Die Generation Y Als Neuer Kollege Und Kunde Charakteristika Werte Anspruche

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Die Generation Y als neuer Kollege und Kunde: Charakteristika, Werte, Ansprüche

Author : Dennis Hansen
Publisher : GRIN Verlag
ISBN 13 : 365604998X
Total Pages : 21 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Die Generation Y als neuer Kollege und Kunde: Charakteristika, Werte, Ansprüche by : Dennis Hansen

Download or read book Die Generation Y als neuer Kollege und Kunde: Charakteristika, Werte, Ansprüche written by Dennis Hansen and published by GRIN Verlag. This book was released on 2011-11-08 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2011 im Fachbereich Führung und Personal - Generation Y, Generation Z, Note: 1,7, AKAD-Fachhochschule Leipzig (AKAD), Veranstaltung: Personalmangement Vertiefung BWL55, Sprache: Deutsch, Abstract: Viele Unternehmen verspüren die Problematik des Fachkräftemangels seit einigen Jahren am eigenen Leib, da die offenen Stellen nicht immer sofort mit qualifizierten Fachkräften besetzt werden können. In Unternehmenskreisen wird vom sogenannten „War of Talents“ gesprochen. So fehlten am Arbeitsmarkt 2011 bereits zehntausende Ingenieure und zukünftig wird sich dieser Trend vermutlich noch beschleunigen. Der Fachkräftemangel wird durch den Demografischen Wandel und den dadurch resultierenden Rückgang von erwerbsfähigen Personen auf dem zukünftigen Arbeitsmarkt verstärkt. Um die Unternehmen auch in Zukunft mit Fachkräften zu versorgen, rückt die Generation Y in den Fokus dieser Arbeit. Sie tritt seit der Jahrtausendwende als Arbeitnehmer in den Arbeitsmarkt und als neuer Kundentyp in die Absatzmärkte ein. Unternehmen müssen sich heute die Frage stellen, welches die richtigen Strategien und Instrumente sind, um sich als Arbeitgeber positiv am Arbeitsmarkt von seinen Wettbewerbern abzugrenzen, um für die Generation Y attraktiv zu sein. Hierzu müssen sie die Eigenschaften und Bedürfnisse dieser neuen Generation kennen und z. B. die richtigen Kommunikationskanäle wählen, um die Generation Y zu erreichen. Denn nur wer die Eigenschaften dieser Generation kennt, kann diese zu seinem Vorteil nutzen und damit die passenden Strategien und Instrumente auswählen, um seine Marktposition gegenüber dem Wettbewerb zu stärken. In dieser Arbeit werden solche Fragen beantwortet und die Unternehmen werden effektiv bei der Lösungsfindung unterstützt.

Business Model Generation

Author : Alexander Osterwalder
Publisher : John Wiley & Sons
ISBN 13 : 1118656407
Total Pages : 295 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Business Model Generation by : Alexander Osterwalder

Download or read book Business Model Generation written by Alexander Osterwalder and published by John Wiley & Sons. This book was released on 2013-02-01 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

Of Trees and Birds

Author : Alexiadou, Artemis
Publisher : Universitätsverlag Potsdam
ISBN 13 : 3869564571
Total Pages : 456 pages
Book Rating : 4.8/5 (695 download)

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Book Synopsis Of Trees and Birds by : Alexiadou, Artemis

Download or read book Of Trees and Birds written by Alexiadou, Artemis and published by Universitätsverlag Potsdam. This book was released on 2019 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gisbert Fanselow’s work has been invaluable and inspiring to many researchers working on syntax, morphology, and information structure, both from a theoretical and from an experimental perspective. This volume comprises a collection of articles dedicated to Gisbert on the occasion of his 60th birthday, covering a range of topics from these areas and beyond. The contributions have in common that in a broad sense they have to do with language structures (and thus trees), and that in a more specific sense they have to do with birds. They thus cover two of Gisbert’s major interests in- and outside of the linguistic world (and perhaps even at the interface).

