Digital Marketing Strategies For Agribusiness

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Digital Marketing Strategies for Agribusiness

Author : Digital World
Publisher : Digital World
ISBN 13 : 1723461717
Total Pages : 79 pages
Book Rating : 4.7/5 (234 download)

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Book Synopsis Digital Marketing Strategies for Agribusiness by : Digital World

Download or read book Digital Marketing Strategies for Agribusiness written by Digital World and published by Digital World. This book was released on 2024-04-03 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agribusiness Guide Series Welcome to the world of modern agriculture, where innovation and sustainability come together to drive the agribusiness of the future. In this series of books, we will delve into crucial and fascinating themes that shape the contemporary agricultural landscape, covering everything from the latest technologies to essential strategies for precision and sustainable agriculture. The ebook "Digital Marketing Strategies for Agribusiness" offers a practical and theoretical approach to applying digital marketing concepts in the agricultural sector. From using AI and automation to online promotion and sales strategies, readers will learn how to make the most of digital opportunities to grow their business. Divided into 20 chapters, this ebook covers everything from research and development to financial management, offering a complete guide to driving success in agribusiness.

E-Business Models and Web Strategies for Agribusiness

Author : Roby Jose Ciju
Publisher : AGRIHORTICO
ISBN 13 :
Total Pages : 31 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis E-Business Models and Web Strategies for Agribusiness by : Roby Jose Ciju

Download or read book E-Business Models and Web Strategies for Agribusiness written by Roby Jose Ciju and published by AGRIHORTICO. This book was released on 2021-03-18 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: The World Wide Web has huge potential to accelerate the growth of agribusiness sector of a nation, even more so when it comes to the economic performance of agricultural marketing systems. With the advent of the e-businesses and e-commercial transactions, the number of internet users who rely on internet for their buying and selling transactions has gone up considerably paving way for technological progress in agribusiness sector around the world. This book explores various e-business models and web strategies that enable small agribusinesses make a smooth transition from their traditional business models to modern day e-agribusiness models.

Fresh Food Retail Chains in India : Organisation and Impacts (CMA Publication No. 238)

Author : Sukhpal Singh
Publisher : Allied Publishers
ISBN 13 : 8184246897
Total Pages : 301 pages
Book Rating : 4.1/5 (842 download)

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Book Synopsis Fresh Food Retail Chains in India : Organisation and Impacts (CMA Publication No. 238) by : Sukhpal Singh

Download or read book Fresh Food Retail Chains in India : Organisation and Impacts (CMA Publication No. 238) written by Sukhpal Singh and published by Allied Publishers. This book was released on 2011-07-30 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food retail chains and supermarkets have emerged as important players in global food economy coordinating and controlling the sector in many countries including developing countries. The book also attempts case studies of alternative procurement and retail channels in India and make policy and practical recommendations to leverage the modern retail chain players for small holder benefit to protect the traditional retail interest.

Digital Marketing Strategies for Fashion and Luxury Brands

Author : Ozuem, Wilson
Publisher : IGI Global
ISBN 13 : 1522526986
Total Pages : 483 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Digital Marketing Strategies for Fashion and Luxury Brands by : Ozuem, Wilson

Download or read book Digital Marketing Strategies for Fashion and Luxury Brands written by Ozuem, Wilson and published by IGI Global. This book was released on 2017-10-31 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.

Emerging Trends in Food and Agribusiness Marketing

Author : Pant, Satish Chandra
Publisher : IGI Global
ISBN 13 :
Total Pages : 452 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Emerging Trends in Food and Agribusiness Marketing by : Pant, Satish Chandra

Download or read book Emerging Trends in Food and Agribusiness Marketing written by Pant, Satish Chandra and published by IGI Global. This book was released on 2024-10-25 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the modern era, changing consumer preferences, and global economic shifts, the food and agribusiness sector finds itself at a pivotal juncture. The food production, distribution, and marketing landscape are evolving at an unprecedented pace, presenting challenges and opportunities for industry stakeholders. In response, companies must adopt innovative strategies to stay competitive and meet the growing demands for sustainability and transparency. It is essential to embrace these changes to ensure long-term viability and address the evolving expectations of consumers and regulators alike. Emerging Trends in Food and Agribusiness Marketing focuses on the unique challenges and opportunities in marketing within the agriculture industry. It blends traditional marketing principles with the nuances and emerging trends specific to agribusiness. Covering topics such as blockchain technology, food supply transparency, and organic food consumption, this book is an excellent resource for entrepreneurs, industry professionals, educators, graduate and postgraduate students, scholars, academicians, and more.

Bioinformatics for agriculture: High-throughput approaches

Author : Atul Kumar Upadhyay
Publisher : Springer Nature
ISBN 13 : 9813347910
Total Pages : 160 pages
Book Rating : 4.8/5 (133 download)

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Book Synopsis Bioinformatics for agriculture: High-throughput approaches by : Atul Kumar Upadhyay

Download or read book Bioinformatics for agriculture: High-throughput approaches written by Atul Kumar Upadhyay and published by Springer Nature. This book was released on 2021-03-19 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book illustrates the importance and significance of bioinformatics in the field of agriculture. It first introduces the basic concepts of bioinformatics, such as homologous sequence and gene function analyses, determination of protein structures, and discusses machine learning applications for an in-depth understanding of the desired genes and proteins based on commonly used bioinformatics software and tools, e.g. BLAST, molecular modelling, molecular-docking and simulations, protein-protein and domain-domain interactions. The book also describes recent advances in the high-throughput analysis of whole genome and transcriptome using next-generation sequencing platforms, and functional proteome studies. It also examines the role of computational biology in understanding and improving the nutrient quality and yield of crops. Lastly, the book explores a comprehensive list of applications of bioinformatics to improve plant yield, biomass, and health, and the challenges involved.

Information and Communication Technologies for Agriculture—Theme IV: Actions

Author : Dionysis D. Bochtis
Publisher : Springer Nature
ISBN 13 : 3030841561
Total Pages : 293 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Information and Communication Technologies for Agriculture—Theme IV: Actions by : Dionysis D. Bochtis

Download or read book Information and Communication Technologies for Agriculture—Theme IV: Actions written by Dionysis D. Bochtis and published by Springer Nature. This book was released on 2022-03-07 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is the last (IV) of four under the main themes of Digitizing Agriculture and Information and Communication Technologies (ICT). The four volumes cover rapidly developing processes including Sensors (I), Data (II), Decision (III), and Actions (IV). Volumes are related to ‘digital transformation” within agricultural production and provision systems, and in the context of Smart Farming Technology and Knowledge-based Agriculture. Content spans broadly from data mining and visualization to big data analytics and decision making, alongside with the sustainability aspects stemming from the digital transformation of farming. The four volumes comprise the outcome of the 12th EFITA Congress, also incorporating chapters that originated from select presentations of the Congress. The focus in this volume is on the directions of Agriculture 4.0 which incorporates the transition to a new era of action in the Agricultural sector, represented by the evolution of digital technologies in 4 aspects: Big Data, Open Data, Internet of Things (IoT), and Cloud Computing. Under the heading of “Action,” 14 Chapters investigate the implementation of cutting-edge technologies on real world applications. It will become apparent to the reader that the penetration of ICT in agriculture can result in several benefits related to the sustainability of the sector and to yield the maximum benefits, successful management is required. The entire discussion highlights the importance of proper education in the adoption of innovative technologies starting with the adaption of educational systems to the new era and moving to the familiarization of farmers to the new technologies. This book covers topics that relate to the digital transformation of farming. It provides examples and case studies of this transformation from around the world, examines the process of diffusion of digital technologies, and assesses the current and future sustainability aspects of digital agriculture. More specifically, it deals with issues such as: Challenges and opportunities from the transition to Agriculture 4.0 Safety and health in agricultural work automation The role of digital farming on regional-spatial planning The enrollment of Social Media in IoT-based agriculture The role of education in digital agriculture Real-life implementation cases of smart agriculture around the world

Trust, Digital Business and Technology

Author : Joanna Paliszkiewicz
Publisher : Taylor & Francis
ISBN 13 : 1000655628
Total Pages : 287 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Trust, Digital Business and Technology by : Joanna Paliszkiewicz

Download or read book Trust, Digital Business and Technology written by Joanna Paliszkiewicz and published by Taylor & Francis. This book was released on 2022-09-30 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trust, Digital Business and Technology: Issues and Challenges presents and discusses the main issues and challenges related to digital trust and information technologies. The subject of trust is relevant to both practitioners and researchers. It is widely recognized and confirmed that trust, especially mutual trust, when it is built at the right level, reduces the risk of interaction and increases the collaboration between partners. Readers will gain from this book theoretical and practical knowledge on digital trust; theoretically, well-grounded knowledge on digital trust and related concepts, empirically validated by practice. Most authors have taken innovative approaches to consider issues highlighting a selected aspect of the core theme of this book. The intended audiences of this book are professionals, scholars, and students.

