Direccion De Marketing Fundamentos Y Aplicaciones

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Marketing financiero

Author : Jaime Rivera Camino
Publisher : ESIC
ISBN 13 : 8416462828
Total Pages : 273 pages
Book Rating : 4.4/5 (164 download)

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Book Synopsis Marketing financiero by : Jaime Rivera Camino

Download or read book Marketing financiero written by Jaime Rivera Camino and published by ESIC. This book was released on 2015-06-08 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro ha sido concebido con la vocación de servir como material didáctico. Para ello, se analiza de manera pedagógica, el complejo entorno en que se desenvuelven las entidades financieras, y las herramientas que les puede aportar el marketing para sobrevivir en un mercado maduro y sujeto a innumerables retos. Los autores exponen de manera sencilla y comprensible tanto las estrategias como las tácticas de marketing que requieren las empresas del sector financiero para ser competitivas. El lector encontrará en estas páginas ejemplos e ilustraciones de bancos de países de distintos continentes, y podrá conocer la evolución que ha experimentado el marketing en las entidades financieras, pasando de un enfoque de relaciones públicas, a la promoción de ventas y al uso de la publicidad. En esta evolución, al igual que ha sucedido en otros sectores, la crisis financiera mundial ha provocado que los bancos hayan tomado conciencia de la utilidad del marketing para colocar al cliente en el centro de su modelo de negocio. Como consecuencia, este libro nace con el ánimo de llenar el vacío relativo al conocimiento del uso efectivo del marketing en este sector. Y por ello, en esta obra se expone el proceso estratégico y operativo que deben utilizar las instituciones financieras para satisfacer las necesidades de sus segmentos objetivos. En su interior se desarrollan también, de manera armónica, los conceptos prácticos y empíricos que pueden ser usados tanto por estudiantes de grado y de postgrado, como por profesionales interesados en conocer de qué forma utilizar el marketing de adquisición y de retención en el sector financiero. Este conocimiento es esencial para instituciones que enfrentan condiciones de mercado de creciente complejidad y competitividad. En donde la aparición de nuevos actores (principalmente empresas tecnológicas), ha comenzado a amenazar líneas de negocio hasta ahora exclusivas de los bancos tradicionales.

Marketing

Author : Gary Armstrong
Publisher : Pearson Educación
ISBN 13 : 9789702604006
Total Pages : 686 pages
Book Rating : 4.6/5 (4 download)

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Book Synopsis Marketing by : Gary Armstrong

Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Dirección de Marketing

Author : Jaime Rivera Camino
Publisher : ESIC Editorial
ISBN 13 : 8473566416
Total Pages : 24 pages
Book Rating : 4.4/5 (735 download)

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Book Synopsis Dirección de Marketing by : Jaime Rivera Camino

Download or read book Dirección de Marketing written by Jaime Rivera Camino and published by ESIC Editorial. This book was released on 2009-10-13 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: El libro tiene una orientación práctica, pues está dirigido a mostrar las principales decisiones que deben tomar los directivos para satisfacer a sus mercados en un entorno altamente competitivo. Por tanto, el libro presenta conceptos y aplicaciones claves para profesionales y estudiantes interesados en la disciplina del marketing. Trata de reproducir el proceso estratégico y operativo del marketing para ofrecer conceptos aplicables a todo tipo de empresas y mercados. La obra realiza un recorrido por: • Las características del marketing, su aplicabilidad en las empresas y para mostrar los diferentes tipos de entorno que pueden condicionarlo. • Las decisiones que pueden restringir la función comercial: como segmentar para evaluar y predecir la demanda, y cuáles son las variables que deben conocerse para investigar la conducta de compra de los mercados. • El plan del marketing como el eje del proceso directivo, ya que se muestra como el puente entre la estrategia y los planes operativos de la mezcla de marketing. • Y las políticas sobre producto, precio, distribución y comunicación que deben dirigir las empresas para satisfacer exitosamente a sus mercados. Todos los capítulos siguen la misma estructura para facilitar la comprensión del material presentado en el libro. En las primeras páginas de cada capítulo se ofrecen un índice y los objetivos del tema. Después de una breve lectura introductoria, sigue la exposición del tema y se concluye con un resumen del capítulo, un caso práctico y varias cuestiones a debatir. Asimismo, todos los capítulos están ilustrados con esquemas y ejemplos de la aplicabilidad práctica de los conceptos desarrollados. Así, los directivos pueden encontrar en este libro una guía para sus decisiones estratégicas y operativas. Los estudiantes pueden disponer de un texto que puede guiarles en su interés de conocer los principales aspectos de la dirección de marketing. Y los profesores pueden usar de forma articulada o aislada cada capítulo para desarrollar seminarios o módulos de diferente duración didáctica. Índice: Parte I: Fundamentos del marketing. 1.- Marketing: conceptos y dimensiones. 2.- Entorno y globalización. Parte II: Función comercial. 3.- Segmentación del mercado. 4.- La demanda. 5.- Comportamiento del consumidor. Parte III: Estrategias de marketing. 7.- Planificación, organización y control de la estrategia de marketing. 8.- El producto: concepto y gestión. 9.- El precio. 10.- La distribución. 11.- La comunicación: la publicidad. 12. La promoción.- Casos prácticos.- Bibliografía.

Periodismo de marcas

Author : Carlos J. Campo
Publisher : Editorial UOC
ISBN 13 : 8490649316
Total Pages : 251 pages
Book Rating : 4.4/5 (96 download)

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Book Synopsis Periodismo de marcas by : Carlos J. Campo

Download or read book Periodismo de marcas written by Carlos J. Campo and published by Editorial UOC. This book was released on 2016-06-30 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: El periodismo de marcas es para unos pocos. Da lo mismo si se trata de enormes marcas multinacionales o de pequeñas denominaciones muy especializadas o muy locales. Es para una selectísima minoría y, además, es periodismo puro y duro.Hoy, con el descrédito de la publicidad, la desintermediación de la información, el desengaño tecnológico y la pérdida de la ingenuidad de las audiencias, se ha creado el escenario perfecto para desarrollar un periodismo que pretende una influenci todopoderosa.Este tratado actualiza los modos de este periodismo, abordando su sustrato teórico. Discrimina el contenido de marca de la acción periodística. Desmiente la antitética conceptual de periodismo y marca en una misma expresión. Y desvela, desde la experiencia, cómo fundar la redacción de marca, diseñar la línea editorial y ejercerlo cotidianamente.La marca que lo use se cotizará más. Y la corporación que evolucione con él logrará unos resultados económicos aún mejores.

MM4

Author : Dawn Iacobucci
Publisher :
ISBN 13 : 9781305044074
Total Pages : 244 pages
Book Rating : 4.0/5 (44 download)

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Book Synopsis MM4 by : Dawn Iacobucci

Download or read book MM4 written by Dawn Iacobucci and published by . This book was released on 2014 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Management

Author : Dawn Iacobucci
Publisher : Cengage Learning
ISBN 13 : 9780357635087
Total Pages : 336 pages
Book Rating : 4.6/5 (35 download)

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Book Synopsis Marketing Management by : Dawn Iacobucci

Download or read book Marketing Management written by Dawn Iacobucci and published by Cengage Learning. This book was released on 2021-08-02 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci�s MARKETING MANAGEMENT, 6E presents an intriguing, guiding framework that clearly illustrates how core concepts fit together. This updated and complete overview of marketing management uses a captivating style and engaging presentation that you will actually enjoy reading. Learn how to make meaningful decisions and construct useful, practical marketing plans to help companies succeed. Revised chapters, updated explanations, new mini-cases and the latest examples depict global marketing, ethics and social media marketing in action. This edition emphasizes the importance of theory with a framework that demonstrates the interrelationship of marketing concepts and decisions. Leading cases from Harvard, Darden and Ivey further reinforce the relevance of what you are learning. MindTap digital resources offer interactive content that connects the latest marketing management principles to business success.

