Driving Digital Strategy

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Author :
Publisher : Harvard Business Press
ISBN 13 : 1633692698
Total Pages : 342 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Driving Digital Strategy by : Sunil Gupta

Download or read book Driving Digital Strategy written by Sunil Gupta and published by Harvard Business Press. This book was released on 2018-07-24 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.

Digital Branding

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 074946996X
Total Pages : 232 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Digital Branding by : Daniel Rowles

Download or read book Digital Branding written by Daniel Rowles and published by Kogan Page Publishers. This book was released on 2014-04-03 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains real world case studies, a guide to the free and paid tools that can help measure digital branding in each of the different online channels, examples of social guidelines, process and policy and an original step by step digital branding process along with measurement techniques and guidelines.

Data Strategy

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Publisher : Kogan Page Publishers
ISBN 13 : 0749479868
Total Pages : 201 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Data Strategy by : Bernard Marr

Download or read book Data Strategy written by Bernard Marr and published by Kogan Page Publishers. This book was released on 2017-04-03 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: BRONZE RUNNER UP: Axiom Awards 2018 - Business Technology Category Less than 0.5 per cent of all data is currently analyzed and used. However, business leaders and managers cannot afford to be unconcerned or sceptical about data. Data is revolutionizing the way we work and it is the companies that view data as a strategic asset that will survive and thrive. Data Strategy is a must-have guide to creating a robust data strategy. Explaining how to identify your strategic data needs, what methods to use to collect the data and, most importantly, how to translate your data into organizational insights for improved business decision-making and performance, this is essential reading for anyone aiming to leverage the value of their business data and gain competitive advantage. Packed with case studies and real-world examples, advice on how to build data competencies in an organization and crucial coverage of how to ensure your data doesn't become a liability, Data Strategy will equip any organization with the tools and strategies it needs to profit from Big Data, analytics and the Internet of Things (IoT).

Consolidated telemedicine implementation guide

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Author :
Publisher : World Health Organization
ISBN 13 : 9240059180
Total Pages : 68 pages
Book Rating : 4.2/5 (4 download)

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Book Synopsis Consolidated telemedicine implementation guide by : World Health Organization

Download or read book Consolidated telemedicine implementation guide written by World Health Organization and published by World Health Organization. This book was released on 2022-11-30 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Registries for Evaluating Patient Outcomes

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Author :
Publisher : Government Printing Office
ISBN 13 : 1587634333
Total Pages : 385 pages
Book Rating : 4.5/5 (876 download)

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Book Synopsis Registries for Evaluating Patient Outcomes by : Agency for Healthcare Research and Quality/AHRQ

Download or read book Registries for Evaluating Patient Outcomes written by Agency for Healthcare Research and Quality/AHRQ and published by Government Printing Office. This book was released on 2014-04-01 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: This User’s Guide is intended to support the design, implementation, analysis, interpretation, and quality evaluation of registries created to increase understanding of patient outcomes. For the purposes of this guide, a patient registry is an organized system that uses observational study methods to collect uniform data (clinical and other) to evaluate specified outcomes for a population defined by a particular disease, condition, or exposure, and that serves one or more predetermined scientific, clinical, or policy purposes. A registry database is a file (or files) derived from the registry. Although registries can serve many purposes, this guide focuses on registries created for one or more of the following purposes: to describe the natural history of disease, to determine clinical effectiveness or cost-effectiveness of health care products and services, to measure or monitor safety and harm, and/or to measure quality of care. Registries are classified according to how their populations are defined. For example, product registries include patients who have been exposed to biopharmaceutical products or medical devices. Health services registries consist of patients who have had a common procedure, clinical encounter, or hospitalization. Disease or condition registries are defined by patients having the same diagnosis, such as cystic fibrosis or heart failure. The User’s Guide was created by researchers affiliated with AHRQ’s Effective Health Care Program, particularly those who participated in AHRQ’s DEcIDE (Developing Evidence to Inform Decisions About Effectiveness) program. Chapters were subject to multiple internal and external independent reviews.

Digital Marketing Strategy

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749474718
Total Pages : 344 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Digital Marketing Strategy by : Simon Kingsnorth

Download or read book Digital Marketing Strategy written by Simon Kingsnorth and published by Kogan Page Publishers. This book was released on 2016-05-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

AI and Data Strategy

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Author :
Publisher :
ISBN 13 : 9781087333243
Total Pages : 124 pages
Book Rating : 4.3/5 (332 download)

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Book Synopsis AI and Data Strategy by : Peta Marshall

Download or read book AI and Data Strategy written by Peta Marshall and published by . This book was released on 2019-08-07 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence and Big Data are shaping the world and every business must adopt a strategy and change the culture of their organisation to be able to survive and prosper. The Fourth Industrial Revolution is altering every facet of society and this book provides managers and professionals with the strategic skills to implement the changes required. Machines are increasingly being able to process information and perform actions that previously only humans could do. This revolution is taking place now and this book provides the information to guide future efforts. Information from this book comes from research and workshops with professionals and a template with suggestions is provided to allow the design and implementation of an AI and data strategy and culture in your organisation. This book is available at a bargain price to allow organisations across the globe to benefit from the revolution taking place.

National EHealth Strategy Toolkit

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Author :
Publisher :
ISBN 13 : 9789240689657
Total Pages : 0 pages
Book Rating : 4.6/5 (896 download)

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Book Synopsis National EHealth Strategy Toolkit by : World Health Organization

Download or read book National EHealth Strategy Toolkit written by World Health Organization and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Worldwide the application of information and communication technologies to support national health-care services is rapidly expanding and increasingly important. This is especially so at a time when all health systems face stringent economic challenges and greater demands to provide more and better care especially to those most in need. The National eHealth Strategy Toolkit is an expert practical guide that provides governments their ministries and stakeholders with a solid foundation and method for the development and implementation of a national eHealth vision action plan and monitoring fram.

The Role of Digital Health Policy and Leadership

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Author :
Publisher : IOS Press
ISBN 13 : 1643684957
Total Pages : 134 pages
Book Rating : 4.6/5 (436 download)

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Book Synopsis The Role of Digital Health Policy and Leadership by : K. Keshavjee

Download or read book The Role of Digital Health Policy and Leadership written by K. Keshavjee and published by IOS Press. This book was released on 2024-03-19 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital health technologies could change the trajectory of current healthcare systems and make them more proactive. Advanced predictive technologies have now become available which make this more possible than ever before, but it will not happen without improved policies, regulations, and governance of our systems. Health informatics must operate at the macro level if it is to provide policymakers and other stakeholders with the information they need to better allocate resources and intervene more effectively. This book presents the proceedings of FHLIP, the Future of Health Leadership, Informatics, and Policy Conference, held on 22 February 2024 in Toronto, Canada. The conference aimed to catalyze the development of proactive, innovative digital-health solutions capable of addressing the ever-evolving challenges faced by the healthcare sector, and lay the groundwork for a more resilient, patient-centered healthcare ecosystem. It provided a platform for stakeholders to identify challenges, question assumptions, and better understand the roles of policymakers and vendors. The conference received a total of 26 submissions, of which 19 were selected for presentation at the conference and publication here after a thorough review process. Topics covered included interoperability and governance, regulation of electronic medical records, addressing the needs of vulnerable populations, scaling up use of artificial intelligence and the design of health system level architectures for large scale interventions. The book looks forward to a future where digital health makes contributions beyond the provider and patient level and will be of great interest to not only those working in the field of health informatics and digital health, but also to digital leaders and policy makers interested in taking their healthcare systems From Reactive to Proactive.

Data Management for Researchers

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Author :
Publisher : Pelagic Publishing Ltd
ISBN 13 : 178427013X
Total Pages : 312 pages
Book Rating : 4.7/5 (842 download)

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Book Synopsis Data Management for Researchers by : Kristin Briney

Download or read book Data Management for Researchers written by Kristin Briney and published by Pelagic Publishing Ltd. This book was released on 2015-09-01 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to everything scientists need to know about data management, this book is essential for researchers who need to learn how to organize, document and take care of their own data. Researchers in all disciplines are faced with the challenge of managing the growing amounts of digital data that are the foundation of their research. Kristin Briney offers practical advice and clearly explains policies and principles, in an accessible and in-depth text that will allow researchers to understand and achieve the goal of better research data management. Data Management for Researchers includes sections on: * The data problem – an introduction to the growing importance and challenges of using digital data in research. Covers both the inherent problems with managing digital information, as well as how the research landscape is changing to give more value to research datasets and code. * The data lifecycle – a framework for data’s place within the research process and how data’s role is changing. Greater emphasis on data sharing and data reuse will not only change the way we conduct research but also how we manage research data. * Planning for data management – covers the many aspects of data management and how to put them together in a data management plan. This section also includes sample data management plans. * Documenting your data – an often overlooked part of the data management process, but one that is critical to good management; data without documentation are frequently unusable. * Organizing your data – explains how to keep your data in order using organizational systems and file naming conventions. This section also covers using a database to organize and analyze content. * Improving data analysis – covers managing information through the analysis process. This section starts by comparing the management of raw and analyzed data and then describes ways to make analysis easier, such as spreadsheet best practices. It also examines practices for research code, including version control systems. * Managing secure and private data – many researchers are dealing with data that require extra security. This section outlines what data falls into this category and some of the policies that apply, before addressing the best practices for keeping data secure. * Short-term storage – deals with the practical matters of storage and backup and covers the many options available. This section also goes through the best practices to insure that data are not lost. * Preserving and archiving your data – digital data can have a long life if properly cared for. This section covers managing data in the long term including choosing good file formats and media, as well as determining who will manage the data after the end of the project. * Sharing/publishing your data – addresses how to make data sharing across research groups easier, as well as how and why to publicly share data. This section covers intellectual property and licenses for datasets, before ending with the altmetrics that measure the impact of publicly shared data. * Reusing data – as more data are shared, it becomes possible to use outside data in your research. This chapter discusses strategies for finding datasets and lays out how to cite data once you have found it. This book is designed for active scientific researchers but it is useful for anyone who wants to get more from their data: academics, educators, professionals or anyone who teaches data management, sharing and preservation. "An excellent practical treatise on the art and practice of data management, this book is essential to any researcher, regardless of subject or discipline." —Robert Buntrock, Chemical Information Bulletin

Roadmap to Successful Digital Health Ecosystems

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Author :
Publisher : Academic Press
ISBN 13 : 0128236396
Total Pages : 612 pages
Book Rating : 4.1/5 (282 download)

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Book Synopsis Roadmap to Successful Digital Health Ecosystems by : Evelyn Hovenga

Download or read book Roadmap to Successful Digital Health Ecosystems written by Evelyn Hovenga and published by Academic Press. This book was released on 2022-02-12 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: Roadmap to Successful Digital Health Ecosystems: A Global Perspective presents evidence-based solutions found on adopting open platforms, standard information models, technology neutral data repositories, and computable clinical data and knowledge (ontologies, terminologies, content models, process models, and guidelines), resulting in improved patient, organizational, and global health outcomes. The book helps engaging countries and stakeholders take action and commit to a digital health strategy, create a global environment and processes that will facilitate and induce collaboration, develop processes for monitoring and evaluating national digital health strategies, and enable learnings to be shared in support of WHO's global strategy for digital health. The book explains different perspectives and local environments for digital health implementation, including data/information and technology governance, secondary data use, need for effective data interpretation, costly adverse events, models of care, HR management, workforce planning, system connectivity, data sharing and linking, small and big data, change management, and future vision. All proposed solutions are based on real-world scientific, social, and political evidence. - Provides a roadmap, based on examples already in place, to develop and implement digital health systems on a large-scale that are easily reproducible in different environments - Addresses World Health Organization (WHO)-identified research gaps associated with the feasibility and effectiveness of various digital health interventions - Helps readers improve future decision-making within a digital environment by detailing insights into the complexities of the health system - Presents evidence from real-world case studies from multiple countries to discuss new skills that suit new paradigms

Digital Health

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Author :
Publisher : Academic Press
ISBN 13 : 0128189150
Total Pages : 400 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Digital Health by : Alan Godfrey

Download or read book Digital Health written by Alan Godfrey and published by Academic Press. This book was released on 2021-07-06 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Health: Exploring Use and Integration of Wearables is the first book to show how and why engineering theory is used to solve real-world clinical applications, considering the knowledge and lessons gathered during many international projects. This book provides a pragmatic A to Z guide on the design, deployment and use of wearable technologies for laboratory and remote patient assessment, aligning the shared interests of diverse professions to meet with a common goal of translating engineering theory to modern clinical practice. It offers multidisciplinary experiences to guide engineers where no clinically advice and expertise may be available. Entering the domain of wearables in healthcare is notoriously difficult as projects and ideas often fail to deliver due to the lack of clinical understanding, i.e., what do healthcare professionals and patients really need? This book provides engineers and computer scientists with the clinical guidance to ensure their novel work successfully translates to inform real-world clinical diagnosis, treatment and management. - Presents the first guide for wearable technologies in a multidisciplinary and translational manner - Helps engineers design real-world applications to help them better understand theory and drive pragmatic clinical solutions - Combines the expertise of engineers and clinicians in one go-to guide, accessible to all

Digital Health: A Transformative Approach

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Author :
Publisher : Elsevier Health Sciences
ISBN 13 : 0729598381
Total Pages : 314 pages
Book Rating : 4.7/5 (295 download)

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Book Synopsis Digital Health: A Transformative Approach by : Helen Almond

Download or read book Digital Health: A Transformative Approach written by Helen Almond and published by Elsevier Health Sciences. This book was released on 2023-09-25 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Health: A Transformative Approach is designed to prepare Australia and New Zealand's future health and social care workforce for the rapidly evolving digital health landscape. It is the first local health informatics title reflecting Australasia-specific contexts and its learning objectives are aligned to National Digital Health Strategies and Frameworks. A scaffolded approach to learning, makes this text suitable for all health and social care professionals, from early learners developing skills, to those more capable who want to adapt and lead in digital health. The text is supported by online case studies that will assist development of digital professionalism and understanding requirements of digital technology across clinical, research, education and administration in diverse health and social care environments. - Information presented across four units and 12 chapters that support learning and teaching and help build learners' work readiness - Scaffolded approach across three levels of capability – empowered, transitional, and entrusted - suitable for undergraduate, postgraduate and ongoing professional development - Supported by an Elsevier Adaptive Quizzing (EAQ) to provide formative assessment across the three levels - Includes telehealth, electronic medical/health records, clinical technologies, disaster planning, interoperability and precision health care - Additional online case studies to support advanced learning.

Health Informatics - E-Book

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Author :
Publisher : Elsevier Health Sciences
ISBN 13 : 0323846475
Total Pages : 568 pages
Book Rating : 4.3/5 (238 download)

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Book Synopsis Health Informatics - E-Book by : Lynda R. Hardy

Download or read book Health Informatics - E-Book written by Lynda R. Hardy and published by Elsevier Health Sciences. This book was released on 2022-12-02 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: **American Journal of Nursing (AJN) Book of the Year Awards, 1st Place in Informatics, 2023** **Selected for Doody's Core Titles® 2024 in Informatics** Learn how information technology intersects with today's health care! Health Informatics: An Interprofessional Approach, 3rd Edition, follows the tradition of expert informatics educators Ramona Nelson and Nancy Staggers with new lead author, Lynda R. Hardy, to prepare you for success in today's technology-filled healthcare practice. Concise coverage includes information systems and applications, such as electronic health records, clinical decision support, telehealth, mHealth, ePatients, and social media tools, as well as system implementation. New to this edition are topics that include analytical approaches to health informatics, increased information on FHIR and SMART on FHIR, and the use of health informatics in pandemics. - Chapters written by experts in the field provide the most current and accurate information on continually evolving subjects like evidence-based practice, EHRs, PHRs, mobile health, disaster recovery, and simulation. - Objectives, key terms, and an abstract at the beginning of each chapter provide an overview of what each chapter will cover. - Case studies and discussion questions at the end of each chapter encourage higher-level thinking that can be applied to real world experiences. - Conclusion and Future Directions discussion at the end of each chapter reinforces topics and expands on how the topic will continue to evolve. - Open-ended discussion questions at the end of each chapter enhance students' understanding of the subject covered. - mHealth chapter discusses all relevant aspects of mobile health, including global growth, new opportunities in underserved areas, governmental regulations on issues such as data leaking and mining, implications of patient-generated data, legal aspects of provider monitoring of patient-generated data, and increased responsibility by patients. - Important content, including FDA- and state-based regulations, project management, big data, and governance models, prepares students for one of nursing's key specialty areas. - UPDATED! Chapters reflect the current and evolving practice of health informatics, using real-life healthcare examples to show how informatics applies to a wide range of topics and issues. - NEW! Strategies to promote healthcare equality by freeing algorithms and decision-making from implicit and explicit bias are integrated where applicable. - NEW! The latest AACN domains are incorporated throughout to support BSN, Master's, and DNP programs. - NEW! Greater emphasis on the digital patient and the partnerships involved, including decision-making.

Digital implementation investment guide (DIIG)

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Author :
Publisher : World Health Organization
ISBN 13 : 9240010564
Total Pages : 182 pages
Book Rating : 4.2/5 (4 download)

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Book Synopsis Digital implementation investment guide (DIIG) by :

Download or read book Digital implementation investment guide (DIIG) written by and published by World Health Organization. This book was released on 2020-09-08 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Artificial Intelligence in Healthcare

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Author :
Publisher : Academic Press
ISBN 13 : 0128184396
Total Pages : 385 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Artificial Intelligence in Healthcare by : Adam Bohr

Download or read book Artificial Intelligence in Healthcare written by Adam Bohr and published by Academic Press. This book was released on 2020-06-21 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence (AI) in Healthcare is more than a comprehensive introduction to artificial intelligence as a tool in the generation and analysis of healthcare data. The book is split into two sections where the first section describes the current healthcare challenges and the rise of AI in this arena. The ten following chapters are written by specialists in each area, covering the whole healthcare ecosystem. First, the AI applications in drug design and drug development are presented followed by its applications in the field of cancer diagnostics, treatment and medical imaging. Subsequently, the application of AI in medical devices and surgery are covered as well as remote patient monitoring. Finally, the book dives into the topics of security, privacy, information sharing, health insurances and legal aspects of AI in healthcare. - Highlights different data techniques in healthcare data analysis, including machine learning and data mining - Illustrates different applications and challenges across the design, implementation and management of intelligent systems and healthcare data networks - Includes applications and case studies across all areas of AI in healthcare data

Ecommerce Analytics

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Author :
Publisher : FT Press
ISBN 13 : 0134177967
Total Pages : 523 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Ecommerce Analytics by : Judah Phillips

Download or read book Ecommerce Analytics written by Judah Phillips and published by FT Press. This book was released on 2016-04-04 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ecommerce analytics encompasses specific, powerful techniques for collecting, measuring, analyzing, dashboarding, optimizing, personalizing, and automating data related to online sales and customers. If you participate in the $220 billion ecommerce space, you need expert advice on applying these techniques in your unique environment. Ecommerce Analytics is the only book to deliver the focused, coherent, and practical guidance you’re looking for. Authored by leading consultant and analytics team leader Judah Phillips, it shows how to leverage your massive, complex data resources to improve efficiency, grow revenue, reduce cost, and above all, boost profitability. This landmark guide focuses on using analytics to solve critical problems ecommerce organizations face, from improving brand awareness and favorability through generating demand; shaping digital behavior to accelerating conversion, improving experience to nurturing and re-engaging customers. Phillips shows how to: Implement and unify ecommerce analytics related to product, transactions, customers, merchandising, and marketing More effectively measure performance associated with customer acquisition, conversion, outcomes, and business impact Use analytics to identify the tactics that will create the most value, and execute them more effectively Think about and analyze the behavior of customers, prospects, and leads in ecommerce experiences Optimize paid/owned/earned marketing channels, product mix, merchandising, pricing/promotions/sales, browsing/shopping/purchasing, and other ecommerce functions Understand and model attribution Structure and socialize ecommerce teams for success Evaluate the potential impact of technology choices and platforms Understand the implications of ecommerce analytics on customer privacy, life, and society Preview the future of ecommerce analytics over the next 20 years