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Different Marketing Strategies Adopting By Different Industrial Sectors In Sri Lanka Comprehensive Literature Review
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Book Synopsis Different Marketing Strategies Adopting by Different Industrial Sectors in Sri Lanka (Comprehensive Literature Review). by : Achini Sewwandi Wanniarachchi
Download or read book Different Marketing Strategies Adopting by Different Industrial Sectors in Sri Lanka (Comprehensive Literature Review). written by Achini Sewwandi Wanniarachchi and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is not just about communicating the product to customers. Activities are now seen in every aspect of the business. No one should turn a blind eye to the importance of marketing as marketing today fuels both the external and internal activities of the business. Today, large and small, global and local, innovative and traditional, public and private are all competing for the same market. Companies have realized the power of a holistic approach to marketing to create and maintain a desirable demand, reputation and competitiveness. The role of marketing is so diverse that it is impossible to sum it up in one short article. With today's digitization, there are a variety of marketing strategies available. Visual merchandising, premium pricing, and ethnocentrism are among the most popular new marketing strategies. This is a list of some of the most effective marketing methods used by businesses to attract potential as well as existing and improve sales. Therefore, the main purpose of this study is to conduct a comprehensive review of how different industries adopt for different marketing strategies in Sri Lanka.
Book Synopsis Different Marketing Strategies Adopting by Different Industrial Sectors in Sri Lanka. (Comprehensive Literature Review). by : Asindu Nimesha Peiris
Download or read book Different Marketing Strategies Adopting by Different Industrial Sectors in Sri Lanka. (Comprehensive Literature Review). written by Asindu Nimesha Peiris and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing strategy is a detailed plan developed specifically to meet the organization's marketing objectives. It lays forth a strategy for achieving these marketing goals. It is the foundation of a marketing strategy. It is the result of an extensive market study. A marketing plan enables a company to focus its limited resources on the most promising areas in order to grow sales. Nowadays most businesses use different kinds of marketing strategies in order to attract customers in terms of increasing sales. Among various strategies visual merchandising, premium price, and ethnocentrism are innovative marketing practices that are used by organizations.The first part of the article provides a definition for marketing and marketing strategy. Then the middle part describes the overview of above mentioned three strategies in accordance with different industries and the last part of the article gives an overall conclusion about these three strategies. Therefore, the main purpose of this article is to develop an overview regarding different Marketing strategies adopted by different industrial sectors in Sri Lanka.
Book Synopsis A Comprehensive Literature Review on Different Marketing Strategies Adopting by Various Industrial Sectors in Sri Lankan and Global Context During COVID-19 Era by : Pavithra Dilhani
Download or read book A Comprehensive Literature Review on Different Marketing Strategies Adopting by Various Industrial Sectors in Sri Lankan and Global Context During COVID-19 Era written by Pavithra Dilhani and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing strategy can be defined as a process of using the marketing mix to satisfy and attract customers to make a profit for the organization. Every business organizations develop unique marketing strategies to compete in the market. Their industry is frequently a factor. To compete more successfully in the commercial market, it is crucial to concentrate on creating marketing strategies. Further, marketing strategies are essential to the success of the company and the sector as a whole. The study's objective is to identify the most recent marketing strategies being used by various industrial sectors and how they are being carried out in the year COVID-19. Here, we mostly recognized Visual Merchandising, Premium Pricing, Customer Ethnocentrism and Patriotism among many marketing strategies. Through this study, it has been questioned how strategies implemented during COVID-19 in various industries, such as the handloom, FMCG, and MSMEs industries, cosmetic industry, etc. were adopted. In this approach, the usage of various marketing methods has been assessed in this essay in light of both the Sri Lankan and international contexts.
Book Synopsis A Comprehensive Literature Review on Different Marketing Strategies Adopting by Different Industrial Sectors in Sri Lankan and Global Context by : Maleesha Senanayake
Download or read book A Comprehensive Literature Review on Different Marketing Strategies Adopting by Different Industrial Sectors in Sri Lankan and Global Context written by Maleesha Senanayake and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a most essential thing in today's world. Other than marketing there are no longer living for the organizations. All of a business's efforts to advertise and persuade customers to buy its goods or services are referred to as marketing. At its foundation, marketing aims to take a product or service, pinpoint its ideal consumers, and attract those consumers to the offering. A company's overall plan for reaching out to potential customers and converting them into buyers of their goods or services is referred to as a marketing strategy. The value proposition of the business, critical brand messages, information on targeted market demographics, and other important components are all included in a marketing plan. The 4ps of marketing; product, pricing, place, and promotion; are covered in-depth in a marketing strategy. The company's value proposition, which explains to customers what the company stands for, how it runs, and why it merits their business, should be the focal point of a clear marketing plan. Different industries using different marketing strategies to get success of the businesses. Therefore this study conducts a comprehensive review of how different Marketing Strategies Adopting by Different Industrial Sectors in Sri Lankan context and Global Context.
