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Digital Marketing Of Alcoholic Beverages
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Book Synopsis Digital marketing of alcoholic beverages by :
Download or read book Digital marketing of alcoholic beverages written by and published by World Health Organization. This book was released on 2022-03-18 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exposure to alcohol marketing increases the acceptability of drinking alcohol, an earlier age of onset and influence drinking behaviours, including heavy episodic drinking. The digital ecosystem provides opportunities for marketing companies to position increasingly covert advertising. These new advertisements target individual consumers based on the data that has been gathered about them allowing marketers to optimize their strategies. Policy- and decision-makers concerned to regulate and enforce digital marketing for reducing risks of harm need to keep pace with the constantly evolving digital marketspace. This Snapshot is part of a series of briefs tackling critical issues related to the determinants driving the acceptability, availability and affordability of alcohol consumption and how it affects people and their communities. The briefs result from a quick scanning of the recent evidence on the topic, insights from leading experts, consultation with selected countries and discussions that took place during webinars convened to create a platform to match evidence, practice and policies. It is intended for a wide audience, including professionals working in public health and local and national alcohol policy focal points, policy-makers, government officials, researchers, civil society groups, consumer associations, the mass media and people new to alcohol research or practice.
Book Synopsis Digital Marketing of Alcoholic Beverages: what Has Changed?. by :
Download or read book Digital Marketing of Alcoholic Beverages: what Has Changed?. written by and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing of Alcoholic Beverages ( Wine, Beer, Spirits and Liqueurs) by : Dr. Aarti T More
Download or read book Marketing of Alcoholic Beverages ( Wine, Beer, Spirits and Liqueurs) written by Dr. Aarti T More and published by JEC PUBLICATION. This book was released on with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing of Alcoholic Beverages ( Wine, Beer, Spirits and Liqueurs)" : A Comprehensive Guide to Marketing Alcoholic Beverages.' This illuminating book provides a deep dive into the intricacies of promoting wines, beers, spirits, and liquors in a dynamic and competitive market. From branding to digital campaigns, discover the innovative tactics that shape the success stories of renowned beverage brands. Whether you're a seasoned marketer seeking fresh insights or a curious enthusiast exploring the business behind the bottle, this book offers a spirited exploration of the marketing landscape, blending industry expertise with captivating narratives.
Book Synopsis Social Impact of Wine Marketing by : Mojca Ramšak
Download or read book Social Impact of Wine Marketing written by Mojca Ramšak and published by Springer Nature. This book was released on 2022-01-24 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is inspired by the term “digiwine,” a neologism referring to the production and/or marketing of wine through the use of new technologies and robotics such as vineyard information systems, sensor units, weather stations, drones, robotic harvesters, social media videos, digital labels, and wine apps. The alcohol industry is using these technologies to develop digital strategies and online tools for more efficient sales of wine. This book analyzes the use of digital alcohol marketing, the reasons for it, the role of regulation, and its social impact. In particular, malignant forms of alcohol marketing to youth are precisely described through exact case descriptions from the global milieu. The author questions whether the loopholes in the legislation or inefficiency of self-regulation have negative consequences that can no longer be prevented by public health care programs. When and how did the alcohol industry become so deeply interwoven in our lives that we mindlessly advertise and parade in its shadow on social media and that we increasingly buy alcohol digitally for fun, in innovative packaging, and with strange ingredients combinations? Dr. Mojca Ramšak’s book peels back the layers of the alcohol industry’s most obvious yet overlooked marketing tactics. It also reveals the sluggishness of preventive and curative efforts, as well as legal or self-regulatory measures, at keeping up with the alcohol industry’s use of technology. - Nadja Furlan Štante, Principal Research Associate and Professor of Religious Studies, Science and Research Centre of Koper, Slovenia.
Book Synopsis Restricting digital marketing in the context of tobacco, alcohol, food and beverages, and breast-milk substitutes by : World Health Organization
Download or read book Restricting digital marketing in the context of tobacco, alcohol, food and beverages, and breast-milk substitutes written by World Health Organization and published by World Health Organization. This book was released on 2023-10-03 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHO has long recommended marketing restrictions in the contexts of tobacco and nicotine products, alcoholic beverages, foods and beverages with respect to children, and breastmilk substitutes. But the question of how to implement these recommendations has become more complex as digital media has grown and large online platforms have centered their businesses around advertising, and specifically around targeting of advertising to consumers based on their online activity or personal data they have shared. As a response to these challenges, this technical product examines how restrictions on digital marketing are implemented by Member States as part of broader marketing restrictions, describes current challenges specific to digital marketing and provides policy options and approaches that Member States can adopt to strengthen the design and implementation of restrictions.
