Buyology

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Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Buyology by : Martin Lindstrom

Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Kaplan's Clinical Hypertension

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Publisher : Lippincott Williams & Wilkins
ISBN 13 : 1605475033
Total Pages : 480 pages
Book Rating : 4.6/5 (54 download)

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Book Synopsis Kaplan's Clinical Hypertension by : Norman M. Kaplan

Download or read book Kaplan's Clinical Hypertension written by Norman M. Kaplan and published by Lippincott Williams & Wilkins. This book was released on 2010 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Listed as the #1 reference book for hypertension by the American Society for Hypertension in 2006, this new edition presents up-to-date, practical, evidence-based recommendations for treatment and prevention of all forms of hypertension.

Clinical Management of Patients with Viral Haemorrhagic Fever

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Publisher : World Health Organization
ISBN 13 : 9241549602
Total Pages : 203 pages
Book Rating : 4.2/5 (415 download)

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Book Synopsis Clinical Management of Patients with Viral Haemorrhagic Fever by : World Health Organization

Download or read book Clinical Management of Patients with Viral Haemorrhagic Fever written by World Health Organization and published by World Health Organization. This book was released on 2016-05-03 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in March 2014 under the title "Clinical management of patients with viral haemorrhagic fever: a pocket guide for front-line health workers: interim emergency guidance for West Africa".

Atlas of Procedures in Neonatology

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Publisher : Lippincott Williams & Wilkins
ISBN 13 : 1451144105
Total Pages : 449 pages
Book Rating : 4.4/5 (511 download)

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Book Synopsis Atlas of Procedures in Neonatology by : Mhairi G. MacDonald

Download or read book Atlas of Procedures in Neonatology written by Mhairi G. MacDonald and published by Lippincott Williams & Wilkins. This book was released on 2012-10-08 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Atlas of Procedures in Neonatology, Fifth Edition, provides detailed, step-by-step instructions on procedures performed in the neonatal intensive care nursery. In an easy-to-follow outline format, with more than 450 drawings and clinical photographs, the book presents clear, current information on indications, preparation, technique, precautions, and how to avoid potential complications. New for this edition: New chapters covering: Brain and Whole Body Coolling; Bubble CPAP; Educational Principles of Simulation Based Procedure Training to help you stay updated on the latest technology and information Access to free online companion website that includes fully searchable text, image bank and videos so you can access the content anytime, anywhere Video collection has been expanded to include: lumbar puncture, intraosseous infusion, bubble CPAP and pericardiocentesis for both commonly performed procedures and vital emergency procedures

Cambridge Handbook of Engineering Education Research

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Publisher : Cambridge University Press
ISBN 13 : 1107785855
Total Pages : 1124 pages
Book Rating : 4.1/5 (77 download)

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Book Synopsis Cambridge Handbook of Engineering Education Research by : Aditya Johri

Download or read book Cambridge Handbook of Engineering Education Research written by Aditya Johri and published by Cambridge University Press. This book was released on 2014-02-10 with total page 1124 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Cambridge Handbook of Engineering Education Research is the critical reference source for the growing field of engineering education research, featuring the work of world luminaries writing to define and inform this emerging field. The Handbook draws extensively on contemporary research in the learning sciences, examining how technology affects learners and learning environments, and the role of social context in learning. Since a landmark issue of the Journal of Engineering Education (2005), in which senior scholars argued for a stronger theoretical and empirically driven agenda, engineering education has quickly emerged as a research-driven field increasing in both theoretical and empirical work drawing on many social science disciplines, disciplinary engineering knowledge, and computing. The Handbook is based on the research agenda from a series of interdisciplinary colloquia funded by the US National Science Foundation and published in the Journal of Engineering Education in October 2006.

Behavioral Dentistry

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Publisher : John Wiley & Sons
ISBN 13 : 1118764579
Total Pages : 455 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Behavioral Dentistry by : David I. Mostofsky

Download or read book Behavioral Dentistry written by David I. Mostofsky and published by John Wiley & Sons. This book was released on 2013-10-07 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behavioral Dentistry, Second Edition, surveys the vast and absorbing topic of the role of behavioral science in the study and clinical practice of dentistry. An understanding of social sciences has long been a central part of dental education, and essential for developing a clinician’s appreciation of human behavior as it affects efficient dental treatment. This book gathers together contributions from leading experts in each of the major subspecialties of behavioral dentistry. Its aim is not merely to provide the student and clinician with a comprehensive review of the impressive literature or discussion of the theoretical background to the subject, but also with a practical guide to adapting the latest techniques and protocols and applying them to day-to-day clinical practice. This second edition of Behavioral Dentistry discusses biobehavioral processes, including the psychobiology of inflammation and pain, oral health and quality of life, saliva health, and hypnosis in dentistry. The book goes on to examine anxiety, fear, and dental and chronic orofacial pain, and then reviews techniques for designing and managing behavior change. It concludes with a section on professional practice, including care of special needs, geriatric, and diabetic patients, and interpersonal communication in dental education.

Engineering

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Publisher : UNESCO
ISBN 13 : 9231041568
Total Pages : 392 pages
Book Rating : 4.2/5 (31 download)

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Book Synopsis Engineering by : Unesco

Download or read book Engineering written by Unesco and published by UNESCO. This book was released on 2010-01-01 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report reviews engineering's importance to human, economic, social and cultural development and in addressing the UN Millennium Development Goals. Engineering tends to be viewed as a national issue, but engineering knowledge, companies, conferences and journals, all demonstrate that it is as international as science. The report reviews the role of engineering in development, and covers issues including poverty reduction, sustainable development, climate change mitigation and adaptation. It presents the various fields of engineering around the world and is intended to identify issues and challenges facing engineering, promote better understanding of engineering and its role, and highlight ways of making engineering more attractive to young people, especially women.--Publisher's description.

Arterial Vasodilation

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Publisher : Hodder Education
ISBN 13 : 9780340553985
Total Pages : 231 pages
Book Rating : 4.5/5 (539 download)

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Book Synopsis Arterial Vasodilation by : Victor J. Dzau

Download or read book Arterial Vasodilation written by Victor J. Dzau and published by Hodder Education. This book was released on 1993 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Arterial Vasodilation international experts discuss therapeutic advances and assess their theoretical basis. The mechanisms discussed have been largely neglected, yet an understanding of them helps explain the favourable actions of commonly used drugs.

Engineering for Sustainable Development

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Publisher : UNESCO Publishing
ISBN 13 : 9231004379
Total Pages : 183 pages
Book Rating : 4.2/5 (31 download)

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Book Synopsis Engineering for Sustainable Development by : International Centre for Engineering Education

Download or read book Engineering for Sustainable Development written by International Centre for Engineering Education and published by UNESCO Publishing. This book was released on 2021-03-02 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: The report highlights the crucial role of engineering in achieving each of the 17 SDGs. It shows how equal opportunities for all is key to ensuring an inclusive and gender balanced profession that can better respond to the shortage of engineers for implementing the SDGs. It provides a snapshot of the engineering innovations that are shaping our world, especially emerging technologies such as big data and AI, which are crucial for addressing the pressing challenges facing humankind and the planet. It analyses the transformation of engineering education and capacity-building at the dawn of the Fourth Industrial Revolution that will enable engineers to tackle the challenges ahead. It highlights the global effort needed to address the specific regional disparities, while summarizing the trends of engineering across the different regions of the world.

Max Weber and Karl Marx

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Publisher : Routledge
ISBN 13 : 1134870000
Total Pages : 142 pages
Book Rating : 4.1/5 (348 download)

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Book Synopsis Max Weber and Karl Marx by : Karl Lowith

Download or read book Max Weber and Karl Marx written by Karl Lowith and published by Routledge. This book was released on 2002-11 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

Office Emergencies

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Publisher :
ISBN 13 :
Total Pages : 420 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Office Emergencies by : Marjorie A. Bowman

Download or read book Office Emergencies written by Marjorie A. Bowman and published by . This book was released on 2003 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside, you'll find practical information on how to handle the most common emergencies that present in primary care offices and urgent care centers -- whether in person or over the telephone.

Health Effects of Environmental Pollution

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Publisher :
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Health Effects of Environmental Pollution by :

Download or read book Health Effects of Environmental Pollution written by and published by . This book was released on 1973 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Protected Area Management

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Publisher : BoD – Books on Demand
ISBN 13 : 953510697X
Total Pages : 242 pages
Book Rating : 4.5/5 (351 download)

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Book Synopsis Protected Area Management by : Barbara Sladonja

Download or read book Protected Area Management written by Barbara Sladonja and published by BoD – Books on Demand. This book was released on 2012-08-08 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Protected areas are at the base of the most national and international conservation strategies. Due to the many unpredictable elements in ecology matters, each protected area requires a case-specific set of guidelines but a common issue is how to cope with human interaction. The management of protected areas is replete with challenges and the only way to gain understanding and achieve greater management possibilities is to exchange experiences and knowledge. Environmental managers are aware of that and together with scientists are looking for more modern and better solutions, both with respect to natural resources and human interactions in many issues regarding nature protection. This publication presents reviews and research results on protected areas management, as well as 12 case studies derived from around the world with the aim of improving management effectiveness of the protected areas.

Food Chemistry Research Developments

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Publisher : Nova Publishers
ISBN 13 : 9781604562620
Total Pages : 320 pages
Book Rating : 4.5/5 (626 download)

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Book Synopsis Food Chemistry Research Developments by : Konstantinos N. Papadopoulos

Download or read book Food Chemistry Research Developments written by Konstantinos N. Papadopoulos and published by Nova Publishers. This book was released on 2008 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food chemistry is the study of chemical processes and interactions of all biological and non-biological components of foods. The biological substances include such items as meat, poultry, lettuce, beer, and milk as examples. It is similar to biochemistry in its main components such as carbohydrates, lipids, and protein, but it also includes areas such as water, vitamins, minerals, enzymes, food additives, flavours, and colours. This discipline also encompasses how products change under certain food processing techniques and ways either to enhance or to prevent them from happening. An example of enhancing a process would be to encourage fermentation of dairy products with lactic acid; an example of a preventing process would be stopping the Maillard reaction on the surface of freshly cut Red Delicious apples whether by hand or mechanical methods. This book presents the recent research from around the world in this field.

Weighing and Proportioning of Bulk Solids

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Publisher :
ISBN 13 :
Total Pages : 436 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Weighing and Proportioning of Bulk Solids by : Hendrik Colijn

Download or read book Weighing and Proportioning of Bulk Solids written by Hendrik Colijn and published by . This book was released on 1983 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Experimental Transplantation of Vital Organs

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Publisher :
ISBN 13 :
Total Pages : 330 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Experimental Transplantation of Vital Organs by : Vladimir Petrovich Demikhov

Download or read book Experimental Transplantation of Vital Organs written by Vladimir Petrovich Demikhov and published by . This book was released on 1962 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Tropical Agriculturist and Magazine of the Ceylon Agricultural Society

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Publisher :
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4.:/5 (4 download)

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Book Synopsis Tropical Agriculturist and Magazine of the Ceylon Agricultural Society by :

Download or read book Tropical Agriculturist and Magazine of the Ceylon Agricultural Society written by and published by . This book was released on 1988 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: