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Developer Marketing Does Not Exist
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Book Synopsis Developer Marketing Does Not Exist by : Adam DuVander
Download or read book Developer Marketing Does Not Exist written by Adam DuVander and published by . This book was released on 2021-05-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Developers sniff out anything that seems like marketing. Typical tactics will fall flat. And you'll be staring at your analytics with questions they can't possibly answer. Most developers are too skeptical to fill out lead forms or provide their real email address.To reach a technical audience, you must acknowledge that developer marketing does not exist. Then you can authentically engage with developers.Adam DuVander has worked with dozens of developer-focused companies to attract thousands of the right developers. In Developer Marketing Does Not Exist he helps you uncover the mystery within your audience so you can reach more developers.
Book Synopsis Developer Marketing and Relations: the Essential Guide by : SlashData
Download or read book Developer Marketing and Relations: the Essential Guide written by SlashData and published by . This book was released on 2020-09-30 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW 3rd Edition - September 2020 This is the third edition of the book that has earned 14 5-star reviews. It's now bigger,richer and better. Your walk-through guide to Developer Marketing and Relations now has 9 new chapters since the first edition + 1 more reviewed chapter. Build your DevRel dream team and project. Learn from success and failure stories. Welcome to the third edition of "Developer Marketing and Relations: The Essential Guide". The history starts in October 2017, during the Future Developer Summit. There, Andreas Constantinou and Nicolas Sauvage fully recognized the fragmented nature of developer relations or DevRel - from the types of companies, the products they represented, and the knowledge of the practitioners. It was there we witnessed that the best practices were often locked behind the doors of the companies that mastered them. We knew we wanted develop an essential guide to share this knowledge with a broader audience of developer relations, evangelists & advocates, developer marketing practitioners and beyond. As we have watched the practice of DevRel grow and evolve over the last three years, there is a continued need for education of what DevRel is, along with the strategy and tactics needed for a successful program. The good news is, many of the leading practitioners from the best companies agreed to share their knowledge, stories, learnings, and best practices in this guide! We think you'll find the information insightful, whether you are a seasoned professional in developer relations or you are just getting started. A question we often get asked is: "Can you help us understand how Mozilla, Google, or Microsoft practice developer marketing?" (replace names with your favorite tech brands). That's exactly what this book aims to accomplish. This guide is arranged in an order that takes you from strategic issues to more tactical issues. You can read from start to finish, or jump into the chapter that focuses on what you need to know right now. At a strategic level, you may want to read "Using Developer Personas to Stay Customer-Obsessed" from Cliff Simpkins of Microsoft, or if you are building out a program you might try "Structuring Developer Relations", by Dirk Primbs of Google. If you are just starting out, be sure to read, "Starting from Scratch: How to Build a Developer Marketing Program", by Luke Kilpatrick of Nutanix. If you need to get many stakeholders together in a large organization, the "The Developer Relations Council: Leading and Aligning Developer Marketing within Large Companies" by Arabella David of Salesforce - a new chapter for the third edition- is a must. Then, learn how to understand numbers and KPIs in our new chapter "Measuring the success of a developer communications strategy" by our very own Rich Muir of SlashData. As mentioned, developer programs exist in many types, as different companies are marketing different types of products to developers. Ana Schafer and Christine Jorgensen of Qualcomm describe their experiences with communities around hardware in "Hardware Is the New Software - Building A Developer Community Around A Chip Instead Of An SDK". APIs are well known as a key product in DevRel so we are pleased to bring you a new chapter by Mehdi Medjaoui, founder of APIdays conferences "Developer Relations and APIs". We can't list all of the great chapters here, but we would be remiss if we didn't point out the chapters on community, the heart and soul of any leading developer relations program. Be sure to read "The Power Of Community" by Jacob Lehrbaum of Salesforce, and the new chapter "Building an Inclusive Developer Community" by Leandro Margulis, based on his days at TomTom. Andreas Constantinou, Founder & CEO, SlashData Nicolas Sauvage, President & Managing Director, TDK Ventures Caroline Lewko & Dana Fujikawa, Editors of the third edition, WIP
Book Synopsis Developer Hegemony by : Erik Dietrich
Download or read book Developer Hegemony written by Erik Dietrich and published by BlogIntoBook.com. This book was released on with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s been said that software is eating the planet. The modern economy—the world itself—relies on technology. Demand for the people who can produce it far outweighs the supply. So why do developers occupy largely subordinate roles in the corporate structure? Developer Hegemony explores the past, present, and future of the corporation and what it means for developers. While it outlines problems with the modern corporate structure, it’s ultimately a play-by-play of how to leave the corporate carnival and control your own destiny. And it’s an emboldening, specific vision of what software development looks like in the world of developer hegemony—one where developers band together into partner firms of “efficiencers,” finally able to command the pay, respect, and freedom that’s earned by solving problems no one else can. Developers, if you grow tired of being treated like geeks who can only be trusted to take orders and churn out code, consider this your call to arms. Bring about the autonomous future that’s rightfully yours. It’s time for developer hegemony.
