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Digital Marketing Of Alcoholic Beverages
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Book Synopsis Digital marketing of alcoholic beverages by :
Download or read book Digital marketing of alcoholic beverages written by and published by World Health Organization. This book was released on 2022-03-18 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exposure to alcohol marketing increases the acceptability of drinking alcohol, an earlier age of onset and influence drinking behaviours, including heavy episodic drinking. The digital ecosystem provides opportunities for marketing companies to position increasingly covert advertising. These new advertisements target individual consumers based on the data that has been gathered about them allowing marketers to optimize their strategies. Policy- and decision-makers concerned to regulate and enforce digital marketing for reducing risks of harm need to keep pace with the constantly evolving digital marketspace. This Snapshot is part of a series of briefs tackling critical issues related to the determinants driving the acceptability, availability and affordability of alcohol consumption and how it affects people and their communities. The briefs result from a quick scanning of the recent evidence on the topic, insights from leading experts, consultation with selected countries and discussions that took place during webinars convened to create a platform to match evidence, practice and policies. It is intended for a wide audience, including professionals working in public health and local and national alcohol policy focal points, policy-makers, government officials, researchers, civil society groups, consumer associations, the mass media and people new to alcohol research or practice.
Book Synopsis Restricting digital marketing in the context of tobacco, alcohol, food and beverages, and breast-milk substitutes by : World Health Organization
Download or read book Restricting digital marketing in the context of tobacco, alcohol, food and beverages, and breast-milk substitutes written by World Health Organization and published by World Health Organization. This book was released on 2023-10-03 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHO has long recommended marketing restrictions in the contexts of tobacco and nicotine products, alcoholic beverages, foods and beverages with respect to children, and breastmilk substitutes. But the question of how to implement these recommendations has become more complex as digital media has grown and large online platforms have centered their businesses around advertising, and specifically around targeting of advertising to consumers based on their online activity or personal data they have shared. As a response to these challenges, this technical product examines how restrictions on digital marketing are implemented by Member States as part of broader marketing restrictions, describes current challenges specific to digital marketing and provides policy options and approaches that Member States can adopt to strengthen the design and implementation of restrictions.
Book Synopsis Marketing of Alcoholic Beverages ( Wine, Beer, Spirits and Liqueurs) by : Dr. Aarti T More
Download or read book Marketing of Alcoholic Beverages ( Wine, Beer, Spirits and Liqueurs) written by Dr. Aarti T More and published by JEC PUBLICATION. This book was released on with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing of Alcoholic Beverages ( Wine, Beer, Spirits and Liqueurs)" : A Comprehensive Guide to Marketing Alcoholic Beverages.' This illuminating book provides a deep dive into the intricacies of promoting wines, beers, spirits, and liquors in a dynamic and competitive market. From branding to digital campaigns, discover the innovative tactics that shape the success stories of renowned beverage brands. Whether you're a seasoned marketer seeking fresh insights or a curious enthusiast exploring the business behind the bottle, this book offers a spirited exploration of the marketing landscape, blending industry expertise with captivating narratives.
Book Synopsis Reducing the harm from alcohol by regulating cross-border alcohol marketing, advertising and promotion by :
Download or read book Reducing the harm from alcohol by regulating cross-border alcohol marketing, advertising and promotion written by and published by World Health Organization. This book was released on 2022-05-10 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Global Strategy to Reduce the Harmful Use of Alcohol by : World Health Organization
Download or read book Global Strategy to Reduce the Harmful Use of Alcohol written by World Health Organization and published by . This book was released on 2010 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year, the harmful use of alcohol kills 2.5 million people, including 320,000 young people between 15 and 29 years of age. It is the eighth leading risk factor for deaths globally, and harmful use of alcohol was responsible for almost 4% of all deaths in the world, according to the estimates for 2004. In addition to the resolution, a global strategy developed by WHO in close collaboration with Member States provides a portfolio of policy options and interventions for implementation at the national level with the goal to reduce the harmful use of alcohol worldwide. Ten recommended target areas for policy options include health services' responses, community action, pricing policies and reducing the public health impact of illicit alcohol and informally produced alcohol. WHO was also requested to support countries in implementing the strategy and monitor progress at global, regional and national levels.
