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Visual Thinking for Design

Author : Colin Ware
Publisher : Elsevier
ISBN 13 : 0080558410
Total Pages : 210 pages
Book Rating : 4.0/5 (85 download)

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Book Synopsis Visual Thinking for Design by : Colin Ware

Download or read book Visual Thinking for Design written by Colin Ware and published by Elsevier. This book was released on 2010-07-27 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual Thinking brings the science of perception to the art of design. Designers increasingly need to present information in ways that aid their audience’s thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In this book, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition – extensions of the viewer’s brain in much the same way that a hammer is an extension of the user’s hand. The book includes hundreds of examples, many in the form of integrated text and full-color diagrams. Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them. Presents visual thinking as a complex process that can be supported in every stage using specific design techniques Provides practical, task-oriented information for designers and software developers charged with design responsibilities Includes hundreds of examples, many in the form of integrated text and full-color diagrams Steeped in the principles of “active vision, which views graphic designs as cognitive tools

Mejor Del Diseño

Author : Society for News Design
Publisher :
ISBN 13 : 1592539424
Total Pages : 276 pages
Book Rating : 4.5/5 (925 download)

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Book Synopsis Mejor Del Diseño by : Society for News Design

Download or read book Mejor Del Diseño written by Society for News Design and published by . This book was released on 2013-11 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Best of News Design 34th Edition, the latest edition in Rockport’s highly respected series, presents the winning entries from the Society for News Design's 2013 competition. Bold, full-color layouts feature the best-of-the-best in news, features, portfolios, visuals, and more, and each entry is accompanied by insightful commentary on the elements that made the piece a standout winner. Every industry professional aspires to one day see his or her work in this book.

Visual Studies

Author : James Elkins
Publisher : Routledge
ISBN 13 : 1135204837
Total Pages : 250 pages
Book Rating : 4.1/5 (352 download)

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Book Synopsis Visual Studies by : James Elkins

Download or read book Visual Studies written by James Elkins and published by Routledge. This book was released on 2013-09-13 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his latest book, James Elkins offers a road map through the field of visual studies, describing its major concerns and its principal theoretical sources. Then, with the skill and insight that have marked his successful books on art and visuality, Elkins takes the reader down a side road where visual studies can become a more interesting place. Why look only at the same handful of theorists? Why exclude from one's field of vision non-Western art or the wealth of scientific images?

Communicating Visually

Author : Daniel Raposo
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527518477
Total Pages : 213 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Communicating Visually by : Daniel Raposo

Download or read book Communicating Visually written by Daniel Raposo and published by Cambridge Scholars Publishing. This book was released on 2018-10-09 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the various vectors of visual communication, particularly on contemporary brands as social phenomena, culture and the way people communicate and create meanings, from a designer’s perspective. It brings together contributors experienced in the creation and management of international brands. It relates knowledge acquired by the professional design practice with that provided by the research process, and gives an unusually holistic and humanistic view of brands and brand marks, illustrated with concrete examples. The brand is viewed from the perspectives of communication, design, symbolic, culture, aesthetics, visual perception and brand management. Each chapter is inscribed in a sequential logic to explain the relations between visual communication, design and the brand, considered as a social, cultural and symbolic phenomenon, particularly in contexts where it impacts on people’s lives.

Author :
Publisher : Marcombo
ISBN 13 :
Total Pages : 133 pages
Book Rating : 4./5 ( download)

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Book Synopsis by :

Download or read book written by and published by Marcombo. This book was released on with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Design Principles and Methods for Composing Artwork

Author : L. Rogers Ramírez
Publisher : iUniverse
ISBN 13 : 1475956428
Total Pages : 245 pages
Book Rating : 4.4/5 (759 download)

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Book Synopsis Design Principles and Methods for Composing Artwork by : L. Rogers Ramírez

