palmer, President, Liz Claiborne Collection and Studio "Don Ziccardi has all the answers to the questions that we so often forget to ask. After reading this book, advertising and marketing executives will agree that Don gives us the vision and the inspiration we need to move forward in this very competitive and difficult economy." — Jeannette Chang, Publisher, Harper's Bazaar
Book Synopsis Dynamic Digital Marketing by : Dawn McGruer
Download or read book Dynamic Digital Marketing written by Dawn McGruer and published by John Wiley & Sons. This book was released on 2020-01-21 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: 8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketing Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more Amplify your brand, cultivate customers, and increase profits Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.
Book Synopsis Redefining Retail by : Philip Kotler
Download or read book Redefining Retail written by Philip Kotler and published by John Wiley & Sons. This book was released on 2024-01-22 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for redefining your organisation’s internal operations and processes, as well as its business strategy. You’ll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more. The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss: The main challenges retailers face in a world that’s been fundamentally transformed by the digital revolution. How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands. The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms. Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining Retail: 10 Guiding Principles for a Post-Digital World will also prove invaluable to students of management, marketing and business administration, as well as anyone with an interest in the evolution of commerce.
