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Diseno De Imagen Corporativa Y Manual De Identidad Para Un Centro De Espectaculos
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Book Synopsis Diseño de imagen corporativa y manual de identidad para un centro de espectáculos by : Verónica Margarita Lugo Basilio
Download or read book Diseño de imagen corporativa y manual de identidad para un centro de espectáculos written by Verónica Margarita Lugo Basilio and published by . This book was released on 1999 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis La imagen corporativa by : Norberto Chaves
Download or read book La imagen corporativa written by Norberto Chaves and published by Editorial GG. This book was released on 2016-03-01 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Convertida ya en un clásico en su tema, esta obra de Norberto Chaves provee de los instrumentos teóricos y formaliza los procesos prácticos de la dirección estratégica de programas de identidad corporativa. Esta nueva edición, revisada y ampliada, sigue siendo una aportación valiosísima a la bibliografía profesional sobre diseño y una saludable clarificación a lo que se debe entender por imagen corporativa. Suministra la visión y los conceptos para poder asir intelectualmente el fenómeno de la imagen institucional en toda su amplitud y muestra cómo estructurar el abordaje al tema. En este sentido, este libro no solo interesará a diseñadores gráficos, sino también a aquellos profesionales procedentes del ámbito conceptual del marketing.
Book Synopsis Técnicas de diseño gráfico corporativo. Manual teórico by : Jose García Llorente
Download or read book Técnicas de diseño gráfico corporativo. Manual teórico written by Jose García Llorente and published by EDITORIAL CEP. This book was released on 2015-02-12 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: El presente volumen incluye los contenidos fundamentales para la impartición del programa docente “Técnicas de diseño gráfico corporativo“. El material se ha diseñado para servir de apoyo en cualquier actividad destinada al aprendizaje de sus competencias profesionales. La estructura del manual es la siguiente: - Objetivos generales y específicos - Desarrollo teórico del temario - Resumen por tema - Glosario de términos - Bibliografía
Book Synopsis Propuesta de manual de fundamentos y manual de identidad para el Centro Integral de Fotografía by :
Download or read book Propuesta de manual de fundamentos y manual de identidad para el Centro Integral de Fotografía written by and published by . This book was released on 2003 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: La presente tesis es una investigación que se realizó tomando como caso de estudio un proyecto específico externo. Se basa en la auditoria de imagen corporativa del Centro Integral de Fotografía (CIF). Esta auditoria tiene como principal fin diagnosticar el estado actual de la institución. Una vez finalizada se iniciará con la tarea de presentar los resultados obtenidos, para posteriormente dar paso a la creación de los productos finales. Estos serán un manual de Identidad y uno más de Fundamentos. Estos documentos contendrán la cultura organizacional y los elementos que constituirán la imagen corporativa, tales como logotipo, tipografía, colores, aplicaciones y las restricciones de uso de los mismos. Así también, se harán las recomendaciones pertinentes para añadir o mejorar aspectos que contribuyan a la creación de una buena imagen, las áreas de oportunidad también se abordarán como parte de las sugerencias que se hagan a esta empresa.
Download or read book Telematic Embrace written by Roy Ascott and published by Univ of California Press. This book was released on 2003 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Telematic Embrace combines a provocative collection of writings from 1964 to the present by the preeminent artist and art theoretician Roy Ascott, with a critical essay by Edward Shanken that situates Ascott's work within a history of ideas in art, technology, and philosophy.
Book Synopsis Media and Information Literacy and Intercultural Dialogue by : Ulla Carlsson
Download or read book Media and Information Literacy and Intercultural Dialogue written by Ulla Carlsson and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis World Anthropologies by : Gustavo Lins Ribeiro
Download or read book World Anthropologies written by Gustavo Lins Ribeiro and published by Routledge. This book was released on 2020-07-13 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its inception, anthropology's authority has been based on the assumption that it is a unified discipline emanating from the West. In an age of heightened globalization, anthropologists have failed to discuss consistently the current status of their practice and its mutations across the globe. World Anthropologies is the first book to provoke this conversation from various regions of the world in order to assess the diversity of relations between regional or national anthropologies and a contested, power-laden Western discourse. Can a planetary anthropology cope with both the 'provincial cosmopolitanism' of alternative anthropologies and the 'metropolitan provincialism' of hegemonic schools? How might the resulting 'world anthropologies' challenge the current panorama in which certain allegedly national anthropological traditions have more paradigmatic weight - and hence more power - than others? Critically examining the international dissemination of anthropology within and across national power fields, contributors address these questions and provide the outline for a veritable world anthropologies project.
Download or read book Best of the Grapevine written by and published by . This book was released on 1985 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Diccionario Jurídico Inglés-español Y Español-inglés Wiley by : Steven M. Kaplan
Download or read book Diccionario Jurídico Inglés-español Y Español-inglés Wiley written by Steven M. Kaplan and published by John Wiley & Sons. This book was released on 1993 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's "global village", nearly 450 million people speak English while another 350 million speak Spanish. The United States alone, with its more than 22 million Hispanic Americans, is now considered by many to be a bilingual society. As the practice of law and the resolution of legal issues, to a great extent, is all about precise communication, the impact of this on legal and business professionals is obvious - Spanish/English, English/Spanish translations are fast becoming an indispensable component of any thriving law practice or business, be it a small company or a multinational corporation. Translations are now routinely required for trials, contracts, real estate and financial transactions, and in many other situations. Clearly then, the need for a comprehensive bilingual reference such as this one has never been greater. Wiley's English/Spanish and Spanish/English Legal Dictionary offers comprehensive, up-to-date coverage of more than 40,000 essential words and phrases spanning all legal disciplines and subdisciplines including construction, real estate, insurance, business, trial, environmental law, intellectual property, family law, and more. It was written by a professional translator in collaboration with an advisory committee comprising attorneys from some of the most prominent firms in the international legal community. Featuring an extremely user-friendly format, the Dictionary was designed for quick reference. It directs you instantly to the precise equivalent you need without first "rerouting" you through a maze of other irrelevant terms and phrases. Gender neutral equivalents are provided, and in cases where the nongender neutral term is the norm, both are given.Wiley's English/Spanish and Spanish/English Legal Dictionary puts all important English and Spanish legal terms at the fingertips of attorneys, businesspeople, paralegals, and law students. It belongs on the shelves of law firms, libraries, businesses, and international agencies. It is also an essential communications tool for translators, interpreters, and civil servants.
Book Synopsis Engaging People in Sustainability by : Daniella Tilbury
Download or read book Engaging People in Sustainability written by Daniella Tilbury and published by IUCN. This book was released on 2004 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is based on the exchange of professional experiences which featured in an IUCN CEC workshop in August 2002. Practitioners from around the world shared their models of good practice and explored the challenges involved in engaging people in sustainability. The difficulties facing practitioners vary between country and context but some challenges are universal: A lack of clarity in communicating what is meant by sustainable development; An ambition to educate everyone to bring about a global citizenship; Social, organisational or institutional factors constrain change to sustainable development, yet there is an emphasis on formal education, and community educators do not receive the same support; A lack of balance in addressing the integration of environmental, social and economic dimensions leading to an interpretation that ESD is mainly about environment and conservation issues; New learning (rather than teaching) approaches are called for to promote more debate in society. Yet, few are trained or experienced in these new approaches. Practitioners need support to explore new ways of promoting learning. [Foreword, ed].
Download or read book Cultural Tourism written by bob Mckercher and published by Routledge. This book was released on 2012-10-02 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examine cultural tourism issues from both sides of the industry! Unique in concept and content, Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management examines the relationship between the sectors that represent opposite sides of the cultural tourism coin. While tourism professionals assess cultural assets for their profit potential, cultural heritage professionals judge the same assets for their intrinsic value. Sustainable cultural tourism can only occur when the two sides form a true partnership based on understanding and appreciation of each other's merits. The authors--one, a tourism specialist, the other, a cultural heritage management expert--present a model for a working partnership with mutual benefits, integrating management theory and practice from both disciplines. Cultural Tourism is the first book to combine the different perspectives of tourism management and cultural heritage management. It examines the role of tangible (physical evidence of culture) and intangible (continuing cultural practices, knowledge, and living experiences) heritage, describes the differences between cultural tourism products and cultural heritage assets, and develops a number of conceptual models, including a classification system for cultural tourists, indicators of tourism potential at cultural and heritage assets, and assessment criteria for cultural and heritage assets with tourism potential. Cultural Tourism examines the five main constituent elements involved in cultural tourism: cultural and heritage assets in tourism sites such as the Royal Palace in Bangkok, the Cook Islands, and Alcatraz Prison in San Francisco. tourism--what it is, how it works, and what makes it a success five different types of cultural tourists consumption of products, value adding, and commodification integrating the first four elements to satisfy the tourist, meet the needs of the tourism industry, and conserve the intrinsic value of the asset Though tourism and cultural heritage management professionals have mutual interests in the management, conservation, and presentation of cultural and heritage assets, the two sectors operate on parallel planes, maintaining an uneasy partnership with surprisingly little dialogue. Cultural Tourism provides professionals and students in each field with a better understanding of their own roles in the partnership, bridging the gap via sound planning, management, and marketing to produce top-quality, long-lasting cultural tourism products. Now translated into simplified Chinese.
Download or read book Territory written by David Delaney and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This short introduction conveys the complexities associated with the term "territory" in a clear and accessible manner. It surveys the field and brings theory to ground in the case of Palestine. A clear and accessible introduction to the complexities associated with the term "territory". Provides an interdisciplinary survey of the many strands of research in the field. Addresses specific areas including interpretations of territorial structures; the relationship between territoriality and scale; the validity and fluidity of territory; and the practical, social processes associated with territorial re-configurations. Stresses that our understanding of territory is inseparable from our understanding of power. Uses Israel/Palestine as an extended illustrative case study. The author’s strong legal and geographical background gives the work an authoritative perspective.
Book Synopsis Political Marketing and British Political Parties by : Jennifer Lees-Marshment
Download or read book Political Marketing and British Political Parties written by Jennifer Lees-Marshment and published by Manchester University Press. This book was released on 2001 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demonstrates how British political parties have begun to use comprehensive political marketing in order to gain electoral success. They conduct focus groups and opinion polls in an attempt to elicit what voters want from them and then try to adjust their behaviors accordingly...
Book Synopsis Fundamentals of Marketing by : Miguel Santesmases Mestre
Download or read book Fundamentals of Marketing written by Miguel Santesmases Mestre and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.
Book Synopsis Crystals, Fabrics, and Fields by : Donna Jeanne Haraway
Download or read book Crystals, Fabrics, and Fields written by Donna Jeanne Haraway and published by . This book was released on 2004 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acclaimed theorist and social scientist Donna Jeanne Haraway uses the work of pioneering developmental biologists Ross G. Harrison, Joseph Needham, and Paul Weiss as a springboard for a discussion about a shift in developmental biology from a vitalism-mechanism framework to organicism. The book deftly interweaves Thomas Kuhn's concept of paradigm change into this wide-ranging analysis, emphasizing the role of model, analogy, and metaphor in the paradigm and arguing that any truly useful theoretical system in biology must have a central metaphor.
Book Synopsis Public Relations Strategies and Tactics by : Dennis L. Wilcox
Download or read book Public Relations Strategies and Tactics written by Dennis L. Wilcox and published by Pearson Higher Ed. This book was released on 2013-03-18 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.
Book Synopsis Emerging Perspectives on the Mobile Content Evolution by : Aguado, Juan Miguel
Download or read book Emerging Perspectives on the Mobile Content Evolution written by Aguado, Juan Miguel and published by IGI Global. This book was released on 2015-09-21 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: In less than a decade, mobile technology has revolutionized our cultures, societies, and economies by impacting both personal and professional aspects of human life. Mobile technology has therefore become the fastest diffusing technology in history, expanding and transforming existent possibilities by making technology accessible and ubiquitous. Emerging Perspectives on the Mobile Content Evolution seeks a better understanding of the centrality of mobile content in the recent and coming evolution of both the ICT ecosystem and the media industry. This publication appeals to a broad audience within the interdisciplinary field of media studies, covering topic areas such as journalism, marketing and advertising, broadcasting, information management, media management, media economics, media- and technology-related public policies, media sociology, audience/consumption studies, and arts. This publication presents a multi-disciplinary discussion through a collection of academic chapters covering topics such as mobile communications and entrepreneurship, reflection on wearables and innovation, personal and mobile healthcare, mobile journalism and innovation, and behavioral targeting in the mobile ecosystem.
