Doing Well By Doing Good

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Doing Well While Doing Good

Author : L. Lawrence Embley
Publisher : Prentice Hall Direct
ISBN 13 : 9780132198745
Total Pages : 252 pages
Book Rating : 4.1/5 (987 download)

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Book Synopsis Doing Well While Doing Good by : L. Lawrence Embley

Download or read book Doing Well While Doing Good written by L. Lawrence Embley and published by Prentice Hall Direct. This book was released on 1993-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Environmental abuse. Illiteracy. AIDS. Low quality education systems. Wildlife and habitat destruction. Poverty-stricken minority communities. Homelessness. Elderly neglect. Children in crisis. These are just some of the societal problems we face on a worldwide level, with effective solutions not always easy to come by. But if one looks to corporate America, one finds a new business ethic emerging that seeks solutions to these pervasive problems by following a socially conscious way of conducting business. L. Lawrence Embley, president of USA Communications, the leading cause-related marketing group in the U.S., explains how organizations must either measure up to the rising expectations of the socially sensitive consumer or perish in the shadows of their astute competitors. An informative and motivational source, Doing Well While Doing Good brings national attention to the new dynamics of social responsibility by exploring cause-related marketing and philanthropic economics, two ideas that have been implemented with huge success toward the restructuring of American and global society. This book shows how the practice of sponsoring a public, worthy cause, while simultaneously marketing one's own product, is fast becoming fashionable among the increasingly savvy marketers who recognize the changing attitude and trends of the American consumer. Proving that there is life beyond profit for the enlightened capitalist, this inspirational book highlights the new intelligence and ideology of the consumers, showing how and why they have risen to the state of global awareness, and how American business must market to them in order to turn a profit; addresses all segments of American business, illustrating how cause-related marketing is impacting the smallest to the largest companies; reveals the company-based and company-driven initiatives for social responsibility of several organizations, including Johnson & Johnson, 3M, Levi Strauss, Rubbermaid, Pepsico, General Foods, McDonald's, Coca Cola, and many others; deals with social venturing as a new phenomenon, focusing on the hundreds of millions of dollars now being created in the venture capital community to find and finance start up companies with a socially relevant context to their business plan; uncovers how America is motivated by the media and celebrity spokespersons who are passionate about their causes, examining the philanthropic economics of stars like Paul Newman and Elizabeth Taylor; uses IBM's corporate positioning as a solid example of today's American business philosophy, examining how and why it was chosen; spotlights the founders of companies that built huge successes by placing their principles ahead of their profits, such as The Body Shop, Ben & Jerry's Ice Cream, and others; and points to the importance of including courses on corporate social policy and business ethics in the core curricula of our country's business schools.

Doing Good By Doing Good

Author : Peter Baines
Publisher : John Wiley & Sons
ISBN 13 : 0730314863
Total Pages : 280 pages
Book Rating : 4.7/5 (33 download)

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Book Synopsis Doing Good By Doing Good by : Peter Baines

Download or read book Doing Good By Doing Good written by Peter Baines and published by John Wiley & Sons. This book was released on 2014-12-29 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bring the heart of your company into the community witheffective CSR Doing Good by Doing Good shows companies how to improvethe bottom line by implementing an engaging, authentic, andbusiness-enhancing program that helps staff and business thrive.International CSR consultant Peter Baines draws upon lessons learntfrom the challenges faced in his career as a police officer,forensic investigator, and founder of Hands Across the Water todescribe the Australian CSR landscape, and the factors that make upa program that benefits everyone involved. Case studies illustratethe real effect of CSR on both business and society, with clearguidance toward maximizing involvement, engaging all employees, andimproving the bottom line. The case studies draw out the companiesthat are focusing on creating shared value in meeting thechallenges of society whilst at the same time bringing strongeconomic returns. Consumers are now expecting that big businesses withever-increasing profits give back to the community from which thoseprofits arise. At the same time, shareholders are demanding theirshare and are happy to see dividends soar. Getting this right is abalancing act, and Doing Good by Doing Good helps companiesdelineate a plan of action for getting it done. Readers will: Define an effective CSR strategy that promotes better businessand makes a real impact Understand the current landscape to evaluate the CSR optionsthat are right for your company Understand why corporate philanthropy is no longer enough Identify the hard and soft key performance indicators that helpkeep your program on track Gain an understanding of the concept of shared value and theimportance to business Gain insight into each step of the CSR process, from interest,to information, to implementation The concept of CSR is not new, but traditional "payrolldeductions" and "volunteer days" are out-dated and grosslyineffective. Today, companies are building simple, well-constructedprograms that are changing business and changing lives on a muchgrander scale. Doing Good by Doing Good provides a foolproof strategy for CSR planning, with value to the company,employees, and community at large.

