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Domestic And Foreign Advertising In Television And Mass Media Growth
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Book Synopsis The Media and Globalization by : Terhi Rantanen
Download or read book The Media and Globalization written by Terhi Rantanen and published by SAGE. This book was released on 2005 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this provocative book Terhi Rantanen challenges conventional ways of thinking about globalization and shows how it cannot be understood without studying the role of the media. Rantanen begins with an accessible overview of globalization and the pivotal role of the media.
Book Synopsis Media and Globalization by : Nancy Morris
Download or read book Media and Globalization written by Nancy Morris and published by Rowman & Littlefield. This book was released on 2001 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study examines the converging culture, telecommunications and new media industries in North America. With a broadly political-economic perspective, this work the goes on to provide an account of changes in the aftermath of trade agreements, and sets these changes in a global context.
Book Synopsis The Advertising Age Encyclopedia of Advertising by : John McDonough
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Book Synopsis Latin American Broadcasting by : Fox de Cardona Fox
Download or read book Latin American Broadcasting written by Fox de Cardona Fox and published by Indiana University Press. This book was released on 1997 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: The conflicts and compromises that accompanied the introduction and growth of radio and television in Latin America are explored in this comparative-historical analysis of the role of foreign influence on Latin American broadcasting. Documented are stories of how radio and television broadcasting developed in Argentina, Brazil, Chile, Colombia, Mexico, Peru, Uruguay, and Venezuela from the early 20th century to the present.
Book Synopsis Modern Brazil by : Michael L. Conniff
Download or read book Modern Brazil written by Michael L. Conniff and published by U of Nebraska Press. This book was released on 1991-01-01 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern Brazil, a collection of original essays, views the largest country in South America through the multiple lenses of political science, economics, telecommunications, and religion. The editors, Michael L. Conniff and Frank D. McCann, have provided a frame for this analysis of a complex society by centering on the elites, those who run national affairs, and the masses, those poor and working-class people who have little direct influence on them. Discussing the political elites from regional, national, and military standpoints are, respectively, Joseph L. Love and Bert J. Barickman, Conniff, and McCann. The economic elites, notably businessmen and industrialists, are analyzed by Steven Topik and Eli Diniz. The masses are considered in chapters by Eul Soo Pang, Thomas Holloway, and Michael Hall and Marco Aurelio Garc�a. Sam Adamo views the historical situation of blacks and mulattos in Brazil. In the final section, examining connections between the elites and masses, Robert M. Levine writes about how the former perceive the povo, Joseph Straubhaas looks at the mass media; and Fred Gillette Strum ex-amines religion in Brazil. The editors have included a general introduction, an epilogue focusing on Brazil in the late 1980s, and a glossary.
Book Synopsis International Advertising by : John Philip Jones
Download or read book International Advertising written by John Philip Jones and published by SAGE Publications. This book was released on 1999-10-22 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Philip Jones is a name you know. . . . with opinions you value. . . . and updated and current information. Here is everything you need to know about advertising. —Don E. Schultz, Northwestern University John Philip Jones has edited a comprehensive handbook of the theory and practice of international advertising. The subject in not treated in isolation, but rather linked to overall trends in business globalization. An authoritative cast of chapter authors, representing academics and professionals from ten different countries, examine all aspects of international advertising, from broad concepts and issues to developments in specific countries and cutting-edge techniques developed outside of the United States.
Book Synopsis Mass Communications and the Advertising Industry by : Graham Murdock
Download or read book Mass Communications and the Advertising Industry written by Graham Murdock and published by . This book was released on 1985 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising, the Media and Globalisation by : John Sinclair
Download or read book Advertising, the Media and Globalisation written by John Sinclair and published by Routledge. This book was released on 2012-05-31 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach. It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from ‘mass’ to ‘social’ media. Advertising attracts much public criticism for the commercialization of culture and its apparent impact on social and personal life. This book outlines and assesses the issues involved, with regard to how they are manifested in different national, regional and global contexts. Topics covered include: advertising as an object of study global trends in the advertising industry advertising and the media in motion current issues in advertising, media and society advertising, globalization and world regions. While maintaining a contemporary focus, the book explains developments over recent decades as background to the globalisation of what it calls the manufacturing-marketing-media complex.
Book Synopsis Manufacturing Consent by : Edward S. Herman
Download or read book Manufacturing Consent written by Edward S. Herman and published by Pantheon. This book was released on 2011-07-06 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: A "compelling indictment of the news media's role in covering up errors and deceptions" (The New York Times Book Review) due to the underlying economics of publishing—from famed scholars Edward S. Herman and Noam Chomsky. With a new introduction. In this pathbreaking work, Edward S. Herman and Noam Chomsky show that, contrary to the usual image of the news media as cantankerous, obstinate, and ubiquitous in their search for truth and defense of justice, in their actual practice they defend the economic, social, and political agendas of the privileged groups that dominate domestic society, the state, and the global order. Based on a series of case studies—including the media’s dichotomous treatment of “worthy” versus “unworthy” victims, “legitimizing” and “meaningless” Third World elections, and devastating critiques of media coverage of the U.S. wars against Indochina—Herman and Chomsky draw on decades of criticism and research to propose a Propaganda Model to explain the media’s behavior and performance. Their new introduction updates the Propaganda Model and the earlier case studies, and it discusses several other applications. These include the manner in which the media covered the passage of the North American Free Trade Agreement and subsequent Mexican financial meltdown of 1994-1995, the media’s handling of the protests against the World Trade Organization, World Bank, and International Monetary Fund in 1999 and 2000, and the media’s treatment of the chemical industry and its regulation. What emerges from this work is a powerful assessment of how propagandistic the U.S. mass media are, how they systematically fail to live up to their self-image as providers of the kind of information that people need to make sense of the world, and how we can understand their function in a radically new way.
Book Synopsis The SAGE International Encyclopedia of Mass Media and Society by : Debra L. Merskin
Download or read book The SAGE International Encyclopedia of Mass Media and Society written by Debra L. Merskin and published by SAGE Publications. This book was released on 2019-11-12 with total page 4674 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE International Encyclopedia of Mass Media and Society discusses media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, social media, mobile media—and describes the role of each in both mirroring and shaping society. This encyclopedia provides a thorough overview of media within social and cultural contexts, exploring the development of the mediated communication industry, mediated communication regulations, and societal interactions and effects. This reference work will look at issues such as free expression and government regulation of media; how people choose what media to watch, listen to, and read; and how the influence of those who control media organizations may be changing as new media empower previously unheard voices. The role of media in society will be explored from international, multidisciplinary perspectives via approximately 700 articles drawing on research from communication and media studies, sociology, anthropology, social psychology, politics, and business.
Book Synopsis Advertising to Children on TV by : Barrie Gunter
Download or read book Advertising to Children on TV written by Barrie Gunter and published by Routledge. This book was released on 2004-09-22 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
Book Synopsis Globalization of the Mass Media by :
Download or read book Globalization of the Mass Media written by and published by . This book was released on 1993 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Media in Europe by : Euromedia Research Group
Download or read book The Media in Europe written by Euromedia Research Group and published by SAGE. This book was released on 2004-01-31 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering 23 countries, this volume highlights and explains key issues of debate and current tendencies in media policy and provides basic statistics relating to each case study. The chapters are written by an expert from the country concerned.
Book Synopsis Politics and the Mass Media in Britain by : Ralph M. Negrine
Download or read book Politics and the Mass Media in Britain written by Ralph M. Negrine and published by Psychology Press. This book was released on 1994 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised, this comprehensive text provides an introduction to the role of mass communications in politics at all levels from election campaigns to news reports. Includes case studies and brand new chapters on Europe and globalization.
Book Synopsis Plunkett's Advertising & Branding Industry Almanac 2006: Your Complete Guide to All Facets of the Business of Advertising, Marketing and Branding by : Plunkett Research Ltd
Download or read book Plunkett's Advertising & Branding Industry Almanac 2006: Your Complete Guide to All Facets of the Business of Advertising, Marketing and Branding written by Plunkett Research Ltd and published by Plunkett Research, Ltd.. This book was released on 2006-04 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, global markets and more. This reference tool includes thorough market analysis as well as our highly respected trends analysis. Youll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources.This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of 334 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.
Book Synopsis Marketing Management: Text and Cases Indian Context by : Tapan K. Panda
Download or read book Marketing Management: Text and Cases Indian Context written by Tapan K. Panda and published by Excel Books India. This book was released on 2009 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Latin Politics, Global Media by : Elizabeth Fox
Download or read book Latin Politics, Global Media written by Elizabeth Fox and published by University of Texas Press. This book was released on 2009-09-15 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The globalization of media industries that began during the 1980s and 1990s occurred at the same time as the establishment of or return to democratic forms of government in many Latin American countries. In this volume of specially commissioned essays, thirteen well-known media experts examine how the intersection of globalization and democratization has transformed media systems and policies throughout Latin America. Following an extensive overview by editors Elizabeth Fox and Silvio Waisbord, the contributors investigate the interaction of local politics and global media in individual Latin American countries. Some of the issues they discuss include the privatization and liberalization of the media, the rise of media conglomerates, the impact of trade agreements on media industries, the role of the state, the mediazation of politics, the state of public television, and the role of domestic and global forces. The contributors address these topics with a variety of theoretical approaches, combining institutional, historical, economic, and legal perspectives.