RETRACTED BOOK: 151 Trading Strategies

Author : Zura Kakushadze
Publisher : Springer
ISBN 13 : 3030027929
Total Pages : 480 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis RETRACTED BOOK: 151 Trading Strategies by : Zura Kakushadze

Download or read book RETRACTED BOOK: 151 Trading Strategies written by Zura Kakushadze and published by Springer. This book was released on 2018-12-13 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides detailed descriptions, including more than 550 mathematical formulas, for more than 150 trading strategies across a host of asset classes and trading styles. These include stocks, options, fixed income, futures, ETFs, indexes, commodities, foreign exchange, convertibles, structured assets, volatility, real estate, distressed assets, cash, cryptocurrencies, weather, energy, inflation, global macro, infrastructure, and tax arbitrage. Some strategies are based on machine learning algorithms such as artificial neural networks, Bayes, and k-nearest neighbors. The book also includes source code for illustrating out-of-sample backtesting, around 2,000 bibliographic references, and more than 900 glossary, acronym and math definitions. The presentation is intended to be descriptive and pedagogical and of particular interest to finance practitioners, traders, researchers, academics, and business school and finance program students.

Representaciones mentales de las personas que invirtieron en las pirámides financieras

Author : Dagoberto Páramo Morales
Publisher : Lulu.com
ISBN 13 : 1291517715
Total Pages : 123 pages
Book Rating : 4.2/5 (915 download)

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Book Synopsis Representaciones mentales de las personas que invirtieron en las pirámides financieras by : Dagoberto Páramo Morales

Download or read book Representaciones mentales de las personas que invirtieron en las pirámides financieras written by Dagoberto Páramo Morales and published by Lulu.com. This book was released on 2013-08-08 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: El libro ofrece al público en general una mirada cultural sobre el fenómeno de la pirámides financieras y facilita al lector su entendimiento, debido a que utiliza un lenguaje sencillo sin desde luego perder la rigurosidad investigativa.

Fundamentals of Marketing

Author : Miguel Santesmases Mestre
Publisher :
ISBN 13 : 9788436825435
Total Pages : 0 pages
Book Rating : 4.8/5 (254 download)

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Book Synopsis Fundamentals of Marketing by : Miguel Santesmases Mestre

Download or read book Fundamentals of Marketing written by Miguel Santesmases Mestre and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.

Simulation Modeling and Analysis with Expertfit Software

Author : Averill Law
Publisher : McGraw-Hill Science/Engineering/Math
ISBN 13 : 9780073294414
Total Pages : 792 pages
Book Rating : 4.2/5 (944 download)

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Book Synopsis Simulation Modeling and Analysis with Expertfit Software by : Averill Law

Download or read book Simulation Modeling and Analysis with Expertfit Software written by Averill Law and published by McGraw-Hill Science/Engineering/Math. This book was released on 2006-07-21 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the publication of the first edition in 1982, the goal of Simulation Modeling and Analysis has always been to provide a comprehensive, state-of-the-art, and technically correct treatment of all important aspects of a simulation study. The book strives to make this material understandable by the use of intuition and numerous figures, examples, and problems. It is equally well suited for use in university courses, simulation practice, and self study. The book is widely regarded as the “bible” of simulation and now has more than 100,000 copies in print. The book can serve as the primary text for a variety of courses; for example: • A first course in simulation at the junior, senior, or beginning-graduate-student level in engineering, manufacturing, business, or computer science (Chaps. 1 through 4, and parts of Chaps. 5 through 9). At the end of such a course, the students will be prepared to carry out complete and effective simulation studies, and to take advanced simulation courses. • A second course in simulation for graduate students in any of the above disciplines (most of Chaps. 5 through 12). After completing this course, the student should be familiar with the more advanced methodological issues involved in a simulation study, and should be prepared to understand and conduct simulation research. • An introduction to simulation as part of a general course in operations research or management science (part of Chaps. 1, 3, 5, 6, and 9).

Index Translationium

Author : Bernan Associates
Publisher :
ISBN 13 : 9789230012557
Total Pages : pages
Book Rating : 4.0/5 (125 download)

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Book Synopsis Index Translationium by : Bernan Associates

Download or read book Index Translationium written by Bernan Associates and published by . This book was released on 1977 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

FID News Bulletin

Author : International Federation for Information and Documentation
Publisher :
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis FID News Bulletin by : International Federation for Information and Documentation

Download or read book FID News Bulletin written by International Federation for Information and Documentation and published by . This book was released on 1993 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Proceedings of the Second Pan American Scientific Congress, Washington, U.S.A., Monday, December 27, 1915 to Saturday, January 8, 1916

Author :
Publisher :
ISBN 13 :
Total Pages : 1134 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis Proceedings of the Second Pan American Scientific Congress, Washington, U.S.A., Monday, December 27, 1915 to Saturday, January 8, 1916 by :

Download or read book Proceedings of the Second Pan American Scientific Congress, Washington, U.S.A., Monday, December 27, 1915 to Saturday, January 8, 1916 written by and published by . This book was released on 1917 with total page 1134 pages. Available in PDF, EPUB and Kindle. Book excerpt:

International Community Psychology

Author : Stephanie Reich
Publisher : Springer Science & Business Media
ISBN 13 : 0387495002
Total Pages : 461 pages
Book Rating : 4.3/5 (874 download)

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Book Synopsis International Community Psychology by : Stephanie Reich

Download or read book International Community Psychology written by Stephanie Reich and published by Springer Science & Business Media. This book was released on 2007-07-03 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first in-depth guide to global community psychology research and practice, history and development, theories and innovations, presented in one field-defining volume. This book will serve to promote international collaboration, enhance theory utilization and development, identify biases and barriers in the field, accrue critical mass for a discipline that is often marginalized, and to minimize the pervasive US-centric view of the field.

Connectivity and Knowledge Management in Virtual Organizations: Networking and Developing Interactive Communications

Author : Camison, Cesar
Publisher : IGI Global
ISBN 13 : 160566071X
Total Pages : 450 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Connectivity and Knowledge Management in Virtual Organizations: Networking and Developing Interactive Communications by : Camison, Cesar

Download or read book Connectivity and Knowledge Management in Virtual Organizations: Networking and Developing Interactive Communications written by Camison, Cesar and published by IGI Global. This book was released on 2008-10-31 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book analyzes different types of virtual communities, proposing Knowledge Management as a solid theoretical ground for approaching their management"--Provided by publisher.

Eye Tracking for Visual Marketing

Author : Michel Wedel
Publisher : Now Publishers Inc
ISBN 13 : 1601981546
Total Pages : 105 pages
Book Rating : 4.6/5 (19 download)

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Book Synopsis Eye Tracking for Visual Marketing by : Michel Wedel

Download or read book Eye Tracking for Visual Marketing written by Michel Wedel and published by Now Publishers Inc. This book was released on 2008 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eye-Tracking for Visual Marketing examines the structure of the eye, the visual brain, eye-movements, and methods for recording and analyzing them. It describes the authors' theory and reviews eye-tracking applications in marketing based on this theory.

Extracting Bioactive Compounds for Food Products

Author : M. Angela A. Meireles
Publisher : CRC Press
ISBN 13 : 1420062395
Total Pages : 486 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Extracting Bioactive Compounds for Food Products by : M. Angela A. Meireles

Download or read book Extracting Bioactive Compounds for Food Products written by M. Angela A. Meireles and published by CRC Press. This book was released on 2008-12-16 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: The demand for functional foods and neutraceuticals is on the rise, leaving product development companies racing to improve bioactive compound extraction methods - a key component of functional foods and neutraceuticals development. From established processes such as steam distillation to emerging techniques like supercritical fluid technology, Ext