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Dinamizacion Del Punto De Venta 2a Edicion 2021 E Book
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Book Synopsis Dinamización del punto de venta 2.a edición 2021 (E-Book) by : Ma DEL CARMEN GÓMEZ DÍAZ
Download or read book Dinamización del punto de venta 2.a edición 2021 (E-Book) written by Ma DEL CARMEN GÓMEZ DÍAZ and published by Ediciones Paraninfo, S.A. This book was released on 2021-05-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Dinamización del punto de venta 2.ª edición 2021 by : GÓMEZ DÍAZ, Mª DEL CARMEN
Download or read book Dinamización del punto de venta 2.ª edición 2021 written by GÓMEZ DÍAZ, Mª DEL CARMEN and published by Ediciones Paraninfo, S.A.. This book was released on 2021-05-06 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: El uso de las tecnologías ha transformado;los hábitos de compra y ha revolucionado;el sector del comercio. Por eso hoy en día;se debe establecer en la tienda una conexión;más emocional, directa e inmediata;con el cliente.;Este libro desarrolla los contenidos del módulo profesional de Dinamización del Punto de Venta, del Ciclo Formativo de grado medio en Actividades Comerciales, perteneciente a la familia profesional de Comercio y Marketing.;Esta nueva edición ampliada y revisada recoge como novedad las visiones comerciales más actuales del retail, se han incorporado además numerosas fotografías, esquemas y ejemplos, se ha simplificado la teoría del escaparatismo, de la implantación del surtido y del control de las acciones que dinamizan cualquier punto de venta, y todo ello se ha acompañado de esquemas más sencillos y aclaratorios para facilitar la comprensión de los contenidos de la materia.;En Dinamización del punto de venta se hace un recorrido por la dinamización de un establecimiento comercial, desde la elección de una adecuada ubicación del punto de venta hasta la colocación de los productos en los lineales, la composición de escaparates y la publicidad en el lugar de venta, sin olvidar la elección y la gestión del surtido que se va a ofrecer a los clientes.;Los contenidos teóricos se exponen junto con actividades propuestas y resueltas para que el alumnado pueda ir aplicando los conocimientos adquiridos y fijando lo estudiado. Por último, al final de cada unidad se ofrecen un mapa conceptual para facilitar el repaso, enlaces web para ampliar conocimientos y numerosas actividades de comprobación de tipo test, de aplicación y de ampliación.;Las autoras cuentan con una amplia experiencia en la docencia, además de en comercio familiar. Ambas son apasionadas de la enseñanza y del estudio del punto de venta desde la perspectiva del marketing y la publicidad.
Book Synopsis Dinamización del punto de venta 2.a edición 2021 (Acceso) by : Ma DEL CARMEN GÓMEZ DÍAZ
Download or read book Dinamización del punto de venta 2.a edición 2021 (Acceso) written by Ma DEL CARMEN GÓMEZ DÍAZ and published by Ediciones Paraninfo, S.A. This book was released on 2021-05-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Dinamización del punto de venta by : GÓMEZ DÍAZ, Mª DEL CARMEN
Download or read book Dinamización del punto de venta written by GÓMEZ DÍAZ, Mª DEL CARMEN and published by Ediciones Paraninfo, S.A.. This book was released on 2015-04-01 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro desarrolla los contenidos del módulo profesional de Dinamización del Punto de Venta, del Ciclo Formativo de grado medio de Actividades Comerciales, perteneciente a la familia profesional de Comercio y Marketing, según el Real Decreto 1688/2011, de 18 de noviembre, de enseñanzas mínimas, y la Orden ECD/73/2013, de 23 de enero, por la que se establece el currículo del título correspondiente. Asimismo, el módulo profesional de Dinamización del Punto de Venta (cód. 1231) está asociado a la siguiente Unidad de Competencia: Organizar y animar el punto de venta de un pequeño comercio (cód. UC2105_2). La materia se ha distribuido en doce unidades: • Unidad 1. La dinamización del punto de venta y el comportamiento del cliente. • Unidad 2. El establecimiento comercial. • Unidad 3. Organización y diseño interior del punto de venta. • Unidad 4. El surtido. • Unidad 5. La gestión del surtido. • Unidad 6. El lineal y la implantación del producto en el punto de venta. • Unidad 7. Publicidad y relaciones públicas del establecimiento comercial. • Unidad 8. PLV y otros elementos de animación. • Unidad 9. El escaparatismo. • Unidad 10. Diseño de un escaparate. • Unidad 11. Acciones promocionales en el punto de venta. • Unidad 12. Métodos de control de la dinamización del punto de venta. El libro hace un recorrido por la dinamización de un establecimiento comercial, desde la elección de una adecuada ubicación del punto de venta hasta la colocación de los productos en los lineales, la composición de escaparates y la publicidad en el lugar de venta, sin olvidar la elección y la gestión del surtido que se va a ofrecer a los clientes. Además, los contenidos teóricos se exponen junto con actividades propuestas y resueltas para que los alumnos puedan ir aplicando los conocimientos adquiridos y fijando lo estudiado. Por último, al final de cada unidad se ofrecen un mapa conceptual para facilitar el repaso, enlaces web para ampliar conocimientos y numerosas actividades de comprobación, aplicación y ampliación.
Book Synopsis Dinamización del punto de venta en el pequeño comercio by : GÓMEZ DÍAZ, Mª DEL CARMEN
Download or read book Dinamización del punto de venta en el pequeño comercio written by GÓMEZ DÍAZ, Mª DEL CARMEN and published by Ediciones Paraninfo, S.A.. This book was released on 2015-01-01 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dinamizar es añadir dinamismo a una actividad, hacer que algo empiece a funcionar y a cobrar más importancia. En definitiva, es todo aquello que hace que la mercancía sea más sugerente para la venta y que logra que los productos se vendan. Con este libro aprenderemos a determinar los recursos y elementos de animación y decoración habituales en los pequeños comercios, y a aplicar técnicas de distribución interna de la superficie organizando la exposición según los distintos tipos de productos. Asimismo, veremos cómo establecer acciones promocionales en el punto de venta y de qué manera elaborar carteles que animen el consumo y nos ayuden a fidelizar clientes. Cada capítulo se complementa con actividades prácticas y de autoevaluación, cuyas soluciones están disponibles en www.paraninfo.es. Los contenidos se corresponden con los de la UF 2383 Dinamización del punto de venta en el pequeño comercio, incardinada en el MF 2105_2 Organización y animación del pequeño comercio, perteneciente al certificado de profesionalidad COMT0112 Actividades de gestión del pequeño comercio regulado por el RD 614/2013, de 2 de agosto, y modificado por el RD 982/2013, de 13 de diciembre.
Book Synopsis Dinamización del punto de venta en el pequeño comercio (Acceso) by : Ma DEL CARMEN GÓMEZ DÍAZ
Download or read book Dinamización del punto de venta en el pequeño comercio (Acceso) written by Ma DEL CARMEN GÓMEZ DÍAZ and published by Ediciones Paraninfo, S.A. This book was released on 2015-12-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Dinamización del punto de venta (Acceso) by : Ma DEL CARMEN GÓMEZ DÍAZ
Download or read book Dinamización del punto de venta (Acceso) written by Ma DEL CARMEN GÓMEZ DÍAZ and published by Ediciones Paraninfo, S.A. This book was released on 2015-04-17 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Cradle to Cradle by : William McDonough
Download or read book Cradle to Cradle written by William McDonough and published by North Point Press. This book was released on 2010-03-01 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: A manifesto for a radically different philosophy and practice of manufacture and environmentalism "Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. But as this provocative, visionary book argues, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world? In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are). Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, William McDonough and Michael Braungart make an exciting and viable case for change.