Good Business

Author : Bill Novelli
Publisher : JHU Press
ISBN 13 : 1421440431
Total Pages : 389 pages
Book Rating : 4.4/5 (214 download)

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Book Synopsis Good Business by : Bill Novelli

Download or read book Good Business written by Bill Novelli and published by JHU Press. This book was released on 2021-02-02 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspiring and practical look inside the mind of Bill Novelli, one of the founders of social marketing, Good Business challenges all of us to change the world for the better and is a blueprint for tackling today's critical issues. From his humble beginnings selling soap in a sales training program to his rapid rise in the fast-paced New York advertising scene, Bill Novelli was well on his way to becoming a leader in the hypercompetitive business world. But it wasn't long before he became disillusioned with the drive for profits at any cost. He knew that his marketing skills made those companies successful, but what good did that success do for the world? That question sent him on a career path that involved taking the marketing and communication tactics long used by big businesses and applying them to social change. He found that this strategy was not only good for the world but also good for business. In Good Business, Novelli begins with his early career success in Mad Men–era marketing, which left him feeling unfulfilled. He describes the process of changing career trajectory: how he helped reposition the Peace Corps; built Porter Novelli, a global PR agency for social impact; fought the Tobacco Wars; and became CEO of AARP, the largest nonprofit in America. Drawing practical lessons and principles from play-by-play stories of his experiences in large and small organizations, Novelli deploys his characteristic wit to stress the importance of building and maintaining connections with people—and engaging them in the cause. Good Business, which is part behind-the-scenes look at crafting social and health policy, part inspirational guide, proves that you can do well (creating economic and financial success for yourself and your company or organization) by doing good (helping to solve the world's and society's major problems). Throughout the book, Novelli shows that you can make a positive social difference regardless of what business you are in or where you are in your career. Readers will come away with the message that anyone who wants to have a positive impact on the world can do it right now from where they are—or can be inspired by Novelli's story to make the leap to somewhere they can.

Doing Well and Doing Good

Author : Richard J. Neuhaus
Publisher : Image
ISBN 13 : 0307955621
Total Pages : 338 pages
Book Rating : 4.3/5 (79 download)

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Book Synopsis Doing Well and Doing Good by : Richard J. Neuhaus

Download or read book Doing Well and Doing Good written by Richard J. Neuhaus and published by Image. This book was released on 2012-07-10 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: With this timely reissue, Image celebrates the twentieth anniversary of an important, classic work on faith and economics from one of the leading Catholic intellectuals of the past century. As pertinent today as it was when it was first published in 1992, Doing Well and Doing Good argues that for too long Christianity has had nothing to say to Wall Street or to Main Street. Some churches have blasted the greed of the former or the bourgeois grasping of the latter. Others have insisted on a socialist alternative. But the time has come, Neuhaus says, to stop such silliness. Drawing on the writings of Pope John Paul II, Richard Neuhaus has written a classic, groundbreaking work that unashamedly seeks to bestow a blessing on business. The common good depends on it.