Book Synopsis Alcohol: No Ordinary Commodity by : Thomas F. Babor
Download or read book Alcohol: No Ordinary Commodity written by Thomas F. Babor and published by Oxford University Press. This book was released on 2022-10-31 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol: No Ordinary Commodity is a collaborative effort by an international group of addiction scientists to improve the linkages between addiction science and alcohol policy. It presents, in a comprehensive, practical, and readily accessible form, the accumulated scientific knowledge on alcohol research that has a direct relevance to the development of alcohol policy on local, national, and international levels. It provides an objective basis on which to build relevant policies globally and informs policy makers who have direct responsibility for public health and social welfare. By locating alcohol policy primarily within the realm of public health, this book draws attention to the growing tendency for governments, both national and local, to consider alcohol misuse as a major determinant of ill health, and to organize societal responses accordingly. The scope of the book is comprehensive and global. The authors describe the conceptual basis for a rational alcohol policy and present new epidemiological data on the global dimensions of alcohol misuse. The core of the book is a critical review of the cumulative scientific evidence in seven general areas of alcohol policy: pricing and taxation, regulating the physical availability of alcohol, modifying the environment in which drinking occurs, drinking-driving countermeasures, marketing restrictions, primary prevention programs in schools and other settings, and treatment and early intervention services. The final chapters discuss the current state of alcohol policy in different parts of the world and describe the need for a new approach to alcohol policy that is evidence-based, global, and coordinated. A valuable resource for those involved in addiction science and drug policy, as well as those in the wider fields of public health, health policy, epidemiology, and practising clinicians.
Book Synopsis Global alcohol action plan 2022-2030 by : World Health Organization
Download or read book Global alcohol action plan 2022-2030 written by World Health Organization and published by World Health Organization. This book was released on 2024-06-24 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Social Impact of Wine Marketing by : Mojca Ramšak
Download or read book Social Impact of Wine Marketing written by Mojca Ramšak and published by Springer Nature. This book was released on 2022-01-24 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is inspired by the term “digiwine,” a neologism referring to the production and/or marketing of wine through the use of new technologies and robotics such as vineyard information systems, sensor units, weather stations, drones, robotic harvesters, social media videos, digital labels, and wine apps. The alcohol industry is using these technologies to develop digital strategies and online tools for more efficient sales of wine. This book analyzes the use of digital alcohol marketing, the reasons for it, the role of regulation, and its social impact. In particular, malignant forms of alcohol marketing to youth are precisely described through exact case descriptions from the global milieu. The author questions whether the loopholes in the legislation or inefficiency of self-regulation have negative consequences that can no longer be prevented by public health care programs. When and how did the alcohol industry become so deeply interwoven in our lives that we mindlessly advertise and parade in its shadow on social media and that we increasingly buy alcohol digitally for fun, in innovative packaging, and with strange ingredients combinations? Dr. Mojca Ramšak’s book peels back the layers of the alcohol industry’s most obvious yet overlooked marketing tactics. It also reveals the sluggishness of preventive and curative efforts, as well as legal or self-regulatory measures, at keeping up with the alcohol industry’s use of technology. - Nadja Furlan Štante, Principal Research Associate and Professor of Religious Studies, Science and Research Centre of Koper, Slovenia.