Download or read book Copiar el edén written by María Berríos and published by . This book was released on 2006 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzes the evolution of contemporary art in Chile from 1973 to 2007. This edition reproduces more than 500 color images of works by 74 contemporary artists (selected by editor Mosquera) including names such as: Juan Downey, Carlos Arias, (Santiago, Chile, 1964); Juan Castillo, (Antofagasta, 1952); Eugenio Dittborn, (Santiago, Chile, 1943); Paz Errzuriz, (Santiago, Chile, 1944); Volupsa Jarpa, (Rancagua, 1971); Carlos Leppe, (Santiago, Chile, 1952); and Carolina Ruff, (Santiago, Chile, 1973), as well as younger generation artists. The artists are presented in alphabetical order with brief introductory texts. Each reproduced work is rigorously documented with a caption that, in addition to providing the technical data offers the reader a description of the work for better comprehension. Six essays by noted critics and art historians: Guillermo Machuca, Mar̕a Berr̕os, Justo Pastor Mellado, Catalina Mena, Nelly Richard y Adriana V̀lads (description provided by vendor).
Book Synopsis The Orange Economy by : Inter American Development Bank
Download or read book The Orange Economy written by Inter American Development Bank and published by Inter-American Development Bank. This book was released on 2013-10-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This manual has been designed and written with the purpose of introducing key concepts and areas of debate around the "creative economy", a valuable development opportunity that Latin America, the Caribbean and the world at large cannot afford to miss. The creative economy, which we call the "Orange Economy" in this book (you'll see why), encompasses the immense wealth of talent, intellectual property, interconnectedness, and, of course, cultural heritage of the Latin American and Caribbean region (and indeed, every region). At the end of this manual, you will have the knowledge base necessary to understand and explain what the Orange Economy is and why it is so important. You will also acquire the analytical tools needed to take better advantage of opportunities across the arts, heritage, media, and creative services.
Book Synopsis Conscious Capitalism, With a New Preface by the Authors by : John Mackey
Download or read book Conscious Capitalism, With a New Preface by the Authors written by John Mackey and published by Harvard Business Review Press. This book was released on 2014-01-07 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling book, now with a new preface by the authors At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business, Conscious Capitalism is for anyone hoping to build a more cooperative, humane, and positive future. Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue that both business and capitalism are inherently good, and they use some of today’s best-known and most successful companies to illustrate their point. From Southwest Airlines, UPS, and Tata to Costco, Panera, Google, the Container Store, and Amazon, today’s organizations are creating value for all stakeholders—including customers, employees, suppliers, investors, society, and the environment. Read this book and you’ll better understand how four specific tenets—higher purpose, stakeholder integration, conscious leadership, and conscious culture and management—can help build strong businesses, move capitalism closer to its highest potential, and foster a more positive environment for all of us.
Book Synopsis The Historic Urban Landscape by : Francesco Bandarin
Download or read book The Historic Urban Landscape written by Francesco Bandarin and published by John Wiley & Sons. This book was released on 2012-01-12 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive overview of the intellectual developments in urban conservation. The authors offer unique insights from UNESCO's World Heritage Centre and the book is richly illustrated with colour photographs. Examples are drawn from urban heritage sites worldwide from Timbuktu to Liverpool to demonstrate key issues and best practice in urban conservation today. The book offers an invaluable resource for architects, planners, surveyors and engineers worldwide working in heritage conservation, as well as for local authority conservation officers and managers of heritage sites.
Book Synopsis Tourism and Water by : Stefan Gössling
Download or read book Tourism and Water written by Stefan Gössling and published by Channel View Publications. This book was released on 2015 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a systematic and comprehensive guide to the current state of knowledge on tourism and water. It is the first book to thoroughly examine the interrelationships of tourism and water use based on global, regional and business perspectives. Its assessment of tourism's global impact along with its overviews of sectoral and management approaches will provide a benchmark by which the water sustainability of tourism will be measured for years to come. In making a clear case for greater awareness and enhanced water management in the tourism sector, it is hoped that the book will contribute to the wise and sustainable use of this critical resource. The book is interdisciplinary in coverage and international in scope. It is designed as essential reading for not only students of tourism but also practitioners.
Book Synopsis Preventing Ageing Unequally by : OECD
Download or read book Preventing Ageing Unequally written by OECD and published by OECD Publishing. This book was released on 2017-10-18 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report examines how the two global mega-trends of population ageing and rising inequalities have been developing and interacting, both within and across generations.
