Humor in Advertising

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Author :
Publisher : Routledge
ISBN 13 : 1000404420
Total Pages : 298 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Humor in Advertising by : Marc G. Weinberger

Download or read book Humor in Advertising written by Marc G. Weinberger and published by Routledge. This book was released on 2021-06-21 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is exposed to funny ads, some of which both entertain the audience and help sell a product. Yet, the use of humor in advertising is complex; clearly not all humorous ads are successful. This comprehensive volume both summarizes the cumulative state of knowledge on humor in advertising and provides new cutting-edge research on key topics such as humor’s use in conjunction with emotional and sexual appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability. Special emphasis is placed on defining humorous advertising and types of humor used, as well as outlining what conditions work for advertisers. The chapters examine humor in advertising and add insights on several cutting-edge issues in this stream of research. An overview article summarizing the overall body of literature accumulated over 50 years of research on humorous advertising defines types of humorous appeals. The degree to which humor is effective and the boundary conditions associated with when and how it works best in advertising is discussed. New research articles further contribute to cumulative knowledge by exploring the interaction of humor with other issues and techniques such as whether it travels internationally, gender issues, its use in conjunction with emotional and sexual appeals, and its presence in the digital contexts. The book concludes with an in-depth look at the evolution of humorous appeals over the oldest traditional advertising medium—outdoor advertising. The chapters in this book were originally published in International Journal of Advertising.

The Lenses of Gender

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Publisher : Yale University Press
ISBN 13 : 0300154259
Total Pages : 256 pages
Book Rating : 4.3/5 (1 download)

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Book Synopsis The Lenses of Gender by : Sandra Lipsitz Bem

Download or read book The Lenses of Gender written by Sandra Lipsitz Bem and published by Yale University Press. This book was released on 2008-10-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation A leading theorist on sex and gender discusses how hidden assumptions embedded in our culture, social institutions, and individual psyches perpetuate male power and oppress women and sexual minorities. Illustrated.

Advertising, Gender and Society

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Publisher : Routledge
ISBN 13 : 1351386107
Total Pages : 231 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Advertising, Gender and Society by : Magdalena Zawisza-Riley

Download or read book Advertising, Gender and Society written by Magdalena Zawisza-Riley and published by Routledge. This book was released on 2019-07-03 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.

Dissertation Abstracts International

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Author :
Publisher :
ISBN 13 :
Total Pages : 628 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Dissertation Abstracts International by :

Download or read book Dissertation Abstracts International written by and published by . This book was released on 2008 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Mass Media Effects Research

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Publisher : Psychology Press
ISBN 13 : 080584998X
Total Pages : 538 pages
Book Rating : 4.8/5 (58 download)

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Book Synopsis Mass Media Effects Research by : Raymond W. Preiss

Download or read book Mass Media Effects Research written by Raymond W. Preiss and published by Psychology Press. This book was released on 2007 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher description

Regulation of Gender - Discriminatory Advertising in the Nordic Countries

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Author :
Publisher : Nordic Council of Ministers
ISBN 13 : 9289350075
Total Pages : 153 pages
Book Rating : 4.2/5 (893 download)

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Book Synopsis Regulation of Gender - Discriminatory Advertising in the Nordic Countries by : Kosunen, Niina

Download or read book Regulation of Gender - Discriminatory Advertising in the Nordic Countries written by Kosunen, Niina and published by Nordic Council of Ministers. This book was released on 2017-06-14 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to the media’s normative power to reflect daily life and to shape our understanding of gender, media plays a vital role in constructing – or deconstructing – gender equality. In modern societies, the advertising industry plays a major role in the media landscape. In the Nordic countries gender discriminatory advertising has been on the public agenda since the 1970s and 1980s, the time when gender equality legislation was adopted. However, the Nordic countries have chosen different ways of combating and regulating gender discriminatory advertising. This report presents results of a survey on how gender-discriminatory advertising is regulated in the Nordic countries. The survey was conducted as part of a project on gender equality in the media carried out during the Finnish presidency of the Nordic Council of Ministers in 2016

Applied Logistic Regression Analysis

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Publisher : SAGE
ISBN 13 : 9780761922087
Total Pages : 130 pages
Book Rating : 4.9/5 (22 download)

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Book Synopsis Applied Logistic Regression Analysis by : Scott Menard

Download or read book Applied Logistic Regression Analysis written by Scott Menard and published by SAGE. This book was released on 2002 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The focus in this Second Edition is again on logistic regression models for individual level data, but aggregate or grouped data are also considered. The book includes detailed discussions of goodness of fit, indices of predictive efficiency, and standardized logistic regression coefficients, and examples using SAS and SPSS are included. More detailed consideration of grouped as opposed to case-wise data throughout the book Updated discussion of the properties and appropriate use of goodness of fit measures, R-square analogues, and indices of predictive efficiency Discussion of the misuse of odds ratios to represent risk ratios, and of over-dispersion and under-dispersion for grouped data Updated coverage of unordered and ordered polytomous logistic regression models.

Television and Gender Representation

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Author :
Publisher :
ISBN 13 :
Total Pages : 202 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Television and Gender Representation by : Barrie Gunter

Download or read book Television and Gender Representation written by Barrie Gunter and published by . This book was released on 1995 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: On gender stereotyping on television.

Resources in Women's Educational Equity

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Author :
Publisher :
ISBN 13 :
Total Pages : 468 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Resources in Women's Educational Equity by :

Download or read book Resources in Women's Educational Equity written by and published by . This book was released on 1980 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Culture, Leadership, and Organizations

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Publisher : SAGE Publications
ISBN 13 : 1452208123
Total Pages : 849 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Culture, Leadership, and Organizations by : Robert J. House

Download or read book Culture, Leadership, and Organizations written by Robert J. House and published by SAGE Publications. This book was released on 2004-04-29 with total page 849 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture, Leadership, and Organizations reports the results of a ten-year research program, the Global Leadership and Organizational Behavior Effectiveness (GLOBE) research program. GLOBE is a long-term program designed to conceptualize, operationalize, test, and validate a cross-level integrated theory of the relationship between culture and societal, organizational, and leadership effectiveness. A team of 160 scholars worked together since 1994 to study societal culture, organizational culture, and attributes of effective leadership in 62 cultures. Culture, Leadership, and Organizations: The GLOBE Study of 62 Societies reports the findings of the first two phases of GLOBE. The book is primarily based on the results of the survey of over 17,000 middle managers in three industries: banking, food processing, and telecommunications, as well as archival measures of country economic prosperity and the physical and psychological well-being of the cultures studied. GLOBE has several distinguishing features. First, it is truly a cross-cultural research program. The constructs were defined, conceptualized, and operationalized by the multicultural team of researchers. Second, the industries were selected through a polling of the country investigators, and the instruments were designed with the full participation of the researchers representing the different cultures. Finally, the data in each country were collected by investigators who were either natives of the cultures studied or had extensive knowledge and experience in that culture. A unique feature of this book is that while it is an edited book and many experts have written the different chapters, unlike other edited books, it is a fully integrated, seamless, and cohesive book covering the many aspects of the theory underpinning the GLOBE.

Brandsplaining

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Publisher : Penguin UK
ISBN 13 : 0241456010
Total Pages : 240 pages
Book Rating : 4.2/5 (414 download)

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Book Synopsis Brandsplaining by : Jane Cunningham

Download or read book Brandsplaining written by Jane Cunningham and published by Penguin UK. This book was released on 2021-02-18 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. ________________ 'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain 'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin 'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast

Parenting Beyond Pink & Blue

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Publisher : Ten Speed Press
ISBN 13 : 1607745038
Total Pages : 242 pages
Book Rating : 4.6/5 (77 download)

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Book Synopsis Parenting Beyond Pink & Blue by : Christia Spears Brown

Download or read book Parenting Beyond Pink & Blue written by Christia Spears Brown and published by Ten Speed Press. This book was released on 2014-04-08 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide that helps parents focus on their children's unique strengths and inclinations rather than on gendered stereotypes to more effectively bring out the best in their individual children, for parents of infants to middle schoolers. Reliance on Gendered Stereotypes Negatively Impacts Kids Studies on gender and child development show that, on average, parents talk less to baby boys and are less likely to use numbers when speaking to little girls. Without meaning to, we constantly color-code children, segregating them by gender based on their presumed interests. Our social dependence on these norms has far-reaching effects, such as leading girls to dislike math or increasing aggression in boys. In this practical guide, developmental psychologist (and mother of two) Christia Spears Brown uses science-based research to show how over-dependence on gender can limit kids, making it harder for them to develop into unique individuals. With a humorous, fresh, and accessible perspective, Parenting Beyond Pink & Blueaddresses all the issues that contemporary parents should consider—from gender-segregated birthday parties and schools to sports, sexualization, and emotional intelligence. This guide empowers parents to help kids break out of pink and blue boxes to become their authentic selves.

Advertising and Society

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Publisher : John Wiley & Sons
ISBN 13 : 1118587626
Total Pages : 346 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Advertising and Society by : Carol J. Pardun

Download or read book Advertising and Society written by Carol J. Pardun and published by John Wiley & Sons. This book was released on 2013-06-26 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion

Media, Gender and Identity

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Author :
Publisher : Routledge
ISBN 13 : 1134155026
Total Pages : 330 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Media, Gender and Identity by : David Gauntlett

Download or read book Media, Gender and Identity written by David Gauntlett and published by Routledge. This book was released on 2008-03-18 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular media present a vast array of stories about women and men. What impact do these images and ideas have on people’s identities? The new edition of Media, Gender and Identity is a highly readable introduction to the relationship between media and gender identities today. Fully revised and updated, including new case studies and a new chapter, it considers a wide range of research and provides new ways for thinking about the media’s influence on gender and sexuality. David Gauntlett discusses movies such as Knocked Up and Spiderman 3, men’s and women’s magazines, TV shows, self-help books, YouTube videos, and more, to show how the media play a role in the shaping of individual self-identities. The book includes: a comparison of gender representations in the past and today, from James Bond to Ugly Betty an introduction to key theorists such as Judith Butler, Anthony Giddens and Michel Foucault an outline of creative approaches, where identities are explored with video, drawing, or Lego bricks a Companion Website with extra articles, interviews and selected links, at: www.theoryhead.com.

Understanding Gender and Organizations

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Author :
Publisher : SAGE Publications
ISBN 13 : 1848600178
Total Pages : 273 pages
Book Rating : 4.8/5 (486 download)

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Book Synopsis Understanding Gender and Organizations by : Mats Alvesson

Download or read book Understanding Gender and Organizations written by Mats Alvesson and published by SAGE Publications. This book was released on 2009-05-19 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Understanding Gender and Organizations' provides an accessible, yet comprehensive and broadly critical overview of gender in organizations, and presents the complex and contradictory nature of gender patterns.

Controversies in Contemporary Advertising

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Publisher : SAGE Publications
ISBN 13 : 1483315436
Total Pages : 336 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Controversies in Contemporary Advertising by : Kim Bartel Sheehan

Download or read book Controversies in Contemporary Advertising written by Kim Bartel Sheehan and published by SAGE Publications. This book was released on 2013-07-18 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

Resources in Women's Educational Equity: Special Issue

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Author :
Publisher :
ISBN 13 :
Total Pages : 528 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Resources in Women's Educational Equity: Special Issue by :

Download or read book Resources in Women's Educational Equity: Special Issue written by and published by . This book was released on 1979 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: