Handbook of Marketing and Society

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Publisher : SAGE
ISBN 13 : 9780761916260
Total Pages : 570 pages
Book Rating : 4.9/5 (162 download)

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Book Synopsis Handbook of Marketing and Society by : Paul N. Bloom

Download or read book Handbook of Marketing and Society written by Paul N. Bloom and published by SAGE. This book was released on 2001 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing scholars have a long history of conducting research on how marketing affects the welfare of society. A significant body of knowledge has developed to look beyond marketing's impact on the corporate bottom line towards the affects of marketing on consumer sovereignty, public health, economic growth, and other aspect of societal welfare. The large and growing amount of research has become fragmented and diverse. There is a need for a volume to pull all of this research together to facilitate the assessment of what we have learned and what we need to study further. This volume fills that need! Handbook of Marketing and Society presents the first comprehensive, in-depth examination of scholarly research on how marketing affects societal welfare. Drawing on the talents of a distinguished group of contributors, the editors have assembled key reviews, analyses, and perspectives on a broad range of research topics including deceptive advertising, warning labels, trademark infringement, antitrust enforcement, environmental labels, privacy protection, social marketing, and corporate societal marketing. An unifying model is presented in the introduction that illustrates the linkage of marketing knowledge, marketing decisions, and societal welfare. Each chapter covers, in a purposeful way, a different link or path through which marketing can affect societal welfare. Future research needs are identified in each chapter in order to help focus marketing thinking and marketing practice serve society more effectively. Academics, graduate students, and others interested in marketing's role in society will find this a valuable resource and an excellent guidebook for future research.

Social Responsibilities of the Businessman

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Publisher : University of Iowa Press
ISBN 13 : 1609382064
Total Pages : 267 pages
Book Rating : 4.6/5 (93 download)

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Book Synopsis Social Responsibilities of the Businessman by : Howard R. Bowen

Download or read book Social Responsibilities of the Businessman written by Howard R. Bowen and published by University of Iowa Press. This book was released on 2013-12-01 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate social responsibility (CSR) expresses a fundamental morality in the way a company behaves toward society. It follows ethical behavior toward stakeholders and recognizes the spirit of the legal and regulatory environment. The idea of CSR gained momentum in the late 1950s and 1960s with the expansion of large conglomerate corporations and became a popular subject in the 1980s with R. Edward Freeman's Strategic Management: A Stakeholder Approach and the many key works of Archie B. Carroll, Peter F. Drucker, and others. In the wake of the financial crisis of 2008–2010, CSR has again become a focus for evaluating corporate behavior. First published in 1953, Howard R. Bowen’s Social Responsibilities of the Businessman was the first comprehensive discussion of business ethics and social responsibility. It created a foundation by which business executives and academics could consider the subjects as part of strategic planning and managerial decision-making. Though written in another era, it is regularly and increasingly cited because of its relevance to the current ethical issues of business operations in the United States. Many experts believe it to be the seminal book on corporate social responsibility. This new edition of the book includes an introduction by Jean-Pascal Gond, Professor of Corporate Social Responsibility at Cass Business School, City University of London, and a foreword by Peter Geoffrey Bowen, Daniels College of Business, University of Denver, who is Howard R. Bowen's eldest son.

The Handbook of Communication and Corporate Social Responsibility

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 111807873X
Total Pages : 792 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis The Handbook of Communication and Corporate Social Responsibility by : Øyvind Ihlen

Download or read book The Handbook of Communication and Corporate Social Responsibility written by Øyvind Ihlen and published by John Wiley & Sons. This book was released on 2011-08-24 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management

Business Model Innovation

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Publisher : Routledge
ISBN 13 : 1000380408
Total Pages : 191 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Business Model Innovation by : S.M. Riad Shams

