Author : PAUL. MISER
Publisher :
ISBN 13 : 9781941688724
Total Pages : 252 pages
Book Rating : 4.6/5 (887 download)
Book Synopsis Digital Transformation - the Infinite Loop by : PAUL. MISER
Download or read book Digital Transformation - the Infinite Loop written by PAUL. MISER and published by . This book was released on 2021-04-12 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do companies like Uber and Amazon, Apple and Tesla have in common? They are all Experience Brands. Businesses that have embraced digital and technology as a competitive differentiator are creating exponentially more value than their counterparts and for their customers. This progressive digital transformation has completely shifted the way businesses capture, create, and retain customers throughout the entirety of the relationship.From simple awareness creation, to streamlining shopping, to building personalized products and services, to offering new business models, digital-enabled businesses are changing the way they view their role in their customers' lives. They are transforming their mindset from acquisition to membership and from marketing to relationship management. Businesses are entering the Journey Economy - where customer value goes beyond a single transaction and into a holistic experience with the brands they do business with. Understanding the entire customer journey gives brands the insight of the pain points and moments of joy customers expect and experience throughout their individual path to a brand. This intelligence gives brands the power to not only capitalize on these moments of pain and joy, but also the ability to see trends and shifts in the marketplace.Experience Brands are built around the notion and idea of speed. They believe the faster they can identify consumer problems and pain points, then create solutions to fix them, the faster they can create new value, access new revenue opportunities, and establish a deeper relationship with their consumers. Being consumer focused gives Experience Brands the ability to track the end-to-end journey of consumers and keep an open dialog with them, while identifying the bottlenecks and challenges to solve. This continuous loop gives Experience Brands the ability to access the fast-to-market advantage, while maintaining strong relationships with their consumers. Author Paul Miser takes the conversation about digital disruption to a higher level. He explains that Experience Brands are never focused on the next sale, rather they rely on learning and building relationships that will lead to a third sale and many more after that.