Book Synopsis Reducing the harm from alcohol by regulating cross-border alcohol marketing, advertising and promotion by :
Download or read book Reducing the harm from alcohol by regulating cross-border alcohol marketing, advertising and promotion written by and published by World Health Organization. This book was released on 2022-05-10 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Youth Drinking Cultures in a Digital World by : Antonia Lyons
Download or read book Youth Drinking Cultures in a Digital World written by Antonia Lyons and published by Taylor & Francis. This book was released on 2017-02-24 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has helped boost the culture of intoxication, a central aspect of young people’s social lives in many Western countries. Initial research suggests that these technologies enable highly-nuanced, targeted marketing and innovations – creating new virtual spaces that alter the dynamics and consequences of drinking cultures in significant ways. Youth Drinking Cultures in a Digital World focuses on how pervasive social networking technologies contribute to drinking cultures. It brings together international contributions from leading researchers in this emerging field to explore how new technologies are reconfiguring the key themes, traditional interests, practices and concerns of alcohol-related research with young people. It is particularly concerned with three important areas, namely: identities, social relations and power alcohol marketing and commercialisation public health and regulating alcohol promotion. This innovative book includes original research and commentary and is a must-read for academics and researchers in the areas of public health, psychology, sociology, media studies, youth studies and alcohol studies.
Book Synopsis Global Strategy to Reduce the Harmful Use of Alcohol by : World Health Organization
Download or read book Global Strategy to Reduce the Harmful Use of Alcohol written by World Health Organization and published by . This book was released on 2010 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year, the harmful use of alcohol kills 2.5 million people, including 320,000 young people between 15 and 29 years of age. It is the eighth leading risk factor for deaths globally, and harmful use of alcohol was responsible for almost 4% of all deaths in the world, according to the estimates for 2004. In addition to the resolution, a global strategy developed by WHO in close collaboration with Member States provides a portfolio of policy options and interventions for implementation at the national level with the goal to reduce the harmful use of alcohol worldwide. Ten recommended target areas for policy options include health services' responses, community action, pricing policies and reducing the public health impact of illicit alcohol and informally produced alcohol. WHO was also requested to support countries in implementing the strategy and monitor progress at global, regional and national levels.
Book Synopsis Alcohol: No Ordinary Commodity by : Thomas F. Babor
Download or read book Alcohol: No Ordinary Commodity written by Thomas F. Babor and published by Oxford University Press. This book was released on 2022-10-31 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol: No Ordinary Commodity is a collaborative effort by an international group of addiction scientists to improve the linkages between addiction science and alcohol policy. It presents, in a comprehensive, practical, and readily accessible form, the accumulated scientific knowledge on alcohol research that has a direct relevance to the development of alcohol policy on local, national, and international levels. It provides an objective basis on which to build relevant policies globally and informs policy makers who have direct responsibility for public health and social welfare. By locating alcohol policy primarily within the realm of public health, this book draws attention to the growing tendency for governments, both national and local, to consider alcohol misuse as a major determinant of ill health, and to organize societal responses accordingly. The scope of the book is comprehensive and global. The authors describe the conceptual basis for a rational alcohol policy and present new epidemiological data on the global dimensions of alcohol misuse. The core of the book is a critical review of the cumulative scientific evidence in seven general areas of alcohol policy: pricing and taxation, regulating the physical availability of alcohol, modifying the environment in which drinking occurs, drinking-driving countermeasures, marketing restrictions, primary prevention programs in schools and other settings, and treatment and early intervention services. The final chapters discuss the current state of alcohol policy in different parts of the world and describe the need for a new approach to alcohol policy that is evidence-based, global, and coordinated. A valuable resource for those involved in addiction science and drug policy, as well as those in the wider fields of public health, health policy, epidemiology, and practising clinicians.
Book Synopsis Alcohol: No Ordinary Commodity by : Thomas F. Babor
Download or read book Alcohol: No Ordinary Commodity written by Thomas F. Babor and published by Oxford University Press. This book was released on 2010-02-25 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a public health perspective, alcohol is a major contributor to morbidity and mortality, and impacts on many aspects of social life. This text describes advances in alcohol research with direct relevance to the development of effective policies at local, national and international level.