Download or read book Design Principles and Methods for Composing Artwork written by L. Rogers Ramírez and published by iUniverse. This book was released on 2013-07 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Truly great artwork achieves excellence in four areas: the arrangement of the pictorial elements, the expressive content or message, the application of the medium, and a personal creative approach that explores new avenues of visual expression. In this guide, author L. Rogers Ramirez presents an introduction to the elements and principles of two-dimensional design through the study of representational and abstract artwork. "Design Principles and Methods for Composing Artwork" provides a clear, detailed guide to the elements that create good and bad design. Complemented by 465 illustrations, the concepts discussed are applicable to painting, graphic design, photography, architecture, film making, and more. Ramirez details the essential points to help you achieve the following: Create artwork that demonstrates competency. Acquire an understanding of the principles of design. Understand the expressive potential of visual images. Evaluate artwork in an effective manner. Employ the language of design with confidence./ Exercise your imagination and creative abilities. This visual exploration of design guides students to find solutions to visual problems relevant to them and their personal approach to art. It encourages artists to express themselves and to begin developing a design system that will enable them to achieve their artistic goals.

Visual Design Solutions

Author : Connie Malamed
Publisher : John Wiley & Sons
ISBN 13 : 1118863488
Total Pages : 386 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Visual Design Solutions by : Connie Malamed

Download or read book Visual Design Solutions written by Connie Malamed and published by John Wiley & Sons. This book was released on 2015-03-31 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enhance learners' interest and understanding with visual design for instructional and information products No matter what medium you use to deliver content, if the visual design fails, the experience falls flat. Meaningful graphics and a compelling visual design supercharge instruction, training, and presentations, but this isn't easy to accomplish. Now you can conquer your design fears and knowledge gaps with Visual Design Solutions: a resource for learning professionals seeking to raise the bar on their graphics and visual design skills. This informal and friendly book guides you through the process and principles used by professional graphic designers. It also presents creative solutions and examples that you can start using right away. Anyone who envisions, designs, or creates instructional or informational graphics will benefit from the design strategies laid out in this comprehensive resource. Written by Connie Malamed, an art educator and instructional designer, this book will help you tap into your creativity, design with intention, and produce polished work. Whereas most graphic design books focus on logos, packaging, and brochures, Visual Design Solutions focuses on eLearning, presentations, and performance support. Visual Design Solutions includes practical guidelines for making smart design choices, ways to create professional-looking products, and principles for successful graphics that facilitate learning. Ideal for instructional designers, trainers, presenters, and professors who want to advance from haphazard to intentional design, this book will help them realize their design potential. Gain the knowledge and confidence to design impressive, effective visuals for learning Increase learner comprehension and retention with visual strategies offered by an expert author Serves as a reference and a resource, with a wealth of examples for inspiration and ideas Addresses an intimidating topic in an informal, friendly style In four parts, the book provides a thorough overview of the design process and design concepts; explores space, image, and typography; and presents workable solutions for your most persistent and puzzling design problems. Get started and begin creating captivating graphics for your learners.

Handbook of Research on Driving Industrial Competitiveness With Innovative Design Principles

Author : Farinha, Luís
Publisher : IGI Global
ISBN 13 : 1799836304
Total Pages : 335 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Driving Industrial Competitiveness With Innovative Design Principles by : Farinha, Luís

Download or read book Handbook of Research on Driving Industrial Competitiveness With Innovative Design Principles written by Farinha, Luís and published by IGI Global. This book was released on 2020-05-29 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industry and academia should capture significant value through adopting design-led innovation to improve opportunities for success. Skills and capabilities should serve as a basis for adopting new breakthroughs in design-driven innovation. The development of an infrastructure and centers of excellence with the capacity to respond to new market needs, combined with enhanced networking capabilities, will allow companies to be more innovative and competitive. The Handbook of Research on Driving Industrial Competitiveness With Innovative Design Principles is an essential publication that focuses on the relationship between innovation and competitiveness in business. Featuring coverage on a broad range of topics including open innovation, business incubators, and competitiveness dynamics, this book is ideally designed for entrepreneurs, government officials, executives, managers, investors, policymakers, researchers, academicians, and students interested in furthering their knowledge of pertinent topics on product design and commercialization, new models for academia-industry partnerships, and regional entrepreneurial ecosystems based on design principles.

Graphic Horizons

Author : Luis Hermida González
Publisher : Springer Nature
ISBN 13 : 3031575830
Total Pages : 428 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Graphic Horizons by : Luis Hermida González

Download or read book Graphic Horizons written by Luis Hermida González and published by Springer Nature. This book was released on with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Graphic Design, Referenced

Author : Bryony Gomez-Palacio
Publisher :
ISBN 13 : 1592534473
Total Pages : 401 pages
Book Rating : 4.5/5 (925 download)

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Book Synopsis Graphic Design, Referenced by : Bryony Gomez-Palacio

Download or read book Graphic Design, Referenced written by Bryony Gomez-Palacio and published by . This book was released on 2009 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphic Design, Referenced is a visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design. With more than 2,000 design projects illustrating more than 400 entries, it provides an intense overview of the varied elements that make up the graphic design profession through a unique set of chapters: "principles" defines the very basic foundation of what constitutes graphic design to establish the language, terms, and concepts that govern what we do and how we do it, covering layout, typography, and printing terms; "knowledge" explores the most influential sources through which we learn about graphic design from the educational institutions we attend to the magazines and books we read; "representatives" gathers the designers who over the years have proven the most prominent or have steered the course of graphic design in one way or another; and "practice" highlights some of the most iconic work produced that not only serve as examples of best practices, but also illustrate its potential lasting legacy. Graphic Design, Referenced serves as a comprehensive source of information and inspiration by documenting and chronicling the scope of contemporary graphic design, stemming from the middle of the twentieth century to today.

En clave de marcas

Author : Gonzalo Brujó
Publisher : Editorial Almuzara
ISBN 13 : 8483563800
Total Pages : 478 pages
Book Rating : 4.4/5 (835 download)

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Book Synopsis En clave de marcas by : Gonzalo Brujó

Download or read book En clave de marcas written by Gonzalo Brujó and published by Editorial Almuzara. This book was released on 2010 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gonzalo Brujó y 23 visionarios del marketing descubren el presente y el futuro del intangible más importante.

The Complete Graphic Designer

Author : Ryan Hembree
Publisher : Rockport Publishers
ISBN 13 : 1616735961
Total Pages : 192 pages
Book Rating : 4.6/5 (167 download)

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Book Synopsis The Complete Graphic Designer by : Ryan Hembree

Download or read book The Complete Graphic Designer written by Ryan Hembree and published by Rockport Publishers. This book was released on 2006-10-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers insight and information to help design students apply their skills to the commercial industry. Graphic design is a fast growing industry with thousands of new designers and students joining its ranks every year. The explosion of the graphic design field has resulted in the release of hundreds of new books, with subjects ranging from logo design to web design, design history to design criticism; today there are very few subjects related to the industry that have not been written about in one form or another. While the wealth of information and resources available to the graphic designer is extensive, it makes it hard to gain an overall perspective of graphic design and its practical applications in the field, as the content and subject matter of most books is very specialized. Design educators, especially at the collegiate level, have an increasingly difficult task of teaching a well-rounded course in graphic design, as they have to pull curriculum ideas from many sources, and require the students to purchase numerous texts. The Complete Graphic Designer is that well-rounded course in graphic design. It is not an instructional â€œhow toâ€? book, nor will it feature a series of suggested curriculum or problems for designers or students to solve. Rather, this book will be a concise overview of the many facets of graphic design, such as communication theory and why it is important; various types of problems that designers confront on a daily basis; and the considerations that must be made when trying to solve those visual problems. In addition, it features prominent designers and design firms that are renown for work in a certain type of design, and frequent â€œsidebarsâ€? or articles that include useful information on graphic design. This book provides a complete an comprehensive look at what graphic design is and what it means to be a graphic designer from an applied perspective, with chapters including Design for Communication, The Design Process, Page Layout, Visual Problems, Corporate Identity, and Branding.

The Best of News Design 32nd Edition

Author : Society for News Design
Publisher : Rockport Publishers
ISBN 13 : 1610581709
Total Pages : 272 pages
Book Rating : 4.6/5 (15 download)

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Book Synopsis The Best of News Design 32nd Edition by : Society for News Design

Download or read book The Best of News Design 32nd Edition written by Society for News Design and published by Rockport Publishers. This book was released on 2011-11-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Best of News Design 32ndEdition, the latest edition in Rockport's highly respected series, presents the winning entries from the Society for News Design's 2011 competition. Featuring work selected by a panel of judges from more than 14,000 international publication entries, this inspirational volume sets the bar for excellence in journalistic design. Bold, full-color layouts feature the best-of-the-best in news, features, portfolios, visuals, and more, and each entry is accompanied by insightful commentary on the elements that made the piece a standout winner. Every industry professional aspires to one day see his or her work in this book.

Visual Strategies

Author : Felice Frankel
Publisher : Yale University Press
ISBN 13 : 0300176449
Total Pages : 161 pages
Book Rating : 4.3/5 (1 download)

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Book Synopsis Visual Strategies by : Felice Frankel

Download or read book Visual Strategies written by Felice Frankel and published by Yale University Press. This book was released on 2012-01-01 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Helps scientists and engineers to communicate research results by showing how to create effective graphics for use in journal submissions, grant proposals, conference posters, presentations and more.

A Primer of Visual Literacy

Author : Donis A Dondis
Publisher : MIT Press
ISBN 13 : 9780262540292
Total Pages : 214 pages
Book Rating : 4.5/5 (42 download)

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Book Synopsis A Primer of Visual Literacy by : Donis A Dondis

Download or read book A Primer of Visual Literacy written by Donis A Dondis and published by MIT Press. This book was released on 1974-09-15 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student "knows" but cannot yet "read." Responding to the need she so clearly perceives, Ms. Dondis, a designer and teacher of broad experience, has provided a beginning text for art and design students and a basic text for all other students; those who do not intend to become artists or designers but who need to acquire the essential skills of understanding visual communication at a time when so much information is being studied and transmitted in non-verbal modes, especially through photography and film. Understanding through seeing only seems to be an obviously intuitive process. Actually, developing the visual sense is something like learning a language, with its own special alphabet, lexicon, and syntax. People find it necessary to be verbally literate whether they are "writers": or not; they should find it equally necessary to be visually literate, "artists" or not. This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student "knows" but cannot yet "read." The analogy provides a useful teaching method, in part because it is not overworked or too rigorously applied. This method of learning to see and read visual data has already been proved in practice, in settings ranging from Harlem to suburbia. Appropriately, the book makes some of its most telling points through visual means. Numerous illustrated examples are employed to clarify the basic elements of design (teach an alphabet), to show how they are used in simple syntactic combinations ("See Jane run."), and finally, to present the meaningful synthesis of visual information that is a finished work of art (the apprehension of poetry...).

Other don Quixotes

Author :
Publisher :
ISBN 13 :
Total Pages : 172 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis Other don Quixotes by :

Download or read book Other don Quixotes written by and published by . This book was released on 2005 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Ontology of Design Research

Author : Miguel Ángel Herrera Batista
Publisher : Routledge
ISBN 13 : 1000219593
Total Pages : 143 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis The Ontology of Design Research by : Miguel Ángel Herrera Batista

Download or read book The Ontology of Design Research written by Miguel Ángel Herrera Batista and published by Routledge. This book was released on 2020-11-23 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book seeks to establish the meaning of design research, its role in the field, and the characteristics that differentiate research in design from research in other fields. The author introduces a model to explain the relationship between the components of the ontological reality of design: the designed object, the designer, and the user. Addressing design research across disciplines, the author establishes a foundational understanding of research, and research paradigms, for the design disciplines. This will be crucial for the emerging field of design research to find its own identity and move forward, building its own knowledge base as it finds its positioning between science and art. The book will be of interest to scholars working in design history, design studies, graphic design, industrial design, interior design, architecture, fashion design, and service design.