Global Sustainability

Author : Gilberto C. Gallopín
Publisher : Routledge
ISBN 13 : 1134501935
Total Pages : 285 pages
Book Rating : 4.1/5 (345 download)

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Book Synopsis Global Sustainability by : Gilberto C. Gallopín

Download or read book Global Sustainability written by Gilberto C. Gallopín and published by Routledge. This book was released on 2003-09-02 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unprecedented levels of wealth, technology and institutional capacity can forge a just, peaceful and ecologically resilient future. However, the authors argue, social polarization, geo-political conflict and environmental degradation are threatening the long-term well-being of humanity and the planet. Global Sustainability explores the alternative futures that could emerge from the resolution of these antagonisms. Based on extensive international and interdisciplinary research, the book identifies the perils of market-driven scenarios and considers the possibility of the failure of conventional approaches. It also, however, presents a vision of the possibility of a 'Great Transition' in which revised human values and development goals bring a new stage of civilization. It will be essential reading for all scholars and professionals interested in the future of the environment, international affairs, and sustainable development.

The Complete Guide to Accelerating Sales Force Performance

Author : Andris A. Zoltners
Publisher : AMACOM/American Management Association
ISBN 13 : 9780814426166
Total Pages : 504 pages
Book Rating : 4.4/5 (261 download)

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Book Synopsis The Complete Guide to Accelerating Sales Force Performance by : Andris A. Zoltners

Download or read book The Complete Guide to Accelerating Sales Force Performance written by Andris A. Zoltners and published by AMACOM/American Management Association. This book was released on 2001 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: To boost your sales group's performance, give your salespeople very specific assessments and instructions, as per authors Andris A. Zoltners, Prabhakant Sinha and Greggor A. Zoltners. The trouble here is that the instructions are not only detailed, they are highly technical. You have to see sales as a science to make the best use of the graphs, charts, lists, diagrams and formulas. If you can make your way through the academic writing, you'll find some useful hard data, such as statistical evidence that backs the need for precise sales performance assessments. Despite its lengthy retelling of some very basic sales principles, getAbstract.com recommends this manual to the audience its authors suggest, "sales managers, top managers, salespeople who want to advance professionally, divisional presidents and business owners" plus business school students. If you're going to be academic, you might as well learn something.

Hidden in Plain Sight

Author : Erich Joachimsthaler
Publisher : Harvard Business Press
ISBN 13 : 1422163318
Total Pages : 271 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Hidden in Plain Sight by : Erich Joachimsthaler

Download or read book Hidden in Plain Sight written by Erich Joachimsthaler and published by Harvard Business Press. This book was released on 2007-03-30 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music. Apple capitalized on those changes in demand with the iPod, providing a new way of listening to music and of managing one’s entire music library. This book explains how you can spot these opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that will show you how to become an unbiased observer of people’s consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples’ lives. Revealing the innovative processes of such organizations as BMW, Proctor and Gamble, GE Healthcare, and Frito-Lay, Hidden in Plain Sight offers you a new approach to identifying and executing your company’s growth strategy.

H2H Marketing

Author : Philip Kotler
Publisher : Springer Nature
ISBN 13 : 3031223934
Total Pages : 222 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis H2H Marketing by : Philip Kotler

Download or read book H2H Marketing written by Philip Kotler and published by Springer Nature. This book was released on 2023-07-18 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.

Modern German Grammar

Author : Ruth Whittle
Publisher : Routledge
ISBN 13 : 1136835539
Total Pages : 489 pages
Book Rating : 4.1/5 (368 download)

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Book Synopsis Modern German Grammar by : Ruth Whittle

Download or read book Modern German Grammar written by Ruth Whittle and published by Routledge. This book was released on 2013-03-01 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern German Grammar: A Practical Guide, Third Edition is an innovative reference guide to German, combining traditional and function-based grammar in a single volume. The Grammar is divided into two parts. Part A covers grammatical categories such as word order, nouns, verbs and adjectives. Part B is organised according to language functions and notions such as: making introductions asking for something to be done delivering a speech possibility satisfaction. The book addresses learners’ practical needs and presents grammar in both a traditional and a communicative setting. New to this edition, and building on feedback from the previous edition: The rules of the latest (and so far final) spelling reform have been implemented throughout. Examples of usage have been updated and consideration given to Swiss and Austrian variants. The chapter on register has been expanded and now includes youth language and frequently used Anglicisms in German. The Index now has even more key words; it has also been redesigned to differentiate between German words, grammar terms, and functions, thus making it more user-friendly. The Grammar assumes no previous grammatical training and is intended for all those who have a basic knowledge of German, from intermediate learners in schools and adult education to undergraduates taking German as a major or minor part of their studies. The Grammar is accompanied by a third edition of Modern German Grammar Workbook (ISBN 978-0-415-56725-1) which features exercises and activities directly linked to the Grammar. Ruth Whittle is Lecturer, John Klapper is Professor of Foreign Language Pedagogy, Katharina Glöckel is the Austrian Lektorin and Bill Dodd is Professor of Modern German Studies – all at the University of Birmingham. Christine Eckhard-Black is Tutor and Advisor in German at the Oxford University Language Centre.

Management of Art Galleries

Author : Magnus Resch
Publisher : Phaidon Press
ISBN 13 : 9780714873268
Total Pages : 0 pages
Book Rating : 4.8/5 (732 download)

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Book Synopsis Management of Art Galleries by : Magnus Resch

Download or read book Management of Art Galleries written by Magnus Resch and published by Phaidon Press. This book was released on 2016-11-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The art world is tough, the rules are a mystery, and only the lucky ew make money' - so how can galleries succeed? What makes a commercial art gallery successful? How do galleries get their marketing right? Which potential customer group is the most attractive? How best should galleries approach new markets while still serving their existing audiences? Based on the results of an anonymous survey sent to 8,000 art dealers in the US, UK, and Germany, Magnus Resch?s insightful examination of the business of selling art is a compelling read that is both aspirational and practical in its approach.

Army and Power in the Ancient World

Author : Άγγελος Χανιώτης
Publisher : Franz Steiner Verlag
ISBN 13 : 9783515081979
Total Pages : 218 pages
Book Rating : 4.0/5 (819 download)

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Book Synopsis Army and Power in the Ancient World by : Άγγελος Χανιώτης

Download or read book Army and Power in the Ancient World written by Άγγελος Χανιώτης and published by Franz Steiner Verlag. This book was released on 2002 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Papers from a round table held Aug. 9, 2000, in Oslo.

Naked Conversations

Author : Robert Scoble
Publisher : Wiley
ISBN 13 : 0471790230
Total Pages : 251 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Naked Conversations by : Robert Scoble

Download or read book Naked Conversations written by Robert Scoble and published by Wiley. This book was released on 2006-04-12 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how: Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways. Blogging has changed the rules of communication and competition. You can launch an effective blogging strategy and the reasons why you should. Featuring a foreword by Tom Peters, this is a resource you and your business can't do without.

The German Language in a Changing Europe

Author : Michael G. Clyne
Publisher : Cambridge University Press
ISBN 13 : 9780521499705
Total Pages : 290 pages
Book Rating : 4.4/5 (997 download)

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Book Synopsis The German Language in a Changing Europe by : Michael G. Clyne

Download or read book The German Language in a Changing Europe written by Michael G. Clyne and published by Cambridge University Press. This book was released on 1995-11-16 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent sociopolitical events have profoundly changed the status and functions of German and influenced its usage. In this study (published by Cambridge in 1984) Michael Clyne revises and expands his original analysis of the German language in Language and Society in the German-speaking Countries in the light of such changes as the end of the Cold War, German unification, the redrawing of the map of Europe, increasing European integration, and the changing self-images of Austria, Switzerland and Luxembourg. His discussion includes the differences in the form, function and status of the various national varieties of German; the relation between standard and non-standard varieties; gender, generational and political variation; Anglo-American influence on German; and the convergence of east and west. The result is a wide-ranging exploration of language and society in the German-speaking countries, all of which have problems or dilemmas concerning nationhood or ethnicity which are language-related and/or language-marked.

Kapferer on Luxury

Author : Jean-Noël Kapferer
Publisher : Kogan Page Publishers
ISBN 13 : 0749474378
Total Pages : 240 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Kapferer on Luxury by : Jean-Noël Kapferer

Download or read book Kapferer on Luxury written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2015-03-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening the gap with premium brands' competition, and the importance of non-delocalization. It also explores in detail facing the demand of the Chinese clients, rising sustainable quality and experiential standards, developing real luxury services and managing luxury brands within groups without diluting their equity and more. As such, Kapferer on Luxury is the perfect and timely resource for luxury executives, communication managers, luxury observers and advanced students willing to deepen their understanding of this major luxury challenge.

The Luxury Strategy

Author : Jean-Noël Kapferer
Publisher : Kogan Page Publishers
ISBN 13 : 0749464925
Total Pages : 408 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The Luxury Strategy by : Jean-Noël Kapferer

Download or read book The Luxury Strategy written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2012-09-03 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.

Killing and Letting Die

Author : Bonnie Steinbock
Publisher : Fordham Univ Press
ISBN 13 : 9780823215621
Total Pages : 462 pages
Book Rating : 4.2/5 (156 download)

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Book Synopsis Killing and Letting Die by : Bonnie Steinbock

Download or read book Killing and Letting Die written by Bonnie Steinbock and published by Fordham Univ Press. This book was released on 1994 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection contains twenty-one thought-provoking essays on the controversies surrounding the moral and legal distinctions between euthanasia and "letting die." Since public awareness of this issue has increased this second edition includes nine entirely new essays which bring the treatment of the subject up-to-date. The urgency of this issue can be gauged in recent developments such as the legalization of physician-assisted suicide in the Netherlands, "how-to" manuals topping the bestseller charts in the United States, and the many headlines devoted to Dr. Jack Kevorkian, who has assisted dozens of patients to die. The essays address the range of questions involved in this issue pertaining especially to the fields of medical ethics, public policymaking, and social philosophy. The discussions consider the decisions facing medical and public policymakers, how those decisions will affect the elderly and terminally ill, and the medical and legal ramifications for patients in a permanently vegetative state, as well as issues of parent/infant rights. The book is divided into two sections. The first, "Euthanasia and the Termination of Life-Prolonging Treatment" includes an examination of the 1976 Karen Quinlan Supreme Court decision and selections from the 1990 Supreme Court decision in the case of Nancy Cruzan. Featured are articles by law professor George Fletcher and philosophers Michael Tooley, James Rachels, and Bonnie Steinbock, with new articles by Rachels, and Thomas Sullivan. The second section, "Philosophical Considerations," probes more deeply into the theoretical issues raised by the killing/letting die controversy, illustrating exceptionally well the dispute between two rival theories of ethics, consequentialism and deontology. It also includes a corpus of the standard thought on the debate by Jonathan Bennet, Daniel Dinello, Jeffrie Murphy, John Harris, Philipa Foot, Richard Trammell, and N. Ann Davis, and adds articles new to this edition by Bennett, Foot, Warren Quinn, Jeff McMahan, and Judith Lichtenberg.

Code

Author : Gerfried Stocker
Publisher :
ISBN 13 :
Total Pages : 452 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Code by : Gerfried Stocker

Download or read book Code written by Gerfried Stocker and published by . This book was released on 2003 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edited by Gerfried Stocker and Christine Schepf. Essays by Peter J. Bentley, Erkki Huhtamo, Friedrich Kittler and Pierre Levy.

Memoirs of a Russianist, Volume I

Author : Gilbert Doctorow
Publisher : AuthorHouse
ISBN 13 : 166550692X
Total Pages : 393 pages
Book Rating : 4.6/5 (655 download)

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Book Synopsis Memoirs of a Russianist, Volume I by : Gilbert Doctorow

Download or read book Memoirs of a Russianist, Volume I written by Gilbert Doctorow and published by AuthorHouse. This book was released on 2020-11-10 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: While engaging for the general reader thanks to its candid narrative of a life’s path along an unusual career that took its author to remarkable destinations in Eurasia, this book will be especially welcome to specialists in the history of the Soviet Union/Russia during the last quarter of the 20th century because of its wealth of diary entries constituting two-thirds of the text. These capture the mindset of the author and his interlocutors at all levels of society. The book also will be useful to business school students and those embarking on careers in Emerging Markets, where the challenges of maintaining one’s footing can be formidable and where the fastest moving objects in FMCG companies may be the managers themselves. For those who believe that disruptive technologies are something new, the author’s discussion of his choices among industries for employment or to perform consultancy will be enlightening.