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Discurso Integrado De Comunicacao
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Book Synopsis Discurso Integrado De Comunicação by : Pedro Portugal
Download or read book Discurso Integrado De Comunicação written by Pedro Portugal and published by Clube de Autores (managed). This book was released on 2012-08-28 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esse não é um livro para você que trabalha por trabalhar e faz comunicação apenas por fazer ou para tentar garantir o pão de cada dia. Este livro tem como razão delinear a série lógica de raciocínio que apresenta o universo organizacional, a importância da comunicação integrada neste contexto e a melhor maneira de realizar esta prática no campo da produção escrita.
Book Synopsis Discurso y conocimiento by : Teun van Dijk
Download or read book Discurso y conocimiento written by Teun van Dijk and published by Editorial GEDISA. This book was released on 2016-10 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discurso y conocimiento se trata de un libro sobre las maneras que tienen los usuarios del lenguaje en gestionar el conocimiento en el discurso. Trata sobre el tipo de conocimiento general, sociocultural, que periodistas y lectores, entre muchos otros usuarios del lenguaje, han de tener para ser capaces de escribir o leer y comprender una noticia, para participar en una conversación, para dictar una clase o participar en reuniones profesionales, así como para muchos otros géneros de discursos. Hay muchos miles de libros sobre conocimiento, en variadas disciplinas, y muchos cientos de libros sobre discurso. Sin embargo, pese a las múltiples e interesantes relaciones entre las dos nociones, no existe ni siquiera una monografía que, sistemáticamente, se centre en el estudio de esas relaciones. La intención de este libro es, justamente, hacer eso. En esta monografía hemos mostrado, necesariamente a los más altos y, por lo tanto, más superficiales niveles, que el estudio del conocimiento se debe llevar a cabo de una manera profundamente integrada, como acabamos de mostrar en las últimas décadas para el estudio del discurso.
Book Synopsis Administra ‹o Pœblica by : Augustinho Paludo
Download or read book Administra ‹o Pœblica written by Augustinho Paludo and published by Elsevier. This book was released on 2012 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Strategic Communication in a Global Crisis by : Ralph Tench
Download or read book Strategic Communication in a Global Crisis written by Ralph Tench and published by Taylor & Francis. This book was released on 2022-10-20 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective. It is widely agreed that effective and timely communication and leadership are crucial to the successful management of any pandemic. With the ongoing and possibly long-lasting impact COVID-19 has had on many aspects of communication and multiple sectors of our societies, it is critical to explore the role of strategic communication in change management during the COVID-19 pandemic and beyond. This book addresses such a need and is thoroughly grounded in rich empirical evidence gained through a global study of COVID-19 communication experiences and strategies. In the second half of 2020, a transnational team of senior researchers conducted research to investigate COVID-19 communications (COM-COVID-19) in different countries, representing Europe, Africa, Latin America, North America, South America, and Asia. The results presented in this book provide a compelling, current picture of the COVID-19 pandemic and strategic communication globally. Chapters individually explore the national and regional experiences and discuss relevant successes and failures of pandemic communication and specific learning from the 2020–2021 crises. By emphasising the discussion on key communication channels, sources of information, facts and concerns as related to the COVID-19 pandemic, the editors call for actions to develop effective strategies within unique national contexts, which can shed light on global expectations on necessary public health responses and communication. This book is written for scholars, educators and professionals in communication, public relations, strategic communication and corporate communication. It is also appropriate to use this book as a supplementary text for advanced undergraduate and graduate courses on relevant courses.
Book Synopsis Strategic Employee Communication by : Gail S. Thornton
Download or read book Strategic Employee Communication written by Gail S. Thornton and published by Springer. This book was released on 2018-10-06 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Employee engagement (or a lack thereof) can often be linked to poor communication and a detachment from company goals. Companies of all sizes are looking for ways to boost communication, recognizing its impact on key business outcomes, such as productivity and profitability. This book offers fresh insights about opportunities to improve the quality of employee communications based on employees’ needs. It highlights the importance of simple, jargon-free communication that focuses on dialogue and content. High-performing organizations are more likely to think about communication from the audience perspective, rather than purely from the management perspective. The case studies offer readers a firm understanding of ways to implement and measure communication in daily practice. Effective communication requires planning and this book, with its focus on the US, Latin America, and emerging markets, will guide readers in using communication in the alignment of corporate and employee needs.
Book Synopsis Los cambios en el mundo del trabajo del periodista by : Figaro, Roseli
Download or read book Los cambios en el mundo del trabajo del periodista written by Figaro, Roseli and published by Editorial UOC. This book was released on 2016-09-02 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: El quehacer del periodista se ha modificado sustancialmente. Los materiales periodísticos impresos, televisivos o radiofónicos se producen hoy de manera completamente distinta a la de hace años. Las tecnologías de la comunicación y de la información posibilitaron que se redujera el tiempo y el espacio, lo que ha reducido el tiempo de reflexión y de investigación. El periodismo en línea, en tiempo real, los blogs y las herramientas de las redes sociales digitales constituyen innovaciones en las rutinas profesionales. Pero ¿cómo observa el profesional de la información esos cambios? ¿Qué piensa el periodista sobre su propio trabajo y sobre el periodismo en general? ¿Cómo la actividad laboral le organiza su vida? ¿Qué tipo de consumidor mediático es el periodista?
