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Digitaliza Tu Negocio
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Book Synopsis Negocios Digitales by : Daniel Salazar
Download or read book Negocios Digitales written by Daniel Salazar and published by Daniel Salazar. This book was released on 2020-06-20 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: 8 de cada 10 negocios en México fracasan a los 2 años. Negocios digitales recompila todo el aprendizaje adquirido platicando con más de 1,000 emprendedores, empresarios, directivos y ejecutivos sobre cómo empiezan proyectos o negocios. Todo desde encontrar un motivo del negocio, cómo hacer tu marca, ventas, hacer publicidad, herramientas digitales y algunos consejos generales. Es para todos los quieran emprender o que ya tengan un negocio y quieran evolucionar en medios digitales.
Book Synopsis Business Modelling in the Dynamic Digital Space by : Omar A El Sawy
Download or read book Business Modelling in the Dynamic Digital Space written by Omar A El Sawy and published by Springer Science & Business Media. This book was released on 2012-08-14 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Springer Briefs volume guides the reader in a comprehensive form to design new digital business models. The book provides strategic roadmaps for enterprises in the digital world, and a comprehensive framework to assess new business models. It aligns both, research and a practical perspective through real case study examples. Even extreme scenarios are employed to ensure that innovative approaches are being considered adequately.
Book Synopsis Digitaliza tu negocio by : David Villaseca Morales
Download or read book Digitaliza tu negocio written by David Villaseca Morales and published by ESIC. This book was released on 2016-01-25 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: En un mundo en permanente cambio, surgen muchas preguntas sobre cómo aprovechar las oportunidades para hacer crecer un negocio. La Revolución Digital que vivimos está detrás de muchos de los cambios más profundos que experimentan los consumidores y empresas de todo el mundo. Emprendedores, directivos y líderes de empresas de todos los tamaños que estén buscando nuevas oportunidades, encontrarán en este libro respuestas prácticas para lograr la transformación y el crecimiento. Siguiendo cinco grandes pasos se repasan nuevas soluciones como publicidad digital, big data o diseño de experiencias. Seguiremos el camino de uno de estos "buscadores de oportunidades", sus dudas y descubrimientos. Para traducirlo en acciones de crecimiento, se proponen herramientas prácticas del ámbito Digital, el Marketing y la Comunicación. Y numerosos ejemplos reales de empresas de todo el mundo: desde consolidadas empresas como Coca-Cola y Procter & Gamble, hasta competidores tecnológicos como Amazon, Apple o Google, pasando por start-ups como Kiip y Tesla. Índice Introducción. Un «buscador» de oportunidades.- Oportunidades para tu negocio en la revolución digital.- Claves de éxito para los nuevos retos.- Los cinco pasos de Results Marketing.- Resultados con valor de negocio.- Una gestión inteligente.- Innovación en soluciones.- Experiencias de cliente diferenciales.- Una marca fuente de ingresos.- Comunicación digital y social.- Aplicaciones para emprendedores y diferentes empresas.
Book Synopsis Advances in Technologies for Producing Food-relevant Polyphenols by : Jose Cuevas Valenzuela
Download or read book Advances in Technologies for Producing Food-relevant Polyphenols written by Jose Cuevas Valenzuela and published by CRC Press. This book was released on 2016-09-19 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growing concern for human wellbeing has generated an increase in the demand for polyphenols, secondary plant metabolites that exhibit different bioactive properties. This increasing demand is mainly due to the current applications in the food industry where polyphenols are considered essential for human health and nutrition. Advances in Technologies for Producing Food-relevant Polyphenols provides researchers, scientists, engineers, and professionals involved in the food industry with the latest methodologies and equipment useful to extract, isolate, purify, and analyze polyphenols from different available sources, such as herbs, flora, vegetables, fruits, and agro-industrial wastes. Technologies currently used to add polyphenols to diverse food matrices are also included. This book serves a reference to design and scale-up processes to obtain polyphenols from different plant sources and to produce polyphenol-rich foods with bioactive properties (e.g. antioxidant, antibacterial, antiviral, anticancer properties) of interest for human health and wellbeing.
Book Synopsis The North American Mosaic by : Commission for Environmental Cooperation (Montréal, Québec). Secretariat
Download or read book The North American Mosaic written by Commission for Environmental Cooperation (Montréal, Québec). Secretariat and published by . This book was released on 2001 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The North American Mosaic has four overarching features. First, it is, to the extent feasible, based on comparable information on the status and trends of major indicators of the state of the environment in Canada,Mexico, and the United States. Second, the report confirms that these three countries together make up an incredibly complex, dynamic, and interconnected ecosystem in which humans play a dominant and decisive role. Third, the report raises important and sometimes disquieting questions concerning the sustainability of some current trends. Finally, the report is a reminder that our economic, social, and physical well-being are utterly dependent on the life-sustaining services provided by nature. This report emphasizes the importance of developing mutually compatible economic, social, and environmental goals and policies across the three-country region.
Book Synopsis The Digital Transformation Playbook by : David L. Rogers
Download or read book The Digital Transformation Playbook written by David L. Rogers and published by Columbia University Press. This book was released on 2016-04-05 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
Book Synopsis Cloud Computing, Big Data & Emerging Topics by : Marcelo Naiouf
Download or read book Cloud Computing, Big Data & Emerging Topics written by Marcelo Naiouf and published by Springer. This book was released on 2021-08-17 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the revised selected papers of the 9th International Conference on Cloud Computing, Big Data & Emerging Topics, JCC-BD&ET 2021, held in La Plata, Argentina*, in June 2021. The 12 full papers and 2 short papers presented were carefully reviewed and selected from a total of 37 submissions. The papers are organized in topical sections on parallel and distributed computing; machine and deep learning; big data; web and mobile computing; visualization.. *The conference was held virtually due to the COVID-19 pandemic.
Book Synopsis Marketing digital by : Josep M. Martínez Polo
Download or read book Marketing digital written by Josep M. Martínez Polo and published by Editorial UOC. This book was released on 2016-03-30 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro es fruto de la curiosidad de nuestros alumnos que, en las clases, nos demandan no solo que les expliquemos los fundamentos del marketing, sino que quieren conocer las nuevas tendencias, los productos y las herramientas que emplean las empresas de éxito. Nuestra intención con este manual es que el lector conozca de primera mano todo lo necesario para poder trabajar en marketing digital y en internet. A lo largo de los nueve capítulos del libro (y del glosario con más de cien términos), el lector descubrirá que estamos en uno de los momentos más interesantes de internet, conocerá cómo ha cambiado el comportamiento de los consumidores y la importancia de enfocarse en el usuario. Al final de cada capítulo encontrará entrevistas con expertos y consejos para acceder al mundo laboral en el sector del marketing digital.
Book Synopsis Biotechnology of Bioactive Compounds by : Vijai Kumar Gupta
Download or read book Biotechnology of Bioactive Compounds written by Vijai Kumar Gupta and published by John Wiley & Sons. This book was released on 2015-04-20 with total page 742 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bioactive compounds play a central role in high-value product development in the chemical industry. Bioactive compounds have been identified from diverse sources and their therapeutic benefits, nutritional value and protective effects in human and animal healthcare have underpinned their application as pharmaceuticals and functional food ingredients. The orderly study of biologically active products and the exploration of potential biological activities of these secondary metabolites, including their clinical applications, standardization, quality control, mode of action and potential biomolecular interactions, has emerged as one of the most exciting developments in modern natural medicine. Biotechnology of Bioactive Compounds describes the current stage of knowledge on the production of bioactive compounds from microbial, algal and vegetable sources. In addition, the molecular approach for screening bioactive compounds is also discussed, as well as examples of applications of these compounds on human health. The first half of the book comprises information on diverse sources of bioactive compounds, ranging from microorganisms and algae to plants and dietary foods. The second half of the book reviews synthetic approaches, as well as selected bioactivities and biotechnological and biomedical potential. The bioactive compounds profiled include compounds such as C-phycocyanins, glycosides, phytosterols and natural steroids. An overview of the usage of bioactive compounds as antioxidants and anti-inflammatory agents, anti-allergic compounds and in stem cell research is also presented, along with an overview of the medicinal applications of plant-derived compounds. Biotechnology of Bioactive Compounds will be an informative text for undergraduate and graduate students of bio-medicinal chemistry who are keen to explore the potential of bioactive natural products. It also provides useful information for scientists working in various research fields where natural products have a primary role.