Doing Good While Doing Well

Author : Lou Brown
Publisher :
ISBN 13 : 9781720551584
Total Pages : 180 pages
Book Rating : 4.5/5 (515 download)

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Book Synopsis Doing Good While Doing Well by : Lou Brown

Download or read book Doing Good While Doing Well written by Lou Brown and published by . This book was released on 2018-05-30 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside you will see the actual stories as told by the people that lived them. You will learn the paths they took to go from where you may be today to successful investors, while helping hundreds to find their path to home ownership. Get the actual methods they used to: -Buy properties with little or no cash -Help people that thought they could never own a home to reach their dream -Work with government housing grants -Find investors to support growing their business -Continue to profit in good times or bad - Everyone needs a home!

Doing Good Well

Author : Willie Cheng
Publisher : Epigram Books
ISBN 13 : 981465583X
Total Pages : 276 pages
Book Rating : 4.8/5 (146 download)

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Book Synopsis Doing Good Well by : Willie Cheng

Download or read book Doing Good Well written by Willie Cheng and published by Epigram Books. This book was released on 2015 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doing Good Well is a thinking man’s guide to the nonprofit world. It is replete with nonprofit paradigms. It provides a different twist to what one might regard as straightforward notions such as mission, staff compensation, governance and corporate social responsibility. And it surprises and challenges even as it seeks to explain charity-specific issues such as charitableness, bridging the rich/poor divide, informed giving and social entrepreneurship.

Sustainable Value

Author : Chris Laszlo
Publisher : Routledge
ISBN 13 : 1351280066
Total Pages : 169 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Sustainable Value by : Chris Laszlo

Download or read book Sustainable Value written by Chris Laszlo and published by Routledge. This book was released on 2017-09-08 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: A small but influential group of mainstream global industry leaders are now reinventing the role of business in society. They are shifting the focus away from minimizing negative impacts to offering new solutions to global problems that the public sector has been unable to tackle alone. In this new competitive environment, societal challenges such as climate change or the alleviation of global poverty are not only risks, but huge business opportunities, not only for niche players, but for mainstream business. These leaders are creating "Sustainable Value". They are creating it through the provision of value to both their shareholders and their stakeholders – an ever-growing list of diverse constituents impacted by the social, environmental, and financial performance of global business. In short, they are doing well by doing good. In this outstanding book, Chris Laszlo defines, illustrates, and shows how business can action 'Sustainable Value' in three profoundly different ways. First, a management fable looks at the experiences of a dynamic business leader as she grapples with the new business realities of managing stakeholder, as well as shareholder pressures. Second, with the real thing – inside stories from some of the largest corporations in the world that are successfully integrating sustainability into their core activities, not only from a sense of moral correctness, but because it makes good business sense. And, finally, with frameworks, tools, and methods that will make sustainable value creation concrete for business practitioners everywhere. This book is a masterful synthesis – part novel and part executive briefing – a refreshing kind of prophetic pragmatism, helping leaders anticipate and see the future in the context of the actual. In Sustainable Value Chris Laszlo speaks with resounding clarity to the living challenges, the real dilemmas, and haunting questions of CEOs everywhere.

Feel Good and Do Well by Doing Good

Author : Peter S Milewski
Publisher :
ISBN 13 : 9781733987301
Total Pages : 182 pages
Book Rating : 4.9/5 (873 download)

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Book Synopsis Feel Good and Do Well by Doing Good by : Peter S Milewski

Download or read book Feel Good and Do Well by Doing Good written by Peter S Milewski and published by . This book was released on 2019-06 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Secret to Happiness and Success "Greed is good," said Gordon Gekko, played by Michael Douglas in the iconic movie Wall Street. Turns out, greed is not good. Beating the system and amassing material wealth may make an epic movie plot, but in real life, greed is the recipe for painful economic failure for business and society-and working men and women. All too often we are presented stories about extremely wealthy people who are held up as role models for a successful life. The truth is that wealth rarely guarantees happiness. This book looks to successful small and medium-sized companies contributing to communities, and the far-sighted corporate executives we never hear about who, while successful, are also happy. These are the true-life examples of corporate social responsibility that this book relies on to make its point. Peter Milewski tells you why and how you, personally, can feel good and do well by doing good too. He passionately believes that these are the secrets to personal and professional happiness and success. Learn about successful companies "doing good," such as TOMS Shoes, Newman's Own, Red Barn, and Ben & Jerry's and those that didn't (Countrywide Mortgage and Wells Fargo, among others). Exclusive interviews about corporate social responsibility with the CEOs of Eastern Bank (Bob Rivers), Envision Bank (Jim McDonough), Leader Bank (Sushil Tuli), and Cape Cod Five Cents Savings Bank (David Brennan and Dorothy Savarese).