Book Synopsis Marketing and Advertising in the Online-to-Offline (O2O) World by : Dinana, Hesham Osama
Download or read book Marketing and Advertising in the Online-to-Offline (O2O) World written by Dinana, Hesham Osama and published by IGI Global. This book was released on 2022-10-28 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing has changed for the good as the lines between the online and the offline worlds continue to blur and merge as new metaverses emerge. The evolution of online-to-offline and offline-to-online strategies and business models are transforming the research agenda for academicians and work practices for professionals. Further study on this evolution is required to fully understand the opportunities and future directions. Marketing and Advertising in the Online-to-Offline (O2O) World presents an insight into online and offline marketing strategies and practices and focuses on the emerging trend in the online and offline worlds. The book also explores the potential use of emerging technologies such as virtual reality, mixed reality, and big data analytics in different marketing and advertising functions. Covering key topics such as consumer behavior, brand equity, advertising, and brand performance, this reference work is ideal for business owners, industry professionals, managers, administrators, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.
Book Synopsis OECD Health Policy Studies Preventing Harmful Alcohol Use by : OECD
Download or read book OECD Health Policy Studies Preventing Harmful Alcohol Use written by OECD and published by OECD Publishing. This book was released on 2021-05-19 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: One in three adults has engaged in binge drinking at least once in the previous month, and one in five teenagers has experienced drunkenness by age 15. Harmful patterns of alcohol consumption have far-reaching consequences for individuals, society and the economy.
Book Synopsis Alcohol: No Ordinary Commodity by : Thomas F. Babor
Download or read book Alcohol: No Ordinary Commodity written by Thomas F. Babor and published by Oxford University Press. This book was released on 2010-02-25 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a public health perspective, alcohol is a major contributor to morbidity and mortality, and impacts on many aspects of social life. This text describes advances in alcohol research with direct relevance to the development of effective policies at local, national and international level.
Book Synopsis Reporting about alcohol: a guide for journalists by : World Health Organization
Download or read book Reporting about alcohol: a guide for journalists written by World Health Organization and published by World Health Organization. This book was released on 2023-04-06 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: The evidence that consuming alcohol, a psychoactive substance with intoxicating and dependence-producing properties, is creating a global public health epidemic has been accumulated through repeated testing and retesting. WHO promotes evidence-based public health policies and messaging that address alcohol as a widely shared general problem. This guide aims to support the understanding and reporting on the harm to individuals, families and societies caused by alcohol consumption, presenting ways to cover and think about alcohol consumption and its harms more broadly, as well as the proven solutions to this problem. Its main target audience are journalists or those interested in reporting about alcohol consumption and its consequences.
Book Synopsis The Government's alcohol strategy by : Great Britain: Home Office
Download or read book The Government's alcohol strategy written by Great Britain: Home Office and published by The Stationery Office. This book was released on 2012-03-23 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: This strategy signals a radical change in the approach to irresponsible drinking and resultant criminal and anti-social behaviour and the increasing health problems created by the current levels of alcohol consumption. In 2012-11 there were nearly 1 million alcohol-related violent crimes and 1.2 million alcohol-related hospital admissions. The problem has developed because cheap alcohol is too readily available; increasing numbers of people drink at home before going on a night out ("pre-loading"); the Licensing Act failed to deliver a cafâ culture; too many places cater for people who drink to get drunk regardless of the consequences for themselves or others; and individuals who cause the problems have not been challenged enough over their behaviour. The availability of cheap alcohol will be curtailed through the introduction of a minimum unit price for alcohol. The exact level is to be agreed, but if it was 40p, it is estimated there would be 50,000 fewer crimes each year and 900 fewer alcohol-related deaths by the end of the decade. Consultations will also aim to end multi-buy promotions. Local areas and agencies will be given powers to challenge people's behaviour and make it easier to take action against, and even close down, problem premises. Other measures include early morning restriction orders and a late night levy so that businesses open late contribute to the costs of policing. The drinks industry has a crucial role to play in changing the drinking culture towards positive socialising. And the risks of excessive consumption will be widely circulated.
