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Author : Stephen Hitchcock
Publisher : Emerson & Church, Publishers
ISBN 13 : 9781889102122
Total Pages : 268 pages
Book Rating : 4.1/5 (21 download)
Download or read book Open Immediately! written by Stephen Hitchcock and published by Emerson & Church, Publishers. This book was released on 2004 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9789990214918
Total Pages : pages
Book Rating : 4.2/5 (149 download)
Download or read book Revolution in the Mailbox written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mal Warwick
Publisher : John Wiley & Sons
ISBN 13 : 0787972509
Total Pages : 353 pages
Book Rating : 4.7/5 (879 download)
Download or read book Revolution in the Mailbox written by Mal Warwick and published by John Wiley & Sons. This book was released on 2003-12-31 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition of Mal Warwick's landmark book Revolution in the Mailbox has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you follow Warwick’s practical, down-to-earth advice, direct mail will help your organization grow, gain visibility, involve your donors, increase its efficiency, and achieve financial stability. Written in an easy, conversational style, this latest edition is filled with real-world examples and illustrations showing how you can realize the full potential of direct mail by putting it to work as a strategic tool.
Author : Benjamin Hart
Publisher : Jameson Books
ISBN 13 : 9780915463961
Total Pages : 320 pages
Book Rating : 4.4/5 (639 download)
Download or read book Fund Your Cause with Direct Mail written by Benjamin Hart and published by Jameson Books. This book was released on 2005-09-30 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the most complete guide ever written for non-specialists on direct mail fundraising.Ben Hart's direct mail programs have raised hundreds of millions of dollars for scores of non-profit organizations. But Hart's insights and secrets to profitable direct mail fundraising will work just as well for businesses and for-profit commercial enterprises. According to Hart, the three important rules for success in marketing through the mail are: * make sure that you are writing to the right people, that is, that you have secured the right mailing list* your letters should come across as a personal communication from one person to another* write about what your reader is interested in, not what you, the writer, are interested in. Hart's book is chock full of other rules, tips and axioms for effective letter writing, list selection, database management and the design and production of mailings that will help ensure success. Anyone who is involved in direct mail marketing on any level should read, and re-read, this book often.
Author : Kay Partney Lautman
Publisher :
ISBN 13 :
Total Pages : 404 pages
Book Rating : 4.3/5 ( download)
Download or read book Dear Friend written by Kay Partney Lautman and published by . This book was released on 1991 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Primary Research Group
Publisher : Primary Research Group Inc
ISBN 13 : 1574402862
Total Pages : 95 pages
Book Rating : 4.5/5 (744 download)
Download or read book Survey of Use of Direct Mail in Fundraising 3/2014 written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2014 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 94-page study presents detailed data on the direct mail fundraising efforts of 38 non-profits, of which two-thirds are institutions of higher education. The study helps its readers to answer questions such as: Has direct mail spending kept pace with other forms of fundraising spending? To what extent has email replaced direct mail? What percentage of total funds are raised by direct mail? How much are organizations spending overall and per piece of mail sent?
Author : Robert L. Torre
Publisher : Springer
ISBN 13 : 1489937994
Total Pages : 321 pages
Book Rating : 4.4/5 (899 download)
Download or read book Direct Mail Fund Raising written by Robert L. Torre and published by Springer. This book was released on 2013-12-20 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mal Warwick
Publisher : John Wiley & Sons
ISBN 13 : 0787971413
Total Pages : 274 pages
Book Rating : 4.7/5 (879 download)
Download or read book Testing, Testing 1, 2, 3 written by Mal Warwick and published by John Wiley & Sons. This book was released on 2003-08-16 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundraising experts know that successful direct mail requires a continual search for improvements in copy, package formats, and lists through trial-and-error testing. There is no doubt that testing—when done correctly—can raise more money for your organization. In Testing, Testing, 1,2,3 direct mail and fundraising expert Mal Warwick shows how the cumulative value of thoughtful, systematic testing can help your organization reach its direct mail fundraising goals. This reader-friendly guide will take you through each phase of the scientific process of discovering your organization's ideal combination of direct mail offer, package, and postage. Like Warwick's other, widely quoted books on fundraising, Testing, Testing, 1,2,3 is based on an abundance of real-world examples drawn from his more than two decades of experience in direct mail. Read a Charity Channel review: http://www.charitychannel.com/publish/templates/?a=38
Author : Public Management Institute
Publisher :
ISBN 13 : 9780916664268
Total Pages : 467 pages
Book Rating : 4.6/5 (642 download)
