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Author : Leon Arons
Publisher :
ISBN 13 :
Total Pages : 13 pages
Book Rating : 4.:/5 (851 download)
Download or read book Does television viewing influence store image and shopping frequency? written by Leon Arons and published by . This book was released on 1961 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas J. Reynolds
Publisher : Psychology Press
ISBN 13 : 1135693153
Total Pages : 510 pages
Book Rating : 4.1/5 (356 download)
Download or read book Understanding Consumer Decision Making written by Thomas J. Reynolds and published by Psychology Press. This book was released on 2001-05-01 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach. This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.
Author : Gordon R. Foxall
Publisher : Taylor & Francis
ISBN 13 : 9780415196451
Total Pages : 520 pages
Book Rating : 4.1/5 (964 download)
Download or read book Consumer Behaviour Analysis written by Gordon R. Foxall and published by Taylor & Francis. This book was released on 2002 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bettina Berg
Publisher : Springer Science & Business Media
ISBN 13 : 3658015969
Total Pages : 197 pages
Book Rating : 4.6/5 (58 download)
Download or read book Retail Branding and Store Loyalty written by Bettina Berg and published by Springer Science & Business Media. This book was released on 2013-09-07 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store equity have a reciprocal relationship in determining store loyalty. Second, she evaluates whether retail brand equity or store accessibility provides a greater contribution to store loyalty across different local competitive situations. Third, she investigates whether perceptions of format specific core attributes differ in their impact on the brand building process in saturated and emerging markets.
Author : A. Coskun Samli
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313370826
Total Pages : 414 pages
Book Rating : 4.3/5 (133 download)
Download or read book Strategic Marketing for Success in Retailing written by A. Coskun Samli and published by Bloomsbury Publishing USA. This book was released on 1998-09-24 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Very little of marketing theory and knowledge has made its way into retailing practice, but its value in making profitable and effective retailing decisions is unquestioned. Samli, drawing upon three decades of experience and recognition as an expert in marketing research, offers retailing professionals and those who aspire to retailing careers a foundation for understanding what marketing theory is and how it can be linked successfully and profitably to retailing practice. Not a simplified set of steps to take, his book forces retailing decision makers to think for themselves and to use sound reasoning in their judgments. With an extensive review of retailing research and emphasis on small retail decision-making processes, plus discussions of human resource development, information technology, control mechanisms, and the international aspects of retailing, this book will find a special place in the list of books that must be read, not only by retailing professionals and students, but also their colleagues who teach retailing. The planning and implementation of the strategic plan is dependent upon the identification of the retailer's target market, and then successfully catering to that market by using four key retailing mixes: goods and service mix, communication mix, pricing mix, and human resource mix. The retailing mixes are the controllables of retail management. Preparation of these mixes depends upon the knowledge, reasoning, availability of resources, and familiarity with the target markets.
Author : Venkatakrishna V. Bellur
Publisher : Springer
ISBN 13 : 3319109669
Total Pages : 386 pages
Book Rating : 4.3/5 (191 download)
Download or read book Marketing Horizons: A 1980's Perspective written by Venkatakrishna V. Bellur and published by Springer. This book was released on 2014-10-28 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1980 Academy of Marketing Science (AMS) Annual Conference held in Dallas, Texas, entitled Marketing Horizons: A 1980's Perspective.
Author : John Dawson
Publisher : Routledge
ISBN 13 : 1000100944
Total Pages : 481 pages
Book Rating : 4.0/5 (1 download)
Download or read book The Retailing Reader written by John Dawson and published by Routledge. This book was released on 2020-07-24 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of us think we know something about retailing: we shop, we buy, we consume. But retailing, perhaps more than any other economic sector, has been transformed fundamentally over the last thirty years, both economically and culturally. Featuring work from seminal theorists in the area and charting the development of retailing as an important discipline in its own right, this superb volume examines the key themes in contemporary retailing. Organized into five sections, each of which includes an illuminating editorial overview, The Retailing Reader examines: consumers and shoppers retail branding and marketing merchandising and buying; strategy, power and policy international retailing. Extensive case studies include an analysis of the British grocery market, the strategies embodied by Nike Town stores, and the development of retail economies in China and Latin America. The Retailing Reader presents a comprehensive overview of this important area of study, and is an ideal companion for any student of retailing, marketing or business and management.