Download or read book Business Model Innovation written by S.M. Riad Shams and published by Routledge. This book was released on 2021-04-26 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has been growing interest on business models among academics and practitioners in recent years, as business model describes how an organization creates, distributes and captures value and, therefore, can be considered the DNA of the organization. Recently, factors related to digital transformation, the vital role of sustainability and social aspects, along with an increasing globalization, have pushed towards radical transformations in business models. This book aims to further our knowledge on business model innovation in new contexts of analysis and with new perspectives of investigation. Insights from business model innovation are presented from studies focusing on start-ups, small businesses and large businesses to provide a bigger picture on new dynamics connected to digital transformation, sustainability, new global relationships. As such, the scope is on new ways to create value, new components and dynamics (such as digitalization and sustainability) concerning the key elements of the business model (value creation, value configuration and value capture), and new relationships between actors that may foster business model innovation. It represents a valuable resource for practitioners willing to innovate business models, academics aiming at finding new research lines, and students keen to learn more about business models.

Strategic CSR Communication

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Author :
Publisher : Djoef Publishing
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Strategic CSR Communication by : Mette Morsing

Download or read book Strategic CSR Communication written by Mette Morsing and published by Djoef Publishing. This book was released on 2006 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly critical and sophisticated stakeholders request companies to engage in Corporate Social Responsibility (CSR) activities and to communicate about such efforts. Driven by such an energetic demand, CSR communication seems like a straightforward task: to inform stakeholders better about corporate CSR activities. Yet, strategic CSR communication is anything but a straightforward endeavor. Communicating an organization as a socially responsible entity implies not only better information but also that organizational members develop a concurrent sensitivity towards the changing expectations among a variety of stakeholders who voice their concerns with different intensity and on different topics. This book raises the key issues, the challenges, and the complexity that face managers as they engage themselves and their organizations in a stakeholder dialogue about on communicating their CSR efforts.

Corporate Social Responsibility

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Publisher : Edward Elgar Publishing
ISBN 13 : 184720855X
Total Pages : 220 pages
Book Rating : 4.8/5 (472 download)

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Book Synopsis Corporate Social Responsibility by : Subhabrata Bobby Banerjee

Download or read book Corporate Social Responsibility written by Subhabrata Bobby Banerjee and published by Edward Elgar Publishing. This book was released on 2009-01-01 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has many merits. It will make fascinating reading for the increasing number of organizational scholars who wonder how organizational research can engage more in accounting for the impact of corporations on their environment in a broad sense. Bahar Ali Kazmi, Bernard Leca and Philippe Naccache, Organization Studies This book is for those who will enjoy a thoughtful and informative monograph that acutely summarises and refreshes critique from a political and sociological perspective. It is a comprehensive re-interpretation of the corporate world and the evidently meretricious regime of CSR which makes it an enjoyable compendium for critical management studies fans . . this erudite volume will be valuable to mainstream, social science academics either involved in (or dismissive of) CSR and sustainability discourses in management education and research. David Bevan, Scandinavian Journal of Management Banerjee s book is thought provoking and must be read. But it should be read not only by corporate social responsibility scholars but by all business scholars. It is through Banerjee s provocations that we can understand the shortcomings of corporate systems and the boundaries of corporate social responsibility. Pratima Bansal, Administrative Science Quarterly This is a tour de force that carefully assembles and incisively interrogates perhaps the most pressing problem of our age: how to harness the resources of corporations to tackle global problems of poverty, oppression and environmental degradation? Banerjee does not present us with glib pronouncements or simplistic fixes. Instead, he brilliantly illuminates the scale of the challenges and lucidly assesses the relevance and value of CSR responses to date. Hugh Willmott, University of Cardiff, UK Bobby Banerjee takes on the popular mythologies of neo-liberal corporate social responsibility with enviable flair and a thoroughness of scholarship that will dismay its apologists. His critique extends from the origins of the modern corporation and its well-known abuses and excesses to far harder targets the more attractive alternatives that have been developed for theory and practice that, as Banerjee shows brilliantly, only serve to mask continuing neo-colonial abuses. Banerjee is not content simply to expose the impossibilities of doing good works whilst maximizing shareholder value, the win-win view of CSR, but he bites the bullet with some uncompromising but realistic proposals for the future reconstruction of CSR both as a field of study and as a business practice. We have needed this exposure of the bad and the ugly for a long time. The current versions of CSR are simply just not good enough. Stephen Linstead, University of York, UK Banerjee pulls the beguiling mask off corporate social responsibility. Taking the vantage point of the world s poor, he shows CSR to be a cruel hoax corporations cynical effort to undermine growing demands for economic and environmental justice. Paul S. Adler, University of Southern California, US This book problematizes the win-win assumption underlying discourses of CSR and suggests that it is a rhetoric that is invariably subordinated to that of corporate rationality. Rather than see CSR as providing the means to transform corporations by advocating a stakeholder view of the firm it argues that CSR represents an ideological movement designed to consolidate the power of transnational corporations and provide a veneer of liberality to the illiberal economic agenda of the major global institutions. Stewart Clegg, University of Technology, Sydney, Australia Professor Banerjee offers us a refreshing analysis of corporate social responsibility (CSR) in an otherwise comparatively turgid literary landscape. People may disagree with his criticism that because of its preoccupation with shareholder value, the corporation is an inappropriate agent for social change but it is backed up by strong theoretical and substantive empirical

Corporate Responsibility and Financial Performance

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Author :
Publisher : Praeger
ISBN 13 : 0899309216
Total Pages : 0 pages
Book Rating : 4.8/5 (993 download)

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Book Synopsis Corporate Responsibility and Financial Performance by : Moses Pava

Download or read book Corporate Responsibility and Financial Performance written by Moses Pava and published by Praeger. This book was released on 1995-08-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The core idea of corporate social responsibility, the notion that companies have a responsibility beyond legal requirements, is by now deeply embedded in the corporate cultures of the largest U.S. companies. The authors suggest that productive debate now focuses on the following two issues. First, what are the impacts of existing corporate social responsibility programs for the corporation? And, second, what constitutes the precise contours of this responsibility? This book explores these two themes. The issue of how corporate social responsibility affects individual companies engaged in socially responsible activities is not well understood. Further, the distinction between legitimate and illegitimate corporate social responsibility activities has not always been clearly drawn. This book, therefore, is designed to fill in some of the gaps in our understanding. This is done by carefully organizing and reviewing the relevant and growing literature on corporate social responsibility. In addition, this book reports on the results of two original empirical studies designed to further explore the relationship between corporate social responsibility and traditional financial performance. This book has profound implications for business executives and researchers in finance, accounting, business ethics, and business and society.

Corporate Social Responsibility and Shareholder's Value

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Publisher :
ISBN 13 : 9781422312551
Total Pages : 33 pages
Book Rating : 4.3/5 (125 download)

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Book Synopsis Corporate Social Responsibility and Shareholder's Value by : Leonardo Becchetti

Download or read book Corporate Social Responsibility and Shareholder's Value written by Leonardo Becchetti and published by . This book was released on 2007-08 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate social respon. (CSR) is increasingly a core component of corp. strategy in the global economy. While corp. are busy adopting & enhancing CSR practices, there is no established empirical research on CSR¿s impact & relevance in the capital market. This paper investigates this issue by tracing the market reaction to corp. entry & exit from the Domini 400 Social Index, recognized as a CSR benchmark, between 1990 & 2004. There are 2 main findings: a significant upward trend in absolute value abnormal returns, irrespective of the type of event, & a significant negative effect on abnormal returns after exit announce. from the Domini index. The latter effect persists even after controlling for concurring financial distress shocks & stock market seasonality.

Content Analysis

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Publisher : SAGE
ISBN 13 : 9780761915454
Total Pages : 442 pages
Book Rating : 4.9/5 (154 download)

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Book Synopsis Content Analysis by : Klaus Krippendorff

Download or read book Content Analysis written by Klaus Krippendorff and published by SAGE. This book was released on 2004 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of Content Analysis: An Introduction to Its Methodology is a definitive sourcebook of the history and core principles of content analysis as well as an essential resource for present and future studies. The book introduces readers to ways of analyzing meaningful matter such as texts, images, voices - that is, data whose physical manifestations are secondary to the meanings that a particular population of people brings to them. Organized into three parts, the book examines the conceptual and methodological aspects of content analysis and also traces several paths through content analysis protocols. The author has completely revised and updated the Second Edition, integrating new information on computer-aided text analysis. The book also includes a practical guide that incorporates experiences in teaching and how to advise academic and commercial researchers. In addition, Krippendorff clarifies the epistemology and logic of content analysis as well as the methods for achieving its aims. Intended as a textbook for advanced undergraduate and graduate students across the social sciences, Content Analysis, Second Edition will also be a valuable resource for practitioners in a variety of disciplines.

Corporate Social Irresponsibility

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Publisher : Emerald Group Publishing
ISBN 13 : 1780529996
Total Pages : 342 pages
Book Rating : 4.7/5 (85 download)

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Book Synopsis Corporate Social Irresponsibility by : Ralph Tench

Download or read book Corporate Social Irresponsibility written by Ralph Tench and published by Emerald Group Publishing. This book was released on 2012-11-29 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate social responsibility (CSR) has become an increasingly heated topic since the 1980s. This title proposes that the concept of Corporate Social Irresponsibility (CSI) offers a better theoretical platform to avoid the vagueness, ambiguity, arbitrariness and mysticism of CSR.

Corporate Social Responsibility in the Brewery Industry in Ethiopia. Awareness, Perception and Practices

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Publisher : GRIN Verlag
ISBN 13 : 3668878994
Total Pages : 105 pages
Book Rating : 4.6/5 (688 download)

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Book Synopsis Corporate Social Responsibility in the Brewery Industry in Ethiopia. Awareness, Perception and Practices by : Yitref Dinberu

Download or read book Corporate Social Responsibility in the Brewery Industry in Ethiopia. Awareness, Perception and Practices written by Yitref Dinberu and published by GRIN Verlag. This book was released on 2019-02-15 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2018 in the subject Business economics - Trade and Distribution, grade: 3.68, Arsi University (Business and Economics), course: MBA, language: English, abstract: The focus of this study is the awareness, perception and practice of Corporate Social Responsibility in the Brewery Industry in Ethiopia. Therefore, a quantitative study with 203 workers out of the 5835 workers in the industry has been conducted. The results of the study indicate that awareness for Corporate Social Responsibility has a direct positive effect on its actual practice.

Good Corporation, Bad Corporation

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Publisher :
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.:/5 (959 download)

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Book Synopsis Good Corporation, Bad Corporation by : Guillermo C. Jimenez

Download or read book Good Corporation, Bad Corporation written by Guillermo C. Jimenez and published by . This book was released on 2016 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This textbook provides an innovative, internationally oriented approach to the teaching of corporate social responsibility (CSR) and business ethics. Drawing on case studies involving companies and countries around the world, the textbook explores the social, ethical, and business dynamics underlying CSR in such areas as global warming, genetically modified organisms (GMO) in food production, free trade and fair trade, anti-sweatshop and living-wage movements, organic foods and textiles, ethical marketing practices and codes, corporate speech and lobbying, and social enterprise. The book is designed to encourage students and instructors to challenge their own assumptions and prejudices by stimulating a class debate based on each case study"--Provided by publisher.

Corporate Social Responsibility in Asia

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Publisher : Routledge
ISBN 13 : 1135192650
Total Pages : 203 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Corporate Social Responsibility in Asia by : Kyoko Fukukawa

Download or read book Corporate Social Responsibility in Asia written by Kyoko Fukukawa and published by Routledge. This book was released on 2009-10-29 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Social Responsibility (CSR) is an important issue in contemporary business, management and politics, especially since the launch of the United Nations Global Compact in 2000 as an initiative to encourage businesses worldwide to adopt sustainable and socially responsible policies, and to report on them. This book examines the theory and practice of CSR in Asia. The philosophical and ideological underpinnings of CSR are rooted in Anglo-American and European principles of liberal democratic rights, justice and societal structures. This book not only considers the impact of Western CSR practices in Asia, but also provides much needed Asian perspectives on this issue. It investigates the operation of CSR in different countries across Asia, including China, Japan, Malaysia, Thailand and Bangladesh – comparing the different meanings given to CSR, and the varying degrees of success experienced in different national contexts. This book argues if CSR is ever to revolutionize the manner in which we trade then it is needs to open itself up to the full variety of social responsibility as it occurs around the world. The book re-maps and refines debates about CSR as a global phenomenon, and will be of great value to professionals making strategic decisions in the global business environment.

Strategic Corporate Social Responsibility

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Author :
Publisher : SAGE Publications, Incorporated
ISBN 13 : 9781452217796
Total Pages : 664 pages
Book Rating : 4.2/5 (177 download)

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Book Synopsis Strategic Corporate Social Responsibility by : David Chandler

Download or read book Strategic Corporate Social Responsibility written by David Chandler and published by SAGE Publications, Incorporated. This book was released on 2013-08-01 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blending theory with practical application, Strategic Corporate Social Responsibility, Third Edition is a comprehensive CSR and strategy text. As such, it supports courses taught either as standalone electives or as core components of the business school curriculum across all discipline areas. Integral to the book’s unique format is its mix of theory and practical application divided into two parts. After five chapters that provide an overview of the field, core concepts, and practical challenges, the second half of the book illustrates the extensive and dynamic nature of CSR via 21 detailed issues and case-studies. The cases capture contentious debates across the spectrum of CSR topics that culminate with a series of questions designed to stimulate further investigation and debate.

Handbook of Research on Managerial Thinking in Global Business Economics

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Publisher : IGI Global
ISBN 13 : 1522571817
Total Pages : 671 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Managerial Thinking in Global Business Economics by : Dinçer, Hasan

Download or read book Handbook of Research on Managerial Thinking in Global Business Economics written by Dinçer, Hasan and published by IGI Global. This book was released on 2018-12-07 with total page 671 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a highly competitive global market, companies need to equip themselves with best practices and strategies to survive. Strategic management, innovative managerial thinking, and a clear decision-making process must be utilized to boost company performance and ultimately drive the company’s success. The Handbook of Research on Managerial Thinking in Global Business Economics identifies the importance of strategic decision making in competitive environments and analyzes the impacts of managerial thinking on global financial economics. The content within this publication examines globalization, consumer behavior, and risk management. It is designed for researchers, academicians, policymakers, government officials, and managers, and covers topics centered on innovation and development within organizations.

Communities in Action

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Publisher : National Academies Press
ISBN 13 : 0309452961
Total Pages : 583 pages
Book Rating : 4.3/5 (94 download)

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Book Synopsis Communities in Action by : National Academies of Sciences, Engineering, and Medicine

Download or read book Communities in Action written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2017-04-27 with total page 583 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the United States, some populations suffer from far greater disparities in health than others. Those disparities are caused not only by fundamental differences in health status across segments of the population, but also because of inequities in factors that impact health status, so-called determinants of health. Only part of an individual's health status depends on his or her behavior and choice; community-wide problems like poverty, unemployment, poor education, inadequate housing, poor public transportation, interpersonal violence, and decaying neighborhoods also contribute to health inequities, as well as the historic and ongoing interplay of structures, policies, and norms that shape lives. When these factors are not optimal in a community, it does not mean they are intractable: such inequities can be mitigated by social policies that can shape health in powerful ways. Communities in Action: Pathways to Health Equity seeks to delineate the causes of and the solutions to health inequities in the United States. This report focuses on what communities can do to promote health equity, what actions are needed by the many and varied stakeholders that are part of communities or support them, as well as the root causes and structural barriers that need to be overcome.

Employee Engagement in Corporate Social Responsibility

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Publisher : SAGE
ISBN 13 : 1529736374
Total Pages : 213 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Employee Engagement in Corporate Social Responsibility by : Debbie Haski-Leventhal

Download or read book Employee Engagement in Corporate Social Responsibility written by Debbie Haski-Leventhal and published by SAGE. This book was released on 2020-09-14 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Employee engagement in Corporate Social Responsibility focuses on engaging employees in socially responsible initiatives, using the existing literature, new empirical studies, case studies and thought-provoking insights.