Business and the Buddha

Author : Lloyd M. Field
Publisher : Simon and Schuster
ISBN 13 : 0861715446
Total Pages : 234 pages
Book Rating : 4.8/5 (617 download)

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Book Synopsis Business and the Buddha by : Lloyd M. Field

Download or read book Business and the Buddha written by Lloyd M. Field and published by Simon and Schuster. This book was released on 2007-11-28 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: All businesses want to do well, but can they also do good? Lloyd Field says yes, and moreover, no business can afford to focus simply on "doing well." Increasingly, public assessment of a business's worth must take into account its consideration of shared human values. That doesn't mean a business can't or should not compete; it means that investing in efforts to build a better society can, on many levels, be an asset. In this book, Field lays out the guidelines for putting social responsibility, both corporate and individual, into practice without sacrificing profits. Drawing from traditional Buddhist teachings, Field shows how, with attention to ethics, skillful means, and corporate responsibility, entrepreneurs and decision-makers can achieve new levels of happiness and security both inside the company and out, while acting as a powerful force for positive global change.

Doing Good Better

Author : William MacAskill
Publisher : Penguin
ISBN 13 : 0698191102
Total Pages : 288 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis Doing Good Better by : William MacAskill

Download or read book Doing Good Better written by William MacAskill and published by Penguin. This book was released on 2015-07-28 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of us want to make a difference. We donate our time and money to charities and causes we deem worthy, choose careers we consider meaningful, and patronize businesses and buy products we believe make the world a better place. Unfortunately, we often base these decisions on assumptions and emotions rather than facts. As a result, even our best intentions often lead to ineffective—and sometimes downright harmful—outcomes. How can we do better? While a researcher at Oxford, trying to figure out which career would allow him to have the greatest impact, William MacAskill confronted this problem head on. He discovered that much of the potential for change was being squandered by lack of information, bad data, and our own prejudice. As an antidote, he and his colleagues developed effective altruism, a practical, data-driven approach that allows each of us to make a tremendous difference regardless of our resources. Effective altruists believe that it’s not enough to simply do good; we must do good better. At the core of this philosophy are five key questions that help guide our altruistic decisions: How many people benefit, and by how much? Is this the most effective thing I can do? Is this area neglected? What would have happened otherwise? What are the chances of success, and how good would success be? By applying these questions to real-life scenarios, MacAskill shows how many of our assumptions about doing good are misguided. For instance, he argues one can potentially save more lives by becoming a plastic surgeon rather than a heart surgeon; measuring overhead costs is an inaccurate gauge of a charity’s effectiveness; and, it generally doesn’t make sense for individuals to donate to disaster relief. MacAskill urges us to think differently, set aside biases, and use evidence and careful reasoning rather than act on impulse. When we do this—when we apply the head and the heart to each of our altruistic endeavors—we find that each of us has the power to do an astonishing amount of good.

Living Well While Doing Good

Author : Donna Schaper
Publisher : Church Publishing, Inc.
ISBN 13 : 9781596270473
Total Pages : 132 pages
Book Rating : 4.2/5 (74 download)

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Book Synopsis Living Well While Doing Good by : Donna Schaper

Download or read book Living Well While Doing Good written by Donna Schaper and published by Church Publishing, Inc.. This book was released on 2007-05 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can we really enjoy the world while trying to save it? Many of us want to do both, but find a balance difficult to achieve. Part how-to and part memoir, Schaper's book shows us a socially responsible way of having it all. The short, humorous chapters are about simplifying: food, children, money, romance. From the Slow Food Movement to the lighting of simple fires, Schaper provides basic strategies and spiritual solutions for living well and doing good, drawing from her own experience of working for social change while attempting to live fully.

