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Digital Content Marketing In The Global Environment Evaluation Of Global Companies In The Chemical Industry
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Book Synopsis Digital Content Marketing in the Global Environment. Evaluation of Global Companies in the Chemical Industry by : Matthias Hebben
Download or read book Digital Content Marketing in the Global Environment. Evaluation of Global Companies in the Chemical Industry written by Matthias Hebben and published by GRIN Verlag. This book was released on 2021-04-27 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2019 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of Applied Sciences Northwestern Switzerland, language: English, abstract: This Master thesis explores the phenomenon of Digital Content Marketing (DCM) by evaluating if content marketing and its tools have a positive impact on global companies in the chemical industry. Rapid globalization and the development of new markets at an increasingly global scale have made DCM more important. However, global companies are facing new challenges, like new technological developments and trends and a changing consumer landscape that requires new marketing approaches. Strategies are required to overcome these challenges, adopt DCM techniques and use current techniques to gain competitive advantages. However, there are still companies that have not included digital content in their marketing strategy. Others have difficulties making their marketing content unique and powerful. The main issue is often measuring the effectiveness of one’s digital content to determine whether DCM has a positive impact.
Book Synopsis Bulletin of the Atomic Scientists by :
Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1970-06 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Author :National Academy of Engineering and National Research Council Publisher :National Academies Press ISBN 13 :0309173000 Total Pages :264 pages Book Rating :4.3/5 (91 download)
Book Synopsis Industrial Environmental Performance Metrics by : National Academy of Engineering and National Research Council
Download or read book Industrial Environmental Performance Metrics written by National Academy of Engineering and National Research Council and published by National Academies Press. This book was released on 1999-08-24 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industrial Environmental Performance Metrics is a corporate-focused analysis that brings clarity and practicality to the complex issues of environmental metrics in industry. The book examines the metrics implications to businesses as their responsibilities expand beyond the factory gateâ€"upstream to suppliers and downstream to products and services. It examines implications that arise from greater demand for comparability of metrics among businesses by the investment community and environmental interest groups. The controversy over what sustainable development means for businesses is also addressed. Industrial Environmental Performance Metrics identifies the most useful metrics based on case studies from four industriesâ€"automotive, chemical, electronics, and pulp and paperâ€"and includes specific corporate examples. It contains goals and recommendations for public and private sector players interested in encouraging the broader use of metrics to improve industrial environmental performance and those interested in addressing the tough issues of prioritization, weighting of metrics for meaningful comparability, and the longer term metrics needs presented by sustainable development.
Book Synopsis Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022) by : Eva Hotnaidah Saragih
Download or read book Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022) written by Eva Hotnaidah Saragih and published by Springer Nature. This book was released on 2023-02-10 with total page 745 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. It has been our great honor to welcome all the participants to the 4th Asia-Pacific Management Research Conference was held in Surabaya, Indonesia, on May 18th–20th, 2022 as a hybrid conference (virtualy conference). I recalled formulating the concept and conducting this conference with the Research Center and Case Clearing House (RC-CCH) Team back in 2017. The conference encourages fresh and impactful studies that address the latest issues and topics, particularly in economics, management, business, and accounting. The forum particularly welcomes the discussion and sharing among research fellows in a semi-formal academic setting. As we reach the fourth conference, we are confident that we will maintain a contribution to the global literature. It is undeniable that the theme of the COVID-19 Pandemic is the main issue of this fourth conference, but rather than focusing on the misery, we look for models, technologies, and concepts that are beneficial for the economy and businesses to grow toward the new normal. This conference received 136 abstracts, of which 57 were accepted articles in Atlantis Proceeding.
Download or read book Popular Science written by and published by . This book was released on 2007-08 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.
Book Synopsis Big Data, Analytics, and the Future of Marketing and Sales by : Mckinsey Chief Marketing & Sales Officer Forum
Download or read book Big Data, Analytics, and the Future of Marketing and Sales written by Mckinsey Chief Marketing & Sales Officer Forum and published by Createspace Independent Pub. This book was released on 2014-08-02 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. The data big bang has unleashed torrents of terabytes about everything from customer behaviors to weather patterns to demographic consumer shifts in emerging markets. This collection of articles, videos, interviews, and slideshares highlights the most important lessons for companies looking to turn data into above-market growth: Using analytics to identify valuable business opportunities from the data to drive decisions and improve marketing return on investment (MROI) Turning those insights into well-designed products and offers that delight customers Delivering those products and offers effectively to the marketplace.The goldmine of data represents a pivot-point moment for marketing and sales leaders. Companies that inject big data and analytics into their operations show productivity rates and profitability that are 5 percent to 6 percent higher than those of their peers. That's an advantage no company can afford to ignore.
Book Synopsis Global Marketing by : Johny K. Johansson
Download or read book Global Marketing written by Johny K. Johansson and published by Cognella Academic Publishing. This book was released on 2016-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Global Marketing: Local Adaptation for Sustainability and Profit discusses the ways that marketing managers can assess the potential for global expansion and help their firms capitalize on opportunities. The book explores which companies and products should expand internationally, what countries offer the best opportunities, and which marketing plan will lead each product or company to success. The material adapts well-established frameworks to demonstrate how the global marketer can assess company strengths and weaknesses and analyze opportunities and risks in foreign markets. It discusses the proper balance between standardization and localization, and addresses the importance of the "triple" bottom line - environmental sustainability, social fairness, and financial performance. Students also learn about bottom-of-the-pyramid markets, the role of digital global marketing, and the importance of adapting to international political, social, and environmental pressures. Featuring more than twenty original case studies, The New Global Marketing is an excellent introduction to what it really takes to succeed as a global marketer. Written for students with some marketing education and exposure to international business, the book is ideally suited to upper-level business courses and M.B.A. programs.
Book Synopsis Strategic Marketing in the Global Forest Industries by : Heikki Juslin
Download or read book Strategic Marketing in the Global Forest Industries written by Heikki Juslin and published by . This book was released on 2002 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Bulletin of the Atomic Scientists by :
Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1972-10 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Book Synopsis Driving Decentralization and Disruption With Digital Technologies by : Verma, Balraj
Download or read book Driving Decentralization and Disruption With Digital Technologies written by Verma, Balraj and published by IGI Global. This book was released on 2024-02-26 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amid an unprecedented digital revolution, our society grapples with profound challenges, from the upheaval of traditional global systems to the ethical implications of technology's inexorable advance. As academic scholars seek a comprehensive understanding of this dynamic environment, Driving Decentralization and Disruption With Digital Technologies emerges as a beacon of insight. This compelling book confronts the intricate issues spawned by decentralization, de-globalization, and the transformative power of digital technologies, providing a roadmap for traversing the complexities of our digitally connected world. The book starts by unraveling the disruptive forces at play, shedding light on the threats posed to existing hierarchies and the potential consequences for disadvantaged groups. Digital disintermediation, driven by platforms and peer-to-peer networks, shakes the foundations of traditional economic systems, leaving banks and markets in flux. As global relationships redefine themselves in the face of decentralized markets, supply chains, and economic ties, scholars grapple with the profound implications for the future.
Book Synopsis ECSM 2020 8th European Conference on Social Media by : Dr Christos Karpasitis
Download or read book ECSM 2020 8th European Conference on Social Media written by Dr Christos Karpasitis and published by Academic Conferences and publishing limited. This book was released on 2020-07-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings represent the work of contributors to the 7th European Conference on Social Media (ECSM 2020), supported by UCLan Cyprus, Larnaca on 2-3 July 2020. The Conference Chair is Dr Christos Karpasitis and the Programme Chair is Mrs Christiana Varda, from the University of Central Lancashire - Cyprus (UCLan Cyprus). ECSM is a relatively new, but well-established event on the academic research calendar. Now, in its 7th year, the key aim remains the opportunity for participants to share ideas and meet. The conference was due to be held at UCLan Cyprus, but unfortunately, due to the global Covid-19 pandemic it was moved online to be held as a virtual event. The scope of papers will ensure an interesting conference. The subjects covered illustrate the wide range of topics that fall into this important and ever-growing area of research.
Book Synopsis Corporate Social Responsibility, Sustainability and Public Relations by : Donnalyn Pompper
Download or read book Corporate Social Responsibility, Sustainability and Public Relations written by Donnalyn Pompper and published by Routledge. This book was released on 2015-11-19 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: While public relations offers numerous assets for organization-stakeholder relationship building and for ethical corporate social responsibility and sustainability communication, it also faces challenges linked to negative perceptions of the profession which can lead to accusations of "greenwashing." This innovative book critically explores the growing, complex and sometimes contradictory connections among public relations, corporate social responsibility and sustainability. This book advocates a postmodern insider-activist role for public relations which can transform organizations into moral places committed to people, planet, and profit. By amplifying voices of nearly 100 for-profit and nonprofit professionals, and using hermeneutic phenomenological theme analyses of CSR/Sustainability reports and websites, this book invokes public relations, postmodern and critical theories to empower public relations professionals to transform organizations into ethical, authentic and transparent actors in the public sphere. It is essential reading for scholars, educators and enquiring professionals working in public relations, corporate communication, sustainability and corporate social responsibility.
Book Synopsis Ulrich's International Periodicals Directory by : Carolyn Farquhar Ulrich
Download or read book Ulrich's International Periodicals Directory written by Carolyn Farquhar Ulrich and published by . This book was released on 1999 with total page 2294 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing and Sales in the Chemical Industry by : Rolf Jakobi
Download or read book Marketing and Sales in the Chemical Industry written by Rolf Jakobi and published by Wiley-VCH. This book was released on 2002-04-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: If manufacturers of chemical products are to survive in today's global marketplace, they not only have to produce economically but they must also be able to market both chemicals and technology effectively. In the chemical industry, more and more chemists and chemical engineers are faced with challenging marketing tasks. This book gives an overview of the specific factors for marketing chemical products and their major markets. "Marketing and Sales in the Chemical Industry" is customized for an increasing audience. It not only covers the principles of marketing and the market structure of the chemical industry in great detail, but also discusses such modern marketing tools like the internet as well as the latest trends and developments. In addition, economical, political and sociological aspects are also dealt with.
Download or read book Gale Directory of Databases written by and published by . This book was released on 2007 with total page 1756 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a guide to computer-readable databases available online, in CD-ROM format, or in other magnetic formats. Details include database descriptions, costs, and whom to contact for purchase. The material is indexed alphabetically, and by subject, vendor, and producer.
Book Synopsis Environmental Communication and the Public Sphere by : Robert Cox
Download or read book Environmental Communication and the Public Sphere written by Robert Cox and published by SAGE. This book was released on 2010 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Environmental Communication and the Public Sphere is the first comprehensive undergraduate textbook in the growing field of environmental communication. It takes as its theme the role of communication in influencing the ways in which we perceive the environment as well as what actions we and others take in our relations to the natural world. The text blends scholarship and hands-on experiences to provide a theory-based and coherent description of the concrete communication practices and sites in the debates over environment protection. Additional theory and vocabulary are introduced, as are case studies and examples for closer examination of the principal sites and practices of environmental communication - including forums for public participation, advocacy campaigns, media coverage of environmental stories, risk communication, and models of dispute settlement. This accessible book: • Summarizes current scholarship in the area and makes accessible many of the practices of media, corporations, and advocacy groups that are not readily available in public sources. • Gives students insight into the practical ways to participate publicly in influencing the decisions of governmental agencies that affect the environment. • Offers a comprehensible treatment of the complexity and range of issues, sites, and practices in environmental communication. • Includes "Act Locally" exercises, which provide opportunities for students to apply their knowledge of the principles of environmental communication
Download or read book Business Rankings Annual written by and published by Gale Cengage. This book was released on 1997-11 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides over 3800 top ten US business lists in more than 1500 subject areas. Each entry includes: a list of up to ten items in the ranking; description of the ranking criteria; units of measure; and a complete bibliographic citation to the source.
