Diseño y elaboración de material de comunicación

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Author :
Publisher : Ediciones Paraninfo, S.A.
ISBN 13 : 842834437X
Total Pages : 228 pages
Book Rating : 4.4/5 (283 download)

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Book Synopsis Diseño y elaboración de material de comunicación by : IGLESIAS ÁLVAREZ, ADRIANA MARIA

Download or read book Diseño y elaboración de material de comunicación written by IGLESIAS ÁLVAREZ, ADRIANA MARIA and published by Ediciones Paraninfo, S.A.. This book was released on 2021-02-26 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Todo profesional debe conocer los conceptos y las técnicas básicas de elaboración de materiales publicitarios, promocionales y de comunicación para garantizar que sus campañas sean viables y exitosas. Este libro desarrolla los contenidos del módulo profesional de Diseño y elaboración de material de comunicación, del Ciclo Formativo de grado superior de Marketing y Publicidad, perteneciente a la familia profesional de Comercio y Marketing. En la obra se desarrollan los siguientes contenidos: --- Elementos visuales y composición. --- Comunicación persuasiva, creatividad y estrategia publicitaria. --- Preparación de materiales de comunicación. --- Fuentes de información y normativa. --- Redacción y maquetación de anuncios. --- Herramientas para la elaboración de materiales publicitarios e informativos. --- Organización del plan de difusión. Además de un contenido teórico completo y actualizado, este manual contiene numerosos ejemplos, mapas conceptuales, imágenes, información adicional, enlaces de interés, casos prácticos, tutoriales y actividades variadas que permiten trabajar la materia, comprenderla y afianzarla. Estudiantes, profesionales e incluso pequeños emprendedores obtendrán con la lectura de esta obra las bases para preparar sus propios materiales publicitarios y de comunicación. Adriana Iglesias Álvarez es licenciada en Periodismo y máster en Comunicación digital y nuevas narrativas. A lo largo de su trayectoria profesional ha desempeñado numerosas tareas relacionadas con la comunicación en diferentes vertientes y a través de diversos soportes.

Diseño Participativo Para Una Estrategia de Comunicación

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Author :
Publisher : Food & Agriculture Org
ISBN 13 : 9789253052523
Total Pages : 126 pages
Book Rating : 4.0/5 (525 download)

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Book Synopsis Diseño Participativo Para Una Estrategia de Comunicación by : Paolo Mefalopulos

Download or read book Diseño Participativo Para Una Estrategia de Comunicación written by Paolo Mefalopulos and published by Food & Agriculture Org. This book was released on 2008 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este manual ha sido preparado como una guía de capacitación y de campo para el diseño, la implementación y la gestión de estrategias de comunicación para el desarrollo. Se enfoca sobre el proceso para el diseño de una estrategia de comunicación. El manual no se queda solo en los aspectos técnicos de la producción, especifica los requisitos para un uso efectivo entre las comunidades rurales de los enfoques de la comunicación, las técnicas, los medios, los materiales y los métodos. Publicado también en inglés.

Glosario Del Banco Mundial

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Author :
Publisher : World Bank Publications
ISBN 13 :
Total Pages : 468 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Glosario Del Banco Mundial by : World Bank

Download or read book Glosario Del Banco Mundial written by World Bank and published by World Bank Publications. This book was released on 1996 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition of the World Bank has been revised and expanded by the Terminology Unit in the Languages Services Division of the World Bank in collaboration with the English, Spanish, and French Translation Sections. The Glossary is intended to assist the Bank's translators and interpreters, other Bank staff using French and Spanish in their work, and free-lance translator's and interpreters employed by the Bank. For this reason, the Glossary contains not only financial and economic terminology and terms relating to the Bank's procedures and practices, but also terms that frequently occur in Bank documents, and others for which the Bank has a preferred equivalent. Although many of these terms, relating to such fields as agriculture, education, energy, housing, law, technology, and transportation, could be found in other sources, they have been assembled here for ease of reference. A list of acronyms occurring frequently in Bank texts (the terms to which they refer being found in the Glossary) and a list of international, regional, and national organizations will be found at the end of the Glossary.

Familias Latinas en Los Estados Unidos

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Publisher :
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Familias Latinas en Los Estados Unidos by : Sally Jones Andrade

Download or read book Familias Latinas en Los Estados Unidos written by Sally Jones Andrade and published by . This book was released on 1983 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Modern Graphics Communication

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Publisher : Pearson Educación
ISBN 13 : 9789702608110
Total Pages : 670 pages
Book Rating : 4.6/5 (81 download)

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Book Synopsis Modern Graphics Communication by : Frederick Ernest Giesecke

Download or read book Modern Graphics Communication written by Frederick Ernest Giesecke and published by Pearson Educación. This book was released on 2004 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: This completely rewritten adaptation of Giesecke utilizes an abundance of hands-on activities and clear step-by-step descriptions to teach users freehand sketching and visualization skills for engineering graphics. The eighth edition features reorganized, consolidated coverage of Solid Modeling, new drawing problems, and fully proofed drawings. Other chapter topics include design and graphic communication, introduction to cad and solid modeling, freehand sketching and lettering techniques, geometric construction and modeling basics, multi-view sketching and projection, pictorial sketching, sectional views, dimensioning, and tolerancing, For individuals interested in the fields of technical drawing and engineering graphics.

Raising Standards for American Education

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Author :
Publisher : Department of Education
ISBN 13 :
Total Pages : 156 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Raising Standards for American Education by : National Council on Education Standards and Testing (U.S.)

Download or read book Raising Standards for American Education written by National Council on Education Standards and Testing (U.S.) and published by Department of Education. This book was released on 1992 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recommendations by the National Council on Education Standards and Testing (NCEST) are provided concerning whether national standards and a system of assessments are desirable and feasible and how national standards and a system of assessments are to be developed and implemented. The NCEST found that the absence of explicit national standards keyed to world-class levels of performance severely hampers the ability to monitor the nation's progress toward the six national education goals. Without well-defined and demanding standards, American education has gravitated toward "de facto" national minimum expectations, with curricula focusing on low-level reading and arithmetic skills and on small amounts of factual material in other content areas. Most current assessment methods cannot determine if students are acquiring the skills/knowledge they need to prosper in the future. These assessments reinforce the emphasis on low-level skills and processing bits of data rather than on problem solving and critical thinking. It is concluded that high national education standards and a voluntary linked system of assessments are desirable and feasible mechanisms for raising expectations, revitalizing instruction, and rejuvenating education reform efforts for all American schools and students. The NCEST will work toward local commitment to high national expectation for achievement for all students, and toward developing Federal, state, and local policies that ensure high quality resources (instructional materials and well-prepared teachers). Acknowledgments; authorization for the NCEST; public comments; the six national education goals; and reports of the standards, assessment, implementation, English, mathematics, science, history, and geography task forces of the NCEST are appended. (RLC)

Awareness List

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Author :
Publisher :
ISBN 13 :
Total Pages : 230 pages
Book Rating : 4.:/5 (29 download)

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Book Synopsis Awareness List by :

Download or read book Awareness List written by and published by . This book was released on 1980 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Manga High

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Publisher : Harvard Education Press
ISBN 13 : 1612500137
Total Pages : 208 pages
Book Rating : 4.6/5 (125 download)

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Book Synopsis Manga High by : Michael Bitz

Download or read book Manga High written by Michael Bitz and published by Harvard Education Press. This book was released on 2009-05-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on a four-year study, Manga High explores the convergence of literacy, creativity, social development, and personal identity in one of New York City’s largest high schools. Since 2004, students at Martin Luther King, Jr., High School in Manhattan have been creating manga—Japanese comic books. They write the stories, design the characters, and publish their works in print and on the Internet. These students—African-American and Latino teenagers—are more than interested in the art and medium of manga. They have become completely engrossed in Japanese language, culture, and society. Manga High is highlighted by reproductions and content analysis of students’ original art and writing. An appendix includes guidelines for educators on starting a comic book club.

Literacy Education

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Publisher :
ISBN 13 :
Total Pages : 128 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Literacy Education by : Debi Prasanna Pattanayak

Download or read book Literacy Education written by Debi Prasanna Pattanayak and published by . This book was released on 1980 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Practical Plant Layout

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Author :
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Practical Plant Layout by : Richard Muther

Download or read book Practical Plant Layout written by Richard Muther and published by McGraw-Hill Companies. This book was released on 1955 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Textbooks on ergonomics, with particular reference to factory organization in engineering industries - covers factors in the utilisation of machine tools and other equipment, psychological aspects, occupational safety, storage, maintenance, production processes, quality control, time factors, the elimination of noise, etc. Organisational diagrams.

The Green Web

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Publisher : Routledge
ISBN 13 : 1134189370
Total Pages : 425 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis The Green Web by : Martin Holdgate

Download or read book The Green Web written by Martin Holdgate and published by Routledge. This book was released on 2014-04-08 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is a history of the world's oldest global conservation body - the World Conservation Union, established in 1948 as a forum for governments, non-governmental organizations and individual conservationists. The author draws on unpublished archives to reveal the often turbulent story of the IUCN and its achievements in, and influence on, conservation and environmental policy worldwide - establishing national parks and protected areas and defending threatened species.

Escape Attempts

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Publisher : Routledge
ISBN 13 : 1134921160
Total Pages : 268 pages
Book Rating : 4.1/5 (349 download)

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Book Synopsis Escape Attempts by : Stanley Cohen

Download or read book Escape Attempts written by Stanley Cohen and published by Routledge. This book was released on 2003-08-29 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: From sexual fantasies to holidays this marvellous book charts our escape attempts. In a series of dazzling commentaries the authors reveal the ordinary and extraordinary ways in which we seek to defy the despair of the breakfast table and the office But the book is much more than a first-rate cartography of everyday life. It crackles with important theoretical insights about how `normality' is managed. This fully revised edition contains a superb new introduction, `Life After Postmodernism', which exposes the conceits of the postmodernist adventure and which should be required reading for anyone interested in making sense of everyday life.

Crossing the Tracks

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Author :
Publisher :
ISBN 13 : 9781565840133
Total Pages : 311 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis Crossing the Tracks by : Anne Wheelock

Download or read book Crossing the Tracks written by Anne Wheelock and published by . This book was released on 1992 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at schools that have abandoned tracking--ability grouping of students--and discusses parental involvement, teacher training, and curriculum reform

Foregrounding Background

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Publisher : Coronet Books
ISBN 13 :
Total Pages : 258 pages
Book Rating : 4.X/5 (1 download)

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Book Synopsis Foregrounding Background by : Jens S. Allwood

Download or read book Foregrounding Background written by Jens S. Allwood and published by Coronet Books. This book was released on 1985 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Discourse Analyisis and Terminology in Languages for Specific Purposes/ Analisis del discurso y terminologia del lenguage para fines especificos

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Author :
Publisher : Publicacions de la Universitat Jaume I
ISBN 13 : 9788480213523
Total Pages : 468 pages
Book Rating : 4.2/5 (135 download)

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Book Synopsis Discourse Analyisis and Terminology in Languages for Specific Purposes/ Analisis del discurso y terminologia del lenguage para fines especificos by : Juan Carlos Palmer

Download or read book Discourse Analyisis and Terminology in Languages for Specific Purposes/ Analisis del discurso y terminologia del lenguage para fines especificos written by Juan Carlos Palmer and published by Publicacions de la Universitat Jaume I. This book was released on 2001 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important work collects studies and reflections on such relevant themes about LSP as medical English, the language of advertising and journalism, telecommunications, data processing terminology, trade and juridical English¿ Although most of the works are related to English, there are also works related to German or French among others. .

History of Special Education

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Publisher : Emerald Group Publishing
ISBN 13 : 0857246291
Total Pages : 389 pages
Book Rating : 4.8/5 (572 download)

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Book Synopsis History of Special Education by : Anthony F. Rotatori

Download or read book History of Special Education written by Anthony F. Rotatori and published by Emerald Group Publishing. This book was released on 2011-01-25 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the history of special education by categorical areas (for example, Learning Disabilities, Mental Retardation, and Autistic Spectrum Disorders). This title includes chapters on the changing philosophy related to educating students with exceptionalities as well as a history of legal and legislation content concerned with special education.

Spellhorn

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Publisher : HarperCollins UK
ISBN 13 : 0007331991
Total Pages : 210 pages
Book Rating : 4.0/5 (73 download)

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Book Synopsis Spellhorn by : Berlie Doherty

Download or read book Spellhorn written by Berlie Doherty and published by HarperCollins UK. This book was released on 2010 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: As soon as Laura climbs on to the unicorn's back she is hurled into a wild and magical world. For only with Laura as their leader can Spellhorn and the Wild Ones reach the safety of the Bright Wilderness. But will Laura ever return to her own world again?