Book Synopsis Alcohol Advertising and Young People's Drinking by : B. Gunter
Download or read book Alcohol Advertising and Young People's Drinking written by B. Gunter and published by Springer. This book was released on 2010-10-13 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is widespread and growing concern about the use of alcohol in society, especially by young people. Although overall volumes of alcohol consumption may be levelling off, the occurrences of excessive or 'binge' drinking, especially among teenagers and young adults, are increasingly commonplace. Tackling irresponsible drinking, which is linked to other antisocial behaviour and health problems, has focused attention on the promotion of alcohol by its producers as an important causal factor. This has led to calls for tougher regulation of alcohol marketing, including restrictions on where it can occur and the form it is allowed to take. Empirical research evidence, often emanating from government funded enquiries and endorsed by health lobbies, has been cited in support of an allegedly primary role played by advertising in triggering interest in and the onset of alcohol consumption among young people and in encouraging regular and heavy drinking. Close examination of this evidence, however, reveals that the research is not always as cut and dried as it may first appear. Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing and the significance specifically of advertising as an agent that shapes young people's alcohol consumption could be weaker than often thought. This book sets out a review and critique of the evidence on alcohol advertising and marketing effects on young people and considers this evidence in relation to codes of advertising and marketing practice.
Book Synopsis A public health perspective on zero- and low-alcohol beverages. Brief 10, 2023 by : World Health Organization
Download or read book A public health perspective on zero- and low-alcohol beverages. Brief 10, 2023 written by World Health Organization and published by World Health Organization. This book was released on 2023-04-11 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is an expanding market of no- and low-alcohol beverages (NoLos). However, their effects on global ethanol consumption and overall public health are still in question. Concerns have been raised about the impact of NoLos in reducing alcohol consumption and its associated harm and the possible drawbacks and implications, such as misleading minors, pregnant women, abstainers or those seeking to stop drinking about their actual ethanol content. There are also concerns about the impact of NoLo branded products being displayed close to the brand’s main alcoholic beverages and their potential to normalize alcohol consumption. There is a need to monitor their consumption and impact on aggregated alcohol consumption to understand the public health implications of NoLos. The alcohol by volume content of NoLos must be defined, harmonised and clearly labelled.
Author :City of London College of Economics Publisher :City of London College of Economics ISBN 13 : Total Pages :2158 pages Book Rating :4./5 ( download)
Book Synopsis Digital Marketing Expert Diploma (Master’s level) - City of London College of Economics - 10 months - 100% online / self-paced by : City of London College of Economics
Download or read book Digital Marketing Expert Diploma (Master’s level) - City of London College of Economics - 10 months - 100% online / self-paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 2158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview In this course you will learn all you need to know to become a Digital Marketing Expert. As you surely know, Digital Marketing Specialists are in high demand and well paid. Content - Digital Marketing Strategy - Market Research - Crowdsourcing - Web Development and Design - Writing for the Web - Mobile Development - Email Marketing - Online Advertising - Affiliate Marketing - Search Engine Marketing - Search Engine Optimisation - PPC Advertising - And much more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
Book Synopsis Sensory and Instrumental Evaluation of Alcoholic Beverages by : Hildegarde Heymann
Download or read book Sensory and Instrumental Evaluation of Alcoholic Beverages written by Hildegarde Heymann and published by Academic Press. This book was released on 2016-11-23 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sensory and Instrumental Evaluation of Alcoholic Beverages introduces the value of sensory analysis to the alcoholic beverage industry through the detailed lens of sensory analysis techniques. From traditional methods, to the most modern rapid methods, this book presents comprehensive insights and applications. Analytical methods for identifying and assessing the flavor compounds present in the beverages are included that address both volatile and non-volatile techniques, along with rapid methods of assessment. Case studies highlight the testing of different types of alcoholic beverages running the entire gamut of methods and the appropriate subset of methods. Also included is information of data analyses with the appropriate R-codes to allow practitioners to use the book as a handbook to analyze their own data. - Uniquely focused on alcoholic beverages and their assessment - Includes real-world information for practical application - Presents a full range of methodologies, providing key comparative insights