Book Synopsis Global alcohol action plan 2022-2030 by : World Health Organization
Download or read book Global alcohol action plan 2022-2030 written by World Health Organization and published by World Health Organization. This book was released on 2024-06-24 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing and Advertising in the Online-to-Offline (O2O) World by : Dinana, Hesham Osama
Download or read book Marketing and Advertising in the Online-to-Offline (O2O) World written by Dinana, Hesham Osama and published by IGI Global. This book was released on 2022-10-28 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing has changed for the good as the lines between the online and the offline worlds continue to blur and merge as new metaverses emerge. The evolution of online-to-offline and offline-to-online strategies and business models are transforming the research agenda for academicians and work practices for professionals. Further study on this evolution is required to fully understand the opportunities and future directions. Marketing and Advertising in the Online-to-Offline (O2O) World presents an insight into online and offline marketing strategies and practices and focuses on the emerging trend in the online and offline worlds. The book also explores the potential use of emerging technologies such as virtual reality, mixed reality, and big data analytics in different marketing and advertising functions. Covering key topics such as consumer behavior, brand equity, advertising, and brand performance, this reference work is ideal for business owners, industry professionals, managers, administrators, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.
Book Synopsis OECD Health Policy Studies Preventing Harmful Alcohol Use by : OECD
Download or read book OECD Health Policy Studies Preventing Harmful Alcohol Use written by OECD and published by OECD Publishing. This book was released on 2021-05-19 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: One in three adults has engaged in binge drinking at least once in the previous month, and one in five teenagers has experienced drunkenness by age 15. Harmful patterns of alcohol consumption have far-reaching consequences for individuals, society and the economy.
Book Synopsis Reporting about alcohol: a guide for journalists by : World Health Organization
Download or read book Reporting about alcohol: a guide for journalists written by World Health Organization and published by World Health Organization. This book was released on 2023-04-06 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: The evidence that consuming alcohol, a psychoactive substance with intoxicating and dependence-producing properties, is creating a global public health epidemic has been accumulated through repeated testing and retesting. WHO promotes evidence-based public health policies and messaging that address alcohol as a widely shared general problem. This guide aims to support the understanding and reporting on the harm to individuals, families and societies caused by alcohol consumption, presenting ways to cover and think about alcohol consumption and its harms more broadly, as well as the proven solutions to this problem. Its main target audience are journalists or those interested in reporting about alcohol consumption and its consequences.
Book Synopsis A public health perspective on zero- and low-alcohol beverages. Brief 10, 2023 by : World Health Organization
Download or read book A public health perspective on zero- and low-alcohol beverages. Brief 10, 2023 written by World Health Organization and published by World Health Organization. This book was released on 2023-04-11 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is an expanding market of no- and low-alcohol beverages (NoLos). However, their effects on global ethanol consumption and overall public health are still in question. Concerns have been raised about the impact of NoLos in reducing alcohol consumption and its associated harm and the possible drawbacks and implications, such as misleading minors, pregnant women, abstainers or those seeking to stop drinking about their actual ethanol content. There are also concerns about the impact of NoLo branded products being displayed close to the brand’s main alcoholic beverages and their potential to normalize alcohol consumption. There is a need to monitor their consumption and impact on aggregated alcohol consumption to understand the public health implications of NoLos. The alcohol by volume content of NoLos must be defined, harmonised and clearly labelled.
Author :City of London College of Economics Publisher :City of London College of Economics ISBN 13 : Total Pages :2158 pages Book Rating :4./5 ( download)
Book Synopsis Digital Marketing Expert Diploma (Master’s level) - City of London College of Economics - 10 months - 100% online / self-paced by : City of London College of Economics
Download or read book Digital Marketing Expert Diploma (Master’s level) - City of London College of Economics - 10 months - 100% online / self-paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 2158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview In this course you will learn all you need to know to become a Digital Marketing Expert. As you surely know, Digital Marketing Specialists are in high demand and well paid. Content - Digital Marketing Strategy - Market Research - Crowdsourcing - Web Development and Design - Writing for the Web - Mobile Development - Email Marketing - Online Advertising - Affiliate Marketing - Search Engine Marketing - Search Engine Optimisation - PPC Advertising - And much more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
Book Synopsis Trends in Non-alcoholic Beverages by : Charis M. Galanakis
Download or read book Trends in Non-alcoholic Beverages written by Charis M. Galanakis and published by Academic Press. This book was released on 2019-08-29 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trends in Nonalcoholic Beverages covers the most recent advances, production issues and nutritional and other effects of different nonalcoholic beverages, such as carbonated beverages, cereal-based beverages, energy drinks, fruit punches, non-dairy milk products, nonalcoholic beer, ready-to-drink products (e.g. tea, coffee), smoothies, sparkling and reduced water beverages. In addition, it covers relevant issues, such as traditional non-alcoholic beverages, labeling and safety issues during production, as well as the intake of functional compounds in particular applications. This is an essential resource for food scientists, technologists, engineers, nutritionists and chemists as well as professionals working in the food/beverage industry. Provides nutrient profiles and the effects of non-alcoholic beverages Presents the relevance of the HACCP system for the non-alcoholic beverage industry Covers a broad range of different non-alcoholic beverages that exist in the market and their characteristics with regard to personalized nutrition