Author : Aaron Hamilton Chute
Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.:/5 (3 download)
Download or read book Retail Merchandising and Promotion written by Aaron Hamilton Chute and published by . This book was released on 1966 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James F. Engel
Publisher : South Western Educational Publishing
ISBN 13 :
Total Pages : 936 pages
Book Rating : 4.3/5 (243 download)
Download or read book Consumer Behavior written by James F. Engel and published by South Western Educational Publishing. This book was released on 1993 with total page 936 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gianluigi Guido
Publisher : Springer Science & Business Media
ISBN 13 : 1461516218
Total Pages : 308 pages
Book Rating : 4.4/5 (615 download)
Download or read book The Salience of Marketing Stimuli written by Gianluigi Guido and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: In consumer and social psychology, salience has been generally treated as an attribute of a stimulus, which allows it to stand out and be noticed. Researchers, however, have only vaguely articulated the theoretical underpinnings of this term, thus impeding a thorough understanding of the perceptual processes behind its use in complex marketing communications. This book presents a theoretical approach for enhancing consumer processing and memory of marketing communication. Using schema theory and an information processing approach, the model introduced here - briefly referred to as the In-salience hypothesis emphasizes the nature of prominence which is intrinsic to any salience construct reviewed in literature. This model is part of wider Dichotic theory of salience, according to which a stimulus is salient either when it is incongruent in a certain context to a perceiver's schema, or when it is congruent in a certain context to a perceiver's goal. According to the four propositions of the model, in-salient stimuli are better recalled, affect both attention and interpretation, and are moderated by the degree of perceivers' comprehension (i.e., activation, accessibility, and availability of schemata), and involvement (i.e., personal relevance of the stimuli). Results of two empirical studies on print advertisements show that in-salient ad messages have the strongest impact in triggering ad processing which, in turn, leads to consumer awareness. The reading of this book is therefore recommended not only to academic scholars, but also to marketers especially planning ad campaigns and launches of new products.
Author : Robert Allen Loewer
Publisher :
ISBN 13 :
Total Pages : 498 pages
Book Rating : 4.F/5 ( download)
Download or read book A Study of Consumer Perception of Department Stores and Department Store Prices written by Robert Allen Loewer and published by . This book was released on 1965 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Venkatakrishna V. Bellur
Publisher : Springer
ISBN 13 : 3319169769
Total Pages : 364 pages
Book Rating : 4.3/5 (191 download)
Download or read book The 1980’s: A Decade of Marketing Challenges written by Venkatakrishna V. Bellur and published by Springer. This book was released on 2015-04-20 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Peter Schnedlitz
Publisher : Springer Science & Business Media
ISBN 13 : 383498938X
Total Pages : 226 pages
Book Rating : 4.8/5 (349 download)
Download or read book European Retail Research written by Peter Schnedlitz and published by Springer Science & Business Media. This book was released on 2010-09-08 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept.
Author : Douglas J. Dalrymple
Publisher :
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.F/5 ( download)
Download or read book Retailing: an economic view written by Douglas J. Dalrymple and published by . This book was released on 1969 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roger D. Blackwell
Publisher : South Western Educational Publishing
ISBN 13 :
Total Pages : 600 pages
Book Rating : 4.0/5 ( download)
Download or read book Consumer Behavior written by Roger D. Blackwell and published by South Western Educational Publishing. This book was released on 2001 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: A textbook which focuses on economic, demographic and sociocultural trends, serving to alert students to the many aspects that impact buyer behaviour and long-term strategic planning. The EKB model as well as core chapter information, has been updated to reflect the impact of technology on consumer behaviour. In addition, there is inclusion of information detailing psychological processes and their affects on consumer behaviour.
Author : Devendra Shankerlal Pathak
Publisher :
ISBN 13 :
Total Pages : 410 pages
Book Rating : 4.3/5 (129 download)
Download or read book A Study of Department Stores' Images Held by Customers and Management written by Devendra Shankerlal Pathak and published by . This book was released on 1972 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 140 pages
Book Rating : 4.:/5 (28 download)
Download or read book Small Business Bibliography written by and published by . This book was released on 1964 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
