Digital Transformation Initiatives For Agile Marketing

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Digital Transformation Initiatives for Agile Marketing

Author : Maravilhas, Sérgio
Publisher : IGI Global
ISBN 13 :
Total Pages : 604 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Digital Transformation Initiatives for Agile Marketing by : Maravilhas, Sérgio

Download or read book Digital Transformation Initiatives for Agile Marketing written by Maravilhas, Sérgio and published by IGI Global. This book was released on 2024-10-16 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly evolving digital landscape, businesses today face an imperative to adapt and innovate continuously. Digital transformation is at the core of this evolution. It enables organizations to rethink and redesign their operations, processes, and customer interactions. Within this context, marketing has seen a profound shift, with agile methodologies and advanced technologies redefining traditional practices. It is imperative to explore the intersection of these critical areas. Digital Transformation Initiatives for Agile Marketing explores the various aspects of marketing and digital transformation, including how technology is changing the way marketers operate, how businesses can leverage data to improve customer engagement, and the challenges and opportunities that com with implementing digital transformation initiatives. It also discusses new marketing tendencies related to technology, people, and processes. Covering topics such as artificial intelligence, customer experience, and omnichannel marketing, this book is an excellent resource for marketers, business leaders, academicians, researchers, educators, graduate and postgraduate students, and more.

Agile Marketing

Author : Michelle Accardi-Petersen
Publisher : Apress
ISBN 13 : 1430233168
Total Pages : 242 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis Agile Marketing by : Michelle Accardi-Petersen

Download or read book Agile Marketing written by Michelle Accardi-Petersen and published by Apress. This book was released on 2012-01-26 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clearly the marketing methods of old will not fulfill all the needs of today's organization. Today, the fast moving opportunities afforded by the internet, websites, social networking and data communication give those in the know a huge advantage over traditional marketers. The goal of this book is to teach you how. Author Michelle Accardi-Petersen has been on both the planning and implementation side of the problem. Utilizing methods that may be familiar to those with a software background but without the technical baggage, she presents the techniques that will put you way ahead of traditional marketers and move your organization to the forefront in their overall marketing operations.

Building the Agile Business through Digital Transformation

Author : Neil Perkin
Publisher : Kogan Page Publishers
ISBN 13 : 0749480408
Total Pages : 289 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Building the Agile Business through Digital Transformation by : Neil Perkin

Download or read book Building the Agile Business through Digital Transformation written by Neil Perkin and published by Kogan Page Publishers. This book was released on 2017-04-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building the Agile Business through Digital Transformation is an in-depth look at transforming businesses so they are fit for purpose in a digitally enabled world. It is a guide for all those needing to better understand, implement and lead digital transformation in the workplace. It sets aside traditional thinking and outdated strategies to explain what steps need to be taken for an organization to become truly agile. It addresses how to build organizational velocity and establish iterative working, remove unnecessary process, embed innovation, map strategy to motivation and develop talent to succeed. Building the Agile Business through Digital Transformation provides guidance on how to set the pace and frequency for change and shows how to break old habits and reform the behaviours of a workforce to embed digital transformation, achieve organizational agility and ensure high performance. Full of practical advice, examples and real-life insights from organizational development professionals at the leading edge of digital transformation, this book is an essential guide to building an agile business.

Agile IT Organization Design

Author : Sriram Narayan
Publisher : Addison-Wesley Professional
ISBN 13 : 0133904245
Total Pages : 475 pages
Book Rating : 4.1/5 (339 download)

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Book Synopsis Agile IT Organization Design by : Sriram Narayan

Download or read book Agile IT Organization Design written by Sriram Narayan and published by Addison-Wesley Professional. This book was released on 2015-06-11 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design IT Organizations for Agility at Scale Aspiring digital businesses need overall IT agility, not just development team agility. In Agile IT Organization Design, IT management consultant and ThoughtWorks veteran Sriram Narayan shows how to infuse agility throughout your organization. Drawing on more than fifteen years’ experience working with enterprise clients in IT-intensive industries, he introduces an agile approach to “Business–IT Effectiveness” that is as practical as it is valuable. The author shows how structural, political, operational, and cultural facets of organization design influence overall IT agility—and how you can promote better collaboration across diverse functions, from sales and marketing to product development, and engineering to IT operations. Through real examples, he helps you evaluate and improve organization designs that enhance autonomy, mastery, and purpose: the key ingredients for a highly motivated workforce. You’ll find “close range” coverage of team design, accountability, alignment, project finance, tooling, metrics, organizational norms, communication, and culture. For each, you’ll gain a deeper understanding of where your organization stands, and clear direction for making improvements. Ready to optimize the performance of your IT organization or digital business? Here are practical solutions for the long term, and for right now. Govern for value over predictability Organize for responsiveness, not lowest cost Clarify accountability for outcomes and for decisions along the way Strengthen the alignment of autonomous teams Move beyond project teams to capability teams Break down tool-induced silos Choose financial practices that are free of harmful side effects Create and retain great teams despite today’s “talent crunch” Reform metrics to promote (not prevent) agility Evolve culture through improvements to structure, practices, and leadership—and careful, deliberate interventions

Digital Transformation Roadmap

Author : Hamed Taherdoost
Publisher : CRC Press
ISBN 13 : 1040033695
Total Pages : 426 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Digital Transformation Roadmap by : Hamed Taherdoost

Download or read book Digital Transformation Roadmap written by Hamed Taherdoost and published by CRC Press. This book was released on 2024-06-03 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world undergoing rapid technological evolution, this is your indispensable guide to thriving in the digital age. Digital Transformation Roadmap: From Vision to Execution offers a comprehensive exploration of the Fourth Industrial Revolution by presenting a roadmap for leveraging technology to revolutionize businesses, strategy, and innovation. Embark on a journey that unveils the dynamic interplay between technology and business. Discover the evolution of tech life cycles, the significance of digital transformation, and the key domains of change reshaping industries. Explore strategies to gain competitive advantage, from reimagining business models to aligning digital visions with organizational goals. Experience a holistic approach to digital transformation. Learn how to empower employees, foster a culture of innovation, and navigate change adeptly. Delve into the world of emerging technologies such as AI, IoT, and blockchain, and harness their potential to open new avenues for growth. From cybersecurity roadmaps to measuring system performance, uncover essential practices to ensure the resilience and success of digital initiatives. Master the art of delivering exceptional digital customer experiences and harnessing the value of data. Whether you’re a business leader, strategist, or tech enthusiast, this book equips you with actionable insights, practical strategies, and a forward-thinking mindset to drive change and thrive in the digital landscape.

The Six Disciplines of Agile Marketing

Author : Jim Ewel
Publisher : John Wiley & Sons
ISBN 13 : 1119712033
Total Pages : 304 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis The Six Disciplines of Agile Marketing by : Jim Ewel

Download or read book The Six Disciplines of Agile Marketing written by Jim Ewel and published by John Wiley & Sons. This book was released on 2020-10-13 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your organization using Agile principles with this proven framework The Six Disciplines of Agile Marketing provides a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this book provides a concise, approachable, and adaptable strategy for the implementation of Agile in virtually any marketing organization. The Six Disciplines of Agile Marketing discusses six key areas of practical concern to the marketer who hopes to adopt Agile practices in their organization. They include: Aligning the team on common goals Structuring the team for greater efficiency Implementing processes like Scrum and Kanban in marketing Validated Learning Adapting to Change Creating Remarkable Customer Experiences The Six Disciplines of Agile Marketing also discusses four shifts in beliefs and behaviors necessary to achieving an Agile transformation in marketing organizations. They include: A shift from a focus on outputs to one based on outcomes A shift from a campaign mentality to one based on continuous improvement A shift from an internal focus to a customer focus A shift from top-down decisions to de-centralized decisions Perfect for anyone in a leadership position at a marketing agency, The Six Disciplines of Agile Marketing also belongs on the bookshelf of anyone interested in improving the efficacy and efficiency of their own marketing efforts. Full of practical advice and concrete strategies that have been successfully implemented at Fortune 500, Silicon Valley, and non-profit organizations alike, this book is an indispensable resource to help your organization make the leap to Agile.

Agility Shift

Author : Pamela Meyer
Publisher : Routledge
ISBN 13 : 1351862405
Total Pages : 187 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Agility Shift by : Pamela Meyer

Download or read book Agility Shift written by Pamela Meyer and published by Routledge. This book was released on 2016-11-03 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: As contrary as it sounds, "planning" -- as we traditionally understand the term--can be the worst thing a company can do. Consider that volatile weather events disrupt trusted supply chains, markets, and promised delivery schedules. Ever-shifting geo-political tensions, as well as internal political upheaval within U.S. and global governments, derail long-planned new ventures. Technology failures block opportunities. Competitors suddenly change their product or release date; your team cannot meet the pace of innovations in your market niche, leaving you sidelined. There are myriad ways in the current business environment for a company's well-considered business plans to go awry. Most business schools continue to prepare managers to be effective in stable and predictable environments, conditions that, if they ever existed at all, are long gone. The Agility Shift shows business leaders exactly how to make the radical mindset and strategy shift necessary to create an agile, entrepreneurial organization that can innovate and thrive in complex, ever-changing contexts. As author Pamela Meyer explains, there is much more involved than a reconfiguration of the org chart and job descriptions. It requires relinquishing the illusion of control at the very foundation of most management training and business practice. Despite most leaders' approaches, "Agility is not simply accelerated planning." Unlike many agility books on the market, The Agility Shift provides specific, actionable strategies and tactics for leaders at all levels of the organization to put into practice immediately to improve agility and achieve results.

Leading Digital

Author : George Westerman
Publisher : Harvard Business Review Press
ISBN 13 : 1625272480
Total Pages : 303 pages
Book Rating : 4.6/5 (252 download)

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Book Synopsis Leading Digital by : George Westerman

Download or read book Leading Digital written by George Westerman and published by Harvard Business Review Press. This book was released on 2014-09-23 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.

Driving Digital

Author : Isaac Sacolick
Publisher : AMACOM
ISBN 13 : 081443861X
Total Pages : 317 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Driving Digital by : Isaac Sacolick

Download or read book Driving Digital written by Isaac Sacolick and published by AMACOM. This book was released on 2017-08-24 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every organization makes plans for updating products, technologies, and business processes. But that’s not enough anymore for the twenty-first-century company. The race is now on for everyone to become a digital enterprise. For those individuals who have been charged with leading their company’s technology-driven change, the pressure is intense while the correct path forward unclear. Help has arrived! In Driving Digital, author Isaac Sacolick shares the lessons he’s learned over the years as he has successfully spearheaded multiple transformations and helped shape digital-business best practices. Readers no longer have to blindly trek through the mine field of their company’s digital transformation. In this thoroughly researched one-stop manual, learn how to: • Formulate a digital strategy • Transform business and IT practices • Align development and operations • Drive culture change • Bolster digital talent • Capture and track ROI • Develop innovative digital practices • Pilot emerging technologies • And more! Your company cannot avoid the digital disruption heading its way. The choice is yours: Will this mean the beginning of the end for your business, or will your digital practices be what catapults you into next-level success?

Contemporary Global Issues in Human Resource Management

Author : Mehmet Ali Turkmenoglu
Publisher : Emerald Group Publishing
ISBN 13 : 1800433948
Total Pages : 328 pages
Book Rating : 4.8/5 (4 download)

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Book Synopsis Contemporary Global Issues in Human Resource Management by : Mehmet Ali Turkmenoglu

Download or read book Contemporary Global Issues in Human Resource Management written by Mehmet Ali Turkmenoglu and published by Emerald Group Publishing. This book was released on 2020-11-18 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on current workplace issues and employee and employer expectations of Human Resource Management in a rapidly changing business environment, this book examines current trends of HR practices and expands on current literature.

EDGE

Author : Jim Highsmith
Publisher : Addison-Wesley Professional
ISBN 13 : 0135263581
Total Pages : 274 pages
Book Rating : 4.1/5 (352 download)

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Book Synopsis EDGE by : Jim Highsmith

Download or read book EDGE written by Jim Highsmith and published by Addison-Wesley Professional. This book was released on 2019-08-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: EDGE: The Agile Operating Model That Will Help You Successfully Execute Your Digital Transformation “[The authors’] passion for technology allows them to recognize that for most enterprises in the 21st century, technology is THE business. This is what really separates the EDGE approach. It is a comprehensive operating model with technology at its core.” —From the Foreword by Heidi Musser, Executive Vice President and Principal Consultant, Leading Agile; retired, Vice President and CIO, USAA Maximum innovation happens at the edge of chaos: the messy, risky, and uncertain threshold between randomness and structure. Operating there is uncomfortable but it’s where organizations “invent the future.” EDGE is a set of fast, iterative, adaptive, lightweight, and value-driven tools to achieve digital transformation, and EDGE: Value-Driven Digital Transformation is your guide to using this operating model for innovation. Jim Highsmith is one of the world’s leading agile pioneers and a coauthor of the Agile Manifesto. He, Linda Luu, and David Robinson know from their vast in-the-trenches experience that sustainable digital transformation requires far more than adopting isolated agile practices or conventional portfolio management. This hard, indispensable work involves changing culture and mindset, and going beyond transforming the IT department. EDGE embraces an adaptive mindset in the face of market uncertainty, a visible, value-centered portfolio approach that encourages continual value linkages from vision to detailed initiatives, incremental funding that shifts as strategies evolve, collaborative decision-making, and better risk mitigation. This guide shows leaders how to use the breakthrough EDGE approach to go beyond incremental improvement in a world of exponential opportunities. Build an organization that adapts fast enough to thrive Clear away unnecessary governance processes, obsolete “command and control” leadership approaches, and slow budgeting/planning cycles Improve collaboration when major, fast-paced responses are necessary Continually optimize investment allocation and monitoring based on your vision and goals Register your product for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.

Managing Digital Innovation

Author : Sue Newell
Publisher : Bloomsbury Publishing
ISBN 13 : 1350304700
Total Pages : 426 pages
Book Rating : 4.3/5 (53 download)

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Book Synopsis Managing Digital Innovation by : Sue Newell

Download or read book Managing Digital Innovation written by Sue Newell and published by Bloomsbury Publishing. This book was released on 2019-11-28 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge new textbook examines how effective knowledge management can make organizations more innovative. Blending an extensive body of international research and analysis with examples of practical implementation, it demonstrates how organizational structures and strategies combined with digital technologies can better foster innovation. Critically rigorous and full of engaging pedagogy, this accessible textbook will enable readers to understand the complexity of innovation processes and the opportunities and challenges that face managers as they exploit new technologies to produce value. Contemporary case studies based on the authors' original research and focused on international organizations from a range of industries demonstrate the applicability of key theories and concepts to real-world practical opportunities. This is an essential textbook for upper undergraduate, postgraduate and MBA students studying knowledge management and innovation. It is also suitable for any student of organisation studies wanting to understand more about the role that the digital has to play in fostering innovation and managing knowledge.

DIGITAL TRANSFORMATION LEADERSHIP NAVIGATING IT PROJECTS FROM CONCEPT TO COMPLETION

Author : VANITHA SIVASANKARAN BALASUBRAMANIAM PHANINDRA KUMAR KANKANAMPATI PROF DR. PUNIT GOEL ANSHIKA AGGARWAL
Publisher : DeepMisti Publication
ISBN 13 : 9360442151
Total Pages : 220 pages
Book Rating : 4.3/5 (64 download)

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Book Synopsis DIGITAL TRANSFORMATION LEADERSHIP NAVIGATING IT PROJECTS FROM CONCEPT TO COMPLETION by : VANITHA SIVASANKARAN BALASUBRAMANIAM PHANINDRA KUMAR KANKANAMPATI PROF DR. PUNIT GOEL ANSHIKA AGGARWAL

Download or read book DIGITAL TRANSFORMATION LEADERSHIP NAVIGATING IT PROJECTS FROM CONCEPT TO COMPLETION written by VANITHA SIVASANKARAN BALASUBRAMANIAM PHANINDRA KUMAR KANKANAMPATI PROF DR. PUNIT GOEL ANSHIKA AGGARWAL and published by DeepMisti Publication. This book was released on 2024-10-10 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the ever-evolving landscape of the modern world, the synergy between technology and leadership has become a cornerstone of innovation and progress. This book, Digital Transformation Leadership: Navigating IT Projects from Concept to Completion, is conceived with the purpose of bridging the gap between emerging technological advancements and the leadership strategies required to guide complex IT projects to success. Our objective is to equip readers with the tools and insights necessary to excel in this dynamic intersection of fields. This book is structured to provide a comprehensive exploration of the methodologies and strategies that define digital transformation leadership, from initiating IT projects to seeing them through to completion. We delve into the critical aspects of project management, technological adoption, and leadership in the digital era. Complex concepts are presented in a clear and accessible manner, making this work suitable for a diverse audience, including students, project managers, IT professionals, and industry leaders. In authoring this book, we have drawn upon the latest research and best practices to ensure that readers not only gain a robust theoretical understanding but also acquire practical skills that can be applied in real-world IT project scenarios. The chapters strike a balance between depth and breadth, covering topics ranging from digital transformation frameworks and leadership styles to the intricacies of managing IT resources and fostering innovation. Additionally, we emphasize the importance of effective communication, dedicating sections to the art of presenting and implementing innovative solutions within project environments. The inspiration for this book arises from the recognition of the crucial role that digital transformation leadership plays in shaping the future of organizations and industries. We are profoundly grateful to Chancellor Shri Shiv Kumar Gupta of Maharaja Agrasen Himalayan Garhwal University for his unwavering support and vision. His dedication to fostering academic excellence and promoting a culture of leadership and innovation has been instrumental in bringing this project to fruition. We hope this book will serve as a valuable resource and inspiration for those eager to deepen their understanding of how technology and leadership can be harnessed together to navigate and complete successful IT projects. We believe that the knowledge and insights contained within these pages will empower readers to lead transformative change in the digital age. Thank you for joining us on this journey. Authors

Advances in Production Management Systems. Production Management Systems for Volatile, Uncertain, Complex, and Ambiguous Environments

Download Advances in Production Management Systems. Production Management Systems for Volatile, Uncertain, Complex, and Ambiguous Environments PDF Online Free

Author : Matthias Thürer
Publisher : Springer Nature
ISBN 13 : 3031716299
Total Pages : 505 pages
Book Rating : 4.0/5 (317 download)

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Book Synopsis Advances in Production Management Systems. Production Management Systems for Volatile, Uncertain, Complex, and Ambiguous Environments by : Matthias Thürer

Download or read book Advances in Production Management Systems. Production Management Systems for Volatile, Uncertain, Complex, and Ambiguous Environments written by Matthias Thürer and published by Springer Nature. This book was released on with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital Transformation Management for Agile Organizations

Author : Stefano Bresciani
Publisher : Emerald Group Publishing
ISBN 13 : 1800431716
Total Pages : 216 pages
Book Rating : 4.8/5 (4 download)

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Book Synopsis Digital Transformation Management for Agile Organizations by : Stefano Bresciani

Download or read book Digital Transformation Management for Agile Organizations written by Stefano Bresciani and published by Emerald Group Publishing. This book was released on 2021-06-10 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Transformation Management for Agile Organizations highlights and explores new dynamics regarding how current digital developments globally scale, by examining the threats, as well as the opportunities these innovations offer to organizations of all kinds.

Hooked on Customers

Author : Robert G. Thompson
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781478271512
Total Pages : 0 pages
Book Rating : 4.2/5 (715 download)

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Book Synopsis Hooked on Customers by : Robert G. Thompson

Download or read book Hooked on Customers written by Robert G. Thompson and published by Createspace Independent Publishing Platform. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Talk is cheap." A cliché, perhaps, but the idea that what we do is more important than what we say is a fundamental truth. It applies in our personal lives and can extend into our professional work, too. Learning to let your actions do the talking can be revolutionary to a company that struggles to create enduring customer relationships. People who own operate, manage, or otherwise lead a company are always looking for ways to improve productivity, beat the competition, and ensure long-term success. Learning how to put words and ideas into action can be a key to success in the business world. Hooked on Customers is not about finding the right words, whether labeled as a "strategy" or not. It is an insightful, highly informative book that propels businesses into action. It explores successful customer-centric businesses, examines the ways they execute their strategies, and provides practical recommendations for business leaders to more effectively outperform their competition. A must-have for any business leader who wants to have a healthy relationship with customers, this book avoids the pitfalls that often plague others that offer business advice. Frequently, company leaders turn to consultants and other resources to recommend strategies that sound great but ultimately don't have any real meaning because they are a series of words without a tie to actions. Combining his own professional experiences working as a CEO with his extensive research and expertise as an international authority on customer-centricity, author Robert Thompson has identified the five routine organizational habits successful customer-centric businesses use when executing strategy. Legendary leading customer-centric businesses: LISTEN to their customers' values and feedback. THINK about the implications of fact-based decisions on customers EMPOWER employees with the freedom they need to please customers CREATE new value for customers, without being asked DELIGHT customers by exceeding their expectations Crucial to Thompson's discussion of these habits is the premise that there are no quick fixes. Customer-centricity takes time, determination, and company-wide commitment. It must be maintained and constantly pursued to ensure that it becomes part of the fabric of a business. In the end, the results are well worth it. Hooked on Customers helps leaders understand, adopt, and implement the five crucial habits that enable companies to not only survive in highly competitive, overcrowded markets but to dominate them, creating a legacy of success and inspiration along the way.

Agile Transformation

Author : Scott M Graffius
Publisher : Independently Published
ISBN 13 : 9781072447962
Total Pages : 70 pages
Book Rating : 4.4/5 (479 download)

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Book Synopsis Agile Transformation by : Scott M Graffius

Download or read book Agile Transformation written by Scott M Graffius and published by Independently Published. This book was released on 2019-06-06 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits. Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a revealing behind-the-scenes account of a successful agile implementation at a global entertainment company. Scott M. Graffius' first book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions, provides readers with practical information they can use to get benefits from the most popular agile framework, Scrum. It presents top practices from successful implementations based on Scott's hands-on experience and 116 diverse sources such as the Scrum Alliance, the Project Management Institute, MIT, the IEEE, Gartner, and the Software Engineering Institute. BookAuthority named Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions "One of the Best Scrum Books of All Time." The publication garnered 17 first place awards from national and international competitions. Scott and his book have been featured in Yahoo Finance, Computer Weekly, the PM World Journal, Learning Solutions, Innovation Management, and additional media publications. In Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change, Scott shares a behind-the-scenes account of a successful agile implementation at a global entertainment company. The story is based on actual events and it's told from Scott's perspective as an agile coach. The transformation dramatically improved the way the organization works and delivers business value. New capabilities and practices enabled the enterprise to adapt to its changing environment, move faster, and drive innovation, which made it more competitive and prosperous.