Recent Trends in Agriculture towards Food Security & Rural Livelihood Volume II

Author : Dr D Vengatesan Dr M Kavaskar Dr P Ramesh Dr T Selvamuthukumaran Dr S ArivudainambiDr.Santha Govind
Publisher : Archers & Elevators Publishing House
ISBN 13 : 8194988934
Total Pages : pages
Book Rating : 4.1/5 (949 download)

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Book Synopsis Recent Trends in Agriculture towards Food Security & Rural Livelihood Volume II by : Dr D Vengatesan Dr M Kavaskar Dr P Ramesh Dr T Selvamuthukumaran Dr S ArivudainambiDr.Santha Govind

Download or read book Recent Trends in Agriculture towards Food Security & Rural Livelihood Volume II written by Dr D Vengatesan Dr M Kavaskar Dr P Ramesh Dr T Selvamuthukumaran Dr S ArivudainambiDr.Santha Govind and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Agribusiness Innovation and Contextual Evolution, Volume II

Author : Antonino Galati
Publisher : Springer Nature
ISBN 13 : 3031457420
Total Pages : 305 pages
Book Rating : 4.0/5 (314 download)

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Book Synopsis Agribusiness Innovation and Contextual Evolution, Volume II by : Antonino Galati

Download or read book Agribusiness Innovation and Contextual Evolution, Volume II written by Antonino Galati and published by Springer Nature. This book was released on with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Quantum Business: Decisions and Strategies in the Quantum Computing Era

Author : Hernán Cornejo
Publisher : Hernán Cornejo
ISBN 13 :
Total Pages : 131 pages
Book Rating : 4./5 ( download)

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Book Synopsis Quantum Business: Decisions and Strategies in the Quantum Computing Era by : Hernán Cornejo

Download or read book Quantum Business: Decisions and Strategies in the Quantum Computing Era written by Hernán Cornejo and published by Hernán Cornejo. This book was released on 2024-09-17 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quantum Business: Decisions and Strategies in the Quantum Computing Era is a revolutionary guide that explores the transformative impact of quantum computing on business strategy. As the first comprehensive book to systematically integrate quantum principles into business practices, it delivers invaluable insights for today’s leaders navigating the rapidly evolving technological landscape. In an era where technological advancements are reshaping industries, staying competitive requires more than traditional approaches. This book empowers executives, managers, and industry professionals with a deep understanding of how quantum computing can revolutionize business operations. It provides practical strategies to harness quantum technology for superior efficiency, innovative decision-making, and robust competitive advantages. Key aspects of the book include: Quantum Optimization: Learn how quantum algorithms can tackle complex optimization problems, driving unprecedented efficiency improvements in logistics, supply chain management, and operational processes. Quantum Cryptography: Explore advanced cryptographic techniques that leverage quantum principles to enhance data security and protect against sophisticated cyber threats. Advanced Risk Modeling: Discover how quantum computing can refine risk assessment and predictive modeling, offering more accurate forecasts and insights for financial planning and operational strategy. Strategic Implementation: Gain actionable advice on integrating quantum computing into your business processes, ensuring a smooth transition and maximizing the benefits of this cutting-edge technology. Advantages of the Book: Innovative Insights: Access pioneering knowledge on quantum technologies and their potential to transform various business functions. Practical Guidance: Receive detailed, actionable strategies for applying quantum computing concepts to real-world business scenarios. Future-Readiness: Prepare your organization for the future with forward-looking strategies that incorporate quantum technologies into long-term business planning. Expert Perspectives: Benefit from the author’s extensive experience in change management and consulting, providing a deep understanding of both theoretical and practical aspects. Industry-Relevant Examples: Explore diverse case studies and examples that illustrate how quantum technologies can be effectively utilized across different sectors. Quantum Business offers more than just an introduction to quantum computing. It is a comprehensive resource that equips readers with the knowledge and tools necessary to navigate the quantum era with confidence. By combining theoretical insights with practical applications, this book ensures that business leaders are well-prepared to leverage quantum computing for innovation and strategic growth. Embrace the future of business with this essential guide and unlock new possibilities for achieving competitive advantage and operational excellence.

Agricultural and Food Marketing Management

Author : I. M. Crawford
Publisher : Food & Agriculture Organization of the UN (FAO)
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Agricultural and Food Marketing Management by : I. M. Crawford

Download or read book Agricultural and Food Marketing Management written by I. M. Crawford and published by Food & Agriculture Organization of the UN (FAO). This book was released on 1997 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sustainable Agricultural Marketing and Agribusiness Development

Author : Brighton Nyagadza
Publisher : CABI
ISBN 13 : 180062252X
Total Pages : 218 pages
Book Rating : 4.8/5 (6 download)

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Book Synopsis Sustainable Agricultural Marketing and Agribusiness Development by : Brighton Nyagadza

Download or read book Sustainable Agricultural Marketing and Agribusiness Development written by Brighton Nyagadza and published by CABI. This book was released on 2023-10-31 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The future of Africa and the whole globe is dependent on sustainable agribusiness management. This book offers insights to a wide range of agricultural marketing and agribusiness management practices with a focus on sustainability. It is designed to provide academics and graduate students in business studies with a comprehensive treatment of the nature of agricultural marketing and agribusiness management, as well as sustainability transitions and related practices in certain regions of the world (particularly in Africa). The text also serves as an invaluable resource for agricultural marketing practitioners requiring more than anecdotal evidence on the structure and operation of agricultural marketing and agribusiness management, as well as sustainability in different organisations and geographical areas. It allows the reader to compare and contrast agricultural marketing and agribusiness management, as well as sustainability practices across different research methodologies and settings. The book provides a unique mix of theory, reviews, primary research findings and case studies.

Impact of Artificial Intelligence, and the Fourth Industrial Revolution on Business Success

Author : Bahaaeddin Alareeni
Publisher : Springer Nature
ISBN 13 : 3031080939
Total Pages : 1026 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Impact of Artificial Intelligence, and the Fourth Industrial Revolution on Business Success by : Bahaaeddin Alareeni

Download or read book Impact of Artificial Intelligence, and the Fourth Industrial Revolution on Business Success written by Bahaaeddin Alareeni and published by Springer Nature. This book was released on 2022-07-29 with total page 1026 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the International Conference on Business and Technology (ICBT2021) organized by EuroMid Academy of Business & Technology (EMABT), held in Istanbul, between 06–07 November 2021. In response to the call for papers for ICBT2021, 485 papers were submitted for presentation and ‎inclusion in the proceedings of the conference. After a careful blind refereeing process, 292 papers ‎were selected for inclusion in the conference proceedings from forty countries. Each of these ‎chapters was evaluated through an editorial board, and each chapter was passed through a double-blind peer-review process.‎ The book highlights a range of topics in the fields of technology, ‎entrepreneurship, business administration, ‎accounting, and economics that can contribute to business ‎development in countries, such as ‎learning machines, artificial intelligence, big data, ‎deep ‎‎learning, game-based learning, management ‎information system, ‎accounting information ‎system, knowledge management, entrepreneurship, and ‎social enterprise, corporate social responsibility and sustainability, business policy and strategic ‎management, international management and organizations, organizational behavior and HRM, ‎operations management and logistics research, controversial issues in management and organizations, ‎turnaround, corporate entrepreneurship, innovation, legal issues, business ethics, and firm ‎gerial accounting and firm financial affairs, non-traditional research, and creative ‎methodologies. These proceedings are reflecting quality research contributing theoretical and practical implications, for those who are wise to apply the technology within any business sector. It is our hope that the contribution of this book proceedings will be of the academic level which even decision-makers in the various economic and executive-level will get to appreciate.

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities

Author : Bowen, Gordon
Publisher : IGI Global
ISBN 13 : 1466665963
Total Pages : 428 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities by : Bowen, Gordon

Download or read book Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities written by Bowen, Gordon and published by IGI Global. This book was released on 2014-10-31 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in todays business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.

Agribusiness Management

Author : Freddie L. Barnard
Publisher : Routledge
ISBN 13 : 1136343830
Total Pages : 481 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Agribusiness Management by : Freddie L. Barnard

Download or read book Agribusiness Management written by Freddie L. Barnard and published by Routledge. This book was released on 2012-06-25 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s food and agribusiness managers operate in a rapidly changing, highly volatile, international, high technology, consumer-focused world. This new edition of Agribusiness Management was written to help prepare students and managers for a successful career in this new world of food and fiber production and marketing. Agribusiness Management uses four specific approaches to help readers develop and enhance their capabilities as agribusiness managers. First, this edition of the book offers a contemporary focus that reflects the issues that agribusiness managers face both today and are likely to face tomorrow. Specifically, food sector firms and larger agribusiness firms receive more attention in this edition, reflecting their increasing importance as employers of food and agribusiness program graduates. Second, the book presents conceptual material in a pragmatic way with illustrations and examples that will help the reader understand how a specific concept works in practice. Third, the book has a decision-making emphasis, providing contemporary tools that readers will find useful when making decisions in the contemporary business environment. Finally, Agribusiness Management offers a pertinent set of discussion questions and case studies that will allow the reader to apply the material covered in real-world situations. The bottom-line on this fourth edition of Agribusiness Management: this book is contemporary, solid on the fundamentals, practical and applicable. It provides students and adult learners with an essential understanding of what it takes to be a successful agribusiness manager in today’s rapidly evolving, highly unpredictable marketplace.

E-Agriculture and Rural Development: Global Innovations and Future Prospects

Author : Maumbe, Blessing
Publisher : IGI Global
ISBN 13 : 1466626860
Total Pages : 311 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis E-Agriculture and Rural Development: Global Innovations and Future Prospects by : Maumbe, Blessing

Download or read book E-Agriculture and Rural Development: Global Innovations and Future Prospects written by Maumbe, Blessing and published by IGI Global. This book was released on 2012-12-31 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is a comprehensive collection of research on the emerging trends and advances in the global application of information and communication technology use in agriculture and rural development"--Provided by publisher.