Corporate Behavior and Sustainability

Author : Güler Aras
Publisher : Taylor & Francis
ISBN 13 : 1317159551
Total Pages : 266 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Corporate Behavior and Sustainability by : Güler Aras

Download or read book Corporate Behavior and Sustainability written by Güler Aras and published by Taylor & Francis. This book was released on 2016-10-04 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies can no longer expect to engage in dubious or unethical corporate behaviour without risking their reputation and damaging, perhaps irrevocably, their market position. Irresponsible corporate behavior not only deprives shareholders of long-term returns but also ultimately imposes a cost on society as a whole. Sustainable business is about ensuring that entities contribute toward positive social, environmental, and economic outcomes. Bad business behaviour is costly for stakeholders, for markets, for society, and the economy alike. To ensure that a company behaves well, the buy-in of the leadership team is crucial. The full commitment of the board of directors, in conjunction with the senior managers of the organization, is required if an organization is to be socially responsible. In this sense, leadership does not reside with an individual (the CEO) within the organization but with all of those at the apex of corporate power and control. Effective change management requires enlightened and capable leadership to instigate and drive the process of embedding a sustainable and socially responsible corporate philosophy and culture that supports good business decision-making. A profound understanding of the requirements of such a leadership process will help corporate managers become highly effective change agents. Governance will be the main driver of this change. For the economy and financial markets to become sustainable and resilient, radical changes in corporate leadership need to take place. Integrated reporting, government regulation, and international standards will all be important factors in bringing about this change. As well as understanding the effects of corporate behavior on financial markets, such an understanding is also now imperative in relation to the social and environmental contexts.

The Imperative of Development

Author : Geoffrey Gertz
Publisher : Brookings Institution Press
ISBN 13 : 0815732562
Total Pages : 308 pages
Book Rating : 4.8/5 (157 download)

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Book Synopsis The Imperative of Development by : Geoffrey Gertz

Download or read book The Imperative of Development written by Geoffrey Gertz and published by Brookings Institution Press. This book was released on 2017-09-12 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: " The achievements and legacy of the Wolfensohn Center for Development at Brookings The Imperative of Development highlights the research and policy analysis produced by the Wolfensohn Center for Development at Brookings. The Center, which operated from 2006 to 2011, was the first home at Brookings for research on international development. It sought to help identify effective solutions to key development challenges in order to create a more prosperous and stable world. Founded by James and Elaine Wolfensohn, the Center’s mission was to “to create knowledge that leads to action with real, scaled-up, and lasting development impact.” This volume reviews the Center’s achievements and lasting legacy, combining highlights of its most important research with new essays that examine the context and impact of that research. Six primary research streams of the Wolfensohn Center’s work are highlighted in The Imperative of Development: the shifting structure of the world economy in the twenty-first century; the challenge of scaling up the impact of development interventions; the effectiveness of development assistance; how to promote economic and social inclusion for Middle Eastern youth; the case for investing in early child development; and the need for global governance reform. In each chapter, a scholar associated with the particular research topic provides an overview of the issue and its broader context, then describes the Center’s work on the topic and the subsequent influence and impact of these efforts. The Imperative of Development chronicles the growth and expansion of the first center for development research in Brookings’s 100-year history and traces how the seeds of this initiative continue to bear fruit. "

Giving Well, Doing Good

Author : Amy A. Kass
Publisher : Indiana University Press
ISBN 13 : 0253219558
Total Pages : 1042 pages
Book Rating : 4.2/5 (532 download)

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Book Synopsis Giving Well, Doing Good by : Amy A. Kass