Book Synopsis Advances in Creativity, Innovation, Entrepreneurship and Communication of Design by : Evangelos Markopoulos
Download or read book Advances in Creativity, Innovation, Entrepreneurship and Communication of Design written by Evangelos Markopoulos and published by Springer Nature. This book was released on 2020-07-03 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together experts from different areas to show how creativity drives design and innovation to allow the integration of a wider spectrum of topics related to engineering design, industrial design and ergonomics in design. It presents theories and best practices demonstrating how creativity generates technological invention, and how this, combined with entrepreneurship, leads to business innovation. It also discusses strategies to teach creativity and entrepreneurial competencies. Moreover, the book discusses the role of human factors in understanding, communicating with and engaging users, reporting on innovative approaches, new typographies, visual elements and technologies applied to mobile and computer interfaces developments. It also discusses innovative strategies for design education and sustainable design. Based on the AHFE 2020 Virtual Conference on Creativity, Innovation and Entrepreneurship and on the AHFE 2020 Virtual Conference on Human Factors in Communication of Design, held on July 16–20, 2020, this book offers a fresh perspective and novel insights for human factors researchers, designers, communicators and innovators.
Book Synopsis Mi negocio en una app by : Cristian Hernandez
Download or read book Mi negocio en una app written by Cristian Hernandez and published by Cristian Hernández García. This book was released on 2020-10-11 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Descubre los principios fundamentales para transportar tu modelo de negocio a tu propia app.
Book Synopsis TRANSFORMACIÓN DIGITAL: Negocios y Personas by : Comunica-web.com
Download or read book TRANSFORMACIÓN DIGITAL: Negocios y Personas written by Comunica-web.com and published by Observatorio.Digital. This book was released on 2017-06-13 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transformación Digital en los negocios ¿A quién va dirigida esta publicación? Esta publicación ha sido escrita para ayudar a directivos, emprendedores y líderes, lo seas en acto o en potencia, esperamos aportar luz a tu camino. Un eBook diferente sobre Transformación Digital Esta publicación se caracteriza por su enfoque funcional y práctico. Incluye esquemas y ejemplos reales para que el lector pueda aplicar el proceso de digitalización de forma personal y adaptada a su proyecto. Índice de contenidosTRANSFORMACIÓN DIGITAL. LAS PERSONASNUEVAS TECNOLOGÍAS Y NUEVOS COMPORTAMIENTOSHERRAMIENTAS PARA LAS EMPRESASSUSTITUIR VS TRANSFORMAREJEMPLOS REALES
Download or read book Digitalízate written by Alberto Delgado and published by Libros de Cabecera. This book was released on 2016-04-01 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Estamos inmersos en la revolución de «lo digital». Una revolución tecnológica, social y cultural que está transformando profundamente la forma en la que nos comunicamos, relacionamos, trabajamos, aprendemos y disfrutamos. Digitalízate es una hoja de ruta para ayudar a las empresas a aprovechar las nuevas oportunidades digitales y evitar que sucumban en el intento. El libro proporciona a directivos y emprendedores una visión sobre el significado de la digitalización, cómo afecta a sus compañías y qué aspectos deben tener en cuenta para definir su estrategia digital. Alberto Delgado recorre los doce dominios de la digitalización de la empresa, desde las redes sociales hasta los cambios en las organizaciones, pasando por el marketing digital o el Big Data. El lector encontrará casos reales y numerosas ideas sobre iniciativas o proyectos de transformación que pueden mejorar la posición competitiva de su empresa gracias a la adopción de lo digital. Digitalízate es una hoja de ruta para ayudar a las empresas a aprovechar las nuevas oportunidades digitales y evitar que sucumban en el intento. El libro proporciona a directivos y emprendedores una visión sobre el significado de la digitalización, cómo afecta a sus compañías y qué aspectos deben tener en cuenta para definir su estrategia digital. Alberto Delgado recorre los doce dominios de la digitalización de la empresa, desde las redes sociales hasta los cambios en las organizaciones, pasando por el marketing digital o el Big Data. El lector encontrará casos reales y numerosas ideas sobre iniciativas o proyectos de transformación que pueden mejorar la posición competitiva de su empresa gracias a la adopción de lo digital.