Book Synopsis Handbook of Research on Business Models in Modern Competitive Scenarios by : Jamil, George Leal
Download or read book Handbook of Research on Business Models in Modern Competitive Scenarios written by Jamil, George Leal and published by IGI Global. This book was released on 2018-12-21 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business models are regarded as a main emerging topic in the management area for opportune science-driven practical conceptions and applications. They represent how organizations are proposed and planned, as well as how they establish a market and social relations, manage strategic resources, and make decisions. However, companies must produce new solutions for strategic sustainability, performance measurement, and overall managerial conditions for these business models to be implemented effectively. The Handbook of Research on Business Models in Modern Competitive Scenarios depicts how business models contribute to strategic competition in this new era of technological and social changes as well as how they are conceptualized, studied, designed, implemented, and in the end, how they can be improved. Featuring research on topics such as creating shared value, global scenarios, and organizational intelligence, this book provides pivotal information for scientific researchers, business decision makers, strategic planners, consultants, managers, and academicians.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1668424150 Total Pages :663 pages Book Rating :4.6/5 (684 download)
Book Synopsis Research Anthology on Improving Health Literacy Through Patient Communication and Mass Media by : Management Association, Information Resources
Download or read book Research Anthology on Improving Health Literacy Through Patient Communication and Mass Media written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-07-16 with total page 663 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasing health literacy among patients is a difficult task as medical jargon and healthcare directions can be overwhelming and difficult to comprehend. In today’s digital world, people are more connected than ever before and have the ability to find healthcare information in a way that was not possible in recent years. Mass media and social media have become particularly influential in conveying health information to the public. With the amount of misinformation being spread, coupled with poor health literacy skills, it is imperative that new strategies and policies are undertaken to ensure that patients and the general public receive accurate information and are appropriately educated in order to provide them with the best possible knowledge and care. The Research Anthology on Improving Health Literacy Through Patient Communication and Mass Media provides an overview of the importance of health literacy and the various means to achieve health literacy for patients using several strategies and elements such as patient communication and mass media. The book covers health awareness challenges that have been faced recently and historically and pushes for better patient-provider communication. The book also examines the use of social media, virtual support groups, and technological tools that aid in the facilitation of health knowledge. Covering a range of key topics such as patient safety, health illiteracy, and eHealth, this anthology is crucial for healthcare professionals, researchers, academicians, students, and those interested in understanding the importance of health literacy and how it connects to media and communication.
Book Synopsis Introdução à teoria geral da biblioteconomia by : Ronaldo Vieira
Download or read book Introdução à teoria geral da biblioteconomia written by Ronaldo Vieira and published by Interciência. This book was released on 2024-01-11 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este livro que já se tornou uma referência no contexto da Biblioteconomia e da Ciência da Informação no Brasil, Ronaldo Vieira, nesta segunda edição, amplia o foco e traz um livro ainda mais abrangente e cuidadosamente estudado sobre a sua área de formação. Assim como aconteceu na primeira edição, Ronaldo Vieira mais uma vez dá um passo à frente e atualiza as reflexões sobre o contexto de pesquisa e trabalho dos bibliotecários na sociedade. Apresenta temas que estão na pauta dos estudiosos da área e também dentro das bibliotecas espalhadas pelo país. O papel da acessibilidade, a bibliologia, mediação de leitura literária assim como o papel fundamental das bibliotecas comunitárias no contexto da formação de leitores são alguns dos pontos fundamentais de discussão nesta nova edição. Um livro para todos os leitores. Vale o destaque humanista apresentado pelo autor sobre a área e a possibilidade de conhecer os debates em torno de questões de máxima urgência no contexto da sociedade da informação e do conhecimento. Sem dúvida, uma leitura obrigatória para aqueles que pretendem enveredar pelo campo da Biblioteconomia, conhecer um pouco mais essa ciência que se renova e acompanha as transformações tecnológicas e científicas do mundo.