Download or read book Giving Well, Doing Good written by Amy A. Kass and published by Indiana University Press. This book was released on 2008-01-11 with total page 1042 pages. Available in PDF, EPUB and Kindle. Book excerpt: This anthology explores the enterprise of philanthropy—assumptions, aspirations, and achievements. It brings together key texts that can provide guidance to current and prospective donors, trustees and professional staff of foundations, and leaders of nonprofit organizations. Organized thematically, these texts seek to illuminate fundamental questions about the idea and practice of philanthropy, to promote more thoughtful discussion about practical issues facing the philanthropic sector, and to point a way toward a philanthropic practice that is more responsible, more effective, and more civic-spirited. Amy A. Kass has selected readings from sources that range from the classics to the contemporary, from foundational statements on philanthropy to reflections on key issues of novelists and poets. Each illuminates some aspect of philanthropy. The book is arranged according to themes: goals and intentions; gifts, donors, and recipients; grants, grantors, grantees; bequests and legacies; effectiveness; accountability; and leadership.

Doing Well and Good

Author : Julian Friedland
Publisher : IAP
ISBN 13 : 1607521768
Total Pages : 259 pages
Book Rating : 4.6/5 (75 download)

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Book Synopsis Doing Well and Good by : Julian Friedland

Download or read book Doing Well and Good written by Julian Friedland and published by IAP. This book was released on 2009-06-01 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethical business creates social value. That’s the theme of this bold new volume, heralding and defending this rapidly-growing new conception of capitalism making its way into the mainstream. It provides clear and succinct guidelines for how to evaluate what counts as an ethical business as well as how and why ethical businesses tend to succeed better over the long term. The book is jargon-free and targeted primarily at thought leaders and academics in business and philosophy who will want to use it in their business ethics classes. Each chapter has been selected for its ability to engage a wide audience without oversimplifying the content. All twelve chapters are original and authored by leading business ethicists including William Shaw, Tony Simons, Duane Windsor, and Mark Schwartz. Each piece makes use of recent empirical evidence or ethical theory (or both) in order to present a detailed yet overarching picture of what ethical business looks like--and how to achieve it--in today’s global environment. It is thus divided into three subsections: 1. The Role of Corporate Culture 2. A New For-Profit Paradigm 3. Making the Change Happen: Voluntary and Regulatory Examples Perhaps the book’s greatest strength is its blending of cutting-edge philosophy, psychology, and management theory into a cohesive, provocative, and accessible format. Hence, it promises to launch a wide discussion of what exactly we should expect the moral duty of business to be.

Do Good Well

Author : Nina Vasan
Publisher : John Wiley & Sons
ISBN 13 : 1118417380
Total Pages : 581 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Do Good Well by : Nina Vasan

Download or read book Do Good Well written by Nina Vasan and published by John Wiley & Sons. This book was released on 2013-03-14 with total page 581 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written with a fresh voice and a dash of humor, Do Good Well is an exciting and readily adaptable guide to social innovation that not only captures the entrepreneurial and creative spirit of our time, but also harnesses the insights, wisdom, and down-to-earth experience of today’s most accomplished young leaders. Do Good Well offers a winning combination of theory, anecdote, and application, giving you the framework you need to make an impact next door or across the world. The authors present a 12-step process that empowers readers to act on their passions and concerns. This process is organized into three parts: Do What Works, Work Together, and Make It Last. They offer specific guidance for following the process through practical and prescriptive actions such building organizations, joining boards, applying for funding, creating partnerships with organizations that have similar goals, organizing conferences, and publicizing events. The book incorporates accounts of young people in action, and always reinforces the message that social innovation can be a lifestyle, made up of efforts small and large. It is not an all-or nothing proposition, and anyone can affect social change.

Good Works!

Author : Philip Kotler
Publisher : John Wiley & Sons
ISBN 13 : 1118240960
Total Pages : 288 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Good Works! by : Philip Kotler

Download or read book Good Works! written by Philip Kotler and published by John Wiley & Sons. This book was released on 2012-05-22 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success.