Book Synopsis Developer Relations by : Caroline Lewko
Download or read book Developer Relations written by Caroline Lewko and published by Apress. This book was released on 2021-09-16 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly, business leaders are either looking to start a new developer program at their company or looking to increase the impact of their existing DevRel program. In this context, software developers are finally recognized as legitimate decision makers in the technology buying process, regardless of the size of their organization. New companies are appearing with the sole purpose of making tools for developers, and even companies whose primary focus was elsewhere are waking up to the developer opportunity. Even as the need and demand for DevRel has grown, there are still re-occurring challenges for DevRel leaders. It is these challenges that this book addresses, covering all aspects of a DevRel program. It is an essential reference to professionalize the practice of developer relations by providing you with strategic, repeatable, and adoptable frameworks, processes, and tools, including developer segmentation and personas, and developer experience frameworks. In Developer Relations, you’ll find the answers to the following questions: How do we convince stakeholders to support a program? How do we go about creating a program? How do we make developers aware of our offer? How do we stand out from the crowd? How do we get developers to use our products? How do we ensure developers are successful using our products? How do we measure success? How do we maintain the support of our stakeholders? After reading this book you’ll have a clear definition of what developer relations is, the type of companies that engage in DevRel, and the scope and business models involved. What You Will Learn Discover what developer relations is and how it contributes to a company’s success Launch a DevRel program Operate a successful program Measure the success of your program Manage stakeholders Who This Book Is For Those interested in starting a new developer program or looking to increase the impact of their existing one. From executives to investors, from marketing professionals to engineers, all will find this book useful to realize the impact of developer relations.
Book Synopsis The Indie Game Developer Handbook by : Richard Hill-Whittall
Download or read book The Indie Game Developer Handbook written by Richard Hill-Whittall and published by CRC Press. This book was released on 2015-02-11 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: The indie game developer’s complete guide to running a studio. The climate for the games industry has never been hotter, and this is only set to continue as the marketplace for tablets, consoles and phones grow. Seemingly every day there is a story of how a successful app or game has earned thousands of downloads and revenue. As the market size increases, so does the number of people developing and looking to develop their own app or game to publish. The Indie Game Developer Handbook covers every aspect of running a game development studio—from the initial creation of the game through to completion, release and beyond. Accessible and complete guide to many aspects of running a game development studio from funding and development through QA, publishing, marketing, and more. Provides a useful knowledge base and help to support the learning process of running an indie development studio in an honest, approachable and easy to understand way. Case studies, interviews from other studies and industry professionals grant an first-hand look into the world of indie game development
Download or read book Behind the Cloud written by Marc Benioff and published by John Wiley & Sons. This book was released on 2009-10-19 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.
Book Synopsis The Business Value of Developer Relations by : Mary Thengvall
Download or read book The Business Value of Developer Relations written by Mary Thengvall and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the true value of developer relations as you learn to build and maintain positive relationships with your developer community. Use the principles laid out in this book to walk through your company goals and discover how you can formulate a plan tailored to your specific needs. Understand why Developer Advocates (and Developer Relations teams) are just like avocados -- the good kind of fat. First you will understand the value of a technical community: why you need to foster a community and how to do it. Then you will learn how to be involved in community building on a daily basis: finding the right audience, walking the tightrops between representing the company and building a personal brand, in-person events, and more. Featuring interviews with Developer Relations professionals from successful companies, including Red Hat, Google, Chef Docker, Mozilla, SparkPost, Heroku, Twilio, and CoreOS, and with a foreword by Jono Bacon, "The business value of developer relations" is the perfect book for anyone who is working in the tech industry and wants to understand where DevRel is now and how to get involved. Don't get left behind-- Join the community today.
Book Synopsis Prototype to Product by : Alan Cohen
Download or read book Prototype to Product written by Alan Cohen and published by "O'Reilly Media, Inc.". This book was released on 2015-08-11 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product development is the magic that turns circuitry, software, and materials into a product, but moving efficiently from concept to manufactured product is a complex process with many potential pitfalls. This practical guide pulls back the curtain to reveal what happens—or should happen—when you take a product from prototype to production. For makers looking to go pro or product development team members keen to understand the process, author Alan Cohen tracks the development of an intelligent electronic device to explain the strategies and tactics necessary to transform an abstract idea into a successful product that people want to use. Learn 11 deadly sins that kill product development projects Get an overview of how electronic products are manufactured Determine whether your idea has a good chance of being profitable Narrow down the product’s functionality and associated costs Generate requirements that describe the final product’s details Select your processor, operating system, and power sources Learn how to comply with safety regulations and standards Dive into development—from rapid prototyping to manufacturing Alan Cohen, a veteran systems and software engineering manager and lifelong technophile, specializes in leading the development of medical devices and other high-reliability products. His passion is to work with engineers and other stakeholders to forge innovative technologies into successful products.
Download or read book Pro ADO.NET 2.0 written by Nick Malik and published by Apress. This book was released on 2007-02-16 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Provides compact coverage of new ADO.NET features and use of cutting edge tools, such as Visual Studio .NET 2005. * Content and examples take practical focus as opposed to a theoretical, academic treatment. * Heavily trimmed content eliminates information the reader won’t find useful very often.
Book Synopsis Android for Programmers by : Paul J. Deitel
Download or read book Android for Programmers written by Paul J. Deitel and published by Prentice Hall. This book was released on 2012 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: By the world's #1 Java programming authors, and the creators of the bestselling "iPhone for Programmers," the application-driven approach to Android brings the Deitels' signature "Live Code" technique to Android development and teaches every new technique in the context of a real-world Android App: 16 complete Apps in all.
Download or read book Opting In written by Ed Brill and published by IBM Press. This book was released on 2013-01-07 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Normal 0 false false false MicrosoftInternetExplorer4 Winning social business techniques for product managers, marketers, and business leaders! • How product managers at IBM are using social business to transform markets and build vibrant global communities • New best practices for promoting engagement, transparency, and agility • A deeply personal case study: handbook, roadmap, autobiography, and inspiration Does “social business” work? IBM has proven unequivocally: it does. In Opting In, IBM executive Ed Brill candidly shares best practices, challenges, and results from his social business journey, and shows how his team used it to transform existing products into thriving business lines. This deeply personal extended case study offers you a detailed roadmap for achieving and profiting from deep customer engagement. Brill shares his 15+ years of product management experience at IBM and describes how these techniques and experiences have developed a vibrant marketplace of social business customers worldwide. You’ll learn how to use social business tools to strengthen customer intimacy, extend global reach, accelerate product lifecycles, and improve organizational effectiveness. You’ll also discover how social business can help you enhance your personal brand—so you can build your career as you improve your business performance. With a Foreword by Marcia Conner, Author and Principal Analyst at SensifyWork. Using today’s social business tools and approaches, product and brand managers can bring new products and services to market faster, identify new opportunities for innovation, and anticipate changing market conditions before competitors do. In Opting In, IBM’s Ed Brill demonstrates how product managers can fully embrace social business and leverage the powerful opportunities it offers. Brill explains why social business is not a fad, not “just people wasting time on Facebook, Twitter, and YouTube,” and not just for marketers. He shows how to drive real value from crowdsourcing, interactivity, and immediacy, and from relational links across your organization’s full set of content and networks. Drawing on his extensive experience at IBM, Brill explores powerful new ways to apply social business throughout product, service, and brand management. Using actual IBM examples, he offers candid advice for optimizing products by infusing them with the three core characteristics of social business: engagement, transparency, and agility. Drive breakthrough product, service, and brand performance through: Engagement: Optimize productivity and efficiency by deeply connecting customers, employees, suppliers, partners, influencers…maybe even competitors Transparency: Demolish boundaries to information, experts, and assets—thereby improving alignment, knowledge, and confidence Agility: Use information and insight to anticipate/address evolving opportunities, make faster decisions, and become more responsive
Book Synopsis The Developer's Code by : Ka Wai Cheung
Download or read book The Developer's Code written by Ka Wai Cheung and published by Pragmatic Bookshelf. This book was released on 2012-02-07 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: You're already a great coder, but awesome coding chops aren't always enough to get you through your toughest projects. You need these 50+ nuggets of wisdom. Veteran programmers: reinvigorate your passion for developing web applications. New programmers: here's the guidance you need to get started. With this book, you'll think about your job in new and enlightened ways. The Developer's Code isn't about the code you write, it's about the code you live by. There are no trite superlatives here. Packed with lessons learned from more than a decade of software development experience, author Ka Wai Cheung takes you through the programming profession from nearly every angle to uncover ways of sustaining a healthy connection with your work. You'll see how to stay productive even on the longest projects. You'll create a workflow that works with you, not against you. And you'll learn how to deal with clients whose goals don't align with your own. If you don't handle them just right, issues such as these can crush even the most seasoned, motivated developer. But with the right approach, you can transcend these common problems and become the professional developer you want to be. In more than 50 nuggets of wisdom, you'll learn: Why many traditional approaches to process and development roles in this industry are wrong - and how to sniff them out. Why you must always say "no" to the software pet project and open-ended timelines. How to incorporate code generation into your development process, and why its benefits go far beyond just faster code output. What to do when your client or end user disagrees with an approach you believe in. How to pay your knowledge forward to future generations of programmers through teaching and evangelism. If you're in this industry for the long run, you'll be coming back to this book again and again.
Book Synopsis The Business of Belonging by : David Spinks
Download or read book The Business of Belonging written by David Spinks and published by John Wiley & Sons. This book was released on 2021-03-23 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A tactical primer for any business embarking on the critical work of actively building community."—Seth Godin, Author, This is Marketing "This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is the master of this craft."—Nir Eyal, bestselling author of Hooked and Indistractable The rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the GameStop trading revolution, engaged communities have shown the ability to transform industries. Businesses need to harness that power. As business community expert David Spinks shows in The Business of Belonging: How to Make Community your Competitive Advantage, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecedented scale as a result. In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts—including how community drives measurable business value and what the appropriate metrics are—to high-level community design and practical engagement techniques, The Business of Belonging is an epic journey into the world of community building. This book is for decision makers who want to better understand the value and opportunity of community, and for community professionals who want to level up their strategy. Featuring a foreword by Startup Grind and Bevy cofounder Derek Andersen, it will give you a step-by-step model for strategically planning, creating, facilitating, and measuring communities that drive business growth. Attracting and retaining community members who are also loyal customers, brand evangelists, and leaders—that’s the goal for today’s connected businesses, and this book is the map to getting there.
Book Synopsis Web Developer's Cookbook by : Robin Nixon
Download or read book Web Developer's Cookbook written by Robin Nixon and published by McGraw Hill Professional. This book was released on 2012-04-17 with total page 994 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of more than 300 ready-to-use recipes for often-needed solutions is the ultimate time saver for Web developers.
Download or read book Pick Three written by Randi Zuckerberg and published by HarperCollins. This book was released on 2018-05-15 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller! In this motivational handbook—both a business how-to and self-help guide—the New York Times bestselling author of Dot Complicated takes on the fallacy of the "well-balanced" life, arguing that the key to success is learning to be well-lopsided. Work. Sleep. Fitness. Family. Friends. Pick Three. In an increasingly demanding world, we’ve been told that we can do everything—maintain friendships, devote ourselves to work, spend time with family, stay fit, and get enough sleep. We just need to learn to balance it all. Randi Zuckerberg doesn’t believe in being well-balanced. We can’t do it all every day, she contends, and trying to do so only leaves us frustrated and feeling inadequate. But we can succeed if we Pick Three. Randi first introduced the concept of Pick Three in a tweet—"The Entrepreneur’s Dilemma"—that went viral. Now, in this book, she expands on her philosophy and inspires others to follow her lead. From entrepreneurs to professionals, busy parents to students, Randi can help everyone learn to reject the unrealistic burden of balance and enjoy success in their own lives—by picking the most important areas to focus on in any given day. This practical handbook includes stories from Randi’s career learning that there’s no such thing as a perfect balance—as well as insights and examples from other professionals at the top of the biggest businesses in Silicon Valley, new moms searching for permission to focus on family, and recent graduates convinced they should have it all under control, including Arianna Huffington, Reshma Saujani, Laurie Hernandez, and Brad Takei. We can’t have it all every day, and that’s okay, Randi reminds us. Pick Three is her much-needed guide to learning to embrace the well-lopsided life.
Book Synopsis Sasha Savvy Loves to Code by : Sasha Ariel Alston
Download or read book Sasha Savvy Loves to Code written by Sasha Ariel Alston and published by . This book was released on 2017-06-02 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sasha Savvy decides to give Coding Camp a chance even though she thinks it will be boring and doesn't think she is good with computer stuff. Sasha's mom, a Software Developer, gives her a unique formula to help her remember how to code but will it be enough to get her through a challenging first day of camp with bugs everywhere?
Download or read book Code written by Charles Petzold and published by Microsoft Press. This book was released on 2022-08-02 with total page 563 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to how computers work, updated with new chapters and interactive graphics "For me, Code was a revelation. It was the first book about programming that spoke to me. It started with a story, and it built up, layer by layer, analogy by analogy, until I understood not just the Code, but the System. Code is a book that is as much about Systems Thinking and abstractions as it is about code and programming. Code teaches us how many unseen layers there are between the computer systems that we as users look at every day and the magical silicon rocks that we infused with lightning and taught to think." - Scott Hanselman, Partner Program Director, Microsoft, and host of Hanselminutes Computers are everywhere, most obviously in our laptops and smartphones, but also our cars, televisions, microwave ovens, alarm clocks, robot vacuum cleaners, and other smart appliances. Have you ever wondered what goes on inside these devices to make our lives easier but occasionally more infuriating? For more than 20 years, readers have delighted in Charles Petzold's illuminating story of the secret inner life of computers, and now he has revised it for this new age of computing. Cleverly illustrated and easy to understand, this is the book that cracks the mystery. You'll discover what flashlights, black cats, seesaws, and the ride of Paul Revere can teach you about computing, and how human ingenuity and our compulsion to communicate have shaped every electronic device we use. This new expanded edition explores more deeply the bit-by-bit and gate-by-gate construction of the heart of every smart device, the central processing unit that combines the simplest of basic operations to perform the most complex of feats. Petzold's companion website, CodeHiddenLanguage.com, uses animated graphics of key circuits in the book to make computers even easier to comprehend. In addition to substantially revised and updated content, new chapters include: Chapter 18: Let's Build a Clock! Chapter 21: The Arithmetic Logic Unit Chapter 22: Registers and Busses Chapter 23: CPU Control Signals Chapter 24: Jumps, Loops, and Calls Chapter 28: The World Brain From the simple ticking of clocks to the worldwide hum of the internet, Code reveals the essence of the digital revolution.