Book Synopsis A Comprehensive Literature Review on Marketing Strategies Adopting by Different Industrial Sectors in Sri Lanka and Global During Crisis /COVID-19 Era by : Sachini Weerasinghe
Download or read book A Comprehensive Literature Review on Marketing Strategies Adopting by Different Industrial Sectors in Sri Lanka and Global During Crisis /COVID-19 Era written by Sachini Weerasinghe and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covid-19 as a global crisis has impact dramatically on global economy and organizations survival all over the world. Due to crisis, customers all over the world have rethought their purchasing patterns, and demand for home delivery, online shopping, and cashless payments has surged. This study investigates that marketing strategies adopting by different industrial sectors in Sri Lanka during crisis and COVID-19 era. Organizations that are adaptable and implement marketing strategies during a crisis are more likely to survive and shine, whereas others will disappear. This study discusses marketing strategies: Visual merchandising, digital marketing, premium pricing and consumer ethnocentrism. This study discusses marketing strategies and methods that should be used to deal with COVID-19's effects on the corporate environment and succeed in the post-COVID-19 world.
Book Synopsis A Comprehensive Literature Review on Different Marketing Strategies Adopted by Different Industrial Sectors in Sri Lanka and Global Context During COVID-19 Era by : Chathumini Pinnagoda
Download or read book A Comprehensive Literature Review on Different Marketing Strategies Adopted by Different Industrial Sectors in Sri Lanka and Global Context During COVID-19 Era written by Chathumini Pinnagoda and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing strategies are a company's long-term, comprehensive plans for achieving its goals by understanding a variety of consumer needs and creating a measurable, sustainable competitive advantage. Effective marketing plans usually lay out the goals of a firm by helping to define the ideal features of its target market and offering efficient methods to connect with those consumers. In order to attract potential customers and convince them to buy their goods and services, the majority of firms nowadays use certain marketing methods. COVID-19 might be regarded as one of the most dangerous crises in recent memory that occurred abruptly and profoundly altered people's lifestyles all across the world. COVID-19 has affected every individual's life and economies of the countries. Various industries across the world had to change their operational methods including their marketing activities and strategies followed by a pandemic that changed the way of interacting with consumers. Hotel, FMCG, MSME, Airline or Aviation and Retail industries were impacted with the COVID-19 pandemic and had to change their marketing strategies and follow new strategies to promote the product and services while keeping and forming relationships with the consumer. Therefore, this paper evaluates the marketing strategies adopted by various industries during the COVID-19 pandemic.
Book Synopsis A Comprehensive Literature Review on Different Marketing Strategies Adopting by Various Industrial Sectors in Sri Lanka and Global Context During COVID-19 Era by : Chameera Madusanka
Download or read book A Comprehensive Literature Review on Different Marketing Strategies Adopting by Various Industrial Sectors in Sri Lanka and Global Context During COVID-19 Era written by Chameera Madusanka and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern consumer's behaviour patterns have been affected by the global pandemic called as COVID-19 to a greater extent. People became more concerned about health benefits in their daily consumptions like food, transportation, beauty care etc. It is with clear evidence that during this period have revealed that environmental concerns and health consciousness have been the major concerns of the people during the pandemic duration. With the threats that could have been a hit point that could industries have followed several trends and strategies to eliminate the bad effects of such. Such strategies and trends have simultaneously caused them to improve their performance while some has made the performance to decline. Pivotal role of these strategies were to eliminate the negative impact while they have improved the company's performance and also greatly impacted to change the consumer's regular buying behaviour. This review has been conducted with reference to many global contexts and local contexts with analyzing different trends.
Book Synopsis A Comprehensive Literature Review on 'marketing Strategies Utilized by Various Industries in Sri Lanka During COVID-19 Era' by : Avishka lakshan
Download or read book A Comprehensive Literature Review on 'marketing Strategies Utilized by Various Industries in Sri Lanka During COVID-19 Era' written by Avishka lakshan and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is more than merely telling people about the goods. Activities can now be observed in every area of the company. No one should ignore the significance of marketing because it now drives both the company's internal and external operations. Today, local and global, creative and traditional, and public and private are competing for the same market. Companies now recognize the value of a comprehensive marketing strategy for building and sustaining a favorable demand, reputation, and competitiveness. It is impossible to adequately summarize the variety of marketing roles in a single short essay. Numerous marketing tactics are available today because of digitization. A company's entire plan to reach out to potential customers and persuade them to buy its products or services is known as its marketing strategy. Among the most well-liked modern marketing techniques are ethnocentrism, premium pricing, and visual merchandising. This is a list of some of the best marketing strategies used by companies to draw in both current and new customers and boost sales. Therefore, the main objective of this study is to conduct a comprehensive review of how different industries are adopting different marketing strategies both local and global.
Book Synopsis Various Marketing Strategies Adopting by Different Industries in Sri Lankan Context by : Ishani Malsha
Download or read book Various Marketing Strategies Adopting by Different Industries in Sri Lankan Context written by Ishani Malsha and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: AbstractAt present definition of marketing has been change and it revolutionized as stimulus factor that create more need and wants rather satisfying consumer's needs. This prospective paper is designed to identify how the marketing strategies influence in customer buying decision making process and purchasing decision. This paper framework to three marketing strategies as Visual Merchandising, Ethnocentrism and Patriotic Marketing, Premium Pricing. Basically paper touches few industries for evaluations supermarket industry and fashion apparel retail stores for Visual Merchandising for ethnocentrism and patriotism in Handloom industry, milk powder industry, and green products, rice market in Sri Lanka tea products for premium pricing. This paper basically in line with the previous research findings on various industries. Paper consist with major three parts for Visual Merchandising, Ethnocentrism and Patriotism and Premium Pricing.
Book Synopsis MARKETING STRATEGIES ADOPTED BY DIFFERENT INDUSTRIES A COMPREHENSIVE LITERATURE REVIEW. by : Iruni Amarasekara
Download or read book MARKETING STRATEGIES ADOPTED BY DIFFERENT INDUSTRIES A COMPREHENSIVE LITERATURE REVIEW. written by Iruni Amarasekara and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to the limitation and dynamic competition in today market, most of the business tries to find new marketing strategies to move in different perspective. If not they cannot survive in the market place for further because consumers are rationally think in the market. Organizations continually seek new ways to acquire, retain and increase business, since the cost of losing customers is rising. According to that this study investigates the three marketing strategies like, Visual Merchandising, Price Premium, and Consumer Ethnocentrism. There are many researches available in these three things. According to that, this study researcher mainly focusing on Visual merchandising, price premium and, consumer ethnocentrism are how to perform in different type of industries in Sri Lanka as a marketing strategy based on the previous literatures.
Book Synopsis Marketing Strategies Adopted by Different Industries (A Comprehensive Literature Review). by : Greshani Weerasinghe
Download or read book Marketing Strategies Adopted by Different Industries (A Comprehensive Literature Review). written by Greshani Weerasinghe and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to reach and engage target markets in an ever-changing landscape, marketing in the twenty-first century necessitates the development of marketing strategies. As a result, the purpose of this research article is to identify prior studies on the impact of three marketing strategies, namely Consumer ethnocentrism, Visual merchandising, and Premium pricing, on Sri Lankan industries. Many researchers have conducted study using only these three tactics solely, but there is a major shortage of such a comprehensive research employing all three strategies while utilizing various industries, particularly in the Sri Lankan context. Furthermore, because there are a number of contradictory arguments in the literature, the researcher has compiled all of these findings, arguments, and suggestions into a single publication. As a result, this will fill in the gaps in the literature by providing readers with a wealth of academic knowledge as well as a thorough comprehension of these three marketing methods.
Book Synopsis A Comprehensive Literature Review on Marketing Strategies Adopting by Various Industries in the Global Within the Pandemic Period by : Nadee tharanga
Download or read book A Comprehensive Literature Review on Marketing Strategies Adopting by Various Industries in the Global Within the Pandemic Period written by Nadee tharanga and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is one of the most important roles in all sectors. Selecting the most effective marketing plan either propels the firm to success or determines its collapse. The marketing strategy that the firm implements will decide the integrated strategy to reaching its intended audience. This study mainly focused on comprehensive literature on different marketing strategies adoptions by different industries in Sri Lanka and the global context with the COVID-19 pandemic and the economic crisis situation. By analyzing the literature, this study mainly focused on four main industries in the world that used different marketing strategies in the COVID-19 pandemic period. According to that, apparel industry, FMCG industry, SMEs industry and the tourism industry has used different marketing strategies to overcome from the crisis. Specially in apparel industry, they focused on visualization in buying and the consumer ethnocentrism as their main marketing strategies. With the COVID-19 pandemic situation many industries have focused their attention on the virtual marketing strategies as there was a limitation of social distance. Hence, this comprehensive literature analysis will assist to identified different marketing strategies used by different industries in the global context.
Book Synopsis A Comprehensive Literature Review on Marketing Strategies Adopting by Various Industries in COVID-19 Era by : Devindi Disanayeke
Download or read book A Comprehensive Literature Review on Marketing Strategies Adopting by Various Industries in COVID-19 Era written by Devindi Disanayeke and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every industry and organization are using different marketing strategies to compete in the market and retain their market share and customers as well. These strategies are changing parallel to the changes that are happening in the business environment. The purpose of this study is to review the literature about marketing strategies adopted by different industries in the covid-19 pandemic in global and Sri Lankan context with special reference to FMCG, Hotel, MSME and Fashion industries. The researcher evaluated the findings from the previous studies and gave the conclusions and recommendations.
Book Synopsis The Marketing Strategies Adopting by Various Industrial Sectors in Sri Lanka and Global Context Reference to Visual Merchandising, Price Premium and Ethnocentrism by : Niruthya Sivagnanam
Download or read book The Marketing Strategies Adopting by Various Industrial Sectors in Sri Lanka and Global Context Reference to Visual Merchandising, Price Premium and Ethnocentrism written by Niruthya Sivagnanam and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through this research understanding the previous and present research studies on a company's marketing strategy is crucial to its success. Analyzing the prvious literature many researchers concluded that Visual merchandising, Premium pricing, Ethnocentrism play a vital role and it has become important elements in many industries. And also the objective to identifying the current trends of the considered strategies used by different industries as a powerful marketing tool and to suggest further improvements. The aim of this study is to systematically examine and review the current literature that is available on these marketing strategies.
Book Synopsis A Comprehensive Literature Review on Marketing Strategies Adopting by Different Industrial Sectors in SL and Global Context in During Crisis Situation by : Kishani Pushparaj
Download or read book A Comprehensive Literature Review on Marketing Strategies Adopting by Different Industrial Sectors in SL and Global Context in During Crisis Situation written by Kishani Pushparaj and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ways of the usage of new marketing strategies in there industries during crisis situation. Moreover, composed parts of new marketing strategies and possible usage of this strategies and possible usage of this strategy at the tourism industry, small and medium business industry and health and care industry are described by the author.
Book Synopsis Visual Merchandising, Premium Pricing and Ethnocentrism Marketing Strategies Adopting by Various Industrial Sectors in Sri Lanka by : Buddhinee Kawshalya
Download or read book Visual Merchandising, Premium Pricing and Ethnocentrism Marketing Strategies Adopting by Various Industrial Sectors in Sri Lanka written by Buddhinee Kawshalya and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: At present, competition within market place is in a higher level than previously. Therefore, industries need to find for effective ways to survive within the market. As an effective way, they can come up with suitable marketing strategies by persuading customers to engage with them. The objective of this literature review is to identify previous scholars' investigations on how marketing strategies; Visual Merchandising (VM), Premium Pricing (PP) and Ethnocentrism, used by various industries in an effective way in Sri Lankan context. This paper has been divided into three sections. First, outline an introduction including definitions of VM, PP and Ethnocentrism. Then, a methodology of literature review has developed based on previous scholars' work for strategies; VM in apparel and supermarket industries, PP in tea, tourism and organic food industries and ethnocentrism in Fast Moving Consumer Goods (FMCG), handloom and milk powder industries. Finally, the conclusion outlines comparison of strategies to the marketing effort and discussion on future directions.
Book Synopsis A Comprehensive Literature Review on Marketing Strategies Adopted by Various Industries with Special Reference to Sri Lankan and Global Context Before and During COVID-19 Era by : Shelani Matharage
Download or read book A Comprehensive Literature Review on Marketing Strategies Adopted by Various Industries with Special Reference to Sri Lankan and Global Context Before and During COVID-19 Era written by Shelani Matharage and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study examines how various industries have implemented customer ethnocentrism, premium pricing, consumer patriotism, formal marketing strategies, informal marketing strategies, and virtual marketing as marketing strategies in the Sri Lankan and global contexts. The research also assesses the marketing strategies in three different sections. The report provides an overview of marketing methods in its first section. Consumer ethnocentrism, premium pricing, patriotism, formal marketing methods, informal marketing strategies, and virtual marketing are all empirically reviewed in the second half of the study. The author conducts an empirical evaluation of consumer ethnocentrism in relation to the dairy and handloom industries. Second, the author empirically assesses premium pricing in relation to the hotel and organic food industries. Consumer patriotism is then expressed in relation to MSME and the automobile industries. The formal marketing strategies in relation to the MSME and mobile phone industries are empirically evaluated by the following author. The author then conducts an empirical evaluation of informal advertising strategies in regard to the insurance and agricultural industries. Finally, the author empirically assesses the effectiveness of the virtual marketing strategy in the MSME and pharmaceutical industries. The author concluded by demonstrating the significant adjustments made to several advertising strategies in context of the COVID-19 pandemic.