Book Synopsis Climate Change Policy by : Michael Bothe
Download or read book Climate Change Policy written by Michael Bothe and published by Eleven International Publishing. This book was released on 2005 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the research results of an interdisciplinary study on climate change policies by the Enforcing Environmental Policy (EEP) Network, a project supported by the Human Dimension Potential Programme. Contributions are from highly qualified economic and legal specialists based at research institutes across Europe. The book gives answers to several questions related to the implementation of the international rules on climate change, most notably the Kyoto Protocol. It analyses ways and means to facilitate and encourage compliance with the objectives of the Kyoto Protocol. It is addressed to policy-makers, academics, business-sector and stakeholders throughout and outside Europe. Due to its interdisciplinary approach, this work is a distinctive and unique product compared to the existing literature on the subject. The effective implementation of climate protection and clean air policy requires an understanding of the political, legal and economic structures and constraints facing policy makers - and this is exactly what this book offers.
Download or read book Cultural Tourism written by bob Mckercher and published by Routledge. This book was released on 2012-10-02 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examine cultural tourism issues from both sides of the industry! Unique in concept and content, Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management examines the relationship between the sectors that represent opposite sides of the cultural tourism coin. While tourism professionals assess cultural assets for their profit potential, cultural heritage professionals judge the same assets for their intrinsic value. Sustainable cultural tourism can only occur when the two sides form a true partnership based on understanding and appreciation of each other's merits. The authors--one, a tourism specialist, the other, a cultural heritage management expert--present a model for a working partnership with mutual benefits, integrating management theory and practice from both disciplines. Cultural Tourism is the first book to combine the different perspectives of tourism management and cultural heritage management. It examines the role of tangible (physical evidence of culture) and intangible (continuing cultural practices, knowledge, and living experiences) heritage, describes the differences between cultural tourism products and cultural heritage assets, and develops a number of conceptual models, including a classification system for cultural tourists, indicators of tourism potential at cultural and heritage assets, and assessment criteria for cultural and heritage assets with tourism potential. Cultural Tourism examines the five main constituent elements involved in cultural tourism: cultural and heritage assets in tourism sites such as the Royal Palace in Bangkok, the Cook Islands, and Alcatraz Prison in San Francisco. tourism--what it is, how it works, and what makes it a success five different types of cultural tourists consumption of products, value adding, and commodification integrating the first four elements to satisfy the tourist, meet the needs of the tourism industry, and conserve the intrinsic value of the asset Though tourism and cultural heritage management professionals have mutual interests in the management, conservation, and presentation of cultural and heritage assets, the two sectors operate on parallel planes, maintaining an uneasy partnership with surprisingly little dialogue. Cultural Tourism provides professionals and students in each field with a better understanding of their own roles in the partnership, bridging the gap via sound planning, management, and marketing to produce top-quality, long-lasting cultural tourism products. Now translated into simplified Chinese.
Book Synopsis The Decision Makeover by : Mike Whitaker
Download or read book The Decision Makeover written by Mike Whitaker and published by Greenleaf Book Group. This book was released on 2017-09-12 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The secret of happy and successful people? Their ability to make good decisions. Changing careers, launching a business, starting a family, buying a home, moving to a new city? How do you know whether you’re making the right decision? In The Decision Makeover, Mike Whitaker offers a thoughtful and strategic approach for choosing wisely in all aspects of your life whether it’s about money, career, education, health, friends, or family. With his background in both business and psychology, he lays out a decision-making process that gives you the power to achieve your dreams. He even explains what to do if you’ve made some poor decisions along the way, so that you can move ahead without regret. Whitaker emphasizes the importance of understanding the difference between small and big decisions, and shows why defining your essential goals is the key to overcoming the roadblocks that can derail your progress. He reveals: • why your next decision could change your life forever • why you make bad decisions • how to avoid self-destructive decision-making • how to proceed confidently toward future decisions Filledwith engaging anecdotes and interactive exercises, The Decision Makeover gives you the tools to finally achieve all that you want. For young people just beginning to make important life decisions, or those who have seen it all and are ready for a “reset,” this timeless book is a must-have for anyone wanting to achieve the maximum success possible through purposeful decision making.
