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Digital Strategies In The Pharmaceutical Industry
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Book Synopsis Digital Strategies in the Pharmaceutical Industry by : L. Lerer
Download or read book Digital Strategies in the Pharmaceutical Industry written by L. Lerer and published by Springer. This book was released on 2003-01-24 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.
Book Synopsis Digital Pharma Marketing Playbook by : Subba Rao Chaganti
Download or read book Digital Pharma Marketing Playbook written by Subba Rao Chaganti and published by PharmaMed Press / BSP Books. This book was released on 2022-10-22 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Pharma Marketing Playbook is a first-of-its-kind-of book. It is the first and only book that presents 101 cases in digital pharma marketing. These cases show how some of the leading pharmaceutical companies across the world have used digital and social media channels. They are also excellent learning opportunities to all pharma marketing and brand managers, and students of pharmaceutical marketing. Digital transformation is sweeping the world around us. Everything these days has become digital. The ever-increasing rate of adoption of wearable devices and the advent of the internet of things are digitizing more and more of our experience. At the same time, healthcare in general, and the pharmaceutical industry, in particular, have been lagging in adapting to a digital strategy. It is not that the pharma is new to multichannel marketing. The pharmaceutical industry traditionally has been following a multichannel marketing strategy, where most of the channels have been static rather than dynamic. The number of channels has increased significantly due to the internet explosion. Pharma is moving to a multi-stakeholder world, a world in which stakeholders beyond the prescriber are gaining importance. These new influencer groups such as patients, nurses, payers, and regulators are increasingly turning to digital channels for their information needs regarding healthcare. Digital, therefore, plays a vital role in reaching these new audiences. If you want to maximize the impact of your marketing communications, can you afford to ignore the channels that your stakeholders are frequently using? Of course, not. Therefore, the question is not, to digitize or not to digitize, but how soon and how effectively? Why a Digital Pharma Marketing Playbook? Because, a playbook is a one-stop-read or single-source resource for all the essential information that you need on a given sport — in our case, Digital Pharma Marketing. If you can make work more fun and enjoyable it is play! Moreover, when work becomes play, there are no goals that you cannot score!Contents: 1. Challenging Times! Changing Rules! 2. Digital Revolution 3. Digital Pharma Marketing 4. Social Media Marketing and Pharma 5. Digital Transformation
Book Synopsis Introduction to Digital Marketing in the Pharmaceutical Industry by : Olivier Gryson
Download or read book Introduction to Digital Marketing in the Pharmaceutical Industry written by Olivier Gryson and published by . This book was released on 2019-06-05 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the pharmaceutical industry, digital is still too often used as "another media" in a marketing campaign. The measure of performance is limited to the number of visits on a web site and the calculation of the return on investment remains a taboo. It is time to stop behaving like amateurs. Digital marketing should never be exclusively given to a junior employee who proudly added "comfortable with digital tools" to his resume simply because he managed the Facebook page of his student association! It is time for product managers to stop blindly trusting expensive communication agencies when they propose flashy technologies and buzzwords to create trendy tools to meet the marketers' - but not the customers' - expectations! It is time for marketing directors and general managers to challenge a multichannel campaign in its entirety: objective, strategy, tactics, cost per contact, and finally return on investment! Digital marketing is not about adding another tool to a marketing campaign. It will transform and structure classic marketing activities by placing the patient and the doctor, instead of the product, at the core of marketing behavior. It will pave the way for improving the customer's experience. While the pharmaceutical companies are still mainly competing through saturated digital channels, digital marketing is one of the best opportunities to differentiate from its competitors. This guide is based on 20 years of experience in digital marketing in the pharmaceutical industry at both global and local levels, in mature and emerging markets. It aims at providing the basic and necessary concrete methods to design, follow, and assess a multichannel campaign. By reading this book, you will land on the right side of the digital fracture and join those who will create the marketing of tomorrow in the pharmaceutical industry.
Book Synopsis Pharmaceutical industry 4.0: Future, Challenges & Application by : Rishabha Malviya
Download or read book Pharmaceutical industry 4.0: Future, Challenges & Application written by Rishabha Malviya and published by CRC Press. This book was released on 2023-12-14 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pharmaceutical industry is on the cusp of a new age, with the need for personalized therapy, more complex production processes, smaller batch sizes and rising manufacturing costs. It is necessary to continuously adapt to the rapidly changing environment using novel technology and improved operational efficiency and flexibility. To achieve this, intelligent manufacturing seems to be a definite answer. Pharma 4.0 is a framework for adapting digital strategies to the unique contexts of pharmaceutical manufacturing. This book provides a deep insight into key technologies that will modernize pharmaceutical manufacturing and facilitate digital transformation. Throughout the book we discuss technologies, application and challenges for applying digital technology in pharmaceutical industry, including: • Focus on an overview of Industry 4.0 and its application in the pharmaceutical field • Most recent advances in the pharmaceutical industry • Understanding the concepts of emerging technology trends for drug discovery.
Book Synopsis Digital Marketing in Pharmaceutical Industry by : Ayurvedamrutham Publications
Download or read book Digital Marketing in Pharmaceutical Industry written by Ayurvedamrutham Publications and published by Independently Published. This book was released on 2021-10-21 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing has replaced the old forms of marketing strategies in the pharmaceutical industry due to the easy interaction, less time consuming and good cost reduction. There has been a great interest by physicians to use social media and digital tools. The development of digital marketing has affected the interaction between the patient, physician and health care organizations.The importance of digital marketing is justified by the easy health care access by patient and physician, wider reach to people, monitoring of results easily using various soft wares, easy and fast feedback collection, quick business advancement, awareness about updated product to common people, improving consumer and health care professionals experience and knowledge. Product comparison can be easily done by searching the review and cost without visiting the retail stores, easy availability of medicine during the pandemic period. This book deals with the new trends in digital marketing along with their pros and cons.
Book Synopsis Digital Marketing VIS a VIS Pharma Industry by : Midhun H
Download or read book Digital Marketing VIS a VIS Pharma Industry written by Midhun H and published by Independently Published. This book was released on 2023-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing in the pharmaceutical industry has become increasingly important as more patients and healthcare professionals turn to online resources for information. It involves the use of digital channels such as social media, search engines, email, and mobile applications to reach and engage with target audiences. In the pharmaceutical industry, digital marketing can be used to promote new drugs, educate patients and healthcare professionals about treatment options, and provide information about disease management. It also allows pharmaceutical companies to collect data and insights about their target audience's behaviors, preferences, and needs, which can inform future marketing strategies and product development. However, digital marketing in the pharma industry comes with unique challenges such as regulatory compliance, data privacy, and the need for accurate and transparent communication of scientific information. Therefore, pharma companies must adhere to strict guidelines and regulations while leveraging digital marketing to communicate effectively with their target audiences.
Book Synopsis Innovation and Marketing in the Pharmaceutical Industry by : Min Ding
Download or read book Innovation and Marketing in the Pharmaceutical Industry written by Min Ding and published by Springer Science & Business Media. This book was released on 2013-10-31 with total page 763 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment. The stakes are high, with each new product raising the prospect of spectacular success—or failure. Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry. In this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R&D, promotion, pricing, branding, competitive strategy, and portfolio management. Chapters include such features as: · An extensive literature review, including coverage of research from fields other than marketing · an overview of how practitioners have addressed the topic · introduction of relevant analytical tools, such as statistics and ethnographic studies · suggestions for further research by scholars and students The result is a comprehensive, state-of-the-art resource that will be of interest to researchers, policymakers, and practitioners, alike.
Book Synopsis GRASPED Vital Connections by : Steven Brough
Download or read book GRASPED Vital Connections written by Steven Brough and published by GRASPED Digital. This book was released on 2024-02-24 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: "GRASPED Vital Connections: Digital Marketing Strategies for the Pharmaceutical and Healthcare Sector" is a comprehensive guide for leveraging digital marketing within the highly regulated pharmaceutical and healthcare industries. It offers insights into navigating digital landscapes effectively, emphasizing ethical considerations, regulatory compliance, and the importance of building trust. This book is essential for professionals in these sectors aiming to enhance their digital marketing efforts, ensuring they resonate with and meet the needs of their target audiences while adhering to industry standards. The USP of "GRASPED Vital Connections" is its tailored approach to digital marketing within the pharmaceutical and healthcare sectors, addressing the unique challenges of regulatory compliance and ethical marketing while highlighting strategies to engage effectively with healthcare professionals and patients alike. The introduction sets the stage by discussing the critical role of digital marketing in healthcare and pharmaceuticals, emphasizing the need to navigate complex regulatory environments and the importance of building trust with audiences through transparent, compliant, and patient-centric communication strategies.
Book Synopsis Pharmaceutical Industry 4.0 by : Rishabha Malviya
Download or read book Pharmaceutical Industry 4.0 written by Rishabha Malviya and published by . This book was released on 2023-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a deep insight into key technologies that will modernize pharmaceutical manufacturing and facilitate digital transformation.
Book Synopsis A to Z of Pharmaceutical Marketing Volume 2 by : Subba Rao Chaganti
Download or read book A to Z of Pharmaceutical Marketing Volume 2 written by Subba Rao Chaganti and published by BSP Books . This book was released on 2024-05-08 with total page 1182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transactional to Transformational Marketing in Pharma: The Science of Why and the Art of How is a ground breaking book that explores the current state of the pharmaceutical industry's marketing practices and how they can be improved. Despite being instrumental in saving countless lives and improving the health of people worldwide for over a century, the modern pharmaceutical industry has suffered from a tarnished reputation due to unethical business practices and transactional marketing. In this timely and informative book, the author delves into the reasons behind pharma's fall from grace and shows how transactional marketing practices cannot build brand loyalty or reputation. Instead, the book highlights the importance of transformational marketing practices and ethical business behavior, which can lead to long-term success and customer loyalty. Using real-world examples and case studies, Transactional to Transformational Marketing presents a step-by-step approach to help pharma companies transform their marketing practices. From understanding the importance of customer-centricity to leveraging digital technologies, this book provides practical tips and strategies that can be implemented immediately. Transactional to Transformational Marketing in Pharma is a must-read for anyone interested in elevating the pharmaceutical industry's reputation and creating sustainable growth in the long term. If you are a marketer, business leader, or anyone interested in transforming the pharmaceutical industry's marketing practices, this book is for you.Contents: 1. Pharma’s Reputation on a Slide 2. Ethics in the Pharmaceutical Industry 3. Unethical Marketing Practices in Pharma 4. Transactional Marketing 5. Restoring Pharma’s Reputation 6. Transformational Marketing in Pharma 7. Transformational Marketing in Pharma: Two Case Studies 8. Transformational Marketing the Winner’s Checklist Two Case Studies
Book Synopsis Emergence of Pharmaceutical Industry Growth with Industrial IoT Approach by : Valentina E. Balas
Download or read book Emergence of Pharmaceutical Industry Growth with Industrial IoT Approach written by Valentina E. Balas and published by Academic Press. This book was released on 2019-09-24 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emergence of Pharmaceutical Industry Growth with Industrial IoT Approach uses an innovative approach to explore how the Internet of Things (IoT) and big data can improve approaches, create efficiencies and make discoveries. Rapid growth of the IoT has encouraged many companies in the manufacturing sector to make use of this technology to unlock its potential. Pharmaceutical manufacturing companies are no exception to this, as IoT has the potential to revolutionize aspects of the pharmaceutical manufacturing process, from drug discovery to manufacturing. Using clear, concise language and real world case studies, this book discusses systems level from both a human-factors point-of-view and the perspective of networking, databases, privacy and anti-spoofing. The wide variety of topics presented offers readers multiple perspectives on a how to integrate the Internet of Things into pharmaceutical manufacturing. Covers efficiency improvements of pharmaceutical manufacturing through IoT/Big Data approaches Explores cutting-edge technologies through sensor enabled environment in the pharmaceutical industry Discusses the systems level from both a human-factors point-of-view and the perspective of networking, databases, privacy and anti-spoofing
Book Synopsis Beyond the Pill Strategies for Marketing Success for Pharma & FMCG Sector by : Dr. Bijal Zaveri
Download or read book Beyond the Pill Strategies for Marketing Success for Pharma & FMCG Sector written by Dr. Bijal Zaveri and published by Archers & Elevators Publishing House. This book was released on with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a dynamic and ever-evolving field that requires constant adaptation and innovation to keep up with the changing times. In today's world, marketing strategies are more important than ever, as businesses strive to stay ahead of the competition and meet the changing needs and preferences of consumers. This book brings together a diverse range of topics related to marketing, including consumer preferences, AI and machine learning, online gaming, market segmentation, and more. Each chapter offers valuable insights and practical tips that can help businesses develop effective marketing strategies and reach their target audience. Whether you are a marketing professional, business owner, or a student looking to learn about marketing, this book has something for everyone. With real-life case studies and examples, readers will learn from successful marketing campaigns and gain a deeper understanding of the factors that influence consumer behaviour. The chapters in this book cover a wide range of topics, from the impact of AI and machine learning in marketing strategy to the influence of product packaging on consumer behaviour. Each chapter offers unique perspectives and insights into the world of marketing, providing readers with a comprehensive overview of this fascinating field. The book will be an invaluable resource for our understanding of marketing concepts, theories, and practices. The chapters have provided us with insightful and thought-provoking discussions on various topics, such as consumer behavior, marketing strategies, and emerging trends in the industry. We hope this book will inspire you to think creatively and strategically about your marketing efforts and help you achieve your business goals. We encourage you to read each chapter thoroughly, take notes, and apply the principles and techniques discussed to your marketing endeavors. With the insights and knowledge gained from this book, you will be better equipped to navigate the complex world of marketing and develop effective strategies that resonate with your target audience.
Book Synopsis Handbook of Research on Social Impacts of E-payment and Blockchain Technology by : P. C. Lai
Download or read book Handbook of Research on Social Impacts of E-payment and Blockchain Technology written by P. C. Lai and published by . This book was released on 2021-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides broad research and applied coverage of subjects relating to the social impact of e-payment and blockchain in various industries and countries establishing a forum for the exchange of research ideas and practices,"--
Book Synopsis Reimagine Pharma Marketing by : Subba Rao Chaganti
Download or read book Reimagine Pharma Marketing written by Subba Rao Chaganti and published by PharmaMed Press / BSP Books. This book was released on 2023-06-01 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: The empowered patients, new-age technologies such as artificial intelligence (AI), machine learning (ML), big data analytics, real-world data and evidence, blockchain, electronic health records (EHRs), digital therapeutics, cloud computing, and innovative marketing frameworks like design thinking, customer journey mapping, omnichannel, closed-loop marketing, personalization and agile ways of working are transforming the way healthcare is delivered, affecting the pharmaceutical industry. Additionally, big tech companies such as Amazon, Alphabet, Apple, and Microsoft are disrupting by offering non-pharmacological solutions with innovative digital technologies to provide a seamless customer experience in the patient journey. The recent COVID-19 pandemic added rocket fuel to the digital transformation of the pharmaceutical industry, changing the entire model of care and ingraining telemedicine in the healthcare ecosystem. Digital Transformation has become inevitable and imminent. Therefore, pharma must reimagine its entire strategy and embrace digital transformation to succeed in this rapidly changing marketing environment that is becoming increasingly complex. Reimagine Pharma Marketing: Make It Future-Proof introduces all these technology frameworks. Additionally, the book presents one hundred and two case studies showing how some of the leading pharmaceutical companies are applying the new age technologies and marketing frameworks effectively. It can be your single-source guidebook unraveling the future so you can manage it!Contents: 1. Reimagine Everything — Reimagine Every Element of Pharmaceutical Marketing Mix 2. Reimagine the Technology— How Pharma Can Harness the Power of New and Emerging Technologies 3. Reimagine Stakeholder Engagement—Winning with New Rules of Engagement 4. The Future of Pharma—A Look into the Crystal Ball Epilogue You’re Gonna Need a Bigger Boat!
Book Synopsis Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19 by : Semerádová, Tereza
Download or read book Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19 written by Semerádová, Tereza and published by IGI Global. This book was released on 2021-12-03 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic caused global shock to the entire economic system. As a result of the government restrictions, both production and distribution channels were interrupted. In this situation, however, it was possible to observe that some companies were able to adapt to these new conditions. The demand for the possibility of translating physical business into virtual increased. The COVID-19 restrictions showed that many entrepreneurs do not have enough knowledge about the available online tools and possibilities. Given that the digital transformation of business today often consists only of incorporating existing tools into existing processes, transition to e-commerce could be made easily and quickly. Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19 analyzes the impact of COVID-19-related restrictions on business models of enterprises affected most by these restrictions and examines transformational changes induced by the accelerated adoption of internet technologies and transition to e-commerce-based business models. Covering topics such as customer relationship management (CRM), small and medium enterprises (SMEs), and customer loyalty, this book serves as an essential resource for business owners, CEOs, managers, IT consultants, web developers, students, professors, entrepreneurs, researchers, industry professionals, and academicians.
Book Synopsis Pharmaceutical Marketing in India by : Subba Rao Chaganti
Download or read book Pharmaceutical Marketing in India written by Subba Rao Chaganti and published by PharmaMed Press / BSP Books. This book was released on 2018-10-23 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pharmaceutical Marketing in India: For Today and Tomorrow is the go-to guide for anyone interested in the pharmaceutical industry in India. With its comprehensive coverage of the sector, this book is a must-read for students, practitioners, and researchers alike. In this updated 25th Anniversary Edition, readers will find new content that covers the latest trends and initiatives in the industry. The book provides a thorough introduction to the changes taking place in first-world markets and the incremental steps being taken by Indian drug majors and their MNC counterparts in India. This book contains seventy-seven cases that highlight the best practices of successful practitioners of Pharma marketing in India. These cases showcase how they have positioned their products, launched and promoted their brands, and defended their therapeutic segments. The insights provided by these cases are incredibly valuable to both practitioners and students of pharmaceutical marketing. The new edition of the book includes information on changing detailing practices such as e-Detailing, iPad detailing, and tablet detailing, digital marketing strategies, social media strategies for the pharmaceutical industry, multichannel marketing, closed-loop marketing, and more. It also covers the latest ways of engaging and building meaningful relationships with physicians, including medical sales liaisons (MSL), key opinion leader (KOL) management, and key account management (KAM). The primary purpose of this edition is to make it not only relevant for today but also for tomorrow. In other words, to make it as future-proof as possible. This book is a vital resource for anyone interested in the pharmaceutical industry and is a must-read for those looking to stay ahead of the curve in this ever-evolving field. Contents: Part One: The Big Picture 1. The Indian Pharmaceutical Industry: An Overview 2. The Pharmaceutical Market Part Two: Ten ‘P’s 3. The Product 4. The Price 5. The Place 6. The Promotion 7. Personal selling 8. The Prescription 9. The Policy 10. Public Relations 11. The Power 12. The Patient Part Three: Key Success Factors 13. Managing New Products 14. The Winning Game Plans 15. Towards Excellence in Marketing 16. The Winning Edge 17. Corporate Scoreboard 18. GMP
Book Synopsis Transactional to Transformational Marketing in Pharma by : Subba Rao Chaganti
Download or read book Transactional to Transformational Marketing in Pharma written by Subba Rao Chaganti and published by BSP Books . This book was released on 2023-06-01 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transactional to Transformational Marketing in Pharma: The Science of Why and the Art of How is a ground breaking book that explores the current state of the pharmaceutical industry's marketing practices and how they can be improved. Despite being instrumental in saving countless lives and improving the health of people worldwide for over a century, the modern pharmaceutical industry has suffered from a tarnished reputation due to unethical business practices and transactional marketing. In this timely and informative book, the author delves into the reasons behind pharma's fall from grace and shows how transactional marketing practices cannot build brand loyalty or reputation. Instead, the book highlights the importance of transformational marketing practices and ethical business behavior, which can lead to long-term success and customer loyalty. Using real-world examples and case studies, Transactional to Transformational Marketing presents a step-by-step approach to help pharma companies transform their marketing practices. From understanding the importance of customer-centricity to leveraging digital technologies, this book provides practical tips and strategies that can be implemented immediately. Transactional to Transformational Marketing in Pharma is a must-read for anyone interested in elevating the pharmaceutical industry's reputation and creating sustainable growth in the long term. If you are a marketer, business leader, or anyone interested in transforming the pharmaceutical industry's marketing practices, this book is for you.Contents: 1. Pharma’s Reputation on a Slide 2. Ethics in the Pharmaceutical Industry 3. Unethical Marketing Practices in Pharma 4. Transactional Marketing 5. Restoring Pharma’s Reputation 6. Transformational Marketing in Pharma 7. Transformational Marketing in Pharma: Two Case Studies 8. Transformational Marketing the Winner’s Checklist Two Case Studies