Download or read book Direct Mail Fund Raising written by Public Management Institute and published by . This book was released on 1980 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Baguley
Publisher :
ISBN 13 : 9781905053315
Total Pages : 24 pages
Book Rating : 4.0/5 (533 download)
Download or read book Direct Mail Fundraising written by John Baguley and published by . This book was released on 2006 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kort guide til fundraising via direct mail
Author : Gwyneth J. Lister
Publisher : Jossey-Bass
ISBN 13 : 9780787955298
Total Pages : 0 pages
Book Rating : 4.9/5 (552 download)
Download or read book Building Your Direct Mail Program written by Gwyneth J. Lister and published by Jossey-Bass. This book was released on 2001-04-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Building Your Direct Mail Program—part of Excellence in Fundraising Workbook Series—Gwyneth J. Lister provides the tools you need to make direct mail programs as effective and efficient as possible. With material tailored for volunteers and professionals who have little or no experience with direct mail, Lister walks you step-by-step through the process of creating a strong direct mail program. Filled with handy worksheets, checklists, and tips for avoiding the most common pitfalls, the book takes you through the process from start-to-finish--from knowing who should receive the direct mail package and working with list brokers, to creating and budgeting the package and evaluating the results. In addition, Lister provides specific tips and strategies throughout all phases of the direct mail process, including guidelines for projecting mailing costs, advice on determining when it is most effective to use a direct mail campaign, suggestions for testing direct mail packages, and more. Nonprofit fund raisers, professionals, consultants, and managers will find Building Your Direct Mail Program an invaluable guide to developing one of the key fund raising tools of any organization--a successful direct mail program.
Author : Alan Sharpe
Publisher :
ISBN 13 : 9780978405106
Total Pages : 254 pages
Book Rating : 4.4/5 (51 download)
Download or read book Breakthrough Fundraising Letters written by Alan Sharpe and published by . This book was released on 2007 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kay Partney Lautman
Publisher : Jones & Bartlett Learning
ISBN 13 : 9780834219595
Total Pages : 262 pages
Book Rating : 4.2/5 (195 download)
Download or read book Direct Marketing for Nonprofits written by Kay Partney Lautman and published by Jones & Bartlett Learning. This book was released on 2001 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this easy-to-read guide, a renowned direct-response fundraising consultant maps out everything you need to know to prospect, renew memberships, conduct house appeals, develop monthly donor programs, use telemarketing, create donor clubs, launch capital campaigns, and more! Direct Marketing for Nonprofits shows you exactly how to create that touch by helping you master: The best approaches for your nonprofit Techniques proven to boost response Tips for making the most from your budget Tactics for smooth production, printing and mailing How to analyze results and use testing to strengthen results the right role For The Internet in your fundraising media mix What direct mail and marketing can and can't accomplish
Author : Eugene J. Sefanov
Publisher :
ISBN 13 :
Total Pages : 236 pages
Book Rating : 4.:/5 (85 download)
Download or read book E-mail Fundraising for Nonprofit Organizations written by Eugene J. Sefanov and published by . This book was released on 2007 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jerry Huntsinger
Publisher : Precept Press
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.3/5 (91 download)
Download or read book Making Direct Response Fund Raising Pay Off written by Jerry Huntsinger and published by Precept Press. This book was released on 1992 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dozens of diagrammed fund-raising letters with specific examples of language, style, approach, content, and usage. This book gives you creative ideas and shows you how to make them work in your fund-raising efforts.
Author : Richard A. Viguerie
Publisher : Bonus Books, Inc.
ISBN 13 : 1566252520
Total Pages : 384 pages
Book Rating : 4.5/5 (662 download)
Download or read book America's Right Turn written by Richard A. Viguerie and published by Bonus Books, Inc.. This book was released on 2004 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Liberal media activists beware! Richard A. Viguerie, venture capitalist of the conservative movement (described as funding father of the right) and David Franke, a founder of the conservative movement, detail how conservatives-shut out by the liberal mass media of the 1950s and '60s-came to power by utilizing new and alternative media, and then created their own mass media.
Author : Vanessa Chase Lockshin
Publisher :
ISBN 13 : 9780995089303
Total Pages : 206 pages
Book Rating : 4.0/5 (893 download)
Download or read book The Storytelling Non-Profit written by Vanessa Chase Lockshin and published by . This book was released on 2016-04-29 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Storytelling Non-Profit is a portable consultant for fundraisers, communicators and executive directors who want to tell great stories. In this book, professionals will learn a process for telling a story that inspires and resonates with a target audience."--Back cover.