Book Synopsis Accessible Tourism by : Dimitrios Buhalis
Download or read book Accessible Tourism written by Dimitrios Buhalis and published by Channel View Publications. This book was released on 2011 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inclusion, disability, an ageing population and tourism are increasingly important areas of study due to their implications for both tourism demand and supply. This book therefore sets out to explore and document the current theoretical approaches, foundations and issues in the study of accessible tourism. In drawing together the contributions to this volume the editors have applied broader social constructionist approaches to understanding the accessible tourism phenomena. Accessible tourism, as with any area of academic study is an evolving field of academic research and industry practice. As with other areas of tourism, the field is multidisciplinary, and is influenced by various disciplines including geography, disability studies, economics, public policy, psychology and marketing. "As one would expect from two scholars at the height of their academic abilities, Dimitrios Buhalis and Simon Darcy have delivered a timely and much needed contribution to the under-served area of accessible tourism. Harnessing the best conceptual developments on the topic, Accessible Tourism is a scholarly yet hugely readable collection and readily communicates the various contributors' passion for and command of their subject. This collection is a must have text for anyone engaged in the theory, practice and policy of accessible tourism and will be essential reading on undergraduate and postgraduate courses across a range of disciplines and fields. I cannot speak highly enough of this endeavour and I'm sure it will take accessible tourism and universal design debates into the mainstream of academic enquiry and industry practice." Professor Nigel Morgan, The Welsh Centre for Tourism Research, University of Wales Institute, Cardiff, Wales
Download or read book CiteSpace written by Chaomei Chen and published by Nova Science Publishers. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: CiteSpace is a freely available computer program written in Java for visualizing and analyzing literature of a scientific domain. A knowledge domain is broadly defined in order to capture the notion of a logically and cohesively organized body of knowledge. It may range from specific topics such as post-traumatic stress disorder to fields of study lacking clear-cut boundaries, such as research on terrorism or regenerative medicine. CiteSpace takes bibliographic information, especially citation information from the Web of Science, and generates interactive visualizations. Users can explore various patterns and trends uncovered from scientific publications, and develop a good understanding of scientific literature much more efficiently than they would from an unguided search through literature. The full text of many scientific publications can be accessed with a single click through the interactive visualization in CiteSpace. At the end of a session, CiteSpace can generate a summary report to summarize key information about the literature analyzed. This book is a practical guide not only on how to operate the tool but also on why the tool is designed and what implications of various patterns that require special attention. This book is written with a minimum amount of jargon. It uses everyday language to explain what people may learn from the writings of scholars of all kinds.
Book Synopsis The Digital Transformation of Logistics by : Mac Sullivan
Download or read book The Digital Transformation of Logistics written by Mac Sullivan and published by John Wiley & Sons. This book was released on 2021-03-30 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital transformation is in full swing and fundamentally changes how we live, work, and communicate with each other. From retail to finance, many industries see an inflow of new technologies, disruption through innovative platform business models, and employees struggling to cope with the significant shifts occurring. This Fourth Industrial Revolution is predicted to also transform Logistics and Supply Chain Management, with delivery systems becoming automated, smart networks created everywhere, and data being collected and analyzed universally. The Digital Transformation of Logistics: Demystifying Impacts of the Fourth Industrial Revolution provides a holistic overview of this vital subject clouded by buzz, hype, and misinformation. The book is divided into three themed-sections: Technologies such as self-driving cars or virtual reality are not only electrifying science fiction lovers anymore, but are also increasingly presented as cure-all remedies to supply chain challenges. In The Digital Transformation of Logistics: Demystifying Impacts of the Fourth Industrial Revolution, the authors peel back the layers of excitement that have grown around new technologies such as the Internet of Things (IoT), 3D printing, Robotic Process Automation (RPA), Blockchain or Cloud computing, and show use cases that give a glimpse about the fascinating future we can expect. Platforms that allow businesses to centrally acquire and manage their logistics services disrupt an industry that has been relationship-based for centuries. The authors discuss smart contracts, which are one of the most exciting applications of Blockchain, Software as a Service (SaaS) offerings for freight procurement, where numerous data sources can be integrated and decision-making processes automated, and marine terminal operating systems as an integral node for shipments. In The Digital Transformation of Logistics: Demystifying Impacts of the Fourth Industrial Revolution, insights are shared into the cold chain industry where companies respond to increasing quality demands, and how European governments are innovatively responding to challenges of cross-border eCommerce. People are a vital element of the digital transformation and must be on board to drive change. The Digital Transformation of Logistics: Demystifying Impacts of the Fourth Industrial Revolution explains how executives can create sustainable impact and how competencies can be managed in the digital age - especially for sales executives who require urgent upskilling to remain relevant. Best practices are shared for organizational culture change, drawing on studies among senior leaders from the US, Singapore, Thailand, and Australia, and for managing strategic alliances with logistics service providers to offset risks and create cross-functional, cross-company transparency. The Digital Transformation of Logistics: Demystifying Impacts of the Fourth Industrial Revolution provides realistic insights, a ready-to-use knowledge base, and a working vocabulary about current activities and emerging trends of the Logistics industry. Intended readers are supply chain professionals working for manufacturing, trading, and freight forwarding companies as well as students and all interested parties.
Download or read book Twitter Power written by Joel Comm and published by John Wiley & Sons. This book was released on 2009-03-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning. In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.