Book Synopsis Laboratório de Projeto Integrado e Participativo para Requalificação de Cortiço by :
Download or read book Laboratório de Projeto Integrado e Participativo para Requalificação de Cortiço written by and published by Annablume. This book was released on 2002 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Genre in a Changing World by : Charles Bazerman
Download or read book Genre in a Changing World written by Charles Bazerman and published by Parlor Press LLC. This book was released on 2009-09-16 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Genre studies and genre approaches to literacy instruction continue to develop in many regions and from a widening variety of approaches. Genre has provided a key to understanding the varying literacy cultures of regions, disciplines, professions, and educational settings. GENRE IN A CHANGING WORLD provides a wide-ranging sampler of the remarkable variety of current work. The twenty-four chapters in this volume, reflecting the work of scholars in Europe, Australasia, and North and South America, were selected from the over 400 presentations at SIGET IV (the Fourth International Symposium on Genre Studies) held on the campus of UNISUL in Tubarão, Santa Catarina, Brazil in August 2007—the largest gathering on genre to that date. The chapters also represent a wide variety of approaches, including rhetoric, Systemic Functional Linguistics, media and critical cultural studies, sociology, phenomenology, enunciation theory, the Geneva school of educational sequences, cognitive psychology, relevance theory, sociocultural psychology, activity theory, Gestalt psychology, and schema theory. Sections are devoted to theoretical issues, studies of genres in the professions, studies of genre and media, teaching and learning genre, and writing across the curriculum. The broad selection of material in this volume displays the full range of contemporary genre studies and sets the ground for a next generation of work.
Book Synopsis Landscapes of Inequity by : Nicholas A. Robins
Download or read book Landscapes of Inequity written by Nicholas A. Robins and published by U of Nebraska Press. This book was released on 2020-07-01 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: The natural wealth of the Amazon and Andes has long attracted fortune seekers, from explorers, farmers, and gold panners to multimillion-dollar mining, oil and gas, and timber operations. Modern demands for commodities have given rise to new development schemes, including hydroelectric dams, open cast mines, and industrial agricultural operations. The history of human habitation in this region is intimately tied to its rich biodiversity, and the Amazon basin is home to scores of indigenous groups, many of whom have populations so small that their cultural and physical survival is endangered. Landscapes of Inequity explores the debate over rights to and use of resources and addresses fundamental questions that inform the debate in the western Amazon basin, from the Andes Mountains to the tropical lowlands. Beginning with an examination of the divergent conceptual interpretations of environmental justice, the volume explores the issue from two interlocking perspectives: of indigenous peoples and of economic development in a global economy. The volume concludes by examining the efficacy of laws and policies concerning the environment in the region, the viability and range of judicial recourse, and future directions in the field of environmental justice.
Book Synopsis Mixed Methods Social Networks Research by : Silvia Domínguez
Download or read book Mixed Methods Social Networks Research written by Silvia Domínguez and published by Cambridge University Press. This book was released on 2014-06-30 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume demonstrates the potential of mixed-methods designs for the research of social networks and the utilization of social networks for other research. Mixing methods applies to the combination and integration of qualitative and quantitative methods. In social network research, mixing methods also applies to the combination of structural and actor-oriented approaches. The volume provides readers with methodological concepts to guide mixed-methods network studies with precise research designs and methods to investigate social networks of various sorts. Each chapter describes the research design used and discusses the strengths of the methods for that particular field and for specific outcomes.
Book Synopsis Designing Pilot Projects as Boundary Objects by : Francesco Zurlo
Download or read book Designing Pilot Projects as Boundary Objects written by Francesco Zurlo and published by Springer. This book was released on 2015-09-28 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes a collaborative Design Pilot Project held in Brazil (called MODU.Lares) involving micro and small enterprises and other actors in the furniture sector. The experience was based on an action research method and evaluated by using a tool, in order to assess the value of pilot project as a boundary object capable of fostering innovation and sustainability. The impact of the Design Pilot Project in triggering change in a fragmented local system with a poor environmental and social record, as well as management and innovation issues, were assessed with the help of the same tool, taking into account environmental, technological, economic, sociocultural, and organizational indicators. The collaborative network established was chiefly based on four elements: prototypes, meetings, exhibitions and the Pilot Project (as an overall process). The results indeed demonstrate that a Design Pilot Project can be a valid instrument for establishing a collaborative environment that promotes sustainability and innovation, particularly in contexts with a weak associative culture. Such collaborative projects can constitute the first step in a design policy cycle in developing countries, contributing to the definition of ideas and objectives among local stakeholders, minimizing the risks of failure, and increasing the chances of receiving governmental support.
Book Synopsis The Role that Voluntary Farm Organizations Exert as Communication Linkages Between Members, Government Agencies and Private Enterprises (a Brazilian Case Study) by : Egon Roque Fröhlich
Download or read book The Role that Voluntary Farm Organizations Exert as Communication Linkages Between Members, Government Agencies and Private Enterprises (a Brazilian Case Study) written by Egon Roque Fröhlich and published by . This book was released on 1983 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Mídia, cultura, comunicação written by and published by Arte & Ciência. This book was released on 2003 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis G.K. Hall Bibliographic Guide to Latin American Studies by : Benson Latin American Collection
Download or read book G.K. Hall Bibliographic Guide to Latin American Studies written by Benson Latin American Collection and published by . This book was released on 1999 with total page 946 pages. Available in PDF, EPUB and Kindle. Book excerpt:
