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Author :
Publisher :
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4.:/5 (163 download)
Download or read book Determinants of Customer Benefits in Business-to-business Markets written by and published by . This book was released on 2005 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nick Ellis
Publisher : Oxford University Press, USA
ISBN 13 : 0199551685
Total Pages : 381 pages
Book Rating : 4.1/5 (995 download)
Download or read book Business to Business Marketing written by Nick Ellis and published by Oxford University Press, USA. This book was released on 2010-11-25 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It shows the significance of B2B marketing in modern economies within the complex network of buying and selling relationships between organizations.
Author : Paul Patterson
Publisher :
ISBN 13 : 9780867588521
Total Pages : 41 pages
Book Rating : 4.5/5 (885 download)
Download or read book The Determinants of Customer Satisfaction for Business-to-business, Professional Services written by Paul Patterson and published by . This book was released on 1994 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Henrik Johansson
Publisher : Linköping University Electronic Press
ISBN 13 : 9179299164
Total Pages : 83 pages
Book Rating : 4.1/5 (792 download)
Download or read book Customer Benefits in City Logistics written by Henrik Johansson and published by Linköping University Electronic Press. This book was released on 2020-03-20 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: Urban Consolidation Centre (UCC) is a city logistics initiative that has the potential to increase the efficiency of urban freight delivery systems while reducing negative environmental and social effects caused by freight vehicles. One important issue that have hindered longevity of this initiative is its viability, both the financial viability and acceptance from affected stakeholders (also called UCC customers). The UCC customers in focus in this thesis are receivers of goods and municipalities. To satisfy both types of stakeholders, their requests and, in particular, the benefits they can gain from using UCCs need to be studied. The types of benefits to be given priority differ between the stakeholders, where municipalities strive towards more societal benefits, and the main goals of receivers are an increase in efficiency and financial sustainability. In response, the purpose of this thesis is to deepen the understanding of benefits for customers of UCCs, with a particular focus on customer needs and benefits that UCCs can provide. This thesis consists of five appended papers, each of which uses a different methodology. The methodologies applied in the papers include a multiple interview study of five UCCs, a surveybased interview study of retail stores, and a case study of an operating UCC. Regarding customer needs, this thesis takes the customer perspective, in order to identify needs that UCCs can meet. The results presented in this thesis also highlight the importance for UCCs to give priority to meeting customer needs that stem from some type of problem. Regarding benefits that UCCs can provide, the thesis suggests how different types of benefits can be distinguished. This can give guidance to UCC operators regarding which benefits should be given priority in communication with UCC customers. However, the results highlight that it is also important to understand the situation of the customer to be able to communicate the most relevant benefits that UCCs can provide. Furthermore, the results illustrate different improvement areas that can affect the benefits for UCC customers. These identified areas are: improved understanding by both UCCs and its customers of each other’s operation, communication, developing a more holistic view for UCC customers, and developing new UCC services to match customer needs. The results provide a foundation for customer needs that UCCs can meet, and the benefits that UCCs can provide. This foundation can be important for UCC customers to gain a better understanding of what a UCC is and how it can affect their operation, something that this thesis contributes towards. It can also assist initiators of UCCs to determine which customer needs they should focus on. Lastly, the results and contribution also address the potential role of municipalities, and it is argued that their role should change from a more supportive role to that of a paying UCC customer. All of these aspects can increase the probability that a UCC, when established becomes viable.
Author : Michael Kleinaltenkamp
Publisher : Springer
ISBN 13 : 3662438569
Total Pages : 342 pages
Book Rating : 4.6/5 (624 download)
Download or read book Business Relationship Management and Marketing written by Michael Kleinaltenkamp and published by Springer. This book was released on 2014-09-30 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice.
Author : Peter N. Golder
Publisher : Edward Elgar Publishing
ISBN 13 : 1784718157
Total Pages : 469 pages
Book Rating : 4.7/5 (847 download)
Download or read book Handbook of Research on New Product Development written by Peter N. Golder and published by Edward Elgar Publishing. This book was released on 2018 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. Managers will benefit from the handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue expanding on this body of knowledge.
Author : Alexander de Grahl
Publisher : Springer Science & Business Media
ISBN 13 : 3834970840
Total Pages : 120 pages
Book Rating : 4.8/5 (349 download)
Download or read book Success Factors in Logistics Outsourcing written by Alexander de Grahl and published by Springer Science & Business Media. This book was released on 2011-09-15 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alexander de Grahl provides with his three papers on success factors in logistics outsourcing relevant insights regarding this important research question. In detail, adopting different perspectives in the three papers, the work shows how logistics service providers, customer firms and the two parties together can contribute to successful logistics outsourcing relationships.
Author : Sak Onkvisit
Publisher : Routledge
ISBN 13 : 1135275467
Total Pages : 1076 pages
Book Rating : 4.1/5 (352 download)
Download or read book International Marketing written by Sak Onkvisit and published by Routledge. This book was released on 2009-05-07 with total page 1076 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same way. The fifth edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face every day. It provides the solid foundation required to understand the complexities of marketing on a global scale. Fully updated, this book includes topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics and up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than solely an anecdotal or descriptive one.
Author : Christine Falkenreck
Publisher : Springer Science & Business Media
ISBN 13 : 3790823570
Total Pages : 246 pages
Book Rating : 4.7/5 (98 download)
Download or read book Reputation Transfer to Enter New B-to-B Markets written by Christine Falkenreck and published by Springer Science & Business Media. This book was released on 2009-10-17 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation. Consequently, a positive reputation provides competing vendors with a virtually inimitable competitive advantage. Contemporary research concerning antecedents and consequences of reputation in the domain of marketing is dominated by branding and line extension issues. Organizations’ communication efforts and the relation of reputation and the c- munication media are not fully understood; nor have they been challenged up to now. Moreover, customers’ perception of reputation is clearly embedded in their cultural context. However, contemporary marketing research restricts both conceptual and empirical considerations to Western-type cultures. Frequently, even the differences in Western-type cultures are neglected. Considering these shortcomings in contemporary marketing research, Dr. Christine Falkenreck investigates the opportunities and limits, and also the potential bene?ts and dangers of transferring a vendor’s positive reputation to product categories never produced or offered by the considered vendor. Embedding the empirical investigation of both reputation management and reputation transfer in a coherent theoretical framework, which is grounded in the Commitment-Trust theory, is her merit. She derives and validates an integrated model that appears to be valid in all cultures considered in her study. The results of this analysis contribute substantially to our understanding of reputation measuring and managing. These results are not restricted to academic interests and they provided practitioners with a variety of new insights. Thus, this thesis will ho- fully be widely discussed in both academia and management practice.
Author : Atanu Adhikari
Publisher : Springer Nature
ISBN 13 : 9811587876
Total Pages : 195 pages
Book Rating : 4.8/5 (115 download)
Download or read book Services Marketing Issues in Emerging Economies written by Atanu Adhikari and published by Springer Nature. This book was released on 2021-02-24 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies. This book would also give them the background necessary to think through different elements of service marketing in emerging markets by comparing and contrasting with developed economies. This book will describe the component of service marketing, including service mix, service development, consumer behavior, customer assessment, service communication, role of electronic channel and channel management, service chain, pricing and similar topics. Chapters of the book will focus on creating, communicating and delivering customer value to emerging market consumers through several service marketing strategies, processes and programs in the context of markets dynamics, consumer diversity, and competitors. By way of illustrating various actual business situations, this book will help students, academics and practitioners to build necessary skills to take service marketing decisions in emerging economies. This book would be relevant for students of postgraduate programs of full time MBA, post graduate diploma in management, and executive post graduate programs and doctoral programs to develop a critical understanding of the business scenarios and service marketing strategies in emerging economies.
Author : Louis E. Boone
Publisher : John Wiley & Sons
ISBN 13 : 1119905818
Total Pages : 658 pages
Book Rating : 4.1/5 (199 download)
Download or read book Contemporary Business written by Louis E. Boone and published by John Wiley & Sons. This book was released on 2023-05-15 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enable students to evaluate and provide solutions to today's global business challenges and thrive in today's fast-paced business environment. Rooted in the basics of business, Contemporary Business, 4th Canadian Edition provides students a foundation upon which to build a greater understanding of current business practices and issues that affect their lives. Written with attention toward global technology trends, and Environmental, Social, and Governance (ESG), Contemporary Business, 4th Canadian Edition encourages learners to grow and leverage intercultural aptitude, real-world problem-solving, and data analytics skills.
Author : Arch G. Woodside
Publisher : Emerald Group Publishing
ISBN 13 : 184855172X
Total Pages : 488 pages
Book Rating : 4.8/5 (485 download)
Download or read book Creating and Managing Superior Customer Value written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2008-11-01 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.
Author : Vijay Pereira
Publisher : Springer Nature
ISBN 13 : 3030961990
Total Pages : 59 pages
Book Rating : 4.0/5 (39 download)
Download or read book Managing Sustainable Business Relationships in a Post Covid-19 Era written by Vijay Pereira and published by Springer Nature. This book was released on 2022-04-08 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how the Covid-19 pandemic has impacted businesses of all types around the world. It investigates and consolidates the relationships that businesses have with their key stakeholders in order to shed light on the complexity of the challenges and corresponding solutions. The authors identify 12 key stakeholders and, utilizing the stakeholder theory, argue for a Dodecahedron shaped stakeholder model being prevalent wherein each stakeholder group has equal stake in importance and a need for all to cooperate in their relationships. Featuring examples for each type of business relationship (e.g., B2B, consumer, government, stakeholder), this book offers researchers, students, scholars and policy makers a framework for creating resilience in business relationships during current and future crises.
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Mikko Vesa
Publisher : Routledge
ISBN 13 : 100035105X
Total Pages : 258 pages
Book Rating : 4.0/5 (3 download)
Download or read book Organizational Gamification written by Mikko Vesa and published by Routledge. This book was released on 2021-02-25 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume presents an interdisciplinary collection of texts that examine the practice of gamification, the use of game design elements in non-game contexts, specifically as an organization and management research problem. As we travel deeper into the twenty-first century, it is becoming increasingly clear the late modernity is re defining its take on games and play. Following what has been termed a general ludification or playification of society, corporations are beginning to see games and play as resources rather than as a wasteful practice. We are witnessing the emergence of the practice of gamificiation with the intention of mobilizing play’s motivational power for capitalist production. This book outlines both the essential "how tos" and also critically explores their links to diverse strands of organization theory such as institutionalism, business ethics, critical theory and organizational behavior. Gamification research has been mostly conducted within disciplines such as information studies, game studies and information systems science. This is a paradoxical state of affairs; whilst gamification aims at being a transformative intervention in work processes and practices and is being deployed as such by practitioners. This book will be of value to researchers, academics and students interested in management and organization studies.
Author : Art Weinstein
Publisher : Routledge
ISBN 13 : 1351214322
Total Pages : 218 pages
Book Rating : 4.3/5 (512 download)
Download or read book Superior Customer Value written by Art Weinstein and published by Routledge. This book was released on 2018-12-07 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance. By benchmarking the best companies in the world, Weinstein shows students and marketers what it really means to create exceptional value for customers in the Now Economy. Learn how to transform companies by competing via the 5-S framework – speed, service, selection, solutions and sociability. Other valuable tools such as the Customer Value Funnel, Service-Quality-Image-Price (SQIP) framework, SERVQUAL, and the Customer Value/Retention Model frame the reader’s thinking on how to improve marketing operations to create customer-centered organizations. This edition features a stronger emphasis on marketing thinking, planning and strategy, as well as new material on the Now Economy, millennials, customer obsession, business models, segmentation and personalized marketing, customer experience management and customer journey mapping, value pricing, customer engagement, relationship marketing and technology, marketing metrics and customer loyalty and retention. Built on a solid research basis, this practical and action-oriented book will give students and managers an edge in improving their marketing operations to create superior customer experiences.
Author : Indrajit Sinha
Publisher :
ISBN 13 :
Total Pages : 258 pages
Book Rating : 4.3/5 (91 download)
Download or read book VALUEMAP written by Indrajit Sinha and published by . This book was released on